Institutional Manager · CIK 0001716983
SimpliFi, Inc.
SAN DIEGO, CA · File #028-18284
Latest AUM
$236.4M
Positions
43
Top-10 Concentration
86.7%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| NEW | VANGUARD BD INDEX FDS | 921937835 | +679,847 | +$50.4M | $0 |
| REDUCE | ISHARES U S ETF TR | 46431W580 | -1,434,412 | -$38.0M | -$634,647 |
| ADD | INVESCO EXCHANGE TRADED FD T | IVZ | +114,836 | +$22.0M | +$105,492 |
| REDUCE | SPDR S&P 500 ETF TR | SPY | -18,048 | -$12.3M | +$614,166 |
| REDUCE | SPDR SERIES TRUST | 78464A474 | -390,137 | -$11.8M | -$36,484 |
| NEW | VANGUARD SCOTTSDALE FDS | 92206C706 | +173,791 | +$10.4M | $0 |
| REDUCE | VANGUARD INDEX FDS | 922908744 | -54,213 | -$10.4M | +$248,898 |
| REDUCE | PIMCO ETF TR | 72201R775 | -108,047 | -$10.1M | -$57,657 |
| ADD | VANGUARD SPECIALIZED FUNDS | 921908844 | +45,726 | +$10.0M | +$235,877 |
| REDUCE | ISHARES TR | 464287655 | -40,594 | -$10.0M | +$302,918 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202543 pos · $236.4M
- 13F HOLDINGS REPORTQ/E Sep 202544 pos · $233.7M
- 13F HOLDINGS REPORTQ/E Jun 202541 pos · $226.9M
- 13F HOLDINGS REPORTQ/E Mar 202541 pos · $217.9M
- 13F HOLDINGS REPORTQ/E Dec 202441 pos · $218.7M
- 13F HOLDINGS REPORTQ/E Sep 202441 pos · $225.5M
- 13F HOLDINGS REPORTQ/E Jun 202441 pos · $216.5M
- 13F HOLDINGS REPORTQ/E Mar 202438 pos · $218.6M
- 13F HOLDINGS REPORTQ/E Dec 202333 pos · $202.9M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | VANGUARD BD INDEX FDS | 921937835 | 679,847 | $50.4M | 21.30% |
| 2 | INVESCO EXCHANGE TRADED FD T | IVZ | 171,537 | $32.9M | 13.90% |
| 3 | VANGUARD SPECIALIZED FUNDS | 921908844 | 104,848 | $23.0M | 9.75% |
| 4 | ISHARES TR | 464287440 | 231,873 | $22.3M | 9.43% |
| 5 | SPDR INDEX SHS FDS | 78463X434 | 243,597 | $22.1M | 9.34% |
| 6 | SPDR S&P 500 ETF TR | SPY | 20,955 | $14.3M | 6.04% |
| 7 | WISDOMTREE TR | WT | 338,309 | $10.6M | 4.48% |
| 8 | VANGUARD SCOTTSDALE FDS | 92206C706 | 173,791 | $10.4M | 4.41% |
| 9 | PIMCO ETF TR | 72201R775 | 105,312 | $9.8M | 4.15% |
| 10 | VANGUARD MALVERN FDS | 922020805 | 186,039 | $9.2M | 3.89% |
| 11 | ISHARES TR | 464287655 | 31,476 | $7.7M | 3.28% |
| 12 | ISHARES TR | 46432F339 | 17,764 | $3.5M | 1.49% |
| 13 | INVESCO EXCH TRADED FD TR II | IVZ | 82,932 | $2.0M | 0.85% |
| 14 | ISHARES TR | 464288356 | 31,693 | $1.8M | 0.77% |
| 15 | VANGUARD INDEX FDS | 922908769 | 4,977 | $1.7M | 0.71% |
| 16 | ISHARES TR | 464289867 | 18,847 | $1.2M | 0.52% |
| 17 | VERIZON COMMUNICATIONS INC | VZ | 29,501 | $1.2M | 0.51% |
| 18 | ISHARES U S ETF TR | 46431W580 | 41,986 | $1.1M | 0.47% |
| 19 | BLACKROCK ETF TRUST II | BLK | 44,259 | $1.1M | 0.45% |
| 20 | VANECK ETF TRUST | 92189F460 | 37,475 | $819,955 | 0.35% |