Institutional Manager · CIK 0001658509
Shakespeare Wealth Management, LLC
Pewaukee, WI · File #028-18885
Latest AUM
$452.5M
Positions
108
Top-10 Concentration
72.9%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| ADD | Fidelity Total Bond ETF | 316188309 | +37,181 | +$1.7M | -$146,044 |
| ADD | iShares Core US Agg Bond ETF | 464287226 | +16,754 | +$1.7M | -$125,253 |
| REDUCE | Vanguard S&P 500 Growth | 921932505 | -1,205 | -$535,733 | +$938,927 |
| ADD | iShares MSCI EAFE Growth | 464288885 | +4,133 | +$470,833 | +$6,981 |
| ADD | Vanguard Mid Cap Value | 922908512 | +2,597 | +$460,631 | +$491,824 |
| ADD | iShares MSCI EAFE Small-Cap | 464288273 | +5,520 | +$427,966 | +$234,417 |
| ADD | Vanguard S&P 500 Value | 921932703 | +1,920 | +$393,312 | +$1.5M |
| ADD | Vanguard Small Cap Value | 922908611 | +1,829 | +$387,362 | +$343,537 |
| ADD | SPDR S&P 400 Mid Cap Growth | 78464A821 | +3,590 | +$331,824 | +$180,796 |
| NEW | Abbott Laboratories | ABLZF | +2,071 | +$259,451 | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025108 pos · $452.5M
- 13F HOLDINGS REPORTQ/E Sep 2025104 pos · $439.4M
- 13F HOLDINGS REPORTQ/E Jun 202595 pos · $375.1M
- 13F HOLDINGS REPORTQ/E Mar 202596 pos · $373.5M
- 13F HOLDINGS REPORTQ/E Dec 2024100 pos · $370.9M
- 13F HOLDINGS REPORTQ/E Sep 202493 pos · $382.5M
- 13F HOLDINGS REPORTQ/E Jun 202490 pos · $346.2M
- 13F HOLDINGS REPORTQ/E Mar 202487 pos · $344.9M
- 13F HOLDINGS REPORTQ/E Dec 202378 pos · $285.4M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | Vanguard S&P 500 Value | 921932703 | 274,140 | $56.2M | 13.06% |
| 2 | Vanguard S&P 500 Growth | 921932505 | 101,634 | $45.2M | 10.51% |
| 3 | iShares Core US Agg Bond ETF | 464287226 | 355,317 | $35.5M | 8.26% |
| 4 | Fidelity Total Bond ETF | 316188309 | 767,474 | $35.3M | 8.22% |
| 5 | Vanguard Mid Cap Value | 922908512 | 178,829 | $31.7M | 7.38% |
| 6 | Vanguard Small Cap Value | 922908611 | 113,371 | $24.0M | 5.59% |
| 7 | iShares MSCI EAFE Small-Cap | 464288273 | 294,944 | $22.9M | 5.32% |
| 8 | iShares MSCI EAFE Value | 464288877 | 319,736 | $22.8M | 5.31% |
| 9 | iShares MSCI EAFE Growth | 464288885 | 176,025 | $20.1M | 4.67% |
| 10 | SPDR S&P 400 Mid Cap Growth | 78464A821 | 211,441 | $19.5M | 4.55% |
| 11 | Dimensional International Small Value | 25434V781 | 443,006 | $16.8M | 3.92% |
| 12 | SPDR S&P 600 Small Cap Growth | 78464A201 | 177,785 | $16.7M | 3.90% |
| 13 | iShares Core MSCI Emerging Markets | 46434G103 | 236,605 | $15.9M | 3.70% |
| 14 | Vanguard Total Stock | 922908769 | 14,874 | $5.0M | 1.16% |
| 15 | Nasdaq 100 Equal Weight | 337344105 | 34,961 | $5.0M | 1.16% |
| 16 | Schwab Fundamental US | 808524771 | 170,226 | $4.6M | 1.08% |
| 17 | Invesco S&P 500 Pure Growth | IVZ | 65,702 | $3.1M | 0.71% |
| 18 | Pepsico Incorporated | PEP | 20,061 | $2.9M | 0.67% |
| 19 | Apple Inc | AAPL | 10,234 | $2.8M | 0.65% |
| 20 | iShares Russell Mid-Cap Growth | 464287481 | 16,189 | $2.2M | 0.52% |