Institutional Manager · CIK 0001633387

RFG Advisory, LLC

BIRMINGHAM, AL · File #028-16724

Latest AUM

$5.31B

Positions

980

Top-10 Concentration

65.5%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
ADD	EXCHANGE TRADED CONCEPTS TRU	301505368	+2,226,683	+$56.6M	-$1.2M
ADD	EXCHANGE TRADED CONCEPTS TRU	301505384	+1,415,699	+$39.7M	+$5.8M
ADD	EXCHANGE TRADED CONCEPTS TRU	301505376	+937,051	+$26.6M	+$8.8M
ADD	EXCHANGE TRADED CONCEPTS TRU	301505426	+837,231	+$24.0M	+$4.8M
ADD	GOLDMAN SACHS ETF TR	NVGLF	+173,412	+$23.0M	+$259,326
ADD	EXCHANGE TRADED CONCEPTS TRU	301505350	+854,397	+$21.6M	-$210,370
ADD	EXCHANGE TRADED CONCEPTS TRU	301505392	+715,130	+$19.9M	+$4.9M
ADD	ISHARES TR	464287440	+203,612	+$19.6M	-$4,513
ADD	EXCHANGE TRADED CONCEPTS TRU	301505418	+619,645	+$18.1M	+$3.9M
ADD	EXCHANGE TRADED CONCEPTS TRU	301505343	+706,643	+$18.0M	-$1.9M

Sector Allocation

Financials

6.1%$322.1M

Technology

4.3%$227.6M

Consumer Discretionary

1.5%$81.5M

Healthcare

1.4%$73.8M

Industrials

1.0%$51.3M

Communication Services

0.8%$43.3M

0.7%$35.1M

0.6%$30.5M

0.4%$23.5M

0.3%$17.9M

0.2%$9.2M

Filing History

Feb 3, 202613F HOLDINGS REPORTQ/E Dec 2025980 pos · $5.31B
Nov 6, 202513F HOLDINGS REPORTQ/E Sep 2025950 pos · $4.84B
Jul 28, 202513F HOLDINGS REPORTQ/E Jun 2025920 pos · $4.26B
Apr 9, 202513F HOLDINGS REPORTQ/E Mar 2025851 pos · $3.70B
Jan 21, 202513F HOLDINGS REPORTQ/E Dec 2024758 pos · $3.54B
Oct 17, 202413F HOLDINGS REPORTQ/E Sep 2024732 pos · $3.28B
Jul 15, 202413F HOLDINGS REPORTQ/E Jun 2024699 pos · $3.07B
Apr 11, 202413F HOLDINGS REPORTQ/E Mar 2024711 pos · $2.94B
Oct 16, 202313F HOLDINGS REPORTQ/E Dec 2023623 pos · $2.24B

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	EXCHANGE TRADED CONCEPTS TRU	301505384	14,498,838	$406.7M	12.26%
2	EXCHANGE TRADED CONCEPTS TRU	301505368	15,754,964	$400.5M	12.07%
3	EXCHANGE TRADED CONCEPTS TRU	301505376	9,733,326	$276.4M	8.33%
4	EXCHANGE TRADED CONCEPTS TRU	301505426	8,668,219	$248.5M	7.49%
5	EXCHANGE TRADED CONCEPTS TRU	301505418	7,045,388	$206.2M	6.22%
6	EXCHANGE TRADED CONCEPTS TRU	301505392	7,330,175	$204.4M	6.16%
7	EXCHANGE TRADED CONCEPTS TRU	301505350	5,529,357	$139.5M	4.21%
8	EXCHANGE TRADED CONCEPTS TRU	301505343	5,360,451	$136.3M	4.11%
9	EXCHANGE TRADED CONCEPTS TRU	301505335	3,525,796	$89.1M	2.69%
10	FIDELITY MERRIMACK STR TR	316188309	1,399,914	$64.5M	1.94%
11	SPDR SERIES TRUST	78464A409	595,542	$63.5M	1.92%
12	INVESCO EXCHANGE TRADED FD T	IVZ	1,286,330	$60.4M	1.82%
13	APPLE INC	AAPL	206,228	$56.1M	1.69%
14	NVIDIA CORPORATION	NVDA	227,482	$42.4M	1.28%
15	VANGUARD BD INDEX FDS	921937835	560,038	$41.5M	1.25%
16	GOLDMAN SACHS ETF TR	NVGLF	297,487	$39.4M	1.19%
17	SPDR SERIES TRUST	78468R663	391,021	$35.7M	1.08%
18	PUTNAM ETF TRUST	746729300	759,205	$34.6M	1.04%
19	ISHARES TR	46436E718	323,997	$32.5M	0.98%
20	SERVICE CORP INTL	817565104	411,427	$32.1M	0.97%