Institutional Manager · CIK 0001569139
High Falls Advisors, Inc
ROCHESTER, NY · File #028-17373
Latest AUM
$493.6M
Positions
144
Top-10 Concentration
63.9%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| REDUCE | ISHARES TR | 46432F339 | -60,660 | -$12.0M | +$552,256 |
| ADD | ISHARES TR | 464287408 | +49,419 | +$10.5M | +$652,481 |
| ADD | ISHARES INC | 46434G103 | +80,866 | +$5.4M | +$422,961 |
| ADD | ISHARES TR | 46432F396 | +18,668 | +$4.7M | -$189,019 |
| REDUCE | ISHARES TR | 464288877 | -53,824 | -$3.8M | +$1.3M |
| REDUCE | ISHARES TR | 464288885 | -15,968 | -$1.8M | +$1,143 |
| REDUCE | INVESCO QQQ TR | IVZ | -2,895 | -$1.8M | +$131,825 |
| ADD | BLACKROCK ETF TRUST | BLK | +48,149 | +$1.6M | -$291,080 |
| REDUCE | ISHARES TR | 46429B747 | -14,778 | -$1.5M | -$15,850 |
| ADD | ISHARES TR | 464287101 | +4,347 | +$1.5M | +$709,371 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025144 pos · $493.6M
- 13F HOLDINGS REPORTQ/E Sep 2025146 pos · $485.7M
- 13F HOLDINGS REPORTQ/E Jun 2025142 pos · $451.9M
- 13F HOLDINGS REPORTQ/E Mar 2025125 pos · $426.0M
- 13F HOLDINGS REPORTQ/E Dec 2024116 pos · $431.2M
- 13F HOLDINGS REPORTQ/E Sep 2024120 pos · $436.8M
- 13F HOLDINGS REPORTQ/E Jun 2024123 pos · $411.7M
- 13F HOLDINGS REPORTQ/E Mar 2024123 pos · $397.4M
- 13F HOLDINGS REPORTQ/E Dec 2023102 pos · $333.1M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 46434V613 | 949,545 | $44.2M | 9.62% |
| 2 | ISHARES TR | 464287200 | 60,629 | $41.5M | 9.04% |
| 3 | ISHARES TR | 464287408 | 166,772 | $35.4M | 7.70% |
| 4 | BLACKROCK ETF TRUST | BLK | 567,822 | $34.5M | 7.52% |
| 5 | ISHARES TR | 464287309 | 239,321 | $29.5M | 6.42% |
| 6 | ISHARES INC | 46434G103 | 406,202 | $27.3M | 5.95% |
| 7 | ISHARES TR | 464287101 | 74,369 | $25.5M | 5.55% |
| 8 | ISHARES TR | 464288877 | 321,564 | $23.0M | 5.00% |
| 9 | ISHARES TR | 464288653 | 172,268 | $17.5M | 3.81% |
| 10 | APPLE INC | AAPL | 54,654 | $14.9M | 3.24% |
| 11 | ISHARES TR | 46432F339 | 73,422 | $14.6M | 3.18% |
| 12 | ISHARES TR | 464288588 | 148,287 | $14.1M | 3.07% |
| 13 | BLACKROCK ETF TRUST | BLK | 336,400 | $13.0M | 2.82% |
| 14 | BLACKROCK ETF TRUST | BLK | 386,610 | $12.9M | 2.80% |
| 15 | ISHARES TR | 46432F396 | 49,463 | $12.4M | 2.70% |
| 16 | BLACKROCK ETF TRUST II | BLK | 196,352 | $10.4M | 2.26% |
| 17 | ISHARES GOLD TR | IAU | 122,904 | $10.0M | 2.17% |
| 18 | ISHARES TR | 46435G672 | 188,334 | $9.4M | 2.05% |
| 19 | ISHARES TR | 464288414 | 66,390 | $7.1M | 1.55% |
| 20 | VANGUARD MUN BD FDS | 922907746 | 124,241 | $6.2M | 1.36% |