Institutional Manager · CIK 0001540235

Creative Planning

OVERLAND PARK, KS · File #028-14616

Latest AUM

$139.71B

Positions

4,596

Top-10 Concentration

56.8%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
REDUCE	VANGUARD BD INDEX FDS	921937835	-123,749,663	-$9.17B	-$37.3M
ADD	VANGUARD INDEX FDS	922908629	+7,929,231	+$2.30B	-$746,339
REDUCE	SCHWAB STRATEGIC TR	808524201	-71,217,987	-$1.92B	+$43.3M
REDUCE	ISHARES TR	464288414	-12,278,281	-$1.32B	+$7.9M
ADD	VANGUARD MUN BD FDS	922907746	+22,958,635	+$1.15B	+$225,599
REDUCE	ISHARES TR	464287226	-11,522,321	-$1.15B	-$4.3M
REDUCE	SCHWAB STRATEGIC TR	808524508	-28,032,715	-$842.9M	+$12.4M
ADD	ALPHABET INC	GOOG	+2,614,238	+$818.3M	+$1.3M
REDUCE	DIMENSIONAL ETF TRUST	25434V609	-13,108,429	-$780.5M	+$18.0M
REDUCE	ALPHABET INC	GOOG	-1,566,907	-$491.7M	+$117.7M

Sector Allocation

Technology

7.6%$10.57B

Financials

2.3%$3.28B

Consumer Discretionary

1.8%$2.53B

Healthcare

1.7%$2.43B

Industrials

1.4%$1.97B

Communication Services

0.8%$1.09B

0.7%$934.7M

0.6%$866.8M

0.3%$361.8M

0.2%$318.9M

0.1%$222.3M

Filing History

Feb 17, 202613F HOLDINGS REPORTQ/E Dec 20254,596 pos · $139.71B
Nov 14, 202513F HOLDINGS REPORTQ/E Sep 20256,684 pos · $130.88B
Aug 8, 202513F HOLDINGS REPORTQ/E Jun 20256,216 pos · $117.10B
May 15, 202513F HOLDINGS REPORTQ/E Mar 20254,091 pos · $106.35B
Feb 14, 202513F HOLDINGS REPORTQ/E Dec 20245,816 pos · $102.83B
Oct 11, 202413F HOLDINGS REPORTQ/E Sep 20245,488 pos · $101.00B
Aug 15, 202413F HOLDINGS REPORTQ/E Jun 202422,626 pos · $93.67B
May 13, 202413F HOLDINGS REPORTQ/E Mar 20244,679 pos · $90.22B
Nov 16, 202313F HOLDINGS REPORTQ/E Dec 20234,350 pos · $74.94B

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	ISHARES TR	464287200	22,701,498	$15.55B	14.87%
2	VANGUARD BD INDEX FDS	921937835	117,166,165	$8.68B	8.30%
3	VANGUARD TAX-MANAGED FDS	921943858	122,115,622	$7.63B	7.30%
4	SPDR INDEX SHS FDS	78463X889	123,086,235	$5.47B	5.23%
5	SPDR SERIES TRUST	78464A847	91,707,202	$5.31B	5.08%
6	ISHARES INC	46434G103	75,458,363	$5.07B	4.85%
7	VANGUARD INDEX FDS	922908637	11,899,271	$3.75B	3.58%
8	APPLE INC	AAPL	11,065,625	$3.01B	2.88%
9	SPDR SERIES TRUST	78464A854	32,218,254	$2.58B	2.47%
10	VANGUARD INDEX FDS	922908629	8,141,271	$2.36B	2.26%
11	NVIDIA CORPORATION	NVDA	12,111,892	$2.26B	2.16%
12	VANGUARD SCOTTSDALE FDS	92206C870	26,455,566	$2.22B	2.12%
13	AMERICAN CENTY ETF TR	025072802	22,347,047	$2.10B	2.01%
14	SCHWAB STRATEGIC TR	808524201	76,293,127	$2.05B	1.96%
15	SPDR S&P 500 ETF TR	SPY	2,987,558	$2.04B	1.95%
16	VANGUARD BD INDEX FDS	921937827	25,823,547	$2.04B	1.95%
17	VANGUARD INDEX FDS	922908769	5,986,142	$2.01B	1.92%
18	AMERICAN CENTY ETF TR	025072877	18,707,431	$1.91B	1.82%
19	SELECT SECTOR SPDR TR	81369Y860	44,060,453	$1.78B	1.70%
20	DIMENSIONAL ETF TRUST	25434V500	24,403,395	$1.70B	1.63%