Institutional Manager · CIK 0001428793

First Heartland Consultants, Inc.

LAKE ST. LOUIS, MO · File #028-13027

Latest AUM

$1.32B

Positions

533

Top-10 Concentration

41.0%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
ADD	SPDR INDEX SHS FDS	78463X889	+148,260	+$6.6M	+$928,735
EXITED	ISHARES TR	464287184	-137,305	-$5.6M	$0
NEW	J P MORGAN EXCHANGE TRADED F	46641Q779	+61,365	+$4.2M	$0
ADD	TIDAL ETF TR	886364231	+159,803	+$4.0M	-$100,523
ADD	WEDBUSH SER TR	947913109	+124,643	+$3.9M	-$100,838
REDUCE	ETF SER SOLUTIONS	26922A446	-103,756	-$3.8M	-$777,154
ADD	FIRST TR EXCHANGE-TRADED FD	33738D788	+169,701	+$3.6M	-$44,877
ADD	PIMCO ETF TR	72201R585	+101,925	+$2.7M	-$118,811
ADD	SPDR SER TR	78464A508	+47,589	+$2.7M	+$536,847
REDUCE	ISHARES	464287465	-26,396	-$2.5M	+$284,437

Sector Allocation

Financials

7.6%$99.8M

Technology

3.7%$49.2M

Consumer Discretionary

1.9%$25.0M

1.4%$18.6M

1.0%$12.8M

0.7%$9.6M

0.5%$6.5M

Communication Services

0.4%$5.2M

Energy

0.2%$3.3M

Real Estate

0.1%$1.0M

Utilities

0.0%$388,866

Filing History

Jan 9, 202613F HOLDINGS REPORTQ/E Dec 2025533 pos · $1.32B
Nov 10, 202513F HOLDINGS REPORTQ/E Sep 2025523 pos · $1.24B
Aug 15, 202513F HOLDINGS REPORTQ/E Jun 2025503 pos · $1.12B
May 7, 202513F HOLDINGS REPORTQ/E Mar 2025439 pos · $969.0M
Feb 18, 202513F HOLDINGS REPORTQ/E Dec 2024448 pos · $975.0M
Nov 5, 202413F HOLDINGS REPORTQ/E Sep 2024453 pos · $929,965
Jul 25, 202413F HOLDINGS REPORTQ/E Jun 2024445 pos · $1.4M
May 7, 202413F HOLDINGS REPORTQ/E Mar 2024422 pos · $963,421
Nov 9, 202313F HOLDINGS REPORTQ/E Dec 2023378 pos · $793,430

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	ETF SER SOLUTIONS	26922A222	1,072,556	$46.9M	5.73%
2	SPDR SERIES TRUST	78464A854	580,485	$46.6M	5.69%
3	INVESCO QQQ TR	IVZ	73,919	$45.4M	5.55%
4	SPDR S&P 500 ETF TR	SPY	51,325	$35.0M	4.28%
5	SPDR INDEX SHS FDS	78463X889	721,548	$32.0M	3.92%
6	ETF SER SOLUTIONS	26922A388	964,963	$27.5M	3.36%
7	FIRST TR EXCHANGE TRADED FD	33738R506	384,922	$26.7M	3.27%
8	ISHARES	464287309	207,200	$25.5M	3.12%
9	VANGUARD BD INDEX FD INC	921937827	318,613	$25.1M	3.07%
10	SPDR SERIES TRUST	78464A409	233,321	$24.9M	3.04%
11	SPDR SER TR	78464A508	410,303	$23.3M	2.85%
12	PIMCO ETF TR	72201R585	844,578	$22.5M	2.76%
13	ETF SER SOLUTIONS	26922A446	543,858	$20.1M	2.46%
14	EA SERIES TRUST	02072L607	356,220	$18.3M	2.23%
15	PIMCO ETF TR	72201R833	167,646	$16.8M	2.06%
16	FIRST TR EXCHNG TRADED FD VI	33740F888	652,735	$16.4M	2.01%
17	VANGUARD INDEX FDS	922908736	32,539	$15.9M	1.94%
18	FIRST TR EXCHANGE-TRADED FD	33738D788	730,667	$15.5M	1.90%
19	TIDAL ETF TR	886364231	596,861	$14.8M	1.81%
20	VANGUARD INDEX FDS	922908363	23,402	$14.7M	1.79%