Institutional Manager · CIK 0001326150
Prentice Capital Management, LP
Greenwich, CT · File #028-11708
Latest AUM
$63.5M
Positions
25
Top-10 Concentration
79.3%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| REDUCE | JETBLUE AWYS CORP | 477143101 | -791,310 | -$3.6M | -$842,278 |
| NEW | OPENDOOR TECHNOLOGIES INC | OPENZ | +552,981 | +$3.2M | $0 |
| EXITED | COMPASS INC | 20464U100 | -347,094 | -$2.8M | $0 |
| ADD | GROUPON INC | GRPN | +143,739 | +$2.5M | -$2.0M |
| NEW | STARBUCKS CORP | SBUX | +25,000 | +$2.1M | $0 |
| NEW | NEXTNAV INC | NXNVW | +250,000 | +$1.9M | $0 |
| EXITED | LYFT INC | 55087P104 | -80,101 | -$1.8M | $0 |
| REDUCE | TOPGOLF CALLAWAY BRANDS CORP | 131193104 | -128,059 | -$1.5M | +$703,448 |
| ADD | COTY INC | COTY | +426,043 | +$1.3M | -$649,579 |
| REDUCE | PELOTON INTERACTIVE INC | PTON | -206,929 | -$1.3M | -$2.2M |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202525 pos · $63.5M
- 13F HOLDINGS REPORTQ/E Sep 202518 pos · $65.5M
- 13F HOLDINGS REPORTQ/E Jun 202531 pos · $60.0M
- 13F HOLDINGS REPORTQ/E Mar 202527 pos · $57.2M
- 13F HOLDINGS REPORTQ/E Dec 202422 pos · $58.0M
- 13F HOLDINGS REPORTQ/E Sep 202427 pos · $45.1M
- 13F HOLDINGS REPORTQ/E Jun 202422 pos · $42.5M
- 13F HOLDINGS REPORTQ/E Mar 202421 pos · $42.1M
- 13F HOLDINGS REPORTQ/E Dec 202320 pos · $32.5M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | SNAP INC | SNAP | 1,093,998 | $8.8M | 13.91% |
| 2 | GROUPON INC | GRPN | 497,503 | $8.8M | 13.80% |
| 3 | NEXTNAV INC | NXNVW | 507,792 | $8.4M | 13.31% |
| 4 | JETBLUE AWYS CORP | 477143101 | 1,485,118 | $6.8M | 10.65% |
| 5 | PELOTON INTERACTIVE INC | PTON | 557,960 | $3.4M | 5.42% |
| 6 | COTY INC | COTY | 1,102,688 | $3.4M | 5.35% |
| 7 | OPENDOOR TECHNOLOGIES INC | OPENZ | 552,981 | $3.2M | 5.08% |
| 8 | GOPRO INC | GPRO | 1,897,870 | $2.7M | 4.22% |
| 9 | FRONTIER GROUP HLDGS INC | ULCC | 530,119 | $2.5M | 3.93% |
| 10 | TOPGOLF CALLAWAY BRANDS CORP | 131193104 | 196,111 | $2.3M | 3.61% |
| 11 | STARBUCKS CORP | SBUX | 25,000 | $2.1M | 3.32% |
| 12 | HERBALIFE LTD | HLF | 154,209 | $2.0M | 3.13% |
| 13 | NEXTNAV INC | NXNVW | 250,000 | $1.9M | 2.99% |
| 14 | BUMBLE INC | BMBL | 510,579 | $1.8M | 2.87% |
| 15 | TURTLE BEACH CORP | TBCH | 112,836 | $1.6M | 2.49% |
| 16 | RH | RH | 6,500 | $1.2M | 1.83% |
| 17 | NEWELL BRANDS INC | NWL | 214,439 | $797,713 | 1.26% |
| 18 | CAMPING WORLD HLDGS INC | CWH | 80,269 | $781,017 | 1.23% |
| 19 | GROWGENERATION CORP | GRWG | 274,097 | $411,145 | 0.65% |
| 20 | CHILDRENS PL INC NEW | 168905107 | 70,124 | $279,094 | 0.44% |