Institutional Manager · CIK 0001218254
BOYAR ASSET MANAGEMENT INC.
NEW YORK, NY · File #028-10330
Latest AUM
$157.7M
Positions
75
Top-10 Concentration
58.4%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| NEW | UNIFIRST CORP MASS | UNF | +9,308 | +$1.8M | $0 |
| REDUCE | JPMORGAN CHASE & CO. | VYLD | -3,171 | -$1.0M | +$338,369 |
| NEW | LIBERTY MEDIA CORP DEL | FWONB | +8,263 | +$738,547 | $0 |
| NEW | COOPER COS INC | 216648501 | +8,057 | +$660,352 | $0 |
| REDUCE | SPHERE ENTERTAINMENT CO | SPHR | -6,351 | -$603,853 | +$1.3M |
| REDUCE | MICROSOFT CORP | MSFT | -845 | -$408,658 | -$1.4M |
| REDUCE | BANK AMERICA CORP | 060505104 | -6,912 | -$380,161 | +$509,745 |
| REDUCE | ACUSHNET HLDGS CORP | GOLF | -4,478 | -$357,434 | +$21,247 |
| EXITED | ANGI INC | 00183L201 | -18,827 | -$306,127 | $0 |
| EXITED | INTERACTIVE BROKERS GROUP IN | 45841N107 | -4,169 | -$286,869 | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202575 pos · $157.7M
- 13F HOLDINGS REPORTQ/E Sep 202577 pos · $158.0M
- 13F HOLDINGS REPORTQ/E Jun 202579 pos · $152.8M
- 13F HOLDINGS REPORTQ/E Mar 202577 pos · $137.9M
- 13F HOLDINGS REPORTQ/E Dec 202478 pos · $151.6M
- 13F HOLDINGS REPORTQ/E Sep 202479 pos · $155.3M
- 13F HOLDINGS REPORTQ/E Jun 202478 pos · $145.8M
- 13F HOLDINGS REPORTQ/E Mar 202481 pos · $153.3M
- 13F HOLDINGS REPORTQ/E Dec 202380 pos · $127.4M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | MICROSOFT CORP | MSFT | 40,758 | $19.7M | 13.34% |
| 2 | JPMORGAN CHASE & CO. | VYLD | 46,660 | $15.0M | 10.17% |
| 3 | AMERIPRISE FINL INC | 03076C106 | 19,068 | $9.3M | 6.33% |
| 4 | HOME DEPOT INC | HD | 24,572 | $8.5M | 5.72% |
| 5 | BANK AMERICA CORP | 060505104 | 142,566 | $7.8M | 5.31% |
| 6 | UBER TECHNOLOGIES INC | UBER | 88,262 | $7.2M | 4.88% |
| 7 | BANK NEW YORK MELLON CORP | 064058100 | 48,432 | $5.6M | 3.80% |
| 8 | MADISON SQUARE GRDN SPRT COR | 55825T103 | 20,918 | $5.4M | 3.66% |
| 9 | CISCO SYS INC | CSCO | 53,615 | $4.1M | 2.79% |
| 10 | ALPHABET INC | GOOG | 11,306 | $3.5M | 2.39% |
| 11 | DISNEY WALT CO | 254687106 | 29,900 | $3.4M | 2.30% |
| 12 | JOHNSON & JOHNSON | JNJ | 16,406 | $3.4M | 2.30% |
| 13 | SPHERE ENTERTAINMENT CO | SPHR | 34,097 | $3.2M | 2.19% |
| 14 | MADISON SQUARE GARDEN ENTMT | 558256103 | 49,699 | $2.7M | 1.81% |
| 15 | MARRIOTT INTL INC NEW | 571903202 | 8,132 | $2.5M | 1.71% |
| 16 | COMCAST CORP NEW | CCZ | 83,500 | $2.5M | 1.69% |
| 17 | MONDELEZ INTL INC | 609207105 | 44,862 | $2.4M | 1.63% |
| 18 | PFIZER INC | PFE | 90,946 | $2.3M | 1.53% |
| 19 | ATLANTA BRAVES HLDGS INC | BATRB | 50,420 | $2.0M | 1.35% |
| 20 | CITIGROUP INC | C-PR | 15,806 | $1.8M | 1.25% |