Institutional Manager · CIK 0001184820
HOLDERNESS INVESTMENTS CO
GREENSBORO, NC · File #028-10263
Latest AUM
$491.6M
Positions
254
Top-10 Concentration
53.4%
Filings
10
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| NEW | FIRSTENERGY CORP | FE | +28,116 | +$1.3M | $0 |
| ADD | NETFLIX INC | NFLX | +11,408 | +$1.1M | -$1.7M |
| REDUCE | MICROSOFT CORP | MSFT | -1,553 | -$751,063 | -$2.3M |
| REDUCE | APPLIED MATLS INC | 038222105 | -2,452 | -$630,138 | +$3.3M |
| REDUCE | NVIDIA CORPORATION | NVDA | -3,260 | -$607,991 | -$12,625 |
| REDUCE | ORACLE CORP | ORCL-PD | -2,798 | -$545,362 | -$4.2M |
| EXITED | FISERV INC | 337738108 | -3,251 | -$419,151 | $0 |
| EXITED | UBER TECHNOLOGIES INC | 90353T100 | -4,228 | -$414,217 | $0 |
| REDUCE | UNITEDHEALTH GROUP INC | UNH | -1,240 | -$409,356 | -$125,366 |
| REDUCE | APPLE INC | AAPL | -1,493 | -$405,885 | +$2.0M |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025254 pos · $491.6M
- 13F HOLDINGS REPORTQ/E Sep 2025252 pos · $489.9M
- 13F HOLDINGS REPORTQ/E Jun 2025249 pos · $464.9M
- 13F HOLDINGS REPORTQ/E Mar 2025247 pos · $428.9M
- 13F HOLDINGS REPORTQ/E Dec 2024255 pos · $453.4M
- 13F HOLDINGS REPORTQ/E Sep 2024256 pos · $458.0M
- 13F HOLDINGS REPORTQ/E Jun 2024246 pos · $429.4M
- 13F HOLDINGS REPORT (Amended)Q/E Jun 2024239 pos · $423.9M
- 13F HOLDINGS REPORTQ/E Mar 2024246 pos · $409.1M
- 13F HOLDINGS REPORTQ/E Dec 2023192 pos · $275.5M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | MICROSOFT CORP | MSFT | 66,821 | $32.3M | 9.31% |
| 2 | APPLE INC | AAPL | 115,356 | $31.4M | 9.04% |
| 3 | NVIDIA CORPORATION | NVDA | 155,554 | $29.0M | 8.36% |
| 4 | AMAZON COM INC | AMZN | 75,053 | $17.3M | 4.99% |
| 5 | APPLIED MATLS INC | 038222105 | 60,977 | $15.7M | 4.52% |
| 6 | ALPHABET INC | GOOG | 45,004 | $14.1M | 4.06% |
| 7 | INVESCO QQQ TR | IVZ | 22,799 | $14.0M | 4.04% |
| 8 | BROADCOM INC | AVGO | 39,935 | $13.8M | 3.98% |
| 9 | ORACLE CORP | ORCL-PD | 45,760 | $8.9M | 2.57% |
| 10 | INTERNATIONAL BUSINESS MACHS | INTR | 30,009 | $8.9M | 2.56% |
| 11 | CATERPILLAR INC | CAT | 15,447 | $8.8M | 2.55% |
| 12 | JPMORGAN CHASE & CO. | VYLD | 27,075 | $8.7M | 2.51% |
| 13 | ALPHABET INC | GOOG | 20,126 | $6.3M | 1.82% |
| 14 | COSTCO WHSL CORP NEW | 22160K105 | 6,892 | $5.9M | 1.71% |
| 15 | CISCO SYS INC | CSCO | 76,293 | $5.9M | 1.69% |
| 16 | EXXON MOBIL CORP | XOM | 45,729 | $5.5M | 1.59% |
| 17 | HOME DEPOT INC | HD | 15,040 | $5.2M | 1.49% |
| 18 | ABBVIE INC | ABBV | 22,003 | $5.0M | 1.45% |
| 19 | ISHARES TR | 464287515 | 47,357 | $5.0M | 1.44% |
| 20 | CIRRUS LOGIC INC | CRUS | 39,095 | $4.6M | 1.33% |