Institutional Manager · CIK 0000947517
PACIFIC SUN FINANCIAL CORP
LOS ANGELES, CA · File #028-18678
Latest AUM
$207.7M
Positions
202
Top-10 Concentration
44.0%
Filings
8
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| ADD | SELECT SECTOR SPDR TR | 81369Y803 | +19,615 | +$2.8M | -$2.7M |
| REDUCE | APPLE INC | AAPL | -6,361 | -$1.7M | +$822,340 |
| NEW | INVESCO EXCHANGE TRADED FD T | IVZ | +5,083 | +$703,792 | $0 |
| ADD | NETFLIX INC | NFLX | +5,499 | +$515,586 | -$634,362 |
| REDUCE | INVESCO EXCH TRADED FD TR II | IVZ | -10,143 | -$446,853 | +$95,198 |
| NEW | INVESCO EXCHANGE TRADED FD T | IVZ | +6,353 | +$407,608 | $0 |
| REDUCE | SPDR S&P 500 ETF TR | SPY | -554 | -$378,888 | +$15,430 |
| NEW | VANECK ETF TRUST | 92189F601 | +2,960 | +$367,632 | $0 |
| ADD | BLACKSTONE MTG TR INC | BX | +16,950 | +$332,220 | +$11,995 |
| NEW | ETF SER SOLUTIONS | 26922A420 | +2,872 | +$314,944 | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 2025202 pos · $207.7M
- 13F HOLDINGS REPORTQ/E Sep 2025196 pos · $207.0M
- 13F HOLDINGS REPORTQ/E Jun 2025188 pos · $191.5M
- 13F HOLDINGS REPORTQ/E Mar 2025178 pos · $175.8M
- 13F HOLDINGS REPORTQ/E Dec 2024184 pos · $183.6M
- 13F HOLDINGS REPORTQ/E Sep 2024184 pos · $181.3M
- 13F HOLDINGS REPORTQ/E Jun 2024176 pos · $169.1M
- 13F HOLDINGS REPORTQ/E Mar 2024179 pos · $171.8M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 41,362 | $11.2M | 8.74% |
| 2 | FIRST TR EXCHANGE-TRADED FD | 33733E302 | 28,676 | $7.7M | 6.00% |
| 3 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 13,160 | $6.6M | 5.14% |
| 4 | SELECT SECTOR SPDR TR | 81369Y803 | 39,233 | $5.6M | 4.39% |
| 5 | SPDR SERIES TRUST | 78464A201 | 51,941 | $4.9M | 3.80% |
| 6 | INVESCO EXCHANGE TRADED FD T | IVZ | 29,103 | $4.6M | 3.54% |
| 7 | SPDR SERIES TRUST | 78464A631 | 17,865 | $4.3M | 3.35% |
| 8 | FIRST TR EXCHANGE TRADED FD | 33734X846 | 58,456 | $4.2M | 3.25% |
| 9 | TESLA INC | TSLA | 8,475 | $3.8M | 2.96% |
| 10 | INVESCO QQQ TR | IVZ | 5,919 | $3.6M | 2.83% |
| 11 | ISHARES TR | 464287887 | 23,473 | $3.3M | 2.58% |
| 12 | SPDR SERIES TRUST | 78464A821 | 28,599 | $2.6M | 2.05% |
| 13 | EXCHANGE TRADED CONCEPTS TRU | 301505707 | 37,809 | $2.6M | 2.04% |
| 14 | INVESCO EXCHANGE TRADED FD T | IVZ | 48,400 | $2.6M | 2.03% |
| 15 | MICROSOFT CORP | MSFT | 4,966 | $2.4M | 1.87% |
| 16 | NVIDIA CORPORATION | NVDA | 12,345 | $2.3M | 1.79% |
| 17 | FIRST TR EXCHANGE-TRADED FD | 33734H106 | 48,544 | $2.2M | 1.74% |
| 18 | META PLATFORMS INC | META | 3,308 | $2.2M | 1.70% |
| 19 | INVESCO EXCHANGE TRADED FD T | IVZ | 19,562 | $2.2M | 1.69% |
| 20 | INVESCO EXCHANGE TRADED FD T | IVZ | 15,421 | $2.1M | 1.61% |