Institutional Manager · CIK 0000935359
Matthew Goff Investment Advisor, LLC
HOUSTON, TX · File #028-18053
Latest AUM
$564.2M
Positions
87
Top-10 Concentration
53.5%
Filings
9
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| EXITED | ISHARES TR | 46434VBD1 | -760,736 | -$19.2M | $0 |
| EXITED | INVESCO EXCH TRADED FD TR II | 46138G870 | -424,656 | -$10.5M | $0 |
| NEW | INVESCO EXCH TRADED FD TR II | IVZ | +417,234 | +$10.2M | $0 |
| NEW | INVESCO EXCH TRD SLF IDX FD | IVZ | +268,187 | +$5.3M | $0 |
| ADD | J P MORGAN EXCHANGE TRADED F | 46641Q837 | +91,981 | +$4.7M | -$20,545 |
| EXITED | ISHARES TR | 46435UAA9 | -153,758 | -$3.7M | $0 |
| EXITED | ISHARES TR | 46435U515 | -142,349 | -$3.6M | $0 |
| EXITED | INVESCO EXCH TRD SLF IDX FD | 46138J783 | -164,488 | -$3.2M | $0 |
| EXITED | ISHARES TR | 46436E205 | -130,049 | -$3.1M | $0 |
| NEW | SCHWAB STRATEGIC TR | 808524300 | +78,037 | +$2.3M | $0 |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202587 pos · $564.2M
- 13F HOLDINGS REPORTQ/E Sep 202596 pos · $585.1M
- 13F HOLDINGS REPORTQ/E Jun 202596 pos · $540.6M
- 13F HOLDINGS REPORTQ/E Mar 2025104 pos · $542.1M
- 13F HOLDINGS REPORTQ/E Dec 2024102 pos · $538.0M
- 13F HOLDINGS REPORTQ/E Sep 2024101 pos · $525.5M
- 13F HOLDINGS REPORTQ/E Jun 202497 pos · $490.0M
- 13F HOLDINGS REPORTQ/E Mar 202495 pos · $493.9M
- 13F HOLDINGS REPORTQ/E Dec 202390 pos · $415.5M
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | MICROSOFT CORP | MSFT | 112,861 | $54.6M | 10.05% |
| 2 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 90,112 | $45.3M | 8.34% |
| 3 | ALPHABET INC | GOOG | 122,857 | $38.6M | 7.10% |
| 4 | BANK NEW YORK MELLON CORP | 064058100 | 261,011 | $30.3M | 5.58% |
| 5 | BANK AMERICA CORP | 060505104 | 476,902 | $26.2M | 4.83% |
| 6 | VISA INC | V | 67,851 | $23.8M | 4.38% |
| 7 | AMERICAN EXPRESS CO | AXP | 51,925 | $19.2M | 3.54% |
| 8 | ISHARES TR | 46434V407 | 445,011 | $19.1M | 3.51% |
| 9 | ISHARES TR | 464287408 | 84,241 | $17.9M | 3.29% |
| 10 | ORACLE CORP | ORCL-PD | 81,186 | $15.8M | 2.91% |
| 11 | INVESCO EXCHANGE TRADED FD T | IVZ | 72,944 | $14.0M | 2.57% |
| 12 | RTX CORPORATION | RTX | 72,227 | $13.2M | 2.44% |
| 13 | MERCK & CO INC | MRK | 116,367 | $12.2M | 2.26% |
| 14 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 238,607 | $12.1M | 2.22% |
| 15 | NOVARTIS AG | NVSEF | 85,855 | $11.8M | 2.18% |
| 16 | DISNEY WALT CO | 254687106 | 101,112 | $11.5M | 2.12% |
| 17 | INTEL CORP | INTC | 303,552 | $11.2M | 2.06% |
| 18 | UNILEVER PLC | UNLYF | 166,234 | $10.9M | 2.00% |
| 19 | INVESCO EXCH TRADED FD TR II | IVZ | 417,234 | $10.2M | 1.87% |
| 20 | PEPSICO INC | PEP | 64,681 | $9.3M | 1.71% |