Institutional Manager · CIK 0000878228

WENDELL DAVID ASSOCIATES INC

PORTSMOUTH, NH · File #028-02940

Latest AUM

$984,322

Positions

149

Top-10 Concentration

54.6%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-03

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
REDUCE	Fiserv	FISV	-58,721	-$3,944	-$7,006
REDUCE	American Tower REIT	03027X100	-16,510	-$2,898	-$598
REDUCE	Mastercard	MA	-4,772	-$2,724	+$238
REDUCE	Apple	AAPL	-7,413	-$2,015	+$4,578
REDUCE	TJX Companies	872540109	-13,011	-$1,999	+$3,450
ADD	Eli Lilly	LLY	+1,419	+$1,525	+$13,137
REDUCE	FactSet Research Systems	303075105	-4,475	-$1,299	+$89
REDUCE	Automatic Data Processing	ADP	-4,989	-$1,283	-$6,534
REDUCE	Intuitive Surgical	ISRG	-2,115	-$1,198	+$866
EXITED	Kellanova	487836108	-14,100	-$1,156	$0

Sector Allocation

24.2%$237,866

15.9%$156,828

8.6%$84,579

5.7%$55,854

Consumer Discretionary

5.4%$53,041

3.5%$33,967

2.9%$28,728

1.4%$13,900

0.3%$3,178

Communication Services

0.2%$1,780

Filing History

Jan 30, 202613F HOLDINGS REPORTQ/E Dec 2025149 pos · $984,322
Oct 30, 202513F HOLDINGS REPORTQ/E Sep 2025149 pos · $1.0M
Jul 29, 202513F HOLDINGS REPORTQ/E Jun 2025147 pos · $994,303
Apr 18, 202513F HOLDINGS REPORTQ/E Mar 2025151 pos · $1.0M
Jan 17, 202513F HOLDINGS REPORTQ/E Dec 2024154 pos · $1.0M
Oct 21, 202413F HOLDINGS REPORTQ/E Sep 2024160 pos · $1.0M
Jul 22, 202413F HOLDINGS REPORTQ/E Jun 2024159 pos · $981,387
Apr 22, 202413F HOLDINGS REPORTQ/E Mar 2024163 pos · $989,645
Oct 20, 202313F HOLDINGS REPORTQ/E Dec 2023156 pos · $849,935

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	Apple	AAPL	258,310	$70,224	8.10%
2	Microsoft	MSFT	132,979	$64,311	7.42%
3	Mastercard	MA	110,371	$63,008	7.27%
4	TJX Companies	872540109	367,334	$56,426	6.51%
5	Eli Lilly	LLY	43,568	$46,822	5.40%
6	Automatic Data Processing	ADP	175,140	$45,051	5.20%
7	Stryker	SYK	111,812	$39,298	4.53%
8	Alphabet Class A	GOOG	114,681	$35,895	4.14%
9	Abbott Labs	ABLZF	211,692	$26,523	3.06%
10	Intuit	INTU	39,451	$26,133	3.01%
11	Broadridge Financial Solutions	11133T103	100,313	$22,387	2.58%
12	McDonald's	MCD	72,723	$22,226	2.56%
13	AbbVie	ABBV	96,321	$22,008	2.54%
14	Johnson & Johnson	JNJ	100,504	$20,799	2.40%
15	NextEra Energy	NEE-PW	250,651	$20,122	2.32%
16	Ecolab	ECL	70,434	$18,490	2.13%
17	Costco Wholesale	22160K105	17,756	$15,312	1.77%
18	Procter & Gamble	742718109	89,599	$12,840	1.48%
19	Marathon Petroleum	MARA	76,713	$12,476	1.44%
20	Church & Dwight	CHD	142,154	$11,920	1.38%