Institutional Manager · CIK 0000769963

HOWE & RUSLING INC

ROCHESTER, NY · File #028-01563

Latest AUM

$1.51B

Positions

525

Top-10 Concentration

43.6%

Filings

Portfolio Value Over Time

2024-03

2024-06

2024-09

2024-12

2025-06

2025-09

2025-12

Biggest QoQ Changes

Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.

Action	Issuer	Ticker / CUSIP	Δ Shares	Flow ($)	Price Effect
REDUCE	REGAL REXNORD CORPORATION	RRX	-67,501	-$9.5M	-$215,878
EXITED	ASTRAZENECA PLC	046353108	-117,501	-$9.0M	$0
ADD	VANGUARD WHITEHALL FDS	921946406	+54,739	+$7.9M	+$238,415
EXITED	FISERV INC	337738108	-43,216	-$5.6M	$0
ADD	HONEYWELL INTL INC	438516106	+26,369	+$5.1M	-$1.4M
REDUCE	AMDOCS LTD	DOX	-62,174	-$5.0M	-$100,563
ADD	S&P GLOBAL INC	SPGI	+8,099	+$4.2M	+$80,800
ADD	INTERCONTINENTAL EXCHANGE IN	45866F104	+24,808	+$4.0M	-$715,394
REDUCE	BROADCOM INC	AVGO	-11,594	-$4.0M	+$2.9M
ADD	SPDR S&P 500 ETF TR	SPY	+5,138	+$3.5M	+$161,522

Sector Allocation

Technology

17.3%$262.2M

Healthcare

5.7%$86.5M

Consumer Discretionary

4.6%$69.2M

3.4%$51.9M

3.3%$50.6M

3.3%$49.8M

2.5%$37.4M

Communication Services

2.3%$34.5M

Real Estate

0.5%$7.0M

Materials

0.3%$3.8M

Utilities

0.1%$1.4M

Filing History

Feb 17, 202613F HOLDINGS REPORTQ/E Dec 2025525 pos · $1.51B
Nov 5, 202513F HOLDINGS REPORTQ/E Sep 2025505 pos · $1.46B
Aug 12, 202513F HOLDINGS REPORTQ/E Jun 2025523 pos · $1.35B
Jun 17, 202513F HOLDINGS REPORTQ/E Jun 2025486 pos · $1.19B
Feb 12, 202513F HOLDINGS REPORTQ/E Dec 2024463 pos · $1.16B
Nov 8, 202413F HOLDINGS REPORTQ/E Sep 2024466 pos · $1.16B
Aug 14, 202413F HOLDINGS REPORTQ/E Jun 2024417 pos · $1.10B
May 15, 202413F HOLDINGS REPORTQ/E Mar 2024440 pos · $1.04B
Nov 9, 202313F HOLDINGS REPORTQ/E Dec 2023365 pos · $847.3M

Top 20 Holdings — Dec 2025

#	Issuer	Ticker	Shares	Value	% of Portfolio
1	VANGUARD INDEX FDS	922908769	185,370	$62.1M	5.46%
2	JPMORGAN CHASE & CO.	VYLD	186,759	$60.2M	5.28%
3	BROADCOM INC	AVGO	169,608	$58.7M	5.15%
4	ISHARES TR	464287200	81,145	$55.6M	4.88%
5	ISHARES TR	464287671	322,597	$54.2M	4.76%
6	APPLE INC	AAPL	167,506	$45.5M	4.00%
7	VANGUARD SCOTTSDALE FDS	92206C870	532,481	$44.6M	3.92%
8	MICROSOFT CORP	MSFT	83,006	$40.1M	3.52%
9	ISHARES TR	464288612	373,451	$40.1M	3.52%
10	ISHARES TR	464287663	349,317	$35.8M	3.14%
11	NVIDIA CORPORATION	NVDA	182,758	$34.1M	2.99%
12	AMAZON COM INC	AMZN	145,785	$33.7M	2.95%
13	EXXON MOBIL CORP	XOM	232,047	$27.9M	2.45%
14	VANGUARD SCOTTSDALE FDS	92206C409	337,993	$26.9M	2.37%
15	META PLATFORMS INC	META	40,521	$26.7M	2.35%
16	HONEYWELL INTL INC	438516106	119,732	$23.4M	2.05%
17	ALPHABET INC	GOOG	72,265	$22.7M	1.99%
18	INTERCONTINENTAL EXCHANGE IN	45866F104	134,535	$21.8M	1.91%
19	VANGUARD WHITEHALL FDS	921946406	147,512	$21.2M	1.86%
20	NEXTERA ENERGY INC	NEE-PW	263,287	$21.1M	1.86%