🧾 What This Document Is

This is a Form 6-K, a standard report that foreign companies listed in the U.S. use to share important news with the Securities and Exchange Commission (SEC) and the market. This specific report is a "Material Fact" announcement, which is a fancy term for "important news you need to know." It's all about a change in the company's top financial leadership.

👉 Why it matters: These filings keep investors informed about major events that could affect the company's operations or stock. A change in the CFO is a significant event.

🏢 What The Company Does

In simple terms... Telefonica Brasil S.A. (trading as VIV on the NYSE) is one of Brazil's largest telecommunications companies. It provides mobile phone, internet, and television services to millions of customers across the country. It's part of the global Telefónica family of companies.

👥 Executive Changes

This is the core of the announcement. The Board of Directors has appointed a new Chief Financial and Investor Relations Officer (CFO).

• New CFO: Mr. Rodrigo Rossi Monari takes over on April 2, 2026. His term runs until after the 2028 Annual General Meeting.
• Outgoing CFO: Mr. David Melcon Sanchez-Friera is leaving the role on the same date. His last day is April 1, 2026.
• Reason for Change: David Melcon Sanchez-Friera is moving to a new role as CFO of VMED O2 UK Limited (Virgin Media O2 UK), a joint venture in the UK between Telefónica, S.A. and Liberty Global. This shows it's an internal move within the larger Telefónica group.
• Company's Statement: The Board thanked Mr. Sanchez-Friera for his "significant contributions and dedication" and wished success to the new CFO, Mr. Monari.

👉 Why it matters: The CFO is crucial for managing a company's finances, strategy, and communication with investors. A smooth transition is important for maintaining market confidence.

📦 Financial Position (Context)

While this filing doesn't detail financial results, the CFO role directly oversees the company's financial health. Telefonica Brasil is a major publicly-held company in Brazil. The outgoing CFO, David Melcon Sanchez-Friera, signed the announcement in his official capacity, and it was filed by Investor Relations Director João Pedro Carneiro.

👉 Why it matters: The stability and expertise of the financial leadership team are key factors investors consider when assessing a company's reliability and future performance.

🌍 Industry Context

Brazil's telecom market is highly competitive. Companies like Vivo (Telefonica's brand), Claro, and TIM compete fiercely for customers. In such an environment, strong financial stewardship is vital for funding network investments, managing costs, and driving growth.

📅 Key Dates

• Announcement Date: March 27, 2026
• Transition Date: April 2, 2026 (new CFO starts, old CFO officially departs)
• End of Term: After the Annual General Meeting in 2028.

📇 Key Contacts & People

• New CFO: Mr. Rodrigo Rossi Monari
• Outgoing CFO: Mr. David Melcon Sanchez-Friera
• Investor Relations Director: João Pedro Carneiro
• Investor Relations Email: [email protected]
• Investor Relations Website: https://ri.telefonica.com.br/

🧠 The Analogy

Think of this like a major sports team changing its general manager. The outgoing GM (David Melcon Sanchez-Friera) built a solid roster but is leaving for a new challenge with a sister team in a different league. The ownership (the Board) has promoted a trusted lieutenant from within the organization (Rodrigo Rossi Monari) to take the helm. Fans (investors) will watch closely to see if the new GM continues the existing strategy or brings a new playbook, but the team's overall standing in the league remains strong.

🧩 Final Takeaway

This is a planned and orderly leadership transition within the Telefonica group. The key takeaway is that Rodrigo Rossi Monari will be the new voice of Telefonica Brasil's finances starting April 2, 2026, succeeding David Melcon Sanchez-Friera, who is moving to a larger European role. Investors should look for continuity in the company's financial strategy.