🧾 What This Document Is

This is a 6-K filing, which is a report foreign companies like Swiss-based Sunrise submit to the SEC to share material news with U.S. investors. It contains two exhibits: a media release and the official invitation for the company's Annual General Meeting (AGM). Think of it as the formal announcement and detailed agenda for the company's most important shareholder meeting of the year.

🏢 What The Company Does

👉 In simple terms, Sunrise is Switzerland's #2 telecom provider, acting as the main challenger to the dominant market leader. They provide mobile, internet, TV, and business communication services. They own and operate a world-class network, including a fully rolled-out 5G Standalone network, and serve around 5.4 million customer connections. The company is listed on the Swiss stock exchange.

📅 The Big Event: Annual General Meeting

When: May 7, 2026, at 10:00 CEST. Where: Kongresshaus Zürich, Switzerland. Why it matters: This is where shareholders vote on key company decisions, from financials to board members. The deadline to be registered as a voting shareholder is April 29, 2026, at 17:00 CEST.

💰 Financial & Dividend Proposal

Sunrise reports a profit of kCHF 235,026 (about CHF 235 million) for 2025. The Board proposes a progressive dividend:

• CHF 3.42 per Class A Share and CHF 0.34 per Class B Share.
• This will pay out an estimated ~CHF 251 million in total.
• Ex-Dividend Date: May 11, 2026. Payment Date: May 13, 2026.

👉 Why it matters: A "progressive" dividend signals management's confidence in stable cash flow. Importantly, this dividend is not subject to Swiss withholding tax and is generally tax-free for Swiss private investors.

👥 Board & Management Re-Elections

Shareholders will vote on re-electing the entire leadership slate:

• Chairman: Michael T. Fries.
• Board Directors: Adam Bird, Ingrid Deltenre, Thomas D. Meyer, Catherine Mühlemann, Enrique Rodriguez, and Lutz Schüler.
• Auditors: KPMG AG is proposed for re-election.

💼 Executive Compensation Approval

Shareholders must approve the maximum pay package for top executives:

• Board of Directors: Cap of CHF 2.1 million for the upcoming year.
• Executive Committee (C-Suite): Cap of CHF 22.0 million for 2027.

👉 Why it matters: This is a "say-on-pay" vote. The proposed CHF 22.0 million for executives is broken down with 72% tied to performance (bonuses and share awards), linking pay to company results. The largest chunk (CHF 8.1M) is a maximum bonus pool.

📦 Company Performance & Strategy

The Board highlights a solid 2025:

• Delivered on financial guidance despite a tough market.
• Completed the nationwide 5G Standalone rollout.
• Focused on cost management, stronger customer relationships, and sustainability (including a net-zero target).
• Strategy for 2026: Leverage modern networks and focus on cash generation.

🔮 What's Next

After the AGM, the focus will be on executing the 2026 strategy. Key dates are immediate:

• May 7, 2026: AGM vote.
• May 11, 2026: Shares trade without the dividend.
• May 13, 2026: Dividend payment.

⚖️ Big Picture

👍 Strengths: Clear #2 position in a stable market, premium brand, completed 5G network, progressive dividend, and strong cash flow focus. ⚠️ Risks: Intense competition in Swiss telecom, regulated industry, and economic pressures on consumer/business spending.

🧠 The Analogy

Sunrise is like a reliable utility company for the digital age. It's not the biggest (the #1 spot), but it's a strong, essential challenger that everyone relies on for their daily connection. The AGM is the shareholders' annual check-up on the machinery and a vote on how much of the "utility bill" profit gets reinvested versus paid out to them.

📇 Key Contacts & People

Investor Relations:

• Alex Herrmann
• Phone: +41 58 777 61 00
• Email: [email protected]

Media Relations:

• Phone: 0800 333 000
• Email: [email protected]

Independent Voting Rights Representative:

• Law Office Keller Ltd, Splügenstrasse 8, 8002 Zurich, Switzerland

🧩 Final Takeaway

Sunrise is holding its annual shareholder meeting on May 7, 2026, where the key outcomes will be approval of a CHF 3.42/share dividend, the re-election of the entire board under Chairman Mike Fries, and a CHF 22 million executive pay cap heavily tied to performance. The meeting underscores the company's focus on rewarding shareholders while investing in its premium network position.