Pri0r1ty Intelligence Group PLC, a technology and data intelligence company, focuses on the development and commercialisation of software and analytics solutions. It operates through AI and Data Intelligence Services and Marketing and Analytics segments. The company offers proprietary platforms, including Advisor and Fan Sonar, which enable clients to optimise and monetise first-party data, embed AI into workflows, train models, and generate actionable insights. The company also delivers data-driven marketing and consultancy services, including project-based technology development, media and marketing management, and growth solutions for sports, music, entertainment, and lifestyle sectors. In addition, it offers Compass ID, a software platform for ingesting, analysing, and commercialising large-scale audience and performance data. The company provides technology and data services under monthly service or retainer arrangements, media and marketing services through agency models, and project-based technology development under fixed-price contracts. The company was incorporated in 2021 and is based in London, United Kingdom.