9F Inc., together with its subsidiaries, provides digital technology and wealth management services in the People's Republic of China and Hong Kong. The company operates through E-Commerce Services, Technology Empowerment Services, and Wealth Management Services segments. It offers technology empowerment services to the banking, automobile, securities investment, and insurance industries; e-commerce business services through third-party e-commerce platforms, which offers various categories of merchandise, including 3C products, beauty and skin care products, food, household appliances, and liquor and beverages; and wealth management and investment advisory services. The company also provides internet securities services, such as real time trading information and professional news push notification services; online whole-process account opening services using facial recognition and e-signatures; transfer, FPS deposit and withdrawal services; multi-category trading services; and account design services, as well as fund sales and insurance brokerage services. It serves borrowers, investors, and financial institutions partners. The company was formerly known as JIUFU Financial Technology Service Limited and changed its name to 9F Inc. in June 2014. 9F Inc. was founded in 2006 and is based in Beijing, the People's Republic of China.