Institutional Manager · CIK 0001455253
HS Management Partners, LLC
NEW YORK, NY · File #028-13328
Latest AUM
$468.5M
Positions
24
Top-10 Concentration
55.9%
Filings
10
Portfolio Value Over Time
2024-03
2024-06
2024-09
2024-12
2025-03
2025-06
2025-09
2025-12
Biggest QoQ Changes
Ranked by conviction flow (share change × current price) so mark-to-market moves don't dominate. Price effect column shows how much of the $ change was just the stock moving.
| Action | Issuer | Ticker / CUSIP | Δ Shares | Flow ($) | Price Effect |
|---|---|---|---|---|---|
| REDUCE | ALPHABET INC CL C | GOOG | -106,305 | -$33.4M | +$14.8M |
| EXITED | PROCTER & GAMBLE | 742718109 | -204,850 | -$31.5M | $0 |
| REDUCE | PAYPAL HOLDINGS INC | PYPL | -488,550 | -$28.5M | -$5.7M |
| NEW | NETFLIX INC | NFLX | +240,410 | +$22.5M | $0 |
| REDUCE | DISNEY WALT CO COM | 254687106 | -174,750 | -$19.9M | -$313,096 |
| REDUCE | PEPSICO INCORPORATED | PEP | -129,728 | -$18.6M | +$573,500 |
| EXITED | LULULEMON ATHLETICA INC | 550021109 | -102,750 | -$18.3M | $0 |
| REDUCE | COCA-COLA CO | KO | -255,297 | -$17.8M | +$2.0M |
| REDUCE | RALPH LAUREN CORP CL A | RL | -46,350 | -$16.4M | +$3.4M |
| REDUCE | AMAZON.COM INC | AMZN | -68,645 | -$15.8M | +$2.2M |
Sector Allocation
Filing History
- 13F HOLDINGS REPORTQ/E Dec 202524 pos · $468.5M
- 13F HOLDINGS REPORTQ/E Sep 202525 pos · $769.6M
- 13F HOLDINGS REPORT (Amended)Q/E Jun 202525 pos · $1.23B
- 13F HOLDINGS REPORTQ/E Jun 202525 pos · $1.23B
- 13F HOLDINGS REPORTQ/E Mar 202523 pos · $1.24B
- 13F HOLDINGS REPORTQ/E Dec 202423 pos · $1.46B
- 13F HOLDINGS REPORTQ/E Sep 202423 pos · $1.55B
- 13F HOLDINGS REPORTQ/E Jun 202422 pos · $1.81B
- 13F HOLDINGS REPORTQ/E Mar 202423 pos · $2.18B
- 13F HOLDINGS REPORTQ/E Dec 202322 pos · $2.10B
Top 20 Holdings — Dec 2025
| # | Issuer | Ticker | Shares | Value | % of Portfolio |
|---|---|---|---|---|---|
| 1 | ALPHABET INC CL C | GOOG | 103,814 | $32.6M | 6.95% |
| 2 | AMAZON.COM INC | AMZN | 129,395 | $29.9M | 6.37% |
| 3 | DISNEY WALT CO COM | 254687106 | 254,150 | $28.9M | 6.17% |
| 4 | META PLATFORMS INC - CL A | META | 40,145 | $26.5M | 5.66% |
| 5 | MICROSOFT CORP | MSFT | 54,327 | $26.3M | 5.61% |
| 6 | DICKS SPORTING GOODS INC | 253393102 | 126,385 | $25.0M | 5.34% |
| 7 | MCDONALDS CORP | MCD | 81,749 | $25.0M | 5.33% |
| 8 | GAP INC | GAP | 890,575 | $22.8M | 4.87% |
| 9 | UBER TECHNOLOGIES INC | UBER | 276,075 | $22.6M | 4.81% |
| 10 | NETFLIX INC | NFLX | 240,410 | $22.5M | 4.81% |
| 11 | BOOKING HOLDINGS INC | BKNG | 4,155 | $22.3M | 4.75% |
| 12 | COCA-COLA CO | KO | 304,453 | $21.3M | 4.54% |
| 13 | NIKE INC CL B | NKE | 328,000 | $20.9M | 4.46% |
| 14 | STARBUCKS CORP | SBUX | 181,900 | $15.3M | 3.27% |
| 15 | MAPLEBEAR INC | CART | 338,100 | $15.2M | 3.25% |
| 16 | WILLIAMS-SONOMA INC | WSM | 81,575 | $14.6M | 3.11% |
| 17 | RALPH LAUREN CORP CL A | RL | 39,765 | $14.1M | 3.00% |
| 18 | DOMINO'S PIZZA, INC. | DPZ | 33,200 | $13.8M | 2.95% |
| 19 | MATTEL INC COM | MAT | 683,200 | $13.6M | 2.89% |
| 20 | AIRBNB | ABNB | 97,135 | $13.2M | 2.81% |