13F HOLDINGS REPORT
Keystone Financial Group, Inc.
Quarter ended Q4 2024 · Filed January 28, 2025 · Accession 0002053642-25-000001
Total Value
$123.5M
Positions
160
Other Managers
0
Confidential Omitted
No
Holdings (160)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | DIMENSIONAL ETF TRUST | 25434V104 | 596,582 | $24.2M | 19.55% |
| 2 | ISHARES TR | 46436E718 | 135,765 | $13.6M | 11.02% |
| 3 | SCHWAB STRATEGIC TR | 808524797 | 299,981 | $8.2M | 6.64% |
| 4 | VANGUARD WHITEHALL FDS | 921946810 | 99,877 | $8.0M | 6.47% |
| 5 | VANGUARD SPECIALIZED FUNDS | 921908844 | 35,299 | $6.9M | 5.60% |
| 6 | ISHARES TR | 464288679 | 44,458 | $4.9M | 3.96% |
| 7 | VANGUARD MALVERN FDS | 922020805 | 77,558 | $3.8M | 3.04% |
| 8 | DIMENSIONAL ETF TRUST | 25434V708 | 102,377 | $3.5M | 2.87% |
| 9 | VANGUARD MALVERN FDS | 922020755 | 44,669 | $3.4M | 2.75% |
| 10 | DIMENSIONAL ETF TRUST | 25434V864 | 67,977 | $3.2M | 2.58% |
| 11 | ISHARES TR | 464287150 | 21,425 | $2.8M | 2.23% |
| 12 | DIMENSIONAL ETF TRUST | 25434V880 | 103,489 | $2.6M | 2.08% |
| 13 | FIRST TR EXCHANGE-TRADED FD | 33738D101 | 63,670 | $2.3M | 1.84% |
| 14 | SOUTHERN STS BANCSHARES INC | SOMN | 59,868 | $2.0M | 1.61% |
| 15 | ISHARES U S ETF TR | 46431W838 | 35,671 | $1.8M | 1.44% |
| 16 | ISHARES TR | 46432F834 | 26,658 | $1.8M | 1.43% |
| 17 | ISHARES TR | 464288521 | 29,836 | $1.7M | 1.38% |
| 18 | ISHARES TR | 46432F388 | 11,599 | $1.2M | 0.99% |
| 19 | SPDR SER TR | 78464A805 | 16,960 | $1.2M | 0.98% |
| 20 | ISHARES TR | 464287804 | 10,258 | $1.2M | 0.96% |
| 21 | ISHARES TR | 46432F842 | 16,221 | $1.1M | 0.92% |
| 22 | SCHWAB STRATEGIC TR | 808524672 | 41,101 | $950,246 | 0.77% |
| 23 | TRUIST FINL CORP | 89832Q109 | 21,133 | $916,771 | 0.74% |
| 24 | INNOVATOR ETFS TRUST | INHD | 21,740 | $849,714 | 0.69% |
| 25 | ISHARES TR | 46429B697 | 9,321 | $827,613 | 0.67% |
| 26 | VANGUARD INDEX FDS | 922908744 | 4,293 | $726,795 | 0.59% |
| 27 | DIMENSIONAL ETF TRUST | 25434V617 | 11,416 | $713,049 | 0.58% |
| 28 | INNOVATOR ETFS TRUST | INHD | 17,539 | $704,892 | 0.57% |
| 29 | INNOVATOR ETFS TRUST | INHD | 18,586 | $682,177 | 0.55% |
| 30 | ISHARES TR | 46429B333 | 15,745 | $675,942 | 0.55% |
| 31 | ISHARES INC | 46434G103 | 11,797 | $616,025 | 0.50% |
| 32 | VANGUARD INDEX FDS | 922908736 | 1,466 | $601,794 | 0.49% |
| 33 | ISHARES TR | 46432F396 | 2,822 | $583,857 | 0.47% |
| 34 | UNITED CMNTY BKS BLAIRSVLE G | UNTCW | 17,801 | $579,435 | 0.47% |
| 35 | INNOVATOR ETFS TRUST | INHD | 14,596 | $577,511 | 0.47% |
| 36 | INNOVATOR ETFS TRUST | INHD | 15,446 | $550,576 | 0.45% |
| 37 | INNOVATOR ETFS TRUST | INHD | 13,083 | $538,627 | 0.44% |
| 38 | INNOVATOR ETFS TRUST | INHD | 14,379 | $529,147 | 0.43% |
| 39 | INNOVATOR ETFS TRUST | INHD | 13,713 | $527,951 | 0.43% |
| 40 | VANGUARD INDEX FDS | 922908769 | 1,809 | $524,216 | 0.42% |
| 41 | INNOVATOR ETFS TRUST | INHD | 18,526 | $505,204 | 0.41% |
| 42 | ISHARES U S ETF TR | 46431W507 | 9,588 | $484,194 | 0.39% |
| 43 | COCA COLA CO | KO | 6,327 | $393,919 | 0.32% |
| 44 | MICROSOFT CORP | MSFT | 895 | $377,041 | 0.31% |
| 45 | VANGUARD BD INDEX FDS | 921937827 | 4,776 | $369,070 | 0.30% |
| 46 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 811 | $367,610 | 0.30% |
| 47 | BLACKROCK ETF TRUST II | BLK | 14,410 | $340,081 | 0.28% |
| 48 | JOHNSON & JOHNSON | JNJ | 2,311 | $334,253 | 0.27% |
| 49 | INNOVATOR ETFS TRUST | INHD | 7,878 | $332,846 | 0.27% |
| 50 | ISHARES TR | 464288646 | 6,291 | $325,252 | 0.26% |
| 51 | DIMENSIONAL ETF TRUST | 25434V716 | 8,355 | $316,643 | 0.26% |
| 52 | SCHWAB STRATEGIC TR | 808524839 | 13,858 | $314,573 | 0.25% |
| 53 | ISHARES TR | 46432F859 | 6,350 | $303,340 | 0.25% |
| 54 | TRAVELERS COMPANIES INC | TRV | 1,140 | $274,563 | 0.22% |
| 55 | NVIDIA CORPORATION | NVDA | 1,915 | $257,182 | 0.21% |
| 56 | CISCO SYS INC | CSCO | 4,287 | $253,795 | 0.21% |
| 57 | VANGUARD MUN BD FDS | 922907746 | 4,967 | $248,977 | 0.20% |
| 58 | APPLE INC | AAPL | 977 | $244,675 | 0.20% |
| 59 | INNOVATOR ETFS TRUST | INHD | 6,310 | $242,430 | 0.20% |
| 60 | AMGEN INC | AMGN | 914 | $238,097 | 0.19% |
| 61 | ISHARES TR | 464288414 | 2,139 | $227,961 | 0.18% |
| 62 | INNOVATOR ETFS TRUST | INHD | 5,750 | $217,780 | 0.18% |
| 63 | SOUTHERN CO | SOMN | 2,631 | $216,605 | 0.18% |
| 64 | WEC ENERGY GROUP INC | WEC | 2,294 | $215,706 | 0.17% |
| 65 | INNOVATOR ETFS TRUST | INHD | 5,515 | $206,919 | 0.17% |
| 66 | ABBVIE INC | ABBV | 1,163 | $206,722 | 0.17% |
| 67 | ISHARES TR | 464287614 | 501 | $201,016 | 0.16% |
| 68 | ISHARES TR | 464287671 | 1,424 | $198,442 | 0.16% |
| 69 | ISHARES TR | 464287663 | 1,712 | $158,489 | 0.13% |
| 70 | MERCK & CO INC | MRK | 1,499 | $150,320 | 0.12% |
| 71 | VANGUARD INDEX FDS | 922908553 | 1,648 | $146,816 | 0.12% |
| 72 | ISHARES TR | 464287507 | 2,158 | $134,443 | 0.11% |
| 73 | DEERE & CO | DE | 303 | $128,778 | 0.10% |
| 74 | PFIZER INC | PFE | 4,281 | $113,579 | 0.09% |
| 75 | INTERCONTINENTAL EXCHANGE IN | 45866F104 | 725 | $108,026 | 0.09% |
| 76 | 3M CO | MMM | 819 | $105,713 | 0.09% |
| 77 | TEXAS INSTRS INC | 882508104 | 555 | $104,102 | 0.08% |
| 78 | SELECT SECTOR SPDR TR | 81369Y886 | 1,187 | $89,855 | 0.07% |
| 79 | VANGUARD MALVERN FDS | 922020748 | 1,178 | $89,332 | 0.07% |
| 80 | HONEYWELL INTL INC | 438516106 | 385 | $86,971 | 0.07% |
| 81 | EMERSON ELEC CO | EMR | 665 | $82,467 | 0.07% |
| 82 | PROCTER AND GAMBLE CO | 742718109 | 474 | $79,466 | 0.06% |
| 83 | ATMOS ENERGY CORP | ATO | 569 | $79,182 | 0.06% |
| 84 | VANGUARD INDEX FDS | 922908751 | 324 | $77,851 | 0.06% |
| 85 | BECTON DICKINSON & CO | BDX | 318 | $72,204 | 0.06% |
| 86 | PEPSICO INC | PEP | 453 | $68,883 | 0.06% |
| 87 | HOME DEPOT INC | HD | 170 | $66,202 | 0.05% |
| 88 | ISHARES TR | 46434V613 | 1,451 | $65,589 | 0.05% |
| 89 | GOLDMAN SACHS GROUP INC | GSCE | 109 | $62,659 | 0.05% |
| 90 | VANGUARD WHITEHALL FDS | 921946406 | 481 | $61,391 | 0.05% |
| 91 | MEDTRONIC PLC | MDT | 741 | $59,710 | 0.05% |
| 92 | KIMBERLY-CLARK CORP | KMB | 437 | $57,798 | 0.05% |
| 93 | VANGUARD MUN BD FDS | 922907738 | 551 | $54,716 | 0.04% |
| 94 | ISHARES TR | 46435U218 | 525 | $54,096 | 0.04% |
| 95 | SELECT SECTOR SPDR TR | 81369Y209 | 366 | $50,402 | 0.04% |
| 96 | DIMENSIONAL ETF TRUST | 25434V682 | 1,490 | $49,364 | 0.04% |
| 97 | SCHWAB STRATEGIC TR | 808524102 | 2,127 | $48,291 | 0.04% |
| 98 | WISDOMTREE TR | WT | 501 | $40,574 | 0.03% |
| 99 | SPDR GOLD TR | GLD | 163 | $39,467 | 0.03% |
| 100 | DIMENSIONAL ETF TRUST | 25434V732 | 1,499 | $39,268 | 0.03% |
| 101 | SYNOVUS FINL CORP | 87161C501 | 722 | $37,262 | 0.03% |
| 102 | PREMIER INC | PREM | 1,731 | $36,706 | 0.03% |
| 103 | EXXON MOBIL CORP | XOM | 337 | $36,304 | 0.03% |
| 104 | VANGUARD WORLD FD | 921910725 | 600 | $34,020 | 0.03% |
| 105 | BOEING CO | BA-PA | 190 | $33,630 | 0.03% |
| 106 | VANGUARD TAX-MANAGED FDS | 921943858 | 676 | $32,326 | 0.03% |
| 107 | VANGUARD SCOTTSDALE FDS | 92206C409 | 409 | $31,906 | 0.03% |
| 108 | CADENCE BANK | 12740C103 | 889 | $30,848 | 0.02% |
| 109 | ISHARES TR | 464288638 | 579 | $29,824 | 0.02% |
| 110 | INTEL CORP | INTC | 1,424 | $28,551 | 0.02% |
| 111 | NORFOLK SOUTHN CORP | 655844108 | 116 | $27,202 | 0.02% |
| 112 | EOG RES INC | EOG | 221 | $27,130 | 0.02% |
| 113 | VANGUARD INTL EQUITY INDEX F | 922042742 | 228 | $26,785 | 0.02% |
| 114 | RYDER SYS INC | R | 167 | $26,142 | 0.02% |
| 115 | BLACKROCK ETF TRUST II | BLK | 1,050 | $23,793 | 0.02% |
| 116 | TESLA INC | TSLA | 57 | $23,019 | 0.02% |
| 117 | WALMART INC | WMT | 242 | $21,915 | 0.02% |
| 118 | NRG ENERGY INC | NRG | 239 | $21,558 | 0.02% |
| 119 | ISHARES SILVER TR | SLV | 810 | $21,327 | 0.02% |
| 120 | SCHWAB STRATEGIC TR | 808524607 | 776 | $20,068 | 0.02% |
| 121 | VANGUARD SCOTTSDALE FDS | 92206C870 | 243 | $19,511 | 0.02% |
| 122 | DIMENSIONAL ETF TRUST | 25434V690 | 585 | $19,230 | 0.02% |
| 123 | ISHARES TR | 46434V621 | 305 | $18,709 | 0.02% |
| 124 | JPMORGAN CHASE & CO. | VYLD | 74 | $17,739 | 0.01% |
| 125 | AT&T INC | T-PC | 717 | $16,326 | 0.01% |
| 126 | ALPHABET INC | GOOG | 79 | $14,955 | 0.01% |
| 127 | T ROWE PRICE ETF INC | 87283Q107 | 293 | $12,340 | 0.01% |
| 128 | LOCKHEED MARTIN CORP | LMT | 22 | $10,691 | 0.01% |
| 129 | CHURCHILL DOWNS INC | CHDN | 60 | $8,037 | 0.01% |
| 130 | INVESCO QQQ TR | IVZ | 15 | $7,681 | 0.01% |
| 131 | SAMSARA INC | IOT | 150 | $6,554 | 0.01% |
| 132 | MCDONALDS CORP | MCD | 18 | $5,218 | 0.00% |
| 133 | COUPANG INC | CPNG | 200 | $4,396 | 0.00% |
| 134 | METLIFE INC | MET-PF | 45 | $3,685 | 0.00% |
| 135 | PRUDENTIAL FINL INC | PUKPF | 30 | $3,556 | 0.00% |
| 136 | ASA GOLD AND PRECIOUS MTLS L | G3156P103 | 174 | $3,516 | 0.00% |
| 137 | NEWMONT CORP | NEMCL | 83 | $3,098 | 0.00% |
| 138 | ISHARES TR | 464288307 | 40 | $2,991 | 0.00% |
| 139 | DARDEN RESTAURANTS INC | DRI | 15 | $2,800 | 0.00% |
| 140 | SPDR INDEX SHS FDS | 78463X889 | 73 | $2,500 | 0.00% |
| 141 | SPDR INDEX SHS FDS | 78463X509 | 59 | $2,268 | 0.00% |
| 142 | GLOBAL X FDS | 37954Y855 | 50 | $2,052 | 0.00% |
| 143 | GAMESTOP CORP NEW | GME-WT | 60 | $1,880 | 0.00% |
| 144 | WARNER BROS DISCOVERY INC | WBD | 173 | $1,829 | 0.00% |
| 145 | DISNEY WALT CO | 254687106 | 15 | $1,678 | 0.00% |
| 146 | FIRST TR EXCHANGE-TRADED FD | 33738R811 | 16 | $1,431 | 0.00% |
| 147 | BRIGHTSPHERE INVT GROUP INC | AAMI | 45 | $1,185 | 0.00% |
| 148 | COCA-COLA EUROPACIFIC PARTNE | CCEP | 15 | $1,152 | 0.00% |
| 149 | DONALDSON INC | DCI | 15 | $1,010 | 0.00% |
| 150 | GENERAL MTRS CO | 37045V100 | 15 | $799 | 0.00% |
| 151 | GE AEROSPACE | 369604301 | 4 | $668 | 0.00% |
| 152 | ENERGY TRANSFER L P | ET-PI | 30 | $588 | 0.00% |
| 153 | LOGITECH INTL S A | H50430232 | 5 | $412 | 0.00% |
| 154 | VIATRIS INC | VTRS | 31 | $383 | 0.00% |
| 155 | GE VERNOVA INC | GEV | 1 | $329 | 0.00% |
| 156 | NIKE INC | NKE | 4 | $318 | 0.00% |
| 157 | LUCID GROUP INC | LCID | 80 | $242 | 0.00% |
| 158 | ENTREPRENEURSHARES SERIES TR | 293828877 | 11 | $198 | 0.00% |
| 159 | ORGANON & CO | OGN | 11 | $169 | 0.00% |
| 160 | CAESARS ENTERTAINMENT INC NE | 12769G100 | 3 | $100 | 0.00% |