13F HOLDINGS REPORT

Fiduciary Alliance LLC

Quarter ended Q2 2024 · Filed July 10, 2024 · Accession 0001954805-24-000004

Total Value

$616.3M

Positions

216

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (216)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	Microsoft	MSFT	82,603	$37.9M	6.16%
2	Apple	AAPL	160,336	$35.3M	5.73%
3	SPDR S&P 500 ETF TRUST	SPY	53,133	$29.2M	4.73%
4	JPMorgan Chase	VYLD	101,786	$21.3M	3.45%
5	Conocophillips	COP	163,292	$18.6M	3.02%
6	Berkshire Hathaway CL B	BRK-A	44,638	$18.2M	2.95%
7	SPDR S&P World ex-US	78463X889	435,255	$15.3M	2.49%
8	NVIDIA CORPORATION COM	NVDA	123,269	$15.1M	2.45%
9	Amazon	AMZN	75,496	$15.1M	2.45%
10	Home Depot	HD	34,751	$11.6M	1.89%
11	MONDELEZ INTL INC CL A	609207105	161,110	$10.6M	1.73%
12	iShares S&P Small Cap ETF	464287804	97,748	$10.4M	1.69%
13	Eaton Corp	ETN	30,757	$9.6M	1.56%
14	Chevron	CVX	61,324	$9.6M	1.56%
15	Merck	MRK	74,275	$9.5M	1.54%
16	Johnson & Johnson	JNJ	64,515	$9.4M	1.53%
17	INSPIRE INTERNATIONAL ETF	NTRSO	313,449	$9.3M	1.50%
18	Freeport-McMoran	FCX	188,682	$9.2M	1.49%
19	Alphabet CL A	GOOG	46,605	$8.6M	1.40%
20	Morgan Stanley	MS-PQ	82,515	$8.2M	1.33%
21	Amgen	AMGN	26,328	$8.2M	1.33%
22	Crown Castle Int.	CCI	84,759	$8.1M	1.31%
23	Schwab U.S. Large-Cap Growth	808524300	78,762	$8.1M	1.31%
24	Pepsi	PEP	48,716	$8.0M	1.29%
25	Republic Services	760759100	39,751	$7.7M	1.25%
26	Danaher	235851102	31,848	$7.7M	1.24%
27	Schwab Intermediate-Term US Treasury	808524854	152,180	$7.4M	1.20%
28	Disney	254687106	73,448	$7.2M	1.17%
29	Global Robotics and AI ETF	37954Y715	229,254	$7.1M	1.15%
30	Lockheed Martin	LMT	15,097	$7.0M	1.14%
31	Nextera Energy	NEE-PW	95,574	$6.7M	1.09%
32	ISHARES BITCOIN TRUST REGISTERED	IBIT	188,668	$6.6M	1.08%
33	Texas Instruments	882508104	29,468	$5.8M	0.95%
34	ALIBABA GROUP HLDG LTD SPONSORED ADS	BBAAY	73,152	$5.4M	0.87%
35	SPDR S&P Emerging Markets	78463X509	133,253	$5.0M	0.82%
36	SCHWAB US DIVIDEND EQUITY ETF	808524797	64,834	$5.0M	0.81%
37	Gold ETF	00326A104	217,531	$4.8M	0.79%
38	FERGUSON PLC NEW SHS	G3421J106	24,038	$4.6M	0.74%
39	Quanta Services	74762E102	18,130	$4.5M	0.73%
40	iShares Emerging Markets ex China ETF	46434G764	74,674	$4.4M	0.72%
41	MOODYS CORP COM	MCO	10,302	$4.4M	0.71%
42	Pacer US Cash Cows 100 ETF	69374H881	80,883	$4.4M	0.71%
43	Costco	22160K105	5,055	$4.3M	0.70%
44	Paypal	PYPL	72,883	$4.3M	0.70%
45	INVESCO QQQ TRUST SERIES I	IVZ	8,548	$4.2M	0.68%
46	CME Group	CME	19,917	$3.9M	0.64%
47	iShares Short-Term Treasury ETF	464288679	35,009	$3.9M	0.63%
48	Global X MLP & Energy Infrastructure ETF	37954Y293	71,240	$3.7M	0.59%
49	GRAYSCALE BITCOIN TRUST	GBTC	63,569	$3.5M	0.57%
50	JPMORGAN INTERNATIONAL BOND OPPORTUNITIES ETF	46641Q852	74,132	$3.5M	0.57%
51	JPMorgan Hedged Equity Laddered Overlay ETF	46654Q724	56,626	$3.3M	0.54%
52	MAIN SECTOR ROTATION ETF	NTRSO	64,802	$3.3M	0.54%
53	Truist Financial	89832Q109	83,427	$3.3M	0.54%
54	M & T BK CORP COM	55261F104	21,658	$3.3M	0.53%
55	Crowdstrike	CRWD	8,461	$3.3M	0.53%
56	Schwab REIT	808524847	160,022	$3.2M	0.52%
57	Edwards Lifesciences	EW	34,379	$3.1M	0.51%
58	COOPER STD HLDGS INC COM	21676P103	259,085	$3.1M	0.50%
59	INSPIRE 100 ETF	NTRSO	69,058	$2.6M	0.43%
60	V F CORP COM	VFC	202,012	$2.6M	0.42%
61	PALANTIR TECHNOLOGIES INC CL A	PLTR	99,325	$2.6M	0.42%
62	iShares Core S&P Total U.S. Stock Market ETF	464287150	20,840	$2.5M	0.40%
63	American Water Works	030420103	18,992	$2.4M	0.40%
64	Markel	MKL	1,535	$2.4M	0.39%
65	Exxon Mobil	XOM	21,023	$2.4M	0.39%
66	Honeywell	438516106	10,637	$2.3M	0.37%
67	INVESCO VARIABLE RATE INVESTMENT GRADE ETF	IVZ	88,960	$2.2M	0.36%
68	VANGUARD TOTAL INTERNATIONAL BOND ETF	92203J407	45,429	$2.2M	0.36%
69	Biotech ETF	78464A870	23,318	$2.1M	0.35%
70	INTERCONTINENTAL EXCHANGE INC COM	45866F104	14,862	$2.1M	0.34%
71	PIMCO ENHANCED SHORT MATURITY ACTIVE EXCHANGE-TRADED FUND	72201R833	19,540	$2.0M	0.32%
72	SPDR S&P NORTH AMERICAN NATURAL RESOURCES ETF	78463X152	34,923	$1.9M	0.31%
73	COINBASE GLOBAL INC COM CL A	COIN	8,332	$1.9M	0.31%
74	First Trust Cybersecurity ETF	33734X846	31,464	$1.8M	0.29%
75	MICROSTRATEGY INC CL A NEW	STRK	1,292	$1.7M	0.28%
76	JPMorgan Income ETF	46641Q159	37,195	$1.7M	0.27%
77	DIREXION NASDAQ-100 EQUAL WEIGHTED INDEX SHARES	25459Y207	18,563	$1.7M	0.27%
78	HCM DEFENDER 100 INDEX ETF	NTRSO	25,852	$1.6M	0.27%
79	ISHARES S&P 500 GROWTH ETF	464287309	16,816	$1.6M	0.26%
80	Invesco Dynamic Software ETF	IVZ	32,445	$1.5M	0.25%
81	Powershares S&P 500 Quality	IVZ	24,056	$1.5M	0.25%
82	SPDR Portfolio High Yield Bond ETF	78468R606	64,465	$1.5M	0.24%
83	HCM DEFENDER 500 INDEX ETF	NTRSO	28,852	$1.4M	0.23%
84	Alphabet CL C	GOOG	7,595	$1.4M	0.23%
85	JPMORGAN NASDAQ EQUITY PREMIUM INCOME ETF	46654Q203	23,208	$1.3M	0.21%
86	WISDOMTREE INDIA EARNINGS FUND	WT	25,932	$1.3M	0.21%
87	Visa	V	3,975	$1.1M	0.17%
88	PACER US SMALL CAP CASH COWS 100 ETF	69374H857	24,613	$1.1M	0.17%
89	Facebook	META	1,944	$990,619	0.16%
90	iShares S&P Mid-Cap Growth ETF	464287606	11,142	$973,820	0.16%
91	NOVO-NORDISK A S ADR	NONOF	6,767	$967,546	0.16%
92	iShares China Large Cap	464287184	35,571	$940,142	0.15%
93	SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST	78467X109	2,327	$915,024	0.15%
94	McDonalds	MCD	3,571	$884,742	0.14%
95	ISHARES S&P 500 VALUE ETF	464287408	4,810	$874,119	0.14%
96	WALMART INC COM	WMT	12,037	$819,359	0.13%
97	GRACO INC COM	GGG	9,944	$781,490	0.13%
98	Broadcom	AVGO	467	$774,238	0.13%
99	Vanguard Small Cap	922908751	3,476	$754,682	0.12%
100	iShares U.S. Infrastructure ETF	46435U713	18,042	$752,712	0.12%
101	Tesla	TSLA	3,219	$744,426	0.12%
102	Unitedhealth Group	UNH	1,431	$713,166	0.12%
103	Shopify	SHOP	10,731	$708,890	0.12%
104	AMPLIFY TRANSFORMATIONAL DATA SHARING ETF	032108607	19,566	$708,681	0.11%
105	S&P Growth ETF	78464A409	8,545	$695,648	0.11%
106	United Technologies	RTX	6,826	$685,399	0.11%
107	JPMORGAN ULTRA-SHORT INCOME ETF	46641Q837	13,077	$657,496	0.11%
108	ELI LILLY & CO COM	LLY	723	$655,570	0.11%
109	Abbvie	ABBV	3,921	$650,748	0.11%
110	SPDR S&P 600 Small Cap Growth	78464A201	7,290	$625,919	0.10%
111	Qualcomm	QCOM	3,125	$625,500	0.10%
112	BP PLC SPONSORED ADR	BPPFF	16,783	$616,946	0.10%
113	GOTHAM 1000 VALUE ETF	886364520	26,811	$610,999	0.10%
114	FORD MTR CO DEL COM	345370860	47,163	$606,989	0.10%
115	Vanguard Dividend Appreciation ETF	921908844	3,203	$586,944	0.10%
116	PHILLIPS EDISON & CO INC COMMON STOCK	PECO	17,955	$586,051	0.10%
117	INVESCO S&P GLOBAL WATER INDEX ETF	IVZ	10,436	$571,371	0.09%
118	VANGUARD ENERGY ETF	92204A306	4,431	$565,815	0.09%
119	iShares Core S&P 500 ETF	464287200	1,019	$562,522	0.09%
120	MASTERCARD INCORPORATED CL A	MA	1,263	$561,654	0.09%
121	ISHARES ESG AWARE MSCI USA ETF	46435G425	4,630	$557,254	0.09%
122	Celsius Holdings	CELH	9,673	$553,683	0.09%
123	VANGUARD FTSE EUROPE ETF	922042874	8,240	$551,998	0.09%
124	ISHARES 1-3 YEAR TREASURY BOND ETF	464287457	6,754	$549,628	0.09%
125	Vanguard Total Stock Market	922908769	2,018	$544,014	0.09%
126	CORE SCIENTIFIC INC NEW WT EXP 012329	21874A130	52,700	$524,365	0.09%
127	INVESCO NASDAQ 100 ETF	IVZ	2,586	$518,234	0.08%
128	VANGUARD MID-CAP ETF	922908629	2,139	$516,226	0.08%
129	iShares S&P Mid-Cap Value ETF	464287705	4,405	$498,149	0.08%
130	iShares Edge MSCI USA Quality Factor	46432F339	2,899	$497,063	0.08%
131	SPDR S&P MIDCAP 400 ETF TRUST	MDY	914	$486,133	0.08%
132	Robo Global Robotics and Automation ETF	301505707	8,719	$479,371	0.08%
133	DIMENSIONAL U.S. CORE EQUITY 2 ETF	25434V708	14,726	$476,533	0.08%
134	Intel	INTC	15,102	$469,207	0.08%
135	GENERAC HLDGS INC COM	GNRC	3,405	$467,507	0.08%
136	ISHARES RUSSELL 2000 ETF	464287655	2,306	$465,480	0.08%
137	Cisco	CSCO	9,604	$454,057	0.07%
138	DTE ENERGY CO COM	DTK	4,145	$453,463	0.07%
139	Coca Cola	KO	7,148	$451,400	0.07%
140	ISHARES 3-7 YEAR TREASURY BOND ETF	464288661	3,847	$442,251	0.07%
141	XCEL ENERGY INC COM	XELLL	8,307	$441,937	0.07%
142	Valero Energy	VLO	2,667	$421,300	0.07%
143	Lowes	548661107	1,970	$420,996	0.07%
144	Abbott Labs	ABLZF	3,980	$410,696	0.07%
145	ISHARES SILVER TRUST	SLV	14,797	$399,075	0.06%
146	3M Company	MMM	3,918	$398,163	0.06%
147	ISHARES DOW JONES U.S. ETF	464287846	2,986	$397,927	0.06%
148	PROCTER AND GAMBLE CO COM	742718109	2,261	$370,617	0.06%
149	SPDR GOLD SHARES	GLD	1,697	$365,805	0.06%
150	Accenture	ACN	1,195	$363,077	0.06%
151	DUKE ENERGY CORP NEW COM NEW	DUKB	3,608	$360,108	0.06%
152	INNOVATOR U.S. EQUITY POWER BUFFER ETF - MARCH	INHD	9,394	$358,110	0.06%
153	BERKLEY W R CORP COM	WRB-PH	4,510	$357,237	0.06%
154	VANGUARD HIGH DIVIDEND YIELD INDEX ETF	921946406	2,906	$344,992	0.06%
155	iShares 1-3 Year Credit Bond ETF	464288646	6,559	$335,296	0.05%
156	ELEVANCE HEALTH INC COM	ELV	613	$328,519	0.05%
157	CORE SCIENTIFIC INC NEW WT EXP 012327	21874A114	63,243	$328,231	0.05%
158	SCHWAB CHARLES CORP COM	SCHW-PJ	4,302	$318,993	0.05%
159	GUARDANT HEALTH INC COM	GH	11,043	$318,811	0.05%
160	Verizon	VZ	7,635	$313,803	0.05%
161	Etsy Inc	ETSY	5,370	$312,856	0.05%
162	YUM BRANDS INC COM	YUM	2,406	$312,852	0.05%
163	Caterpillar	CAT	939	$307,714	0.05%
164	SALESFORCE INC COM	CRM	1,198	$306,916	0.05%
165	Comcast	CCZ	8,014	$305,814	0.05%
166	Schwab U.S. Small-Cap	808524607	6,470	$305,125	0.05%
167	VANGUARD HEALTH CARE ETF	92204A504	1,153	$304,228	0.05%
168	MARATHON DIGITAL HOLDINGS INC COM	MARA	13,594	$300,699	0.05%
169	Adobe	ADBE	526	$298,615	0.05%
170	INTERNATIONAL BUSINESS MACHS COM	INTR	1,660	$294,334	0.05%
171	ISHARES 5-10 YEAR INVESTMENT GRADE CORPORATE BOND ETF	464288638	5,673	$289,777	0.05%
172	Bank of America	060505104	6,981	$285,740	0.05%
173	VANGUARD INFORMATION TECHNOLOGY ETF	92204A702	486	$284,858	0.05%
174	Taiwan Semiconductor	874039100	1,611	$283,053	0.05%
175	SPDR BLOOMBERG 1-3 MONTH T-BILL ETF	78468R663	3,030	$277,064	0.04%
176	Union Pacific	UNP	1,215	$274,020	0.04%
177	Global X Internet of Things ETF	37954Y780	7,564	$273,439	0.04%
178	ISHARES CORE MSCI EAFE ETF	46432F842	3,615	$263,631	0.04%
179	Defiance Quantum ETF	26922A420	4,161	$263,142	0.04%
180	ADVANCED MICRO DEVICES INC COM	AMD	1,571	$258,131	0.04%
181	SERVICENOW INC COM	NOW	325	$258,086	0.04%
182	JPMORGAN EQUITY PREMIUM INCOME ETF	46641Q332	4,538	$255,036	0.04%
183	WESTROCK CO COM	WEST	5,210	$254,413	0.04%
184	American Tower	03027X100	1,282	$246,490	0.04%
185	SPDR S&P DIVIDEND ETF	78464A763	1,914	$242,176	0.04%
186	FEDEX CORP COM	FDX	812	$242,155	0.04%
187	CORE SCIENTIFIC INC NEW COM	21874A106	23,158	$237,601	0.04%
188	ECOLAB INC COM	ECL	1,003	$236,404	0.04%
189	iShares U.S. Aerospace & Defense	464288760	1,760	$233,301	0.04%
190	SOUTHERN CO COM	SOMN	2,986	$231,529	0.04%
191	Applied Materials	038222105	947	$228,094	0.04%
192	VANGUARD S&P 500 ETF	922908363	447	$225,346	0.04%
193	AT&T	T-PC	11,946	$224,829	0.04%
194	Vanguard FTSE Developed Markets	921943858	4,535	$224,815	0.04%
195	American Express	AXP	952	$224,627	0.04%
196	Schwab U.S. Broad Market	808524102	3,486	$220,931	0.04%
197	ISHARES MORNINGSTAR GROWTH ETF	464287119	2,647	$218,734	0.04%
198	INNOVATOR U.S. EQUITY POWER BUFFER ETF - AUGUST	INHD	5,775	$211,361	0.03%
199	ISHARES RUSSELL TOP 200 GROWTH ETF	464289438	966	$211,177	0.03%
200	Nike	NKE	2,742	$208,465	0.03%
201	ISHARES U.S. INDUSTRIALS ETF	464287754	1,735	$206,871	0.03%
202	Pfizer	PFE	7,344	$204,397	0.03%
203	INNOVATOR U.S. EQUITY POWER BUFFER ETF - FEBRUARY	INHD	5,700	$200,811	0.03%
204	Boeing	BA-PA	1,081	$200,439	0.03%
205	NORTHERN LIGHTS FUND TRUST IV	NTRSO	10,008	$173,939	0.03%
206	ADAPTHEALTH CORP COMMON STOCK	AHCO	15,601	$154,294	0.03%
207	RIOT PLATFORMS INC COM	RIOT	15,123	$146,996	0.02%
208	ANAVEX LIFE SCIENCES CORP COM NEW	AVXL	19,275	$79,606	0.01%
209	GLOBAL NET LEASE INC COM NEW	GNL-PE	31,196	$71,162	0.01%
210	SANDSTORM GOLD LTD COM NEW	80013R206	10,000	$55,000	0.01%
211	HECLA MNG CO COM	422704106	10,000	$49,000	0.01%
212	NORTHERN DYNASTY MINERALS LTD COM NEW	66510M204	22,172	$6,980	0.00%
213	PETVIVO HLDGS INC WT EXP 081326	PETVW	10,000	$420	0.00%
214	ALIBABA GROUP HLDG LTD SPONSORED ADS	BBAAY	2,500	$184	0.00%
215	MARATHON DIGITAL HOLDINGS INC COM	MARA	1,000	$22	0.00%
216	MARATHON DIGITAL HOLDINGS INC COM	MARA	400	$9	0.00%