13F HOLDINGS REPORT

Well Done, LLC

Quarter ended Q1 2023 · Filed January 18, 2023 · Accession 0001951757-23-000002

Total Value

$465.5M

Positions

182

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (182)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	BERKSHIRE HATHAWAY CLASS A	BRK-A	119	$55.8M	11.98%
2	ISHARES CORE S&P 500	464287200	105,084	$40.4M	8.67%
3	ISHARES QUALITY FACTOR	46432F339	324,408	$37.0M	7.94%
4	ISHARES MOMENTUM FACTOR	46432F396	151,492	$22.1M	4.75%
5	ISHARES USA MINIMUM VOLATILITY	46429B697	256,623	$18.5M	3.97%
6	ISHARES VALUE FACTOR	46432F388	178,232	$16.2M	3.49%
7	GENTEX CORP	GNTX	536,518	$14.6M	3.14%
8	ISHARES DIVIDEND GROWTH	46434V621	263,096	$13.2M	2.83%
9	BERKSHIRE HATHAWAY CLASS B	BRK-A	37,117	$11.5M	2.46%
10	ABBVIE INC COM	ABBV	57,852	$9.3M	2.01%
11	ISHARES GLOBAL MINIMUM VOLATILITY	464286525	95,735	$9.1M	1.95%
12	ISHARES US SMALL CAP VALUE FACTOR ETF	46436E536	317,947	$8.9M	1.92%
13	ISHARES EAFE MINIMUM VOLATILITY	46429B689	108,894	$6.9M	1.49%
14	INVESCO MID-CAP LOW VOLATILITY	IVZ	116,403	$6.2M	1.34%
15	ABBOTT LABS COM	ABLZF	52,589	$5.8M	1.24%
16	ISHARES EMERGING MINIMUM VOLATILITY	464286533	103,662	$5.5M	1.18%
17	VANGUARD VALUE INDEX	922908744	37,962	$5.3M	1.14%
18	INVESCO S&P 500 PURE VALUE	IVZ	68,297	$5.3M	1.14%
19	INVESCO S&P 500 EQUAL WEIGHT ETF	IVZ	37,171	$5.3M	1.13%
20	ISHARES S&P SMALL-CAP	464287804	51,513	$4.9M	1.05%
21	ISHARES ACWI	464288257	55,854	$4.7M	1.02%
22	INVESCO S&P 500 QUALITY	IVZ	104,878	$4.6M	0.99%
23	ISHARES U.S. OIL & GAS EXPLORATION & PRODUCTION ETF	464288851	46,904	$4.4M	0.94%
24	INVESCO SMALL-CAP LOW VOLATILITY	IVZ	96,843	$4.3M	0.93%
25	SPDR S&P 500	SPY	11,023	$4.2M	0.91%
26	ISHARES U.S. INSURANCE ETF	464288786	45,679	$4.2M	0.90%
27	ISHARES SELECT DIVIDEND ETF	464287168	34,099	$4.1M	0.88%
28	ISHARES U.S. BROKER-DEALERS & SECURITIES EXCHANGES ETF	464288794	42,434	$4.1M	0.88%
29	APPLE INC COM	AAPL	31,269	$4.1M	0.87%
30	ISHARES NORTH AMERICAN NATURAL RESOURCES ETF	464287374	99,022	$4.0M	0.86%
31	ISHARES U.S. CONSUMER STAPLES ETF	464287812	19,806	$4.0M	0.86%
32	ISHARES U.S. OIL EQUIPMENT & SERVICES ETF	464288844	185,840	$3.9M	0.85%
33	ISHARES U.S. HEALTHCARE PROVIDERS ETF	464288828	14,582	$3.9M	0.84%
34	VANGUARD S&P 500 ETF	922908363	10,806	$3.8M	0.82%
35	ISHARES CORE S&P TOTAL U.S. STOCK MARKET ETF	464287150	43,808	$3.7M	0.80%
36	ISHARES CORE U.S. AGGREGATE BOND	464287226	35,860	$3.5M	0.75%
37	INVESCO BULLETSHARES 2023 CORPORATE BOND ETF	IVZ	145,629	$3.1M	0.66%
38	MICROSOFT CORP COM	MSFT	11,764	$2.8M	0.61%
39	JOHNSON & JOHNSON COM	JNJ	15,520	$2.7M	0.59%
40	VANGUARD ESG U.S. STOCK ETF	921910733	41,245	$2.7M	0.58%
41	ISHARES INTERNATIONAL QUALITY FACTOR	46434V456	82,457	$2.7M	0.57%
42	PROCTER AND GAMBLE CO COM	742718109	15,645	$2.4M	0.51%
43	BLACKROCK MUNIYIELD MICH QU COM	BLK	206,863	$2.3M	0.49%
44	COLGATE PALMOLIVE CO COM	CL	28,562	$2.3M	0.48%
45	VANGUARD MID-CAP VALUE	922908512	15,089	$2.0M	0.44%
46	ISHARES S&P MID-CAP	464287507	7,939	$1.9M	0.41%
47	WISDOMTREE U.S. AI ENHANCED VALUE FUND	WT	19,546	$1.8M	0.39%
48	PHILLIPS EDISON & CO INC COMMON STOCK	PECO	54,459	$1.7M	0.37%
49	WISDOMTREE U.S. MID-CAP	WT	41,687	$1.7M	0.37%
50	EXXON MOBIL CORP COM	XOM	14,428	$1.6M	0.34%
51	INVESCO ZACKS MID-CAP	IVZ	17,088	$1.5M	0.33%
52	ISHARES GOLD TRUST	IAU	40,119	$1.4M	0.30%
53	HUNTINGTON BANCSHARES INC COM	HBANP	96,489	$1.4M	0.29%
54	STRYKER CORPORATION COM	SYK	5,381	$1.3M	0.28%
55	WISDOMTREE GLOBAL EX-US QUALITY DIVIDEND GROWTH FUND	WT	40,729	$1.3M	0.28%
56	JPMORGAN CHASE & CO COM	VYLD	9,734	$1.3M	0.28%
57	VANGUARD SMALL-CAP GROWTH ETF	922908595	6,397	$1.3M	0.28%
58	ISHARES EAFE	464287465	16,053	$1.1M	0.23%
59	NEXTERA ENERGY INC COM	NEE-PW	12,324	$1.0M	0.22%
60	SCHWAB EMERGING MARKETS	808524706	42,962	$1.0M	0.22%
61	MACATAWA BK CORP COM	554225102	91,670	$1.0M	0.22%
62	SUN CMNTYS INC COM	866674104	7,619	$1.0M	0.21%
63	ARK INNOVATION ETF	00214Q104	30,460	$951,000	0.20%
64	ISHARES RUSSELL 1000 VALUE ETF	464287598	6,020	$900,000	0.19%
65	MCDONALDS CORP COM	MCD	3,352	$883,300	0.19%
66	INVESCO QQQ TRUST	IVZ	3,311	$881,600	0.19%
67	INVESCO NASDAQ 100 ETF	IVZ	7,999	$876,100	0.19%
68	DEERE & CO COM	DE	1,985	$851,259	0.18%
69	DAY HAGAN/NED DAVIS RESEARCH SMART SECTOR ETF	STRD	27,910	$850,000	0.18%
70	PEPSICO INC COM	PEP	4,682	$845,914	0.18%
71	WISDOMTREE US QUALITY DIVIDEND GROWTH FUND	WT	13,759	$830,400	0.18%
72	ISHARES COMMODITIES SELECT	46431W853	29,111	$820,625	0.18%
73	FIRST TRUST RBA AMERICAN INDUSTRIAL RENAISSANCE ETF	33738R704	18,534	$817,700	0.18%
74	ISHARES ESG AWARE MSCI USA SMALL-CAP ETF	46435U663	27,200	$800,000	0.17%
75	HOME DEPOT INC COM	HD	2,408	$760,500	0.16%
76	MILLERKNOLL INC COM	MLKN	36,005	$756,450	0.16%
77	ALPHA ARCHITECT US QUANTITATIVE VALUE ETF	02072L102	22,980	$739,145	0.16%
78	VANGUARD EMERGING MARKETS	922042858	18,812	$733,200	0.16%
79	FREEDOM 100 EMERGING MARKETS ETF	02072L607	25,959	$715,810	0.15%
80	WISDOMTREE US SMALLCAP QUALITY DIVIDEND GROWTH FUND	WT	17,775	$714,700	0.15%
81	VANGUARD DIVIDEND APPRECIATION ETF	921908844	4,498	$683,000	0.15%
82	FIRST TRUST INDUSTRIALS/PRODUCER DURABLES ALPHADEX FUND	33734X150	12,730	$655,000	0.14%
83	AMGEN INC COM	AMGN	2,483	$652,100	0.14%
84	VANGUARD TOTAL STOCK MARKET ETF	922908769	3,405	$651,000	0.14%
85	INVESCO BULLETSHARES 2024 CORPORATE BOND ETF	IVZ	31,563	$646,571	0.14%
86	DANAHER CORPORATION COM	235851102	2,427	$644,100	0.14%
87	MARATHON OIL CORP COM	MARA	23,406	$633,600	0.14%
88	ISHARES 1-3 YEAR TREASURY BOND ETF	464287457	7,604	$617,200	0.13%
89	INVESCO BULLETSHARES 2025 CORPORATE BOND ETF	IVZ	30,312	$610,400	0.13%
90	AMAZON COM INC COM	AMZN	7,325	$600,000	0.13%
91	CATERPILLAR INC COM	CAT	2,850	$600,000	0.13%
92	ISHARES CORE EAFE	46432F842	9,632	$593,700	0.13%
93	ISHARES RUSSELL 2000 ETF	464287655	3,404	$593,578	0.13%
94	SCHWAB U.S. LARGE-CAP VALUE	808524409	8,755	$578,000	0.12%
95	VANGUARD MEGA-CAP GROWTH	921910816	3,319	$571,100	0.12%
96	VISA INC COM CL A	V	2,744	$570,000	0.12%
97	CHEVRON CORP NEW COM	CVX	3,152	$565,700	0.12%
98	ISHARES EMERGING MARKETS	46434G103	11,653	$544,208	0.12%
99	INSPIRE 100 ETF	NTRSO	17,912	$536,200	0.12%
100	PFIZER INC COM	PFE	10,189	$522,000	0.11%
101	WISDOMTREE U.S. LARGECAP DIVIDEND FUND	WT	8,364	$518,000	0.11%
102	ACCENTURE PLC IRELAND SHS CLASS A	ACN	1,888	$503,800	0.11%
103	INSPIRE SMALL/MID CAP ETF	NTRSO	16,587	$499,400	0.11%
104	SPDR S&P OIL & GAS EXPLORATION & PRODUCTION ETF	78468R556	3,662	$497,500	0.11%
105	VANGUARD ESG INTERNATIONAL STOCK ETF	921910725	9,868	$485,300	0.10%
106	WALMART INC COM	WMT	3,401	$482,200	0.10%
107	ISHARES MSCI USA ESG SELECT ETF	464288802	5,451	$448,700	0.10%
108	ALPHABET INC CAP STK CL C	GOOG	4,957	$439,800	0.09%
109	FLEXSHARES TRUST FLEXSHARES STOXX US ESG SELECT INDEX FUND	FLEX	4,775	$438,000	0.09%
110	ISHARES INTERNATIONAL VALUE FACTOR	46435G409	18,438	$427,200	0.09%
111	ISHARES RUSSELL 1000 GROWTH	464287614	1,958	$419,400	0.09%
112	EATON CORP PLC SHS	ETN	2,665	$418,200	0.09%
113	VANGUARD SHORT-TERM TREASURY ETF	92206C102	7,193	$415,876	0.09%
114	PHILIP MORRIS INTL INC COM	718172109	4,088	$413,700	0.09%
115	FLEXSHARES MORNINGSTAR GLOBAL UPSTREAM NATURAL RESOURCES INDEX FUND	FLEX	9,430	$409,000	0.09%
116	SCHWAB U.S. MID-CAP ETF	808524508	6,200	$400,000	0.09%
117	OCCIDENTAL PETE CORP COM	674599105	6,311	$397,500	0.09%
118	FLEXSHARES STOXX GLOBAL ESG SELECT INDEX FUND	FLEX	3,210	$389,200	0.08%
119	SPDR DOW JONES INDUSTRIAL AVERAGE ETF TRUST	78467X109	1,173	$388,600	0.08%
120	VOXX INTL CORP CL A	91829F104	46,070	$386,000	0.08%
121	SHELL PLC SPON ADS	RYDAF	6,593	$375,400	0.08%
122	ALPHA ARCHITECT INTERNATIONAL QUANTITATIVE VALUE ETF	02072L201	17,137	$375,400	0.08%
123	3M CO COM	MMM	3,122	$374,336	0.08%
124	AUTOMATIC DATA PROCESSING INC COM	ADP	1,566	$374,037	0.08%
125	SPDR GOLD SHARES	GLD	2,130	$361,000	0.08%
126	INVESCO S&P 500 LOW VOLATILITY ETF	IVZ	5,628	$359,000	0.08%
127	ISHARES U.S. ENERGY ETF	464287796	7,587	$352,700	0.08%
128	DOW INC COM	DOW	6,899	$347,600	0.07%
129	LOCKHEED MARTIN CORP COM	LMT	711	$345,800	0.07%
130	MARVELL TECHNOLOGY INC COM	MRVL	9,329	$345,500	0.07%
131	UNITEDHEALTH GROUP INC COM	UNH	623	$330,300	0.07%
132	CISCO SYS INC COM	CSCO	6,664	$317,400	0.07%
133	ISHARES RUSSELL 2000 VALUE	464287630	2,287	$317,109	0.07%
134	ALPHABET INC CAP STK CL A	GOOG	3,543	$312,500	0.07%
135	ISHARES GLOBAL INFRASTRUCTURE	464288372	6,737	$308,800	0.07%
136	INVESCO S&P 500 PURE GROWTH ETF	IVZ	2,030	$307,000	0.07%
137	VANGUARD GROWTH ETF	922908736	1,430	$304,000	0.07%
138	PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF	74347B680	4,221	$302,000	0.06%
139	ALLSTATE CORP COM	ALL-PJ	2,232	$302,000	0.06%
140	VANECK GOLD MINERS ETF	92189F106	12,250	$300,000	0.06%
141	ISHARES MSCI EMERGING MARKETS ETF	464287234	10,410	$300,000	0.06%
142	DISNEY WALT CO COM	254687106	3,725	$300,000	0.06%
143	JOHN HANCOCK MULTIFACTOR MID CAP ETF	47804J206	6,401	$297,900	0.06%
144	WELLS FARGO CO NEW COM	949746101	7,037	$290,500	0.06%
145	VANGUARD TOTAL WORLD STOCK ETF	922042742	3,277	$282,400	0.06%
146	COCA COLA CO COM	KO	4,233	$269,283	0.06%
147	VANGUARD TOTAL INTERNATIONAL STOCK ETF	921909768	5,127	$265,100	0.06%
148	BANK AMERICA CORP COM	060505104	7,804	$258,400	0.06%
149	MERCK & CO INC COM	MRK	2,308	$256,070	0.06%
150	VANGUARD SMALL-CAP ETF	922908751	1,363	$250,100	0.05%
151	INVESCO S&P MIDCAP 400 PURE VALUE ETF	IVZ	2,740	$248,000	0.05%
152	ISHARES ACWI EX-US	464288240	5,441	$247,000	0.05%
153	WALGREENS BOOTS ALLIANCE INC COM	931427108	6,589	$246,100	0.05%
154	ISHARES CORE CONSERVATIVE ALLOCATION ETF	464289883	7,272	$244,400	0.05%
155	THERMO FISHER SCIENTIFIC INC COM	TMO	442	$243,400	0.05%
156	ALPS SECTOR DIVIDEND DOGS ETF	00162Q858	4,663	$239,874	0.05%
157	ENERGY SELECT SECTOR SPDR FUND	81369Y506	2,742	$239,800	0.05%
158	MASTERCARD INCORPORATED CL A	MA	674	$234,300	0.05%
159	DIMENSIONAL US MARKETWIDE VALUE ETF	25434V724	6,984	$233,800	0.05%
160	ALTRIA GROUP INC COM	MO	5,043	$230,500	0.05%
161	SCHWAB INTERNATIONAL EQUITY ETF	808524805	7,129	$229,600	0.05%
162	EMERSON ELEC CO COM	EMR	2,377	$228,300	0.05%
163	INTERNATIONAL BUSINESS MACHS COM	INTR	1,618	$227,900	0.05%
164	INTEL CORP COM	INTC	8,382	$221,540	0.05%
165	WEC ENERGY GROUP INC COM	WEC	2,360	$221,000	0.05%
166	WABASH NATL CORP COM	929566107	9,616	$217,000	0.05%
167	MONDELEZ INTL INC CL A	609207105	3,222	$214,000	0.05%
168	UBER TECHNOLOGIES INC COM	UBER	8,629	$213,300	0.05%
169	SCHWAB US TIPS ETF	808524870	3,986	$206,400	0.04%
170	PIONEER NAT RES CO COM	723787107	903	$206,200	0.04%
171	SALESFORCE INC COM	CRM	1,536	$203,600	0.04%
172	ISHARES RUSSELL MIDCAP ETF	464287499	3,008	$202,850	0.04%
173	MOMENTUMSHARES US QUANTITATIVE MOMEMENTUM ETF	02072L409	4,384	$201,300	0.04%
174	MERCANTILE BK CORP COM	587376104	5,996	$200,700	0.04%
175	KIMBERLY-CLARK CORP COM	KMB	1,556	$200,000	0.04%
176	CONOCOPHILLIPS COM	COP	1,998	$200,000	0.04%
177	SPDR S&P MIDCAP 400 ETF TRUST	MDY	500	$200,000	0.04%
178	LIBERTY ENERGY INC COM CL A	LBRT	13,500	$200,000	0.04%
179	NEWELL BRANDS INC COM	NWL	14,925	$195,200	0.04%
180	NUVEEN AMT FREE QLTY MUN INCME COM	NU	14,088	$160,100	0.03%
181	FARMLAND PARTNERS INC COM	FPI	10,670	$132,000	0.03%
182	SOFI TECHNOLOGIES INC COM	SOFI	12,715	$58,600	0.01%