13F HOLDINGS REPORT

Paladin Advisory Group, LLC

Quarter ended Q1 2025 · Filed April 15, 2025 · Accession 0001899703-25-000002

Total Value

$125.0M

Positions

229

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (229)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	ISHARES TR	464287614	23,860	$8.6M	6.89%
2	ISHARES TR	46432F842	79,347	$6.0M	4.80%
3	J P MORGAN EXCHANGE TRADED F	46641Q837	106,686	$5.4M	4.32%
4	PROSHARES TR	74348A467	42,800	$4.4M	3.50%
5	APPLE INC	AAPL	18,783	$4.2M	3.34%
6	SCHWAB STRATEGIC TR	808524797	142,984	$4.0M	3.20%
7	AMERICAN CENTY ETF TR	025072349	59,515	$3.9M	3.11%
8	ISHARES TR	464287200	6,880	$3.9M	3.09%
9	J P MORGAN EXCHANGE TRADED F	46641Q159	78,121	$3.6M	2.88%
10	SPDR S&P MIDCAP 400 ETF TR	MDY	5,887	$3.1M	2.51%
11	INVESCO QQQ TR	IVZ	6,389	$3.0M	2.40%
12	SPDR S&P 500 ETF TR	SPY	5,225	$2.9M	2.34%
13	GLOBAL X FDS	37954Y673	76,667	$2.9M	2.31%
14	J P MORGAN EXCHANGE TRADED F	46641Q654	56,262	$2.9M	2.29%
15	ISHARES TR	464288414	25,551	$2.7M	2.16%
16	SELECT SECTOR SPDR TR	81369Y860	64,343	$2.7M	2.15%
17	VANGUARD INDEX FDS	922908769	9,766	$2.7M	2.15%
18	PIMCO ETF TR	72201R866	51,902	$2.7M	2.14%
19	J P MORGAN EXCHANGE TRADED F	46654Q203	44,598	$2.3M	1.85%
20	J P MORGAN EXCHANGE TRADED F	46654Q724	33,788	$2.0M	1.61%
21	SPDR INDEX SHS FDS	78463X889	55,329	$2.0M	1.61%
22	GOLDMAN SACHS PHYSICAL GOLD	38150K103	60,793	$1.9M	1.50%
23	AMAZON COM INC	AMZN	9,571	$1.8M	1.46%
24	VANGUARD INDEX FDS	922908363	3,423	$1.8M	1.41%
25	NVIDIA CORPORATION	NVDA	15,631	$1.7M	1.36%
26	CHUBB LIMITED	CB	5,431	$1.6M	1.31%
27	ISHARES TR	464288885	16,252	$1.6M	1.30%
28	ISHARES TR	46429B267	69,410	$1.6M	1.28%
29	ALPHABET INC	GOOG	10,263	$1.6M	1.27%
30	MASTERCARD INCORPORATED	MA	2,679	$1.5M	1.17%
31	MICROSOFT CORP	MSFT	3,872	$1.5M	1.16%
32	J P MORGAN EXCHANGE TRADED F	46641Q332	23,063	$1.3M	1.05%
33	ISHARES TR	464287804	12,222	$1.3M	1.02%
34	ISHARES TR	464287598	6,447	$1.2M	0.97%
35	ISHARES TR	464287465	14,027	$1.1M	0.92%
36	ISHARES TR	46434V621	16,197	$1.0M	0.80%
37	ALPHABET INC	GOOG	6,140	$959,252	0.77%
38	UNITEDHEALTH GROUP INC	UNH	1,710	$895,613	0.72%
39	BROADCOM INC	AVGO	5,190	$868,962	0.70%
40	JPMORGAN CHASE & CO.	VYLD	2,802	$687,331	0.55%
41	META PLATFORMS INC	META	1,129	$650,710	0.52%
42	VISA INC	V	1,827	$640,290	0.51%
43	SPDR SER TR	78464A649	23,544	$601,314	0.48%
44	ISHARES TR	464287507	9,955	$580,874	0.46%
45	VANGUARD WHITEHALL FDS	921946406	4,231	$545,565	0.44%
46	VANGUARD STAR FDS	921909768	8,276	$513,940	0.41%
47	AMERICAN TOWER CORP NEW	03027X100	2,300	$500,480	0.40%
48	SPDR GOLD TR	GLD	1,565	$450,939	0.36%
49	SELECT SECTOR SPDR TR	81369Y803	2,165	$447,029	0.36%
50	COSTCO WHSL CORP NEW	22160K105	442	$418,035	0.33%
51	TRANE TECHNOLOGIES PLC	TT	1,198	$403,630	0.32%
52	TAIWAN SEMICONDUCTOR MFG LTD	874039100	2,428	$403,048	0.32%
53	SPDR SER TR	78468R853	9,741	$397,043	0.32%
54	SPDR SER TR	78464A409	4,907	$394,376	0.32%
55	BOOKING HOLDINGS INC	BKNG	85	$391,587	0.31%
56	SALESFORCE INC	CRM	1,446	$388,049	0.31%
57	ISHARES TR	464287481	3,170	$372,443	0.30%
58	ELI LILLY & CO	LLY	443	$365,878	0.29%
59	ISHARES TR	464287119	4,490	$363,645	0.29%
60	ISHARES TR	464287739	3,747	$358,775	0.29%
61	ACCENTURE PLC IRELAND	ACN	1,090	$340,124	0.27%
62	MICRON TECHNOLOGY INC	MU	3,764	$327,054	0.26%
63	US BANCORP DEL	USB-PS	7,740	$326,783	0.26%
64	ISHARES TR	464287648	1,259	$321,712	0.26%
65	HOME DEPOT INC	HD	860	$315,181	0.25%
66	ADOBE INC	ADBE	804	$308,358	0.25%
67	SCHWAB STRATEGIC TR	808524300	11,876	$297,375	0.24%
68	EATON CORP PLC	ETN	1,093	$297,110	0.24%
69	BANK AMERICA CORP	060505104	7,096	$296,116	0.24%
70	HONEYWELL INTL INC	438516106	1,335	$282,686	0.23%
71	BERKSHIRE HATHAWAY INC DEL	BRK-A	509	$271,083	0.22%
72	ILLINOIS TOOL WKS INC	452308109	1,073	$266,115	0.21%
73	VANGUARD INDEX FDS	922908553	2,809	$254,282	0.20%
74	INTERCONTINENTAL EXCHANGE IN	45866F104	1,439	$248,228	0.20%
75	ABBOTT LABS	ABLZF	1,806	$239,566	0.19%
76	AMPHENOL CORP NEW	032095101	3,424	$224,580	0.18%
77	VANGUARD WHITEHALL FDS	921946810	2,620	$217,303	0.17%
78	LOWES COS INC	548661107	911	$212,473	0.17%
79	ISHARES INC	46434G103	3,851	$207,838	0.17%
80	GLOBE LIFE INC	GL-PD	1,518	$199,951	0.16%
81	STARBUCKS CORP	SBUX	2,013	$197,455	0.16%
82	BLOCK H & R INC	BSQKZ	3,584	$196,797	0.16%
83	MONSTER BEVERAGE CORP NEW	MNST	3,344	$195,691	0.16%
84	RTX CORPORATION	RTX	1,381	$182,927	0.15%
85	ISHARES TR	464288638	3,468	$182,139	0.15%
86	SPDR INDEX SHS FDS	78463X509	4,424	$174,173	0.14%
87	SSGA ACTIVE ETF TR	78467V608	4,207	$173,034	0.14%
88	WELLS FARGO CO NEW	949746101	2,408	$172,870	0.14%
89	MERCK & CO INC	MRK	1,868	$167,672	0.13%
90	VANGUARD SCOTTSDALE FDS	92206C680	1,802	$167,208	0.13%
91	SELECT SECTOR SPDR TR	81369Y704	1,246	$163,313	0.13%
92	PEPSICO INC	PEP	1,078	$161,635	0.13%
93	SPDR SER TR	78468R861	8,386	$160,927	0.13%
94	CSX CORP	CSX	5,387	$158,539	0.13%
95	INVESCO EXCH TRADED FD TR II	IVZ	7,365	$152,456	0.12%
96	LINDE PLC	LIN	326	$151,799	0.12%
97	MCKESSON CORP	MCK	216	$145,366	0.12%
98	WORKIVA INC	WK	1,857	$140,965	0.11%
99	ISHARES TR	46429B663	1,142	$138,319	0.11%
100	MORGAN STANLEY	MS-PQ	1,156	$134,871	0.11%
101	GOLDMAN SACHS GROUP INC	GSCE	234	$127,832	0.10%
102	ALIBABA GROUP HLDG LTD	BBAAY	955	$126,280	0.10%
103	SPDR SER TR	78464A847	2,324	$118,942	0.10%
104	ORACLE CORP	ORCL-PD	787	$110,030	0.09%
105	VALERO ENERGY CORP	VLO	800	$105,656	0.08%
106	PARKER-HANNIFIN CORP	PH	169	$102,727	0.08%
107	SPDR SER TR	78464A854	1,562	$102,717	0.08%
108	EDWARDS LIFESCIENCES CORP	EW	1,356	$98,283	0.08%
109	ISHARES TR	46429B689	1,229	$95,764	0.08%
110	PROCTER AND GAMBLE CO	742718109	559	$95,265	0.08%
111	AGILENT TECHNOLOGIES INC	A	810	$94,754	0.08%
112	ISHARES TR	464287622	308	$94,476	0.08%
113	SELECT SECTOR SPDR TR	81369Y407	473	$93,399	0.07%
114	YUM BRANDS INC	YUM	591	$93,000	0.07%
115	NIKE INC	NKE	1,465	$92,998	0.07%
116	TESLA INC	TSLA	354	$91,743	0.07%
117	VANGUARD INDEX FDS	922908736	245	$90,851	0.07%
118	VANGUARD INDEX FDS	922908744	523	$90,343	0.07%
119	CUMMINS INC	CMI	288	$90,271	0.07%
120	INGERSOLL RAND INC	IR	1,105	$88,433	0.07%
121	INTERNATIONAL BUSINESS MACHS	INTR	348	$86,534	0.07%
122	MCDONALDS CORP	MCD	268	$83,715	0.07%
123	DOLLAR TREE INC	DLTR	1,071	$80,400	0.06%
124	SPDR SER TR	78464A805	1,162	$79,028	0.06%
125	SELECT SECTOR SPDR TR	81369Y852	807	$77,835	0.06%
126	VANGUARD TAX-MANAGED FDS	921943858	1,519	$77,211	0.06%
127	BOEING CO	BA-PA	449	$76,577	0.06%
128	FIRST TR EXCH TRADED FD III	33739P855	4,032	$75,398	0.06%
129	CARRIER GLOBAL CORPORATION	CARR	1,184	$75,066	0.06%
130	ECOLAB INC	ECL	288	$73,014	0.06%
131	APPLIED MATLS INC	038222105	500	$72,560	0.06%
132	GALLAGHER ARTHUR J & CO	363576109	200	$69,048	0.06%
133	VANGUARD MUN BD FDS	922907746	1,327	$65,846	0.05%
134	SELECT SECTOR SPDR TR	81369Y308	784	$64,029	0.05%
135	VANGUARD INDEX FDS	922908751	281	$62,312	0.05%
136	DIMENSIONAL ETF TRUST	25434V666	2,009	$61,415	0.05%
137	ISHARES TR	464288810	1,020	$61,394	0.05%
138	EXXON MOBIL CORP	XOM	504	$59,941	0.05%
139	DISNEY WALT CO	254687106	599	$59,121	0.05%
140	ISHARES TR	464287408	302	$57,555	0.05%
141	SELECT SECTOR SPDR TR	81369Y209	373	$54,462	0.04%
142	VANGUARD WORLD FD	92204A405	444	$53,045	0.04%
143	SPDR SER TR	78468R804	304	$52,908	0.04%
144	INTUIT	INTU	86	$52,803	0.04%
145	DIMENSIONAL ETF TRUST	25434V807	1,335	$52,546	0.04%
146	ISHARES TR	464287556	407	$52,055	0.04%
147	J P MORGAN EXCHANGE TRADED F	46641Q134	805	$51,295	0.04%
148	ISHARES TR	464287796	1,025	$50,533	0.04%
149	VANGUARD WORLD FD	92204A876	280	$47,827	0.04%
150	DOVER CORP	DOV	272	$47,785	0.04%
151	PFIZER INC	PFE	1,856	$47,031	0.04%
152	ROLLINS INC	ROL	844	$45,601	0.04%
153	CELANESE CORP DEL	CE	778	$44,167	0.04%
154	STRYKER CORPORATION	SYK	113	$42,064	0.03%
155	SELECT SECTOR SPDR TR	81369Y506	449	$41,959	0.03%
156	ISHARES U S ETF TR	46431W838	835	$41,950	0.03%
157	CONSTELLATION BRANDS INC	STZ	223	$40,925	0.03%
158	LAUDER ESTEE COS INC	518439104	620	$40,920	0.03%
159	ISHARES TR	464287325	420	$38,304	0.03%
160	PRINCIPAL FINANCIAL GROUP IN	PFG	449	$37,882	0.03%
161	WP CAREY INC	92936U109	598	$37,740	0.03%
162	OTIS WORLDWIDE CORP	OTIS	353	$36,430	0.03%
163	ISHARES TR	46435G326	511	$35,203	0.03%
164	COMCAST CORP NEW	CCZ	880	$32,472	0.03%
165	UBER TECHNOLOGIES INC	UBER	400	$29,144	0.02%
166	FIRST TR MORNINGSTAR DIVID L	336917109	668	$29,018	0.02%
167	ISHARES TR	464287499	337	$28,669	0.02%
168	SELECT SECTOR SPDR TR	81369Y886	362	$28,544	0.02%
169	ISHARES TR	464287150	231	$28,239	0.02%
170	VOYA FINANCIAL INC	VOYA-PB	415	$28,120	0.02%
171	LOCKHEED MARTIN CORP	LMT	61	$27,249	0.02%
172	ISHARES TR	46434V407	603	$25,640	0.02%
173	DIMENSIONAL ETF TRUST	25434V724	621	$25,591	0.02%
174	CASEYS GEN STORES INC	147528103	58	$25,174	0.02%
175	ISHARES TR	46432F396	122	$24,660	0.02%
176	PGIM ETF TR	69344A834	467	$23,962	0.02%
177	DELTA AIR LINES INC DEL	DAL	500	$21,800	0.02%
178	MONDELEZ INTL INC	609207105	321	$21,780	0.02%
179	EMERSON ELEC CO	EMR	192	$21,051	0.02%
180	VERIZON COMMUNICATIONS INC	VZ	460	$20,866	0.02%
181	EVERSOURCE ENERGY	ES	334	$20,745	0.02%
182	QUALCOMM INC	QCOM	126	$19,355	0.02%
183	TYSON FOODS INC	TSN	300	$19,143	0.02%
184	ISHARES TR	464287226	189	$18,696	0.01%
185	ALLIANT ENERGY CORP	LNT	286	$18,404	0.01%
186	CONOCOPHILLIPS	COP	169	$17,748	0.01%
187	PALANTIR TECHNOLOGIES INC	PLTR	200	$16,880	0.01%
188	ISHARES TR	46434V803	435	$15,786	0.01%
189	ISHARES TR	464287168	108	$14,503	0.01%
190	VANGUARD INDEX FDS	922908538	57	$13,944	0.01%
191	DIMENSIONAL ETF TRUST	25434V831	395	$13,090	0.01%
192	SPDR SER TR	78464A508	254	$12,972	0.01%
193	ISHARES TR	46432F339	75	$12,817	0.01%
194	Q2 HLDGS INC	QTWO	142	$11,361	0.01%
195	PLAYAGS INC	72814N104	900	$10,899	0.01%
196	ISHARES TR	464288877	178	$10,491	0.01%
197	ISHARES TR	46432F834	149	$10,402	0.01%
198	EVERGY INC	EVRG	145	$9,998	0.01%
199	ISHARES TR	464287101	36	$9,750	0.01%
200	ROCKWELL AUTOMATION INC	ROK	37	$9,560	0.01%
201	ARK ETF TR	00214Q302	400	$8,304	0.01%
202	T-MOBILE US INC	TMUSZ	31	$8,268	0.01%
203	BLOOM ENERGY CORP	BE	418	$8,218	0.01%
204	ISHARES TR	464289867	139	$8,002	0.01%
205	SNOWFLAKE INC	SNOW	47	$6,870	0.01%
206	VANGUARD WORLD FD	92204A306	52	$6,745	0.01%
207	SPDR SER TR	78464A201	80	$6,640	0.01%
208	PROSHARES TR	74347B698	101	$6,625	0.01%
209	THERMO FISHER SCIENTIFIC INC	TMO	13	$6,469	0.01%
210	CONSTELLATION ENERGY CORP	CEG	29	$5,847	0.00%
211	SPDR SER TR	78464A284	225	$5,675	0.00%
212	ISHARES TR	464289859	73	$5,585	0.00%
213	DANAHER CORPORATION	235851102	25	$5,125	0.00%
214	GLOBAL X FDS	37954Y855	130	$5,044	0.00%
215	SCHWAB CHARLES CORP	SCHW-PJ	52	$4,071	0.00%
216	AMGEN INC	AMGN	13	$4,050	0.00%
217	EXELON CORP	EXC	87	$4,009	0.00%
218	L3HARRIS TECHNOLOGIES INC	LHX	19	$3,977	0.00%
219	ISHARES TR	464287309	33	$3,063	0.00%
220	COGNIZANT TECHNOLOGY SOLUTIO	CTSH	35	$2,678	0.00%
221	CORTEVA INC	CTVA	41	$2,580	0.00%
222	CROWN CASTLE INC	CCI	22	$2,293	0.00%
223	WHIRLPOOL CORP	WHR-PA	23	$2,073	0.00%
224	VANGUARD INTL EQUITY INDEX F	922042858	43	$1,946	0.00%
225	LCI INDS	50189K103	20	$1,749	0.00%
226	VERALTO CORP	VLTO	8	$780	0.00%
227	ISHARES TR	464288257	6	$724	0.00%
228	LUCID GROUP INC	LCID	100	$242	0.00%
229	ISHARES TR	464288521	2	$115	0.00%