13F HOLDINGS REPORT
Paladin Advisory Group, LLC
Quarter ended Q4 2024 · Filed January 23, 2025 · Accession 0001899703-25-000001
Total Value
$130.6M
Positions
236
Other Managers
0
Confidential Omitted
No
Holdings (236)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287614 | 23,383 | $9.4M | 7.19% |
| 2 | ISHARES TR | 46432F842 | 86,361 | $6.1M | 4.65% |
| 3 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 105,228 | $5.3M | 4.06% |
| 4 | APPLE INC | AAPL | 18,783 | $4.7M | 3.60% |
| 5 | PROSHARES TR | 74348A467 | 40,994 | $4.1M | 3.12% |
| 6 | AMERICAN CENTY ETF TR | 025072349 | 59,402 | $4.0M | 3.04% |
| 7 | SCHWAB STRATEGIC TR | 808524797 | 143,791 | $3.9M | 3.01% |
| 8 | ISHARES TR | 464287200 | 6,239 | $3.7M | 2.81% |
| 9 | J P MORGAN EXCHANGE TRADED F | 46641Q159 | 79,248 | $3.6M | 2.77% |
| 10 | SPDR S&P MIDCAP 400 ETF TR | MDY | 5,899 | $3.4M | 2.57% |
| 11 | INVESCO QQQ TR | IVZ | 6,468 | $3.3M | 2.53% |
| 12 | GLOBAL X FDS | 37954Y673 | 76,637 | $3.1M | 2.37% |
| 13 | SPDR S&P 500 ETF TR | SPY | 5,202 | $3.0M | 2.33% |
| 14 | ISHARES TR | 464288414 | 28,327 | $3.0M | 2.31% |
| 15 | ISHARES TR | 464287804 | 25,848 | $3.0M | 2.28% |
| 16 | ISHARES TR | 46429B267 | 123,506 | $2.8M | 2.17% |
| 17 | J P MORGAN EXCHANGE TRADED F | 46654Q203 | 48,400 | $2.7M | 2.09% |
| 18 | PIMCO ETF TR | 72201R866 | 50,727 | $2.6M | 2.01% |
| 19 | SELECT SECTOR SPDR TR | 81369Y860 | 63,142 | $2.6M | 1.97% |
| 20 | NVIDIA CORPORATION | NVDA | 16,837 | $2.3M | 1.73% |
| 21 | VANGUARD INDEX FDS | 922908769 | 7,332 | $2.1M | 1.63% |
| 22 | AMAZON COM INC | AMZN | 9,571 | $2.1M | 1.61% |
| 23 | ALPHABET INC | GOOG | 10,263 | $1.9M | 1.49% |
| 24 | SPDR INDEX SHS FDS | 78463X889 | 55,041 | $1.9M | 1.44% |
| 25 | SSGA ACTIVE ETF TR | 78467V608 | 41,593 | $1.7M | 1.33% |
| 26 | MICROSOFT CORP | MSFT | 4,038 | $1.7M | 1.30% |
| 27 | GOLDMAN SACHS PHYSICAL GOLD | 38150K103 | 62,925 | $1.6M | 1.25% |
| 28 | J P MORGAN EXCHANGE TRADED F | 46641Q654 | 31,983 | $1.6M | 1.24% |
| 29 | VANGUARD INDEX FDS | 922908363 | 2,865 | $1.5M | 1.18% |
| 30 | ISHARES TR | 464288885 | 15,599 | $1.5M | 1.16% |
| 31 | CHUBB LIMITED | CB | 5,431 | $1.5M | 1.15% |
| 32 | MASTERCARD INCORPORATED | MA | 2,679 | $1.4M | 1.08% |
| 33 | J P MORGAN EXCHANGE TRADED F | 46641Q332 | 21,877 | $1.3M | 0.96% |
| 34 | BROADCOM INC | AVGO | 5,190 | $1.2M | 0.92% |
| 35 | ISHARES TR | 464287598 | 6,394 | $1.2M | 0.91% |
| 36 | ALPHABET INC | GOOG | 6,140 | $1.2M | 0.90% |
| 37 | ISHARES TR | 464287465 | 15,167 | $1.1M | 0.88% |
| 38 | ISHARES TR | 46434V621 | 16,197 | $993,493 | 0.76% |
| 39 | UNITEDHEALTH GROUP INC | UNH | 1,710 | $865,021 | 0.66% |
| 40 | SPDR SER TR | 78464A649 | 27,191 | $679,503 | 0.52% |
| 41 | JPMORGAN CHASE & CO. | VYLD | 2,802 | $671,667 | 0.51% |
| 42 | META PLATFORMS INC | META | 1,129 | $661,041 | 0.51% |
| 43 | ISHARES TR | 464287507 | 10,482 | $653,133 | 0.50% |
| 44 | TRANE TECHNOLOGIES PLC | TT | 1,611 | $595,023 | 0.46% |
| 45 | VISA INC | V | 1,827 | $577,405 | 0.44% |
| 46 | VANGUARD WHITEHALL FDS | 921946406 | 4,193 | $534,921 | 0.41% |
| 47 | SPDR SER TR | 78468R853 | 11,512 | $517,119 | 0.40% |
| 48 | SELECT SECTOR SPDR TR | 81369Y803 | 2,165 | $503,406 | 0.39% |
| 49 | EATON CORP PLC | ETN | 1,466 | $486,521 | 0.37% |
| 50 | SALESFORCE INC | CRM | 1,446 | $483,441 | 0.37% |
| 51 | TAIWAN SEMICONDUCTOR MFG LTD | 874039100 | 2,428 | $479,506 | 0.37% |
| 52 | ELI LILLY & CO | LLY | 590 | $455,480 | 0.35% |
| 53 | BOOKING HOLDINGS INC | BKNG | 85 | $422,316 | 0.32% |
| 54 | AMERICAN TOWER CORP NEW | 03027X100 | 2,300 | $421,843 | 0.32% |
| 55 | COSTCO WHSL CORP NEW | 22160K105 | 442 | $404,991 | 0.31% |
| 56 | ISHARES TR | 464287481 | 3,183 | $403,445 | 0.31% |
| 57 | ISHARES TR | 464287119 | 4,490 | $402,304 | 0.31% |
| 58 | ACCENTURE PLC IRELAND | ACN | 1,090 | $383,451 | 0.29% |
| 59 | SPDR GOLD TR | GLD | 1,565 | $378,933 | 0.29% |
| 60 | ISHARES TR | 464287739 | 4,070 | $378,754 | 0.29% |
| 61 | US BANCORP DEL | USB-PS | 7,740 | $370,204 | 0.28% |
| 62 | SPDR SER TR | 78464A409 | 4,170 | $366,543 | 0.28% |
| 63 | ISHARES TR | 464287648 | 1,259 | $362,365 | 0.28% |
| 64 | ADOBE INC | ADBE | 804 | $357,523 | 0.27% |
| 65 | HOME DEPOT INC | HD | 860 | $334,531 | 0.26% |
| 66 | SCHWAB STRATEGIC TR | 808524300 | 11,876 | $330,984 | 0.25% |
| 67 | MICRON TECHNOLOGY INC | MU | 3,764 | $316,778 | 0.24% |
| 68 | BANK AMERICA CORP | 060505104 | 7,096 | $311,869 | 0.24% |
| 69 | HONEYWELL INTL INC | 438516106 | 1,335 | $301,563 | 0.23% |
| 70 | ILLINOIS TOOL WKS INC | 452308109 | 1,101 | $279,170 | 0.21% |
| 71 | J P MORGAN EXCHANGE TRADED F | 46654Q724 | 4,355 | $270,184 | 0.21% |
| 72 | VANGUARD INDEX FDS | 922908553 | 3,023 | $269,244 | 0.21% |
| 73 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 549 | $248,851 | 0.19% |
| 74 | AMPHENOL CORP NEW | 032095101 | 3,424 | $237,797 | 0.18% |
| 75 | VANGUARD BD INDEX FDS | 921937835 | 3,230 | $232,269 | 0.18% |
| 76 | LOWES COS INC | 548661107 | 911 | $224,835 | 0.17% |
| 77 | ISHARES INC | 46434G103 | 4,298 | $224,442 | 0.17% |
| 78 | VANGUARD STAR FDS | 921909768 | 3,716 | $218,984 | 0.17% |
| 79 | INTERCONTINENTAL EXCHANGE IN | 45866F104 | 1,439 | $214,425 | 0.16% |
| 80 | VANGUARD WHITEHALL FDS | 921946810 | 2,656 | $212,453 | 0.16% |
| 81 | ABBOTT LABS | ABLZF | 1,806 | $204,277 | 0.16% |
| 82 | WORKIVA INC | WK | 1,857 | $203,342 | 0.16% |
| 83 | BLOCK H & R INC | BSQKZ | 3,584 | $189,379 | 0.15% |
| 84 | MERCK & CO INC | MRK | 1,868 | $185,829 | 0.14% |
| 85 | ISHARES TR | 464288638 | 3,588 | $184,818 | 0.14% |
| 86 | STARBUCKS CORP | SBUX | 2,013 | $183,686 | 0.14% |
| 87 | SPDR INDEX SHS FDS | 78463X509 | 4,677 | $179,456 | 0.14% |
| 88 | MONSTER BEVERAGE CORP NEW | MNST | 3,344 | $175,761 | 0.13% |
| 89 | CSX CORP | CSX | 5,387 | $173,838 | 0.13% |
| 90 | GLOBE LIFE INC | GL-PD | 1,518 | $169,287 | 0.13% |
| 91 | WELLS FARGO CO NEW | 949746101 | 2,410 | $169,278 | 0.13% |
| 92 | INVESCO EXCH TRADED FD TR II | IVZ | 7,969 | $167,907 | 0.13% |
| 93 | SELECT SECTOR SPDR TR | 81369Y704 | 1,246 | $164,173 | 0.13% |
| 94 | PEPSICO INC | PEP | 1,078 | $163,921 | 0.13% |
| 95 | RTX CORPORATION | RTX | 1,381 | $159,809 | 0.12% |
| 96 | SPDR SER TR | 78468R861 | 8,386 | $155,057 | 0.12% |
| 97 | VANGUARD SCOTTSDALE FDS | 92206C680 | 1,467 | $151,541 | 0.12% |
| 98 | ISHARES TR | 46429B689 | 2,080 | $147,077 | 0.11% |
| 99 | MORGAN STANLEY | MS-PQ | 1,156 | $145,332 | 0.11% |
| 100 | MCKESSON CORP | MCK | 251 | $143,047 | 0.11% |
| 101 | TESLA INC | TSLA | 354 | $142,959 | 0.11% |
| 102 | SPDR SER TR | 78464A847 | 2,511 | $137,327 | 0.11% |
| 103 | LINDE PLC | LIN | 326 | $136,486 | 0.10% |
| 104 | GOLDMAN SACHS GROUP INC | GSCE | 234 | $133,993 | 0.10% |
| 105 | ORACLE CORP | ORCL-PD | 787 | $131,146 | 0.10% |
| 106 | ISHARES TR | 46429B663 | 1,148 | $128,874 | 0.10% |
| 107 | NIKE INC | NKE | 1,695 | $128,261 | 0.10% |
| 108 | ALIBABA GROUP HLDG LTD | BBAAY | 1,512 | $128,202 | 0.10% |
| 109 | PFIZER INC | PFE | 4,414 | $117,103 | 0.09% |
| 110 | AGILENT TECHNOLOGIES INC | A | 810 | $108,815 | 0.08% |
| 111 | PARKER-HANNIFIN CORP | PH | 169 | $107,489 | 0.08% |
| 112 | SELECT SECTOR SPDR TR | 81369Y407 | 473 | $106,118 | 0.08% |
| 113 | CUMMINS INC | CMI | 288 | $100,397 | 0.08% |
| 114 | EDWARDS LIFESCIENCES CORP | EW | 1,356 | $100,385 | 0.08% |
| 115 | INGERSOLL RAND INC | IR | 1,105 | $99,958 | 0.08% |
| 116 | VANGUARD CHARLOTTE FDS | 92203J407 | 2,028 | $99,473 | 0.08% |
| 117 | ISHARES TR | 464287622 | 308 | $99,225 | 0.08% |
| 118 | VALERO ENERGY CORP | VLO | 800 | $98,072 | 0.08% |
| 119 | PROCTER AND GAMBLE CO | 742718109 | 559 | $93,716 | 0.07% |
| 120 | BOEING CO | BA-PA | 513 | $90,801 | 0.07% |
| 121 | VANGUARD INDEX FDS | 922908744 | 523 | $88,544 | 0.07% |
| 122 | SPDR SER TR | 78464A854 | 1,260 | $86,864 | 0.07% |
| 123 | VANGUARD INDEX FDS | 922908751 | 355 | $85,299 | 0.07% |
| 124 | APPLIED MATLS INC | 038222105 | 500 | $81,315 | 0.06% |
| 125 | CARRIER GLOBAL CORPORATION | CARR | 1,184 | $80,820 | 0.06% |
| 126 | DOLLAR TREE INC | DLTR | 1,071 | $80,261 | 0.06% |
| 127 | YUM BRANDS INC | YUM | 591 | $79,289 | 0.06% |
| 128 | SELECT SECTOR SPDR TR | 81369Y852 | 807 | $78,126 | 0.06% |
| 129 | MCDONALDS CORP | MCD | 268 | $77,691 | 0.06% |
| 130 | SPDR INDEX SHS FDS | 78463X863 | 3,322 | $76,539 | 0.06% |
| 131 | INTERNATIONAL BUSINESS MACHS | INTR | 348 | $76,501 | 0.06% |
| 132 | FIRST TR EXCH TRADED FD III | 33739P855 | 4,032 | $75,398 | 0.06% |
| 133 | VANGUARD TAX-MANAGED FDS | 921943858 | 1,519 | $72,639 | 0.06% |
| 134 | ECOLAB INC | ECL | 309 | $72,405 | 0.06% |
| 135 | DISNEY WALT CO | 254687106 | 599 | $66,699 | 0.05% |
| 136 | VANGUARD MUN BD FDS | 922907746 | 1,327 | $66,523 | 0.05% |
| 137 | VANGUARD WORLD FD | 92204A876 | 380 | $62,100 | 0.05% |
| 138 | SELECT SECTOR SPDR TR | 81369Y308 | 784 | $61,630 | 0.05% |
| 139 | ISHARES TR | 464287226 | 627 | $60,756 | 0.05% |
| 140 | DIMENSIONAL ETF TRUST | 25434V666 | 2,009 | $60,330 | 0.05% |
| 141 | ISHARES TR | 464288810 | 1,020 | $59,517 | 0.05% |
| 142 | LAUDER ESTEE COS INC | 518439104 | 787 | $59,009 | 0.05% |
| 143 | VANGUARD INDEX FDS | 922908652 | 309 | $58,704 | 0.04% |
| 144 | ISHARES TR | 464287408 | 302 | $57,646 | 0.04% |
| 145 | GALLAGHER ARTHUR J & CO | 363576109 | 200 | $56,770 | 0.04% |
| 146 | EXXON MOBIL CORP | XOM | 504 | $54,215 | 0.04% |
| 147 | INTUIT | INTU | 86 | $54,051 | 0.04% |
| 148 | CELANESE CORP DEL | CE | 778 | $53,845 | 0.04% |
| 149 | ISHARES TR | 464287556 | 407 | $53,809 | 0.04% |
| 150 | VANGUARD WORLD FD | 92204A405 | 444 | $52,423 | 0.04% |
| 151 | SELECT SECTOR SPDR TR | 81369Y209 | 373 | $51,314 | 0.04% |
| 152 | DOVER CORP | DOV | 272 | $51,027 | 0.04% |
| 153 | SPDR SER TR | 78468R804 | 304 | $50,224 | 0.04% |
| 154 | CONSTELLATION BRANDS INC | STZ | 223 | $49,283 | 0.04% |
| 155 | SPDR SER TR | 78464A805 | 689 | $49,215 | 0.04% |
| 156 | DIMENSIONAL ETF TRUST | 25434V807 | 1,335 | $47,366 | 0.04% |
| 157 | ROLLINS INC | ROL | 1,012 | $46,906 | 0.04% |
| 158 | ISHARES TR | 464287796 | 1,025 | $46,709 | 0.04% |
| 159 | STRYKER CORPORATION | SYK | 125 | $45,006 | 0.03% |
| 160 | ISHARES U S ETF TR | 46431W838 | 835 | $41,708 | 0.03% |
| 161 | SELECT SECTOR SPDR TR | 81369Y506 | 449 | $38,461 | 0.03% |
| 162 | ISHARES TR | 464287325 | 420 | $36,107 | 0.03% |
| 163 | PRINCIPAL FINANCIAL GROUP IN | PFG | 449 | $34,757 | 0.03% |
| 164 | COMCAST CORP NEW | CCZ | 880 | $33,026 | 0.03% |
| 165 | ISHARES TR | 46435G326 | 511 | $32,944 | 0.03% |
| 166 | OTIS WORLDWIDE CORP | OTIS | 353 | $32,691 | 0.03% |
| 167 | WP CAREY INC | 92936U109 | 598 | $32,579 | 0.02% |
| 168 | DELTA AIR LINES INC DEL | DAL | 500 | $30,250 | 0.02% |
| 169 | ISHARES TR | 464287499 | 337 | $29,791 | 0.02% |
| 170 | LOCKHEED MARTIN CORP | LMT | 61 | $29,642 | 0.02% |
| 171 | AMERICAN CENTY ETF TR | 025072877 | 305 | $29,442 | 0.02% |
| 172 | VOYA FINANCIAL INC | VOYA-PB | 415 | $28,564 | 0.02% |
| 173 | SELECT SECTOR SPDR TR | 81369Y886 | 362 | $27,400 | 0.02% |
| 174 | CVS HEALTH CORP | CVS | 574 | $25,767 | 0.02% |
| 175 | ISHARES TR | 46434V407 | 603 | $25,694 | 0.02% |
| 176 | DIMENSIONAL ETF TRUST | 25434V724 | 621 | $25,411 | 0.02% |
| 177 | ISHARES TR | 46432F396 | 122 | $25,244 | 0.02% |
| 178 | THE CIGNA GROUP | 125523100 | 90 | $24,853 | 0.02% |
| 179 | UBER TECHNOLOGIES INC | UBER | 400 | $24,128 | 0.02% |
| 180 | EMERSON ELEC CO | EMR | 192 | $23,795 | 0.02% |
| 181 | CASEYS GEN STORES INC | 147528103 | 58 | $22,981 | 0.02% |
| 182 | DIMENSIONAL ETF TRUST | 25434V765 | 891 | $22,480 | 0.02% |
| 183 | ROCKWELL AUTOMATION INC | ROK | 74 | $21,148 | 0.02% |
| 184 | VANGUARD INDEX FDS | 922908736 | 49 | $20,112 | 0.02% |
| 185 | QUALCOMM INC | QCOM | 126 | $19,356 | 0.01% |
| 186 | EVERSOURCE ENERGY | ES | 334 | $19,182 | 0.01% |
| 187 | MONDELEZ INTL INC | 609207105 | 321 | $19,173 | 0.01% |
| 188 | VERIZON COMMUNICATIONS INC | VZ | 460 | $18,395 | 0.01% |
| 189 | TYSON FOODS INC | TSN | 300 | $17,232 | 0.01% |
| 190 | ALLIANT ENERGY CORP | LNT | 286 | $16,914 | 0.01% |
| 191 | CONOCOPHILLIPS | COP | 169 | $16,760 | 0.01% |
| 192 | PALANTIR TECHNOLOGIES INC | PLTR | 200 | $15,126 | 0.01% |
| 193 | ISHARES TR | 46434V803 | 435 | $15,116 | 0.01% |
| 194 | VANGUARD INDEX FDS | 922908538 | 57 | $14,464 | 0.01% |
| 195 | ISHARES TR | 464287168 | 108 | $14,179 | 0.01% |
| 196 | ISHARES TR | 46432F339 | 75 | $13,356 | 0.01% |
| 197 | DIMENSIONAL ETF TRUST | 25434V831 | 395 | $13,347 | 0.01% |
| 198 | SPDR SER TR | 78464A508 | 254 | $12,990 | 0.01% |
| 199 | SNOWFLAKE INC | SNOW | 68 | $10,500 | 0.01% |
| 200 | ISHARES TR | 464287101 | 36 | $10,399 | 0.01% |
| 201 | PLAYAGS INC | 72814N104 | 900 | $10,377 | 0.01% |
| 202 | ARK ETF TR | 00214Q302 | 400 | $9,418 | 0.01% |
| 203 | ISHARES TR | 464288257 | 80 | $9,383 | 0.01% |
| 204 | ISHARES TR | 464288877 | 178 | $9,340 | 0.01% |
| 205 | BLOOM ENERGY CORP | BE | 418 | $9,284 | 0.01% |
| 206 | EVERGY INC | EVRG | 145 | $8,925 | 0.01% |
| 207 | KENVUE INC | KVUE | 401 | $8,561 | 0.01% |
| 208 | ISHARES TR | 464289867 | 139 | $7,967 | 0.01% |
| 209 | SPDR SER TR | 78464A201 | 87 | $7,860 | 0.01% |
| 210 | T-MOBILE US INC | TMUSZ | 31 | $6,843 | 0.01% |
| 211 | PROSHARES TR | 74347B698 | 101 | $6,835 | 0.01% |
| 212 | THERMO FISHER SCIENTIFIC INC | TMO | 13 | $6,763 | 0.01% |
| 213 | CONSTELLATION ENERGY CORP | CEG | 29 | $6,488 | 0.00% |
| 214 | VANGUARD WORLD FD | 92204A306 | 52 | $6,308 | 0.00% |
| 215 | VANGUARD INTL EQUITY INDEX F | 922042858 | 143 | $6,298 | 0.00% |
| 216 | SPDR SER TR | 78464A284 | 225 | $5,756 | 0.00% |
| 217 | DANAHER CORPORATION | 235851102 | 25 | $5,739 | 0.00% |
| 218 | GLOBAL X FDS | 37954Y855 | 130 | $5,301 | 0.00% |
| 219 | AMERICAN CENTY ETF TR | 025072802 | 66 | $4,295 | 0.00% |
| 220 | L3HARRIS TECHNOLOGIES INC | LHX | 19 | $3,995 | 0.00% |
| 221 | SCHWAB CHARLES CORP | SCHW-PJ | 52 | $3,849 | 0.00% |
| 222 | AMGEN INC | AMGN | 13 | $3,388 | 0.00% |
| 223 | EXELON CORP | EXC | 87 | $3,275 | 0.00% |
| 224 | COGNIZANT TECHNOLOGY SOLUTIO | CTSH | 35 | $2,692 | 0.00% |
| 225 | WHIRLPOOL CORP | WHR-PA | 23 | $2,633 | 0.00% |
| 226 | CORTEVA INC | CTVA | 41 | $2,335 | 0.00% |
| 227 | ISHARES TR | 464287309 | 21 | $2,132 | 0.00% |
| 228 | LCI INDS | 50189K103 | 20 | $2,068 | 0.00% |
| 229 | CROWN CASTLE INC | CCI | 22 | $1,997 | 0.00% |
| 230 | REVELYST INC | 690045109 | 100 | $1,923 | 0.00% |
| 231 | NET LEASE OFFICE PROPERTIES | NLOP | 39 | $1,217 | 0.00% |
| 232 | VERALTO CORP | VLTO | 8 | $815 | 0.00% |
| 233 | ISHARES TR | 464289859 | 8 | $613 | 0.00% |
| 234 | MGE ENERGY INC | MGEE | 6 | $564 | 0.00% |
| 235 | LUCID GROUP INC | LCID | 100 | $302 | 0.00% |
| 236 | ISHARES TR | 464288521 | 2 | $115 | 0.00% |