13F HOLDINGS REPORT

NICOLET ADVISORY SERVICES, LLC

Quarter ended Q2 2023 · Filed May 9, 2023 · Accession 0001775863-23-000005

Total Value

$867.9M

Positions

285

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (285)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SPDR SER TR	78464A508	3,285,977	$133.2M	15.35%
2	SPDR SER TR	78464A409	2,014,592	$111.9M	12.89%
3	VANGUARD BD INDEX FDS	921937835	1,169,351	$87.0M	10.03%
4	ISHARES TR	464287150	335,540	$30.2M	3.48%
5	VANGUARD TAX-MANAGED FDS	921943858	606,872	$27.5M	3.17%
6	APPLE INC	AAPL	151,076	$24.9M	2.87%
7	VANGUARD INDEX FDS	922908629	102,843	$21.3M	2.45%
8	VANGUARD MUN BD FDS	922907746	394,380	$20.1M	2.31%
9	PROCTER AND GAMBLE CO	742718109	114,755	$17.5M	2.01%
10	ISHARES TR	464288414	131,347	$14.2M	1.64%
11	VANGUARD BD INDEX FDS	921937827	184,749	$14.2M	1.63%
12	BERKSHIRE HATHAWAY INC DEL	BRK-A	40,298	$12.6M	1.45%
13	VANGUARD SCOTTSDALE FDS	92206C102	190,666	$11.2M	1.29%
14	WEC ENERGY GROUP INC	WEC	113,019	$11.1M	1.28%
15	JPMORGAN CHASE & CO	VYLD	499,318	$11.1M	1.28%
16	MICROSOFT CORP	MSFT	34,449	$10.0M	1.16%
17	VANGUARD INDEX FDS	922908744	66,096	$9.2M	1.06%
18	VANGUARD INDEX FDS	922908736	36,187	$9.0M	1.03%
19	JPMORGAN CHASE & CO	VYLD	63,129	$8.0M	0.93%
20	ALPS ETF TR	00162Q452	201,512	$7.8M	0.90%
21	ISHARES TR	464288158	70,802	$7.4M	0.86%
22	ISHARES TR	464287200	18,002	$7.4M	0.85%
23	VANGUARD INDEX FDS	922908751	39,781	$7.4M	0.85%
24	VANGUARD INDEX FDS	922908363	17,950	$6.7M	0.78%
25	ISHARES INC	46434G103	134,629	$6.6M	0.76%
26	PEPSICO INC	PEP	32,635	$6.0M	0.69%
27	J P MORGAN EXCHANGE TRADED F	46641Q878	129,054	$5.7M	0.66%
28	ISHARES TR	464288513	74,366	$5.6M	0.64%
29	ISHARES TR	464288372	100,607	$4.9M	0.56%
30	COCA COLA CO	KO	76,227	$4.8M	0.55%
31	J P MORGAN EXCHANGE TRADED F	46641Q241	99,551	$4.7M	0.54%
32	AMAZON COM INC	AMZN	46,191	$4.7M	0.54%
33	SPDR SER TR	78468R622	50,595	$4.6M	0.54%
34	SPDR SER TR	78464A649	177,297	$4.6M	0.53%
35	DIMENSIONAL ETF TRUST	25434V708	174,080	$4.4M	0.51%
36	SPDR INDEX SHS FDS	78463X889	132,346	$4.3M	0.49%
37	SPDR S&P 500 ETF TR	SPY	9,721	$4.0M	0.46%
38	EXXON MOBIL CORP	XOM	33,874	$3.9M	0.45%
39	HOME DEPOT INC	HD	13,439	$3.9M	0.45%
40	ALPHABET INC	GOOG	34,714	$3.8M	0.43%
41	FLEXSHARES TR	FLEX	83,558	$3.6M	0.41%
42	OSHKOSH CORP	OSK	42,979	$3.3M	0.38%
43	ABBOTT LABS	ABLZF	30,521	$3.2M	0.37%
44	SPDR SER TR	78468R739	66,503	$3.2M	0.36%
45	BANK FIRST CORP	BFC	43,142	$2.9M	0.34%
46	SPDR SER TR	78464A847	63,209	$2.7M	0.31%
47	UNITEDHEALTH GROUP INC	UNH	5,135	$2.6M	0.30%
48	VANGUARD SPECIALIZED FUNDS	921908844	16,873	$2.6M	0.30%
49	ASSOCIATED BANC CORP	ASBA	140,562	$2.5M	0.29%
50	SPDR SER TR	78464A805	48,394	$2.4M	0.28%
51	ISHARES TR	464288273	37,312	$2.2M	0.25%
52	VANGUARD SCOTTSDALE FDS	92206C706	36,189	$2.2M	0.25%
53	ALPHABET INC	GOOG	18,629	$2.0M	0.23%
54	SPDR SER TR	78464A474	67,560	$2.0M	0.23%
55	WALMART INC	WMT	13,123	$2.0M	0.23%
56	META PLATFORMS INC	META	8,949	$1.9M	0.22%
57	TJX COS INC NEW	872540109	23,546	$1.8M	0.21%
58	JOHNSON & JOHNSON	JNJ	10,826	$1.8M	0.21%
59	NVIDIA CORPORATION	NVDA	6,203	$1.7M	0.19%
60	SPDR INDEX SHS FDS	78463X855	30,169	$1.7M	0.19%
61	VANGUARD WORLD FD	921910816	8,000	$1.6M	0.19%
62	HONEYWELL INTL INC	438516106	8,495	$1.6M	0.19%
63	BOEING CO	BA-PA	7,639	$1.6M	0.19%
64	KIMBERLY-CLARK CORP	KMB	11,549	$1.6M	0.18%
65	SPDR SER TR	78468R721	32,838	$1.5M	0.18%
66	ISHARES TR	46434V647	66,000	$1.5M	0.17%
67	TESLA INC	TSLA	8,098	$1.5M	0.17%
68	VANGUARD INDEX FDS	922908553	18,121	$1.5M	0.17%
69	MERCK & CO INC	MRK	13,177	$1.5M	0.17%
70	PFIZER INC	PFE	35,535	$1.5M	0.17%
71	ABBVIE INC	ABBV	8,753	$1.4M	0.16%
72	MCDONALDS CORP	MCD	4,931	$1.4M	0.16%
73	RAYTHEON TECHNOLOGIES CORP	RTX	14,191	$1.4M	0.16%
74	THERMO FISHER SCIENTIFIC INC	TMO	2,299	$1.3M	0.15%
75	MASTERCARD INCORPORATED	MA	3,582	$1.3M	0.15%
76	ORACLE CORP	ORCL-PD	13,379	$1.3M	0.15%
77	VANGUARD INDEX FDS	922908538	6,682	$1.3M	0.15%
78	HUMANA INC	HUM	2,432	$1.3M	0.15%
79	TRAVELERS COMPANIES INC	TRV	7,281	$1.2M	0.14%
80	FIDELITY NATL INFORMATION SV	31620M106	22,084	$1.2M	0.14%
81	DISNEY WALT CO	254687106	11,923	$1.2M	0.14%
82	DEERE & CO	DE	3,157	$1.2M	0.13%
83	MONDELEZ INTL INC	609207105	16,388	$1.2M	0.13%
84	SPDR SER TR	78468R408	46,660	$1.1M	0.13%
85	NEXTERA ENERGY INC	NEE-PW	14,376	$1.1M	0.13%
86	VANGUARD WHITEHALL FDS	921946406	10,667	$1.1M	0.13%
87	EATON CORP PLC	ETN	7,202	$1.1M	0.13%
88	CHEVRON CORP NEW	CVX	6,594	$1.1M	0.13%
89	ISHARES TR	464287457	12,885	$1.1M	0.12%
90	AT&T INC	T-PC	53,978	$1.1M	0.12%
91	BANK AMERICA CORP	060505104	37,008	$1.0M	0.12%
92	NIKE INC	NKE	8,557	$1.0M	0.12%
93	INTERNATIONAL BUSINESS MACHS	INTR	7,869	$1.0M	0.12%
94	ISHARES TR	464287614	4,211	$1.0M	0.12%
95	BANK MONTREAL QUE	063671101	11,301	$1.0M	0.12%
96	CVS HEALTH CORP	CVS	12,882	$998,897	0.12%
97	ISHARES TR	464289859	15,145	$961,726	0.11%
98	PHILIP MORRIS INTL INC	718172109	9,687	$959,277	0.11%
99	CISCO SYS INC	CSCO	18,524	$949,741	0.11%
100	MARATHON PETE CORP	MARA	7,267	$935,118	0.11%
101	UNITED PARCEL SERVICE INC	UPS	4,892	$922,460	0.11%
102	VANGUARD INDEX FDS	922908769	4,462	$906,590	0.10%
103	ISHARES TR	464287598	5,928	$903,604	0.10%
104	LILLY ELI & CO	LLY	2,429	$894,423	0.10%
105	VISA INC	V	3,779	$854,052	0.10%
106	COMCAST CORP NEW	CCZ	22,335	$841,818	0.10%
107	COSTCO WHSL CORP NEW	22160K105	1,698	$825,088	0.10%
108	ISHARES TR	464289867	16,306	$815,786	0.09%
109	FIDELITY MERRIMACK STR TR	316188200	16,531	$806,547	0.09%
110	VANGUARD INTL EQUITY INDEX F	922042858	18,984	$768,647	0.09%
111	SCHLUMBERGER LTD	SLB	15,331	$760,724	0.09%
112	PIMCO ETF TR	72201R833	7,614	$754,395	0.09%
113	AMERICAN TOWER CORP NEW	03027X100	3,632	$750,698	0.09%
114	FISERV INC	FISV	6,454	$729,367	0.08%
115	ISHARES TR	46432F842	10,778	$723,958	0.08%
116	TARGET CORP	TGT	4,357	$721,397	0.08%
117	DOLLAR GEN CORP NEW	256677105	3,350	$711,674	0.08%
118	ISHARES TR	464289875	17,800	$709,877	0.08%
119	CARRIER GLOBAL CORPORATION	CARR	16,981	$709,809	0.08%
120	CONOCOPHILLIPS	COP	6,625	$703,994	0.08%
121	MICRON TECHNOLOGY INC	MU	11,944	$699,453	0.08%
122	VANGUARD INDEX FDS	922908595	3,309	$698,597	0.08%
123	SALESFORCE INC	CRM	3,453	$664,875	0.08%
124	GENERAL DYNAMICS CORP	GD	2,851	$649,282	0.07%
125	AMGEN INC	AMGN	2,516	$637,309	0.07%
126	BLACKSTONE INC	BX	7,730	$635,329	0.07%
127	US BANCORP DEL	USB-PS	17,681	$632,087	0.07%
128	STARBUCKS CORP	SBUX	6,015	$629,702	0.07%
129	PHILLIPS 66	PSX	6,011	$618,142	0.07%
130	BP PLC	BPPFF	15,627	$617,406	0.07%
131	BLACKROCK INC	BLK	940	$616,943	0.07%
132	MORGAN STANLEY	MS-PQ	7,078	$595,877	0.07%
133	PLEXUS CORP	PLXS	6,380	$594,807	0.07%
134	LOCKHEED MARTIN CORP	LMT	1,213	$594,503	0.07%
135	BOOKING HOLDINGS INC	BKNG	229	$591,702	0.07%
136	ANALOG DEVICES INC	ADI	3,132	$586,135	0.07%
137	CDW CORP	CDW	3,128	$580,244	0.07%
138	IDEXX LABS INC	45168D104	1,190	$562,299	0.06%
139	CATERPILLAR INC	CAT	2,685	$561,533	0.06%
140	ALTRIA GROUP INC	MO	12,638	$561,497	0.06%
141	SPDR INDEX SHS FDS	78463X509	16,209	$555,147	0.06%
142	INTERCONTINENTAL EXCHANGE IN	45866F104	4,970	$538,055	0.06%
143	VERIZON COMMUNICATIONS INC	VZ	13,276	$524,147	0.06%
144	VANGUARD INTL EQUITY INDEX F	922042775	9,749	$523,041	0.06%
145	BRISTOL-MYERS SQUIBB CO	CELG-RI	7,389	$522,680	0.06%
146	SPDR INDEX SHS FDS	78463X749	12,717	$522,178	0.06%
147	INTEL CORP	INTC	15,911	$522,033	0.06%
148	SONY GROUP CORPORATION	SNEJF	5,907	$520,813	0.06%
149	SPDR INDEX SHS FDS	78463X541	9,076	$517,343	0.06%
150	ISHARES TR	464287176	4,434	$492,820	0.06%
151	ALLIANT ENERGY CORP	LNT	8,932	$491,716	0.06%
152	SCHWAB CHARLES CORP	SCHW-PJ	9,795	$483,383	0.06%
153	INVESCO QQQ TR	IVZ	1,456	$463,143	0.05%
154	CHIPOTLE MEXICAN GRILL INC	CMG	267	$449,951	0.05%
155	WELLS FARGO CO NEW	949746101	11,859	$449,475	0.05%
156	PPG INDS INC	693506107	3,242	$447,623	0.05%
157	WASTE MGMT INC DEL	94106L109	2,711	$443,675	0.05%
158	DIMENSIONAL ETF TRUST	25434V880	19,147	$441,906	0.05%
159	ADOBE SYSTEMS INCORPORATED	ADBE	1,161	$441,877	0.05%
160	NORFOLK SOUTHN CORP	655844108	2,105	$432,395	0.05%
161	SPDR SER TR	78464A854	8,973	$431,757	0.05%
162	FERGUSON PLC NEW	G3421J106	3,438	$428,822	0.05%
163	EOG RES INC	EOG	3,572	$426,371	0.05%
164	SPDR INDEX SHS FDS	78463X871	13,874	$426,201	0.05%
165	LOWES COS INC	548661107	2,120	$420,968	0.05%
166	EATON VANCE TAX-MANAGED DIVE	ETN	36,743	$420,707	0.05%
167	ISHARES TR	464289883	11,918	$418,073	0.05%
168	UNION PAC CORP	UNP	2,062	$409,554	0.05%
169	FREEPORT-MCMORAN INC	FCX	10,034	$404,270	0.05%
170	INTUIT	INTU	900	$402,084	0.05%
171	DISCOVER FINL SVCS	254709108	4,112	$398,964	0.05%
172	GRAINGER W W INC	384802104	621	$398,471	0.05%
173	LAUDER ESTEE COS INC	518439104	1,644	$396,631	0.05%
174	ZIMMER BIOMET HOLDINGS INC	ZBH	3,052	$394,276	0.05%
175	ACCENTURE PLC IRELAND	ACN	1,385	$390,225	0.04%
176	FLEXSHARES TR	FLEX	15,792	$388,239	0.04%
177	AVERY DENNISON CORP	AVY	2,178	$385,223	0.04%
178	ALLSTATE CORP	ALL-PJ	3,336	$384,375	0.04%
179	VANGUARD INDEX FDS	922908512	2,894	$383,696	0.04%
180	BIOGEN INC	BIIB	1,334	$382,591	0.04%
181	DANAHER CORPORATION	235851102	1,549	$382,486	0.04%
182	AUTOMATIC DATA PROCESSING IN	ADP	1,756	$379,489	0.04%
183	PROLOGIS INC.	PLDGP	3,084	$378,561	0.04%
184	DOLLAR TREE INC	DLTR	2,500	$372,600	0.04%
185	OMNICOM GROUP INC	OMC	3,996	$371,828	0.04%
186	ISHARES TR	464287309	5,716	$366,524	0.04%
187	VANGUARD INDEX FDS	922908637	1,958	$365,539	0.04%
188	MASCO CORP	MAS	7,710	$362,678	0.04%
189	VANGUARD INDEX FDS	922908611	2,336	$361,967	0.04%
190	VANGUARD WORLD FDS	92204A207	1,856	$361,864	0.04%
191	AIR PRODS & CHEMS INC	AIIR	1,264	$356,448	0.04%
192	ALLETE INC	018522300	5,315	$348,366	0.04%
193	SAP SE	SAPGF	2,681	$345,072	0.04%
194	DUKE ENERGY CORP NEW	DUKB	3,431	$342,221	0.04%
195	CINTAS CORP	CTAS	748	$337,894	0.04%
196	CARLISLE COS INC	142339100	1,643	$337,801	0.04%
197	NORTHERN TR CORP	NTRSO	3,893	$337,640	0.04%
198	PROGRESSIVE CORP	743315103	2,254	$331,992	0.04%
199	TRUIST FINL CORP	89832Q109	10,039	$328,677	0.04%
200	SPDR SER TR	78468R788	8,639	$326,725	0.04%
201	PNC FINL SVCS GROUP INC	693475105	2,629	$320,423	0.04%
202	OREILLY AUTOMOTIVE INC	67103H107	370	$318,618	0.04%
203	DBX ETF TR	233051200	9,000	$316,530	0.04%
204	STRYKER CORPORATION	SYK	1,085	$312,133	0.04%
205	COPART INC	CPRT	4,158	$309,272	0.04%
206	SPDR S&P MIDCAP 400 ETF TR	MDY	689	$307,721	0.04%
207	AXON ENTERPRISE INC	AXON	1,398	$307,155	0.04%
208	ROPER TECHNOLOGIES INC	ROP	703	$306,294	0.04%
209	PACCAR INC	PCAR	4,471	$306,219	0.04%
210	CSX CORP	CSX	10,188	$305,829	0.04%
211	ISHARES TR	464287226	2,989	$300,215	0.03%
212	GSK PLC	GLAXF	7,853	$298,428	0.03%
213	OTIS WORLDWIDE CORP	OTIS	3,783	$296,910	0.03%
214	METLIFE INC	MET-PF	4,974	$293,829	0.03%
215	SOUTHERN CO	SOMN	3,959	$286,251	0.03%
216	BROADCOM INC	AVGO	458	$285,169	0.03%
217	JOHNSON CTLS INTL PLC	G51502105	5,032	$281,680	0.03%
218	DELTA AIR LINES INC DEL	DAL	8,321	$280,334	0.03%
219	ALLIANCEBERNSTEIN HLDG L P	01881G106	8,180	$279,033	0.03%
220	APPLIED MATLS INC	038222105	2,437	$278,881	0.03%
221	ISHARES TR	464287481	3,085	$274,123	0.03%
222	MGM RESORTS INTERNATIONAL	MGM	6,370	$273,778	0.03%
223	INTUITIVE SURGICAL INC	ISRG	1,065	$273,599	0.03%
224	ARCH CAP GROUP LTD	G0450A105	3,964	$273,278	0.03%
225	OLD SECOND BANCORP INC ILL	OSBC	20,210	$267,985	0.03%
226	HENRY JACK & ASSOC INC	426281101	1,800	$267,498	0.03%
227	ENTERPRISE PRODS PARTNERS L	293792107	10,075	$265,777	0.03%
228	AMERICAN ELEC PWR CO INC	025537101	2,790	$264,716	0.03%
229	ADVANCED MICRO DEVICES INC	AMD	2,845	$263,077	0.03%
230	CITIGROUP INC	C-PR	5,683	$260,606	0.03%
231	SCHNEIDER NATIONAL INC	SNDR	9,879	$255,473	0.03%
232	GENERAL ELECTRIC CO	369604301	2,727	$255,237	0.03%
233	MGE ENERGY INC	MGEE	3,229	$255,226	0.03%
234	XCEL ENERGY INC	XELLL	3,525	$251,242	0.03%
235	ISHARES SILVER TR	SLV	10,975	$251,218	0.03%
236	VANGUARD STAR FDS	921909768	4,521	$250,373	0.03%
237	AFLAC INC	AFL	3,852	$248,662	0.03%
238	MARSH & MCLENNAN COS INC	571748102	1,468	$248,650	0.03%
239	FS KKR CAP CORP	FSK	13,334	$247,479	0.03%
240	PALO ALTO NETWORKS INC	PANW	1,283	$246,246	0.03%
241	TEXAS INSTRS INC	882508104	1,378	$245,449	0.03%
242	T-MOBILE US INC	TMUSZ	1,630	$243,864	0.03%
243	BECTON DICKINSON & CO	BDX	951	$242,210	0.03%
244	ILLINOIS TOOL WKS INC	452308109	1,063	$242,080	0.03%
245	DNP SELECT INCOME FD INC	23325P104	22,476	$242,068	0.03%
246	VICTORY PORTFOLIOS II	92647N865	4,173	$241,348	0.03%
247	ISHARES TR	464288257	2,642	$241,109	0.03%
248	VANGUARD ADMIRAL FDS INC	921932703	1,642	$239,815	0.03%
249	LULULEMON ATHLETICA INC	LULU	657	$239,365	0.03%
250	KEYSIGHT TECHNOLOGIES INC	KEYS	1,526	$237,675	0.03%
251	UNILEVER PLC	UNLYF	4,422	$236,931	0.03%
252	AMERISOURCEBERGEN CORP	COR	1,424	$236,882	0.03%
253	BOSTON SCIENTIFIC CORP	BSX	4,718	$236,277	0.03%
254	MEDTRONIC PLC	MDT	2,894	$232,402	0.03%
255	WATSCO INC	WSO-B	768	$231,813	0.03%
256	ISHARES TR	464287663	3,154	$231,220	0.03%
257	ISHARES TR	46429B747	2,297	$228,532	0.03%
258	ISHARES TR	464287507	936	$228,178	0.03%
259	ULTA BEAUTY INC	ULTA	422	$219,841	0.03%
260	HALLIBURTON CO	HAL	6,677	$218,392	0.03%
261	SELECT SECTOR SPDR TR	81369Y506	2,552	$216,858	0.02%
262	GARTNER INC	IT	686	$215,233	0.02%
263	DUPONT DE NEMOURS INC	DD	3,078	$214,324	0.02%
264	FORD MTR CO DEL	345370860	17,279	$213,045	0.02%
265	TYLER TECHNOLOGIES INC	TYL	598	$210,974	0.02%
266	WALGREENS BOOTS ALLIANCE INC	931427108	5,874	$210,160	0.02%
267	CME GROUP INC	CME	1,066	$207,977	0.02%
268	COSTAR GROUP INC	CSGP	2,973	$203,234	0.02%
269	CARMAX INC	KMX	3,143	$202,189	0.02%
270	VERISK ANALYTICS INC	VRSK	1,057	$201,274	0.02%
271	CRESCENT ENERGY COMPANY	CRGY	16,920	$200,671	0.02%
272	HOST HOTELS & RESORTS INC	HST	11,913	$191,561	0.02%
273	AURINIA PHARMACEUTICALS INC	AUPH	18,986	$187,202	0.02%
274	RIVIAN AUTOMOTIVE INC	RIVN	10,221	$147,898	0.02%
275	SPROTT PHYSICAL SILVER TR	SII	16,240	$139,177	0.02%
276	NOKIA CORP	NOKBF	17,501	$85,232	0.01%
277	GRAY TELEVISION INC	GTN-A	10,193	$83,069	0.01%
278	PITNEY BOWES INC	PBI-PB	11,001	$40,596	0.00%
279	ARDAGH METAL PACKAGING S A	AMPWF	10,000	$37,000	0.00%
280	LLOYDS BANKING GROUP PLC	LLOBF	12,648	$30,229	0.00%
281	BIOSIG TECHNOLOGIES INC	09073N201	25,000	$26,750	0.00%
282	ACUTUS MED INC	005111109	28,484	$19,440	0.00%
283	ALAUNOS THERAPEUTICS INC	TCRT	21,500	$12,900	0.00%
284	WORKHORSE GROUP INC	WKHS	11,300	$12,600	0.00%
285	GENPREX INC	GNPX	10,000	$8,300	0.00%