13F HOLDINGS REPORT
MORRIS FINANCIAL CONCEPTS, INC.
Quarter ended Q4 2025 · Filed February 9, 2026 · Accession 0001398344-26-002499
Total Value
$285.5M
Positions
193
Other Managers
0
Confidential Omitted
No
Holdings (193)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 59,940 | $41.1M | 14.38% |
| 2 | SCHWAB STRATEGIC TR | 808524201 | 1,423,565 | $38.3M | 13.42% |
| 3 | ISHARES TR | 46432F842 | 195,177 | $17.5M | 6.12% |
| 4 | ISHARES TR | 464287804 | 122,363 | $14.7M | 5.15% |
| 5 | ISHARES TR | 464287457 | 117,567 | $9.7M | 3.41% |
| 6 | ISHARES TR | 46432F859 | 181,446 | $8.8M | 3.10% |
| 7 | SCHWAB STRATEGIC TR | 808524607 | 308,991 | $8.8M | 3.08% |
| 8 | ISHARES TR | 464288679 | 77,011 | $8.5M | 2.97% |
| 9 | DIMENSIONAL ETF TRUST | 25434V708 | 203,989 | $8.1M | 2.83% |
| 10 | VANGUARD BD INDEX FDS | 921937827 | 97,657 | $7.7M | 2.70% |
| 11 | SPDR S&P 500 ETF TR | SPY | 9,351 | $6.4M | 2.23% |
| 12 | ISHARES TR | 464287309 | 41,201 | $5.1M | 1.78% |
| 13 | DIMENSIONAL ETF TRUST | 25434V773 | 141,113 | $4.6M | 1.63% |
| 14 | ISHARES TR | 464287408 | 19,633 | $4.2M | 1.46% |
| 15 | TESLA INC | TSLA | 7,588 | $3.4M | 1.20% |
| 16 | DIMENSIONAL ETF TRUST | 25434V609 | 53,209 | $3.2M | 1.11% |
| 17 | DIMENSIONAL ETF TRUST | 25434V781 | 83,056 | $3.2M | 1.11% |
| 18 | JPMORGAN CHASE & CO. | VYLD | 9,769 | $3.1M | 1.10% |
| 19 | DIMENSIONAL ETF TRUST | 25434V666 | 86,634 | $3.0M | 1.04% |
| 20 | ISHARES TR | 464287465 | 30,213 | $2.9M | 1.02% |
| 21 | DIMENSIONAL ETF TRUST | 25434V500 | 40,446 | $2.8M | 0.99% |
| 22 | AMERICAN CENTY ETF TR | 025072885 | 22,117 | $2.5M | 0.87% |
| 23 | ELI LILLY & CO | LLY | 2,141 | $2.3M | 0.81% |
| 24 | VANGUARD INDEX FDS | 922908363 | 3,607 | $2.3M | 0.79% |
| 25 | APPLE INC | AAPL | 7,873 | $2.1M | 0.75% |
| 26 | VANGUARD SCOTTSDALE FDS | 92206C870 | 24,078 | $2.0M | 0.71% |
| 27 | DIMENSIONAL ETF TRUST | 25434V302 | 57,378 | $1.9M | 0.65% |
| 28 | DIMENSIONAL ETF TRUST | 25434V658 | 67,111 | $1.8M | 0.62% |
| 29 | ISHARES TR | 464287671 | 10,191 | $1.7M | 0.60% |
| 30 | ISHARES TR | 464288273 | 21,964 | $1.7M | 0.60% |
| 31 | DIMENSIONAL ETF TRUST | 25434V807 | 34,029 | $1.7M | 0.59% |
| 32 | DIMENSIONAL ETF TRUST | 25434V872 | 39,704 | $1.7M | 0.59% |
| 33 | ISHARES TR | 464287622 | 4,323 | $1.6M | 0.57% |
| 34 | ISHARES INC | 46434G103 | 23,049 | $1.5M | 0.54% |
| 35 | AMERICAN CENTY ETF TR | 025072703 | 18,646 | $1.5M | 0.54% |
| 36 | MICROSOFT CORP | MSFT | 3,143 | $1.5M | 0.53% |
| 37 | ISHARES TR | 464287655 | 5,761 | $1.4M | 0.50% |
| 38 | DIMENSIONAL ETF TRUST | 25434V864 | 28,908 | $1.4M | 0.49% |
| 39 | DIMENSIONAL ETF TRUST | 25434V880 | 41,634 | $1.4M | 0.48% |
| 40 | ISHARES TR | 464287630 | 7,445 | $1.3M | 0.47% |
| 41 | ISHARES TR | 46434V647 | 50,596 | $1.3M | 0.44% |
| 42 | DIMENSIONAL ETF TRUST | 25434V104 | 26,951 | $1.3M | 0.44% |
| 43 | ISHARES TR | 464287234 | 23,027 | $1.3M | 0.44% |
| 44 | DIMENSIONAL ETF TRUST | 25434V732 | 37,154 | $1.2M | 0.43% |
| 45 | VANGUARD WHITEHALL FDS | 921946794 | 11,872 | $1.1M | 0.37% |
| 46 | ISHARES TR | 46434V613 | 22,514 | $1.0M | 0.37% |
| 47 | ISHARES TR | 464287879 | 8,855 | $1.0M | 0.35% |
| 48 | ISHARES TR | 464288885 | 8,800 | $1.0M | 0.35% |
| 49 | INTERNATIONAL BUSINESS MACHS | INTR | 2,882 | $853,671 | 0.30% |
| 50 | ALPHABET INC | GOOG | 2,617 | $819,121 | 0.29% |
| 51 | VANGUARD WORLD FD | 92204A405 | 6,006 | $801,741 | 0.28% |
| 52 | EXXON MOBIL CORP | XOM | 6,497 | $781,854 | 0.27% |
| 53 | MASTERCARD INCORPORATED | MA | 1,336 | $762,785 | 0.27% |
| 54 | ISHARES TR | 464288802 | 5,381 | $749,815 | 0.26% |
| 55 | ISHARES TR | 464287598 | 3,540 | $744,604 | 0.26% |
| 56 | ISHARES TR | 464287507 | 11,188 | $738,408 | 0.26% |
| 57 | GOLDMAN SACHS ETF TR | NVGLF | 5,410 | $716,122 | 0.25% |
| 58 | META PLATFORMS INC | META | 1,080 | $712,897 | 0.25% |
| 59 | NVIDIA CORPORATION | NVDA | 3,626 | $676,249 | 0.24% |
| 60 | AMERICAN CENTY ETF TR | 025072604 | 8,669 | $667,699 | 0.23% |
| 61 | DIMENSIONAL ETF TRUST | 25434V203 | 17,064 | $650,309 | 0.23% |
| 62 | ISHARES TR | 464287648 | 1,957 | $632,131 | 0.22% |
| 63 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 1,241 | $623,789 | 0.22% |
| 64 | ABBVIE INC | ABBV | 2,628 | $600,472 | 0.21% |
| 65 | ISHARES TR | 46435U663 | 11,866 | $545,599 | 0.19% |
| 66 | WELLS FARGO CO NEW | 949746101 | 5,780 | $538,696 | 0.19% |
| 67 | GE AEROSPACE | 369604301 | 1,734 | $534,124 | 0.19% |
| 68 | SCHWAB STRATEGIC TR | 808524102 | 19,691 | $516,503 | 0.18% |
| 69 | DIMENSIONAL ETF TRUST | 25434V716 | 11,635 | $505,308 | 0.18% |
| 70 | JOHNSON & JOHNSON | JNJ | 2,418 | $500,405 | 0.18% |
| 71 | VANGUARD STAR FDS | 921909768 | 6,609 | $498,583 | 0.17% |
| 72 | BROADCOM INC | AVGO | 1,427 | $493,885 | 0.17% |
| 73 | WALMART INC | WMT | 4,361 | $485,859 | 0.17% |
| 74 | CUMMINS INC | CMI | 925 | $472,166 | 0.17% |
| 75 | SCHWAB STRATEGIC TR | 808524888 | 10,361 | $471,736 | 0.17% |
| 76 | GOLDMAN SACHS ETF TR | NVGLF | 11,296 | $470,140 | 0.16% |
| 77 | GOLDMAN SACHS GROUP INC | GSCE | 527 | $463,233 | 0.16% |
| 78 | AMERICAN CENTY ETF TR | 025072687 | 9,673 | $455,473 | 0.16% |
| 79 | NETFLIX INC | NFLX | 4,769 | $447,141 | 0.16% |
| 80 | PIMCO ETF TR | 72201R866 | 8,370 | $438,672 | 0.15% |
| 81 | COSTCO WHSL CORP NEW | 22160K105 | 501 | $431,697 | 0.15% |
| 82 | VANGUARD WHITEHALL FDS | 921946406 | 2,817 | $404,331 | 0.14% |
| 83 | TAIWAN SEMICONDUCTOR MFG LTD | 874039100 | 1,318 | $400,527 | 0.14% |
| 84 | PEPSICO INC | PEP | 2,709 | $388,796 | 0.14% |
| 85 | SCHWAB STRATEGIC TR | 808524771 | 14,246 | $387,634 | 0.14% |
| 86 | PROCTER AND GAMBLE CO | 742718109 | 2,699 | $386,816 | 0.14% |
| 87 | ISHARES TR | 46435U549 | 8,007 | $383,135 | 0.13% |
| 88 | AMAZON COM INC | AMZN | 1,619 | $373,698 | 0.13% |
| 89 | RTX CORPORATION | RTX | 1,974 | $362,032 | 0.13% |
| 90 | COCA COLA CO | KO | 5,129 | $358,570 | 0.13% |
| 91 | VANGUARD BD INDEX FDS | 921937835 | 4,700 | $348,126 | 0.12% |
| 92 | TRUIST FINL CORP | 89832Q109 | 7,060 | $347,423 | 0.12% |
| 93 | SCHWAB STRATEGIC TR | 808524748 | 7,633 | $340,050 | 0.12% |
| 94 | DEERE & CO | DE | 693 | $322,640 | 0.11% |
| 95 | MERCK & CO INC | MRK | 3,046 | $320,622 | 0.11% |
| 96 | HOME DEPOT INC | HD | 922 | $317,238 | 0.11% |
| 97 | COMMERCIAL METALS CO | CMC | 4,563 | $315,851 | 0.11% |
| 98 | VANGUARD INDEX FDS | 922908553 | 3,459 | $306,087 | 0.11% |
| 99 | ISHARES TR | 46435G516 | 3,178 | $302,196 | 0.11% |
| 100 | ISHARES TR | 464288158 | 2,829 | $301,854 | 0.11% |
| 101 | MOODYS CORP | MCO | 589 | $300,891 | 0.11% |
| 102 | SOUTHERN CO | SOMN | 3,443 | $300,230 | 0.11% |
| 103 | ALTRIA GROUP INC | MO | 5,185 | $298,976 | 0.10% |
| 104 | GE VERNOVA INC | GEV | 450 | $294,107 | 0.10% |
| 105 | MONDELEZ INTL INC | 609207105 | 5,461 | $293,949 | 0.10% |
| 106 | AUTONATION INC | AN | 1,412 | $291,550 | 0.10% |
| 107 | GOLDMAN SACHS ETF TR | NVGLF | 6,787 | $291,434 | 0.10% |
| 108 | SCHWAB STRATEGIC TR | 808524797 | 10,545 | $289,249 | 0.10% |
| 109 | AUTODESK INC | ADSK | 970 | $287,130 | 0.10% |
| 110 | ABBOTT LABS | ABLZF | 2,287 | $286,538 | 0.10% |
| 111 | SCHWAB STRATEGIC TR | 808524409 | 9,363 | $277,238 | 0.10% |
| 112 | GOLDMAN SACHS ETF TR | NVGLF | 3,664 | $277,108 | 0.10% |
| 113 | SCHWAB STRATEGIC TR | 808524755 | 6,088 | $275,238 | 0.10% |
| 114 | SCHWAB STRATEGIC TR | 808524706 | 8,288 | $271,437 | 0.10% |
| 115 | INTUITIVE SURGICAL INC | ISRG | 476 | $269,587 | 0.09% |
| 116 | SCHWAB STRATEGIC TR | 808524300 | 8,076 | $263,439 | 0.09% |
| 117 | DOORDASH INC | DASH | 1,162 | $263,170 | 0.09% |
| 118 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 5,116 | $258,818 | 0.09% |
| 119 | SCHWAB STRATEGIC TR | 808524805 | 10,602 | $254,879 | 0.09% |
| 120 | PHILIP MORRIS INTL INC | 718172109 | 1,536 | $246,428 | 0.09% |
| 121 | COMFORT SYS USA INC | 199908104 | 264 | $246,389 | 0.09% |
| 122 | AMERICAN CENTY ETF TR | 025072562 | 5,875 | $246,302 | 0.09% |
| 123 | DISNEY WALT CO | 254687106 | 2,137 | $243,105 | 0.09% |
| 124 | ISHARES TR | 464287226 | 2,407 | $240,411 | 0.08% |
| 125 | VERTEX PHARMACEUTICALS INC | VRTX | 507 | $229,854 | 0.08% |
| 126 | SCHWAB STRATEGIC TR | 808524763 | 7,014 | $221,011 | 0.08% |
| 127 | DIMENSIONAL ETF TRUST | 25434V690 | 5,133 | $219,923 | 0.08% |
| 128 | VANGUARD CHARLOTTE FDS | 92203J407 | 4,508 | $217,812 | 0.08% |
| 129 | BJS WHSL CLUB HLDGS INC | 05550J101 | 2,402 | $216,252 | 0.08% |
| 130 | TEXAS INSTRS INC | 882508104 | 1,244 | $215,822 | 0.08% |
| 131 | MCDONALDS CORP | MCD | 691 | $211,190 | 0.07% |
| 132 | DOMINION ENERGY INC | D | 3,471 | $203,366 | 0.07% |
| 133 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,708 | $199,985 | 0.07% |
| 134 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,214 | $199,939 | 0.07% |
| 135 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,122 | $199,808 | 0.07% |
| 136 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,605 | $199,745 | 0.07% |
| 137 | ALPHABET INC | GOOG | 600 | $188,280 | 0.07% |
| 138 | ETF SER SOLUTIONS | 26922B535 | 4,914 | $185,121 | 0.06% |
| 139 | MANAGER DIRECTED PORTFOLIOS | 56170L695 | 16,711 | $173,794 | 0.06% |
| 140 | VANGUARD INDEX FDS | 922908744 | 726 | $138,659 | 0.05% |
| 141 | PIMCO ETF TR | 72201R874 | 2,700 | $136,161 | 0.05% |
| 142 | ISHARES TR | 464287499 | 1,364 | $131,312 | 0.05% |
| 143 | ISHARES TR | 46434V266 | 2,859 | $118,591 | 0.04% |
| 144 | SCHWAB STRATEGIC TR | 808524730 | 2,768 | $99,814 | 0.03% |
| 145 | ISHARES TR | 464288448 | 2,208 | $87,106 | 0.03% |
| 146 | VANGUARD SCOTTSDALE FDS | 92206C102 | 1,269 | $74,528 | 0.03% |
| 147 | VANGUARD INDEX FDS | 922908736 | 152 | $74,155 | 0.03% |
| 148 | VANGUARD INDEX FDS | 922908629 | 253 | $73,426 | 0.03% |
| 149 | ISHARES TR | 464288414 | 660 | $70,693 | 0.02% |
| 150 | SCHWAB STRATEGIC TR | 808524508 | 2,265 | $68,109 | 0.02% |
| 151 | DIMENSIONAL ETF TRUST | 25434V815 | 1,856 | $61,044 | 0.02% |
| 152 | ISHARES INC | 46434G863 | 1,331 | $58,790 | 0.02% |
| 153 | ISHARES TR | 464287168 | 397 | $56,033 | 0.02% |
| 154 | AMERICAN CENTY ETF TR | 025072349 | 703 | $53,266 | 0.02% |
| 155 | ISHARES TR | 46432F834 | 600 | $50,784 | 0.02% |
| 156 | DIMENSIONAL ETF TRUST | 25434V617 | 669 | $49,495 | 0.02% |
| 157 | ISHARES TR | 464287291 | 375 | $39,375 | 0.01% |
| 158 | AMERICAN CENTY ETF TR | 025072356 | 859 | $37,392 | 0.01% |
| 159 | ISHARES TR | 464287614 | 78 | $36,917 | 0.01% |
| 160 | ETF SER SOLUTIONS | 26922B709 | 1,380 | $33,575 | 0.01% |
| 161 | SCHWAB STRATEGIC TR | 808524847 | 1,536 | $32,088 | 0.01% |
| 162 | ISHARES TR | 464287127 | 300 | $28,314 | 0.01% |
| 163 | AMERICAN CENTY ETF TR | 025072877 | 261 | $26,617 | 0.01% |
| 164 | ISHARES TR | 46435GAA0 | 1,073 | $25,999 | 0.01% |
| 165 | PIMCO ETF TR | 72201R718 | 236 | $22,643 | 0.01% |
| 166 | PIMCO ETF TR | 72201R833 | 213 | $21,372 | 0.01% |
| 167 | ISHARES TR | 46435U366 | 539 | $20,443 | 0.01% |
| 168 | ISHARES TR | 46434V381 | 258 | $17,993 | 0.01% |
| 169 | VANGUARD INDEX FDS | 922908751 | 65 | $16,767 | 0.01% |
| 170 | VANGUARD INDEX FDS | 922908611 | 77 | $16,308 | 0.01% |
| 171 | ISHARES TR | 464287242 | 118 | $13,002 | 0.00% |
| 172 | PIMCO ETF TR | 72201R775 | 131 | $12,147 | 0.00% |
| 173 | ISHARES TR | 46432F388 | 71 | $9,658 | 0.00% |
| 174 | VANGUARD INDEX FDS | 922908538 | 34 | $9,491 | 0.00% |
| 175 | ISHARES TR | 464288257 | 61 | $8,631 | 0.00% |
| 176 | J P MORGAN EXCHANGE TRADED F | 46641Q225 | 91 | $8,463 | 0.00% |
| 177 | VANGUARD INDEX FDS | 922908769 | 24 | $8,188 | 0.00% |
| 178 | VANGUARD BD INDEX FDS | 921937819 | 92 | $7,165 | 0.00% |
| 179 | ISHARES TR | 464287473 | 45 | $6,333 | 0.00% |
| 180 | VANGUARD SCOTTSDALE FDS | 92206C409 | 68 | $5,422 | 0.00% |
| 181 | ISHARES TR | 464287556 | 27 | $4,557 | 0.00% |
| 182 | ISHARES TR | 464288810 | 70 | $4,351 | 0.00% |
| 183 | J P MORGAN EXCHANGE TRADED F | 46641Q217 | 65 | $4,284 | 0.00% |
| 184 | ISHARES TR | 46432F339 | 21 | $4,171 | 0.00% |
| 185 | ISHARES TR | 464287440 | 40 | $3,846 | 0.00% |
| 186 | ISHARES TR | 464288877 | 50 | $3,571 | 0.00% |
| 187 | ISHARES TR | 464287432 | 40 | $3,486 | 0.00% |
| 188 | AMERICAN CENTY ETF TR | 025072299 | 37 | $2,748 | 0.00% |
| 189 | ISHARES TR | 46434V456 | 60 | $2,727 | 0.00% |
| 190 | ISHARES TR | 464287325 | 25 | $2,435 | 0.00% |
| 191 | SCHWAB STRATEGIC TR | 808524854 | 58 | $1,455 | 0.00% |
| 192 | ISHARES TR | 46432F396 | 5 | $1,252 | 0.00% |
| 193 | VANGUARD SCOTTSDALE FDS | 92206C771 | 21 | $989 | 0.00% |