13F HOLDINGS REPORT
MORRIS FINANCIAL CONCEPTS, INC.
Quarter ended Q3 2025 · Filed October 21, 2025 · Accession 0001398344-25-019432
Total Value
$276.8M
Positions
198
Other Managers
0
Confidential Omitted
No
Holdings (198)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 60,761 | $40.7M | 14.69% |
| 2 | SCHWAB STRATEGIC TR | 808524201 | 1,378,546 | $36.3M | 13.12% |
| 3 | ISHARES TR | 46432F842 | 192,553 | $16.8M | 6.07% |
| 4 | ISHARES TR | 464287804 | 121,618 | $14.5M | 5.22% |
| 5 | ISHARES TR | 464287457 | 114,328 | $9.5M | 3.43% |
| 6 | ISHARES TR | 46432F859 | 176,492 | $8.6M | 3.11% |
| 7 | SCHWAB STRATEGIC TR | 808524607 | 300,197 | $8.4M | 3.03% |
| 8 | ISHARES TR | 464288679 | 75,666 | $8.4M | 3.02% |
| 9 | DIMENSIONAL ETF TRUST | 25434V708 | 204,035 | $7.9M | 2.84% |
| 10 | VANGUARD BD INDEX FDS | 921937827 | 88,574 | $7.0M | 2.52% |
| 11 | SPDR S&P 500 ETF TR | SPY | 9,353 | $6.2M | 2.25% |
| 12 | ISHARES TR | 464287309 | 42,400 | $5.1M | 1.85% |
| 13 | DIMENSIONAL ETF TRUST | 25434V773 | 132,153 | $4.2M | 1.51% |
| 14 | ISHARES TR | 464287408 | 19,753 | $4.1M | 1.47% |
| 15 | TESLA INC | TSLA | 7,759 | $3.5M | 1.25% |
| 16 | JPMORGAN CHASE & CO. | VYLD | 9,808 | $3.1M | 1.12% |
| 17 | DIMENSIONAL ETF TRUST | 25434V781 | 80,748 | $2.9M | 1.04% |
| 18 | ISHARES TR | 464287465 | 30,184 | $2.8M | 1.02% |
| 19 | DIMENSIONAL ETF TRUST | 25434V609 | 47,815 | $2.8M | 1.01% |
| 20 | AMERICAN CENTY ETF TR | 025072885 | 25,004 | $2.7M | 0.98% |
| 21 | DIMENSIONAL ETF TRUST | 25434V666 | 80,297 | $2.6M | 0.95% |
| 22 | DIMENSIONAL ETF TRUST | 25434V500 | 38,087 | $2.6M | 0.94% |
| 23 | VANGUARD INDEX FDS | 922908363 | 3,299 | $2.0M | 0.73% |
| 24 | APPLE INC | AAPL | 7,805 | $2.0M | 0.72% |
| 25 | VANGUARD SCOTTSDALE FDS | 92206C870 | 23,135 | $1.9M | 0.70% |
| 26 | ISHARES TR | 464288273 | 23,388 | $1.8M | 0.65% |
| 27 | DIMENSIONAL ETF TRUST | 25434V658 | 60,583 | $1.7M | 0.60% |
| 28 | DIMENSIONAL ETF TRUST | 25434V872 | 38,497 | $1.6M | 0.59% |
| 29 | ELI LILLY & CO | LLY | 2,154 | $1.6M | 0.59% |
| 30 | AMERICAN CENTY ETF TR | 025072703 | 20,828 | $1.6M | 0.59% |
| 31 | MICROSOFT CORP | MSFT | 3,134 | $1.6M | 0.59% |
| 32 | ISHARES TR | 464287671 | 9,838 | $1.6M | 0.58% |
| 33 | DIMENSIONAL ETF TRUST | 25434V302 | 51,097 | $1.6M | 0.58% |
| 34 | ISHARES TR | 464287622 | 4,399 | $1.6M | 0.58% |
| 35 | ISHARES INC | 46434G103 | 22,926 | $1.5M | 0.55% |
| 36 | DIMENSIONAL ETF TRUST | 25434V864 | 30,579 | $1.5M | 0.53% |
| 37 | ISHARES TR | 464287655 | 5,800 | $1.4M | 0.51% |
| 38 | DIMENSIONAL ETF TRUST | 25434V807 | 30,247 | $1.4M | 0.50% |
| 39 | ISHARES TR | 464287630 | 7,473 | $1.3M | 0.48% |
| 40 | DIMENSIONAL ETF TRUST | 25434V880 | 41,634 | $1.3M | 0.47% |
| 41 | ISHARES TR | 46434V647 | 51,029 | $1.3M | 0.47% |
| 42 | ISHARES TR | 464287234 | 23,641 | $1.3M | 0.46% |
| 43 | DIMENSIONAL ETF TRUST | 25434V104 | 26,795 | $1.2M | 0.44% |
| 44 | DIMENSIONAL ETF TRUST | 25434V732 | 37,458 | $1.2M | 0.43% |
| 45 | ISHARES TR | 46434V613 | 21,681 | $1.0M | 0.37% |
| 46 | ISHARES TR | 464287879 | 9,035 | $999,181 | 0.36% |
| 47 | ISHARES TR | 464288885 | 8,691 | $989,731 | 0.36% |
| 48 | VANGUARD WHITEHALL FDS | 921946794 | 11,354 | $961,457 | 0.35% |
| 49 | INTERNATIONAL BUSINESS MACHS | INTR | 2,882 | $813,179 | 0.29% |
| 50 | META PLATFORMS INC | META | 1,082 | $794,599 | 0.29% |
| 51 | VANGUARD WORLD FD | 92204A405 | 6,006 | $788,227 | 0.28% |
| 52 | MASTERCARD INCORPORATED | MA | 1,336 | $760,016 | 0.27% |
| 53 | ISHARES TR | 464288802 | 5,446 | $738,750 | 0.27% |
| 54 | ISHARES TR | 464287507 | 11,186 | $729,998 | 0.26% |
| 55 | ISHARES TR | 464287598 | 3,567 | $726,206 | 0.26% |
| 56 | EXXON MOBIL CORP | XOM | 6,301 | $710,418 | 0.26% |
| 57 | GOLDMAN SACHS ETF TR | NVGLF | 5,374 | $700,125 | 0.25% |
| 58 | NVIDIA CORPORATION | NVDA | 3,653 | $681,577 | 0.25% |
| 59 | AMERICAN CENTY ETF TR | 025072604 | 8,940 | $671,456 | 0.24% |
| 60 | ALPHABET INC | GOOG | 2,626 | $638,381 | 0.23% |
| 61 | ISHARES TR | 464287648 | 1,957 | $626,318 | 0.23% |
| 62 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 1,241 | $623,900 | 0.23% |
| 63 | DIMENSIONAL ETF TRUST | 25434V203 | 17,038 | $619,331 | 0.22% |
| 64 | ABBVIE INC | ABBV | 2,628 | $608,487 | 0.22% |
| 65 | NETFLIX INC | NFLX | 478 | $573,084 | 0.21% |
| 66 | ISHARES TR | 46435U663 | 11,974 | $539,788 | 0.19% |
| 67 | GE AEROSPACE | 369604301 | 1,734 | $521,622 | 0.19% |
| 68 | SCHWAB STRATEGIC TR | 808524102 | 19,830 | $509,837 | 0.18% |
| 69 | DIMENSIONAL ETF TRUST | 25434V716 | 11,631 | $493,999 | 0.18% |
| 70 | VANGUARD STAR FDS | 921909768 | 6,609 | $485,497 | 0.18% |
| 71 | WELLS FARGO CO NEW | 949746101 | 5,780 | $484,480 | 0.18% |
| 72 | SCHWAB STRATEGIC TR | 808524888 | 10,461 | $476,080 | 0.17% |
| 73 | BROADCOM INC | AVGO | 1,432 | $472,431 | 0.17% |
| 74 | COSTCO WHSL CORP NEW | 22160K105 | 507 | $469,226 | 0.17% |
| 75 | AMERICAN CENTY ETF TR | 025072687 | 9,817 | $463,512 | 0.17% |
| 76 | JOHNSON & JOHNSON | JNJ | 2,485 | $460,769 | 0.17% |
| 77 | GOLDMAN SACHS ETF TR | NVGLF | 11,103 | $452,225 | 0.16% |
| 78 | WALMART INC | WMT | 4,371 | $450,475 | 0.16% |
| 79 | GOLDMAN SACHS GROUP INC | GSCE | 531 | $422,862 | 0.15% |
| 80 | PROCTER AND GAMBLE CO | 742718109 | 2,705 | $415,647 | 0.15% |
| 81 | PIMCO ETF TR | 72201R866 | 7,668 | $400,883 | 0.14% |
| 82 | VANGUARD WHITEHALL FDS | 921946406 | 2,817 | $397,091 | 0.14% |
| 83 | CUMMINS INC | CMI | 927 | $391,537 | 0.14% |
| 84 | VANGUARD BD INDEX FDS | 921937835 | 5,248 | $390,291 | 0.14% |
| 85 | PEPSICO INC | PEP | 2,709 | $380,452 | 0.14% |
| 86 | SCHWAB STRATEGIC TR | 808524771 | 14,435 | $379,641 | 0.14% |
| 87 | HOME DEPOT INC | HD | 922 | $373,559 | 0.13% |
| 88 | ISHARES TR | 46435U549 | 7,722 | $370,888 | 0.13% |
| 89 | TAIWAN SEMICONDUCTOR MFG LTD | 874039100 | 1,318 | $368,104 | 0.13% |
| 90 | TRUIST FINL CORP | 89832Q109 | 7,688 | $351,495 | 0.13% |
| 91 | AMAZON COM INC | AMZN | 1,598 | $350,873 | 0.13% |
| 92 | MONDELEZ INTL INC | 609207105 | 5,610 | $350,438 | 0.13% |
| 93 | SCHWAB STRATEGIC TR | 808524748 | 7,570 | $336,941 | 0.12% |
| 94 | ALTRIA GROUP INC | MO | 5,085 | $335,925 | 0.12% |
| 95 | SOUTHERN CO | SOMN | 3,496 | $331,316 | 0.12% |
| 96 | DEERE & CO | DE | 723 | $330,599 | 0.12% |
| 97 | RTX CORPORATION | RTX | 1,974 | $330,309 | 0.12% |
| 98 | COCA COLA CO | KO | 4,783 | $317,197 | 0.11% |
| 99 | DOORDASH INC | DASH | 1,165 | $316,868 | 0.11% |
| 100 | VANGUARD INDEX FDS | 922908553 | 3,448 | $315,216 | 0.11% |
| 101 | ISHARES TR | 46435G516 | 3,372 | $313,529 | 0.11% |
| 102 | AUTONATION INC | AN | 1,414 | $309,341 | 0.11% |
| 103 | AUTODESK INC | ADSK | 973 | $309,093 | 0.11% |
| 104 | ABBOTT LABS | ABLZF | 2,287 | $306,321 | 0.11% |
| 105 | ISHARES TR | 464288158 | 2,730 | $291,509 | 0.11% |
| 106 | MOODYS CORP | MCO | 605 | $288,270 | 0.10% |
| 107 | SCHWAB STRATEGIC TR | 808524797 | 10,545 | $287,879 | 0.10% |
| 108 | VANGUARD CHARLOTTE FDS | 92203J407 | 5,693 | $281,561 | 0.10% |
| 109 | SCHWAB STRATEGIC TR | 808524706 | 8,368 | $279,245 | 0.10% |
| 110 | GOLDMAN SACHS ETF TR | NVGLF | 6,787 | $279,014 | 0.10% |
| 111 | GE VERNOVA INC | GEV | 450 | $276,705 | 0.10% |
| 112 | SCHWAB STRATEGIC TR | 808524409 | 9,409 | $273,896 | 0.10% |
| 113 | GOLDMAN SACHS ETF TR | NVGLF | 3,560 | $266,608 | 0.10% |
| 114 | SCHWAB STRATEGIC TR | 808524755 | 6,134 | $263,517 | 0.10% |
| 115 | COMMERCIAL METALS CO | CMC | 4,559 | $261,140 | 0.09% |
| 116 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 5,092 | $258,317 | 0.09% |
| 117 | SCHWAB STRATEGIC TR | 808524300 | 8,076 | $257,705 | 0.09% |
| 118 | DISNEY WALT CO | 254687106 | 2,247 | $257,260 | 0.09% |
| 119 | MERCK & CO INC | MRK | 3,046 | $255,651 | 0.09% |
| 120 | PHILIP MORRIS INTL INC | 718172109 | 1,536 | $249,193 | 0.09% |
| 121 | SCHWAB STRATEGIC TR | 808524805 | 10,602 | $246,821 | 0.09% |
| 122 | AMERICAN CENTY ETF TR | 025072562 | 5,826 | $245,157 | 0.09% |
| 123 | ISHARES TR | 464287226 | 2,411 | $241,703 | 0.09% |
| 124 | TEXAS INSTRS INC | 882508104 | 1,263 | $232,051 | 0.08% |
| 125 | BJS WHSL CLUB HLDGS INC | 05550J101 | 2,438 | $227,344 | 0.08% |
| 126 | SCHWAB STRATEGIC TR | 808524763 | 7,278 | $226,782 | 0.08% |
| 127 | DOMINION ENERGY INC | D | 3,584 | $219,233 | 0.08% |
| 128 | SEA LTD | SE | 1,218 | $217,693 | 0.08% |
| 129 | COMFORT SYS USA INC | 199908104 | 262 | $216,197 | 0.08% |
| 130 | INTUITIVE SURGICAL INC | ISRG | 483 | $216,012 | 0.08% |
| 131 | VERIZON COMMUNICATIONS INC | VZ | 4,839 | $212,674 | 0.08% |
| 132 | MCDONALDS CORP | MCD | 693 | $210,596 | 0.08% |
| 133 | DIMENSIONAL ETF TRUST | 25434V690 | 5,133 | $210,197 | 0.08% |
| 134 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,689 | $200,465 | 0.07% |
| 135 | VERTEX PHARMACEUTICALS INC | VRTX | 511 | $200,128 | 0.07% |
| 136 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,214 | $199,786 | 0.07% |
| 137 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,708 | $199,694 | 0.07% |
| 138 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,122 | $199,505 | 0.07% |
| 139 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,605 | $199,480 | 0.07% |
| 140 | ETF SER SOLUTIONS | 26922B535 | 4,914 | $179,604 | 0.06% |
| 141 | MANAGER DIRECTED PORTFOLIOS | 56170L695 | 16,684 | $177,685 | 0.06% |
| 142 | ALPHABET INC | GOOG | 600 | $146,130 | 0.05% |
| 143 | VANGUARD INDEX FDS | 922908744 | 726 | $135,392 | 0.05% |
| 144 | ISHARES TR | 464287499 | 1,364 | $131,694 | 0.05% |
| 145 | PIMCO ETF TR | 72201R874 | 2,249 | $113,732 | 0.04% |
| 146 | SCHWAB STRATEGIC TR | 808524730 | 2,824 | $102,116 | 0.04% |
| 147 | ISHARES TR | 46434V266 | 2,380 | $97,878 | 0.04% |
| 148 | ISHARES TR | 464288448 | 2,211 | $80,812 | 0.03% |
| 149 | VANGUARD SCOTTSDALE FDS | 92206C102 | 1,269 | $74,681 | 0.03% |
| 150 | VANGUARD INDEX FDS | 922908629 | 253 | $74,316 | 0.03% |
| 151 | VANGUARD INDEX FDS | 922908736 | 152 | $72,901 | 0.03% |
| 152 | SCHWAB STRATEGIC TR | 808524508 | 2,271 | $67,312 | 0.02% |
| 153 | DIMENSIONAL ETF TRUST | 25434V617 | 933 | $67,047 | 0.02% |
| 154 | ISHARES INC | 46434G863 | 1,419 | $61,613 | 0.02% |
| 155 | ISHARES TR | 464288414 | 556 | $59,208 | 0.02% |
| 156 | DIMENSIONAL ETF TRUST | 25434V815 | 1,784 | $56,803 | 0.02% |
| 157 | ISHARES TR | 464287168 | 397 | $56,414 | 0.02% |
| 158 | ISHARES TR | 46432F834 | 600 | $49,548 | 0.02% |
| 159 | ISHARES TR | 464287291 | 375 | $38,704 | 0.01% |
| 160 | AMERICAN CENTY ETF TR | 025072356 | 859 | $38,208 | 0.01% |
| 161 | ISHARES TR | 464288257 | 271 | $37,463 | 0.01% |
| 162 | ISHARES TR | 464287614 | 78 | $36,536 | 0.01% |
| 163 | AMERICAN CENTY ETF TR | 025072349 | 499 | $36,058 | 0.01% |
| 164 | SCHWAB STRATEGIC TR | 808524847 | 1,536 | $33,133 | 0.01% |
| 165 | ETF SER SOLUTIONS | 26922B709 | 1,380 | $32,499 | 0.01% |
| 166 | ISHARES TR | 464287127 | 300 | $27,726 | 0.01% |
| 167 | ISHARES TR | 46435GAA0 | 1,073 | $26,074 | 0.01% |
| 168 | AMERICAN CENTY ETF TR | 025072877 | 261 | $25,977 | 0.01% |
| 169 | PIMCO ETF TR | 72201R718 | 245 | $23,556 | 0.01% |
| 170 | PIMCO ETF TR | 72201R833 | 213 | $21,447 | 0.01% |
| 171 | ISHARES TR | 46435U366 | 539 | $19,765 | 0.01% |
| 172 | ISHARES TR | 46434V381 | 258 | $18,561 | 0.01% |
| 173 | VANGUARD INDEX FDS | 922908611 | 86 | $17,949 | 0.01% |
| 174 | VANGUARD INDEX FDS | 922908751 | 65 | $16,528 | 0.01% |
| 175 | ISHARES TR | 46435G425 | 101 | $14,706 | 0.01% |
| 176 | PIMCO ETF TR | 72201R775 | 145 | $13,557 | 0.00% |
| 177 | ISHARES TR | 464287242 | 118 | $13,153 | 0.00% |
| 178 | VANGUARD INDEX FDS | 922908538 | 34 | $9,989 | 0.00% |
| 179 | ISHARES TR | 46432F388 | 71 | $8,833 | 0.00% |
| 180 | J P MORGAN EXCHANGE TRADED F | 46641Q225 | 91 | $7,938 | 0.00% |
| 181 | VANGUARD BD INDEX FDS | 921937819 | 92 | $7,184 | 0.00% |
| 182 | ISHARES TR | 464287473 | 45 | $6,272 | 0.00% |
| 183 | ISHARES TR | 464288810 | 100 | $6,008 | 0.00% |
| 184 | VANGUARD SCOTTSDALE FDS | 92206C409 | 68 | $5,435 | 0.00% |
| 185 | J P MORGAN EXCHANGE TRADED F | 46641Q217 | 65 | $4,311 | 0.00% |
| 186 | ISHARES TR | 46432F339 | 21 | $4,085 | 0.00% |
| 187 | ISHARES TR | 464287556 | 27 | $3,898 | 0.00% |
| 188 | ISHARES TR | 464287440 | 40 | $3,858 | 0.00% |
| 189 | ISHARES TR | 464287432 | 40 | $3,575 | 0.00% |
| 190 | ISHARES TR | 464288877 | 50 | $3,392 | 0.00% |
| 191 | ISHARES TR | 46434V456 | 60 | $2,651 | 0.00% |
| 192 | AMERICAN CENTY ETF TR | 025072299 | 37 | $2,647 | 0.00% |
| 193 | ISHARES TR | 464287325 | 25 | $2,216 | 0.00% |
| 194 | SCHWAB STRATEGIC TR | 808524854 | 58 | $1,458 | 0.00% |
| 195 | ISHARES TR | 46432F396 | 5 | $1,282 | 0.00% |
| 196 | VANGUARD SCOTTSDALE FDS | 92206C771 | 21 | $986 | 0.00% |
| 197 | VANGUARD INDEX FDS | 922908769 | 1 | $288 | 0.00% |
| 198 | ISHARES TR | 464288224 | 9 | $139 | 0.00% |