13F HOLDINGS REPORT

MORRIS FINANCIAL CONCEPTS, INC.

Quarter ended Q2 2025 · Filed July 28, 2025 · Accession 0001398344-25-013883

Total Value

$251.9M

Positions

197

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (197)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	ISHARES TR	464287200	60,203	$37.4M	14.84%
2	SCHWAB STRATEGIC TR	808524201	1,327,241	$32.4M	12.88%
3	ISHARES TR	46432F842	192,053	$16.0M	6.36%
4	ISHARES TR	464287804	116,714	$12.8M	5.06%
5	ISHARES TR	464287457	106,371	$8.8M	3.50%
6	ISHARES TR	46432F859	167,204	$8.1M	3.23%
7	ISHARES TR	464288679	72,264	$8.0M	3.17%
8	SCHWAB STRATEGIC TR	808524607	291,408	$7.4M	2.93%
9	DIMENSIONAL ETF TRUST	25434V708	204,135	$7.3M	2.90%
10	VANGUARD BD INDEX FDS	921937827	80,268	$6.3M	2.51%
11	SPDR S&P 500 ETF TR	SPY	8,648	$5.3M	2.12%
12	ISHARES TR	464287309	42,444	$4.7M	1.86%
13	ISHARES TR	464287408	19,863	$3.9M	1.54%
14	DIMENSIONAL ETF TRUST	25434V773	124,656	$3.7M	1.48%
15	JPMORGAN CHASE & CO.	VYLD	9,884	$2.9M	1.14%
16	DIMENSIONAL ETF TRUST	25434V781	79,551	$2.6M	1.04%
17	AMERICAN CENTY ETF TR	025072885	25,371	$2.6M	1.02%
18	TESLA INC	TSLA	7,760	$2.5M	0.98%
19	ISHARES TR	464287465	26,533	$2.4M	0.94%
20	DIMENSIONAL ETF TRUST	25434V609	43,278	$2.3M	0.93%
21	DIMENSIONAL ETF TRUST	25434V500	34,124	$2.2M	0.86%
22	DIMENSIONAL ETF TRUST	25434V666	66,652	$2.1M	0.82%
23	VANGUARD SCOTTSDALE FDS	92206C870	23,187	$1.9M	0.76%
24	ELI LILLY & CO	LLY	2,238	$1.7M	0.69%
25	ISHARES TR	464288273	23,940	$1.7M	0.69%
26	VANGUARD INDEX FDS	922908363	3,048	$1.7M	0.69%
27	DIMENSIONAL ETF TRUST	25434V872	38,699	$1.6M	0.65%
28	APPLE INC	AAPL	7,733	$1.6M	0.63%
29	MICROSOFT CORP	MSFT	3,135	$1.6M	0.62%
30	AMERICAN CENTY ETF TR	025072703	20,893	$1.5M	0.61%
31	DIMENSIONAL ETF TRUST	25434V658	55,836	$1.5M	0.59%
32	ISHARES TR	464287622	4,403	$1.5M	0.59%
33	ISHARES TR	464287671	9,773	$1.5M	0.58%
34	DIMENSIONAL ETF TRUST	25434V864	29,800	$1.4M	0.57%
35	ISHARES INC	46434G103	21,884	$1.3M	0.52%
36	DIMENSIONAL ETF TRUST	25434V302	44,810	$1.3M	0.51%
37	ISHARES TR	464287655	5,943	$1.3M	0.51%
38	ISHARES TR	46434V647	50,484	$1.2M	0.49%
39	DIMENSIONAL ETF TRUST	25434V880	41,634	$1.2M	0.49%
40	ISHARES TR	464287630	7,504	$1.2M	0.47%
41	DIMENSIONAL ETF TRUST	25434V732	38,413	$1.1M	0.45%
42	ISHARES TR	464287234	22,139	$1.1M	0.42%
43	DIMENSIONAL ETF TRUST	25434V807	24,853	$1.1M	0.42%
44	ISHARES TR	464288885	8,585	$961,520	0.38%
45	ISHARES TR	46434V613	20,711	$957,470	0.38%
46	ISHARES TR	464287879	9,474	$942,568	0.37%
47	VANGUARD WHITEHALL FDS	921946794	11,341	$908,528	0.36%
48	INTERNATIONAL BUSINESS MACHS	INTR	2,882	$849,549	0.34%
49	META PLATFORMS INC	META	1,082	$798,613	0.32%
50	VANGUARD WORLD FD	92204A405	6,006	$764,564	0.30%
51	MASTERCARD INCORPORATED	MA	1,339	$752,518	0.30%
52	ISHARES TR	464288802	5,555	$704,096	0.28%
53	EXXON MOBIL CORP	XOM	6,301	$679,206	0.27%
54	ISHARES TR	464287507	10,837	$672,111	0.27%
55	ISHARES TR	464287598	3,458	$671,647	0.27%
56	NETFLIX INC	NFLX	493	$660,191	0.26%
57	GOLDMAN SACHS ETF TR	NVGLF	5,394	$654,724	0.26%
58	AMERICAN CENTY ETF TR	025072604	9,011	$617,589	0.25%
59	BERKSHIRE HATHAWAY INC DEL	BRK-A	1,233	$598,954	0.24%
60	DIMENSIONAL ETF TRUST	25434V203	17,079	$590,421	0.23%
61	NVIDIA CORPORATION	NVDA	3,690	$582,983	0.23%
62	DIMENSIONAL ETF TRUST	25434V104	13,344	$565,252	0.22%
63	ISHARES TR	464287648	1,957	$559,428	0.22%
64	COSTCO WHSL CORP NEW	22160K105	520	$514,643	0.20%
65	ISHARES TR	46435U663	12,220	$505,053	0.20%
66	WELLS FARGO CO NEW	949746101	6,145	$492,337	0.20%
67	ABBVIE INC	ABBV	2,645	$490,965	0.19%
68	SCHWAB STRATEGIC TR	808524102	19,830	$472,556	0.19%
69	ALPHABET INC	GOOG	2,604	$458,903	0.18%
70	VANGUARD STAR FDS	921909768	6,609	$456,616	0.18%
71	DIMENSIONAL ETF TRUST	25434V716	11,627	$456,360	0.18%
72	SCHWAB STRATEGIC TR	808524888	10,636	$452,987	0.18%
73	GE AEROSPACE	369604301	1,734	$446,314	0.18%
74	PROCTER AND GAMBLE CO	742718109	2,713	$432,260	0.17%
75	GOLDMAN SACHS ETF TR	NVGLF	11,485	$427,357	0.17%
76	AMERICAN CENTY ETF TR	025072687	8,972	$421,958	0.17%
77	WALMART INC	WMT	4,120	$402,854	0.16%
78	BROADCOM INC	AVGO	1,432	$394,731	0.16%
79	VANGUARD BD INDEX FDS	921937835	5,233	$385,303	0.15%
80	GOLDMAN SACHS GROUP INC	GSCE	542	$383,601	0.15%
81	MONDELEZ INTL INC	609207105	5,651	$381,083	0.15%
82	VANGUARD WHITEHALL FDS	921946406	2,817	$375,567	0.15%
83	DEERE & CO	DE	723	$367,638	0.15%
84	JOHNSON & JOHNSON	JNJ	2,385	$364,309	0.14%
85	COCA COLA CO	KO	5,123	$362,444	0.14%
86	SCHWAB STRATEGIC TR	808524771	14,690	$360,493	0.14%
87	PEPSICO INC	PEP	2,719	$359,017	0.14%
88	ISHARES TR	46435U549	7,489	$356,027	0.14%
89	TAIWAN SEMICONDUCTOR MFG LTD	874039100	1,553	$351,739	0.14%
90	AMAZON COM INC	AMZN	1,598	$350,585	0.14%
91	HOME DEPOT INC	HD	922	$338,019	0.13%
92	TRUIST FINL CORP	89832Q109	7,688	$330,507	0.13%
93	SCHWAB STRATEGIC TR	808524748	7,857	$330,387	0.13%
94	SOUTHERN CO	SOMN	3,485	$320,028	0.13%
95	ABBOTT LABS	ABLZF	2,329	$316,767	0.13%
96	ISHARES TR	46435G516	3,475	$310,040	0.12%
97	RTX CORPORATION	RTX	2,080	$303,722	0.12%
98	CUMMINS INC	CMI	927	$303,593	0.12%
99	MOODYS CORP	MCO	605	$303,462	0.12%
100	AUTODESK INC	ADSK	974	$301,521	0.12%
101	DOORDASH INC	DASH	1,217	$300,003	0.12%
102	PIMCO ETF TR	72201R866	5,839	$299,891	0.12%
103	ISHARES TR	464288158	2,653	$282,120	0.11%
104	VANGUARD CHARLOTTE FDS	92203J407	5,693	$281,845	0.11%
105	AUTONATION INC	AN	1,413	$280,692	0.11%
106	PHILIP MORRIS INTL INC	718172109	1,536	$279,813	0.11%
107	SCHWAB STRATEGIC TR	808524797	10,545	$279,443	0.11%
108	GOLDMAN SACHS ETF TR	NVGLF	6,827	$270,759	0.11%
109	SCHWAB STRATEGIC TR	808524409	9,391	$259,849	0.10%
110	TEXAS INSTRS INC	882508104	1,247	$258,902	0.10%
111	INTUITIVE SURGICAL INC	ISRG	475	$258,120	0.10%
112	SCHWAB STRATEGIC TR	808524755	6,371	$254,967	0.10%
113	SCHWAB STRATEGIC TR	808524706	8,430	$254,085	0.10%
114	J P MORGAN EXCHANGE TRADED F	46641Q837	5,011	$253,957	0.10%
115	BJS WHSL CLUB HLDGS INC	05550J101	2,295	$247,470	0.10%
116	GOLDMAN SACHS ETF TR	NVGLF	3,545	$243,222	0.10%
117	MERCK & CO INC	MRK	3,049	$241,359	0.10%
118	ISHARES TR	464287226	2,404	$238,477	0.09%
119	GE VERNOVA INC	GEV	450	$238,118	0.09%
120	SCHWAB STRATEGIC TR	808524300	8,076	$235,900	0.09%
121	SCHWAB STRATEGIC TR	808524805	10,602	$234,310	0.09%
122	COMFORT SYS USA INC	199908104	430	$230,570	0.09%
123	VANGUARD INDEX FDS	922908553	2,541	$226,301	0.09%
124	MERCADOLIBRE INC	MELI	86	$224,772	0.09%
125	VERTEX PHARMACEUTICALS INC	VRTX	504	$224,381	0.09%
126	SEA LTD	SE	1,399	$223,756	0.09%
127	AMERICAN CENTY ETF TR	025072562	5,259	$218,875	0.09%
128	DIMENSIONAL ETF TRUST	25434V690	5,526	$217,780	0.09%
129	THE CIGNA GROUP	125523100	652	$215,538	0.09%
130	COMMERCIAL METALS CO	CMC	4,291	$209,873	0.08%
131	ALTRIA GROUP INC	MO	3,490	$204,628	0.08%
132	VERIZON COMMUNICATIONS INC	VZ	4,719	$204,191	0.08%
133	MCDONALDS CORP	MCD	696	$203,350	0.08%
134	INVESCO EXCH TRD SLF IDX FD	IVZ	9,689	$200,369	0.08%
135	INVESCO EXCH TRD SLF IDX FD	IVZ	10,214	$199,377	0.08%
136	INVESCO EXCH TRD SLF IDX FD	IVZ	9,708	$198,917	0.08%
137	INVESCO EXCH TRD SLF IDX FD	IVZ	10,122	$198,897	0.08%
138	INVESCO EXCH TRD SLF IDX FD	IVZ	10,605	$198,314	0.08%
139	SCHWAB STRATEGIC TR	808524763	6,407	$183,561	0.07%
140	MANAGER DIRECTED PORTFOLIOS	56170L695	16,594	$173,573	0.07%
141	VANGUARD INDEX FDS	922908744	726	$128,313	0.05%
142	ISHARES TR	464287499	1,364	$125,447	0.05%
143	PIMCO ETF TR	72201R874	1,998	$100,240	0.04%
144	ALPHABET INC	GOOG	565	$100,225	0.04%
145	ISHARES TR	46434V266	2,486	$96,382	0.04%
146	SCHWAB STRATEGIC TR	808524730	2,831	$93,451	0.04%
147	ISHARES TR	464288448	2,211	$76,302	0.03%
148	VANGUARD SCOTTSDALE FDS	92206C102	1,208	$71,006	0.03%
149	VANGUARD INDEX FDS	922908629	253	$70,797	0.03%
150	VANGUARD INDEX FDS	922908736	156	$68,390	0.03%
151	SCHWAB STRATEGIC TR	808524508	2,400	$67,320	0.03%
152	ISHARES INC	46434G863	1,426	$55,856	0.02%
153	ISHARES TR	464287168	397	$52,726	0.02%
154	DIMENSIONAL ETF TRUST	25434V815	1,734	$51,032	0.02%
155	ISHARES TR	46432F834	600	$46,386	0.02%
156	ISHARES TR	464288414	436	$45,553	0.02%
157	AMERICAN CENTY ETF TR	025072356	850	$37,536	0.01%
158	ISHARES TR	464288257	270	$34,722	0.01%
159	ISHARES TR	464287291	375	$34,628	0.01%
160	AMERICAN CENTY ETF TR	025072349	499	$34,037	0.01%
161	ISHARES TR	464287614	78	$33,117	0.01%
162	SCHWAB STRATEGIC TR	808524847	1,536	$32,503	0.01%
163	DIMENSIONAL ETF TRUST	25434V617	406	$27,236	0.01%
164	ISHARES TR	46435GAA0	1,073	$26,020	0.01%
165	ISHARES TR	464287127	300	$25,734	0.01%
166	AMERICAN CENTY ETF TR	025072877	261	$23,777	0.01%
167	PIMCO ETF TR	72201R718	245	$23,478	0.01%
168	PIMCO ETF TR	72201R833	213	$21,414	0.01%
169	VANGUARD INDEX FDS	922908611	86	$16,771	0.01%
170	ISHARES TR	46434V381	257	$16,769	0.01%
171	ISHARES TR	46435U366	539	$16,483	0.01%
172	VANGUARD INDEX FDS	922908751	65	$15,404	0.01%
173	PIMCO ETF TR	72201R775	151	$13,915	0.01%
174	ISHARES TR	46435G425	96	$12,989	0.01%
175	ISHARES TR	464287242	118	$12,934	0.01%
176	VANGUARD INDEX FDS	922908538	34	$9,669	0.00%
177	ISHARES TR	46432F388	71	$7,997	0.00%
178	J P MORGAN EXCHANGE TRADED F	46641Q225	91	$7,344	0.00%
179	VANGUARD BD INDEX FDS	921937819	92	$7,115	0.00%
180	ISHARES TR	464288810	109	$6,828	0.00%
181	ISHARES TR	464287473	45	$5,933	0.00%
182	VANGUARD SCOTTSDALE FDS	92206C409	68	$5,406	0.00%
183	J P MORGAN EXCHANGE TRADED F	46641Q217	65	$4,016	0.00%
184	ISHARES TR	46432F339	21	$3,839	0.00%
185	ISHARES TR	464287440	40	$3,831	0.00%
186	ISHARES TR	464287432	40	$3,530	0.00%
187	ISHARES TR	464287689	10	$3,510	0.00%
188	ISHARES TR	464287556	27	$3,416	0.00%
189	ISHARES TR	464288877	50	$3,174	0.00%
190	ISHARES TR	46434V456	60	$2,593	0.00%
191	AMERICAN CENTY ETF TR	025072299	37	$2,499	0.00%
192	ISHARES TR	464287325	25	$2,152	0.00%
193	SCHWAB STRATEGIC TR	808524854	58	$1,452	0.00%
194	ISHARES TR	46432F396	5	$1,202	0.00%
195	VANGUARD SCOTTSDALE FDS	92206C771	21	$973	0.00%
196	VANGUARD INDEX FDS	922908769	1	$267	0.00%
197	ISHARES TR	464288224	9	$118	0.00%