13F HOLDINGS REPORT
MORRIS FINANCIAL CONCEPTS, INC.
Quarter ended Q1 2025 · Filed April 29, 2025 · Accession 0001398344-25-007994
Total Value
$238.3M
Positions
198
Other Managers
0
Confidential Omitted
No
Holdings (198)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 63,075 | $35.4M | 14.87% |
| 2 | SCHWAB STRATEGIC TR | 808524201 | 1,377,799 | $30.4M | 12.77% |
| 3 | ISHARES TR | 46432F842 | 191,389 | $14.5M | 6.08% |
| 4 | ISHARES TR | 464287804 | 120,937 | $12.6M | 5.31% |
| 5 | ISHARES TR | 464287457 | 100,673 | $8.3M | 3.49% |
| 6 | ISHARES TR | 46432F859 | 170,914 | $8.3M | 3.47% |
| 7 | ISHARES TR | 464288679 | 68,310 | $7.5M | 3.17% |
| 8 | SCHWAB STRATEGIC TR | 808524607 | 294,525 | $6.9M | 2.90% |
| 9 | DIMENSIONAL ETF TRUST | 25434V708 | 206,789 | $6.8M | 2.86% |
| 10 | VANGUARD BD INDEX FDS | 921937827 | 79,606 | $6.2M | 2.61% |
| 11 | SPDR S&P 500 ETF TR | SPY | 9,711 | $5.4M | 2.28% |
| 12 | ISHARES TR | 464287309 | 42,444 | $3.9M | 1.65% |
| 13 | ISHARES TR | 464287408 | 17,157 | $3.3M | 1.37% |
| 14 | DIMENSIONAL ETF TRUST | 25434V773 | 113,433 | $2.9M | 1.23% |
| 15 | JPMORGAN CHASE & CO. | VYLD | 9,981 | $2.4M | 1.03% |
| 16 | AMERICAN CENTY ETF TR | 025072885 | 25,092 | $2.3M | 0.97% |
| 17 | ISHARES TR | 464287465 | 27,477 | $2.2M | 0.94% |
| 18 | DIMENSIONAL ETF TRUST | 25434V781 | 72,481 | $2.1M | 0.89% |
| 19 | VANGUARD BD INDEX FDS | 921937835 | 28,362 | $2.1M | 0.87% |
| 20 | TESLA INC | TSLA | 7,960 | $2.1M | 0.87% |
| 21 | VANGUARD SCOTTSDALE FDS | 92206C870 | 23,169 | $1.9M | 0.79% |
| 22 | DIMENSIONAL ETF TRUST | 25434V609 | 35,249 | $1.8M | 0.76% |
| 23 | ELI LILLY & CO | LLY | 2,195 | $1.8M | 0.76% |
| 24 | DIMENSIONAL ETF TRUST | 25434V666 | 59,079 | $1.8M | 0.76% |
| 25 | ISHARES TR | 464288273 | 27,726 | $1.8M | 0.74% |
| 26 | APPLE INC | AAPL | 7,746 | $1.7M | 0.72% |
| 27 | DIMENSIONAL ETF TRUST | 25434V872 | 39,653 | $1.7M | 0.70% |
| 28 | VANGUARD STAR FDS | 921909768 | 26,419 | $1.6M | 0.69% |
| 29 | DIMENSIONAL ETF TRUST | 25434V500 | 24,776 | $1.5M | 0.62% |
| 30 | DIMENSIONAL ETF TRUST | 25434V864 | 30,430 | $1.4M | 0.61% |
| 31 | AMERICAN CENTY ETF TR | 025072703 | 20,870 | $1.4M | 0.58% |
| 32 | DIMENSIONAL ETF TRUST | 25434V658 | 49,863 | $1.3M | 0.55% |
| 33 | ISHARES TR | 46434V647 | 51,154 | $1.2M | 0.52% |
| 34 | MICROSOFT CORP | MSFT | 3,188 | $1.2M | 0.50% |
| 35 | ISHARES TR | 464287671 | 9,375 | $1.2M | 0.50% |
| 36 | ISHARES INC | 46434G103 | 21,217 | $1.1M | 0.48% |
| 37 | MCDONALDS CORP | MCD | 3,649 | $1.1M | 0.48% |
| 38 | ISHARES TR | 464287630 | 7,492 | $1.1M | 0.47% |
| 39 | VANGUARD INDEX FDS | 922908769 | 4,009 | $1.1M | 0.46% |
| 40 | DIMENSIONAL ETF TRUST | 25434V880 | 41,809 | $1.1M | 0.46% |
| 41 | ISHARES TR | 464287234 | 24,974 | $1.1M | 0.46% |
| 42 | DIMENSIONAL ETF TRUST | 25434V732 | 39,936 | $1.1M | 0.44% |
| 43 | ISHARES TR | 464287879 | 10,759 | $1.0M | 0.44% |
| 44 | EXXON MOBIL CORP | XOM | 8,737 | $1.0M | 0.44% |
| 45 | ISHARES TR | 46434V613 | 20,472 | $943,350 | 0.40% |
| 46 | ISHARES TR | 464288885 | 8,399 | $839,900 | 0.35% |
| 47 | ISHARES TR | 464287598 | 4,396 | $827,151 | 0.35% |
| 48 | ISHARES TR | 464287655 | 4,125 | $822,896 | 0.35% |
| 49 | DIMENSIONAL ETF TRUST | 25434V302 | 31,515 | $815,923 | 0.34% |
| 50 | VANGUARD CHARLOTTE FDS | 92203J407 | 16,118 | $786,866 | 0.33% |
| 51 | VANGUARD WHITEHALL FDS | 921946794 | 10,433 | $768,808 | 0.32% |
| 52 | MASTERCARD INCORPORATED | MA | 1,339 | $734,008 | 0.31% |
| 53 | PEPSICO INC | PEP | 4,857 | $728,303 | 0.31% |
| 54 | VANGUARD WORLD FD | 92204A405 | 6,006 | $717,537 | 0.30% |
| 55 | INTERNATIONAL BUSINESS MACHS | INTR | 2,885 | $717,378 | 0.30% |
| 56 | ISHARES TR | 464287507 | 11,585 | $675,985 | 0.28% |
| 57 | DIMENSIONAL ETF TRUST | 25434V807 | 17,059 | $671,442 | 0.28% |
| 58 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 1,233 | $656,671 | 0.28% |
| 59 | GOLDMAN SACHS ETF TR | NVGLF | 5,820 | $640,666 | 0.27% |
| 60 | HOME DEPOT INC | HD | 1,741 | $638,036 | 0.27% |
| 61 | META PLATFORMS INC | META | 1,085 | $625,351 | 0.26% |
| 62 | COCA COLA CO | KO | 8,393 | $601,096 | 0.25% |
| 63 | ISHARES TR | 464288802 | 4,896 | $562,404 | 0.24% |
| 64 | ABBVIE INC | ABBV | 2,657 | $556,695 | 0.23% |
| 65 | AMERICAN CENTY ETF TR | 025072604 | 9,176 | $552,137 | 0.23% |
| 66 | ISHARES TR | 464287622 | 1,773 | $543,850 | 0.23% |
| 67 | JOHNSON & JOHNSON | JNJ | 3,153 | $522,966 | 0.22% |
| 68 | DIMENSIONAL ETF TRUST | 25434V104 | 13,399 | $515,058 | 0.22% |
| 69 | ISHARES TR | 464287648 | 1,957 | $500,072 | 0.21% |
| 70 | COSTCO WHSL CORP NEW | 22160K105 | 520 | $491,594 | 0.21% |
| 71 | DIMENSIONAL ETF TRUST | 25434V203 | 15,636 | $488,312 | 0.20% |
| 72 | PROCTER AND GAMBLE CO | 742718109 | 2,734 | $465,955 | 0.20% |
| 73 | NETFLIX INC | NFLX | 494 | $460,670 | 0.19% |
| 74 | WELLS FARGO CO NEW | 949746101 | 6,145 | $441,150 | 0.19% |
| 75 | AMERICAN CENTY ETF TR | 025072687 | 9,296 | $434,494 | 0.18% |
| 76 | ALPHABET INC | GOOG | 2,804 | $433,611 | 0.18% |
| 77 | SCHWAB STRATEGIC TR | 808524102 | 19,830 | $426,946 | 0.18% |
| 78 | ISHARES TR | 46435U663 | 10,682 | $410,296 | 0.17% |
| 79 | SONOCO PRODS CO | 835495102 | 8,605 | $406,500 | 0.17% |
| 80 | NVIDIA CORPORATION | NVDA | 3,740 | $405,341 | 0.17% |
| 81 | DIMENSIONAL ETF TRUST | 25434V716 | 11,257 | $403,113 | 0.17% |
| 82 | MONDELEZ INTL INC | 609207105 | 5,918 | $401,516 | 0.17% |
| 83 | SCHWAB STRATEGIC TR | 808524888 | 11,124 | $399,129 | 0.17% |
| 84 | GOLDMAN SACHS ETF TR | NVGLF | 11,551 | $383,262 | 0.16% |
| 85 | MERCK & CO INC | MRK | 4,214 | $378,249 | 0.16% |
| 86 | VANGUARD WHITEHALL FDS | 921946406 | 2,817 | $363,312 | 0.15% |
| 87 | WALMART INC | WMT | 4,114 | $361,168 | 0.15% |
| 88 | SCHWAB STRATEGIC TR | 808524771 | 14,823 | $349,971 | 0.15% |
| 89 | GE AEROSPACE | 369604301 | 1,734 | $347,060 | 0.15% |
| 90 | DEERE & CO | DE | 723 | $339,340 | 0.14% |
| 91 | VANGUARD INDEX FDS | 922908553 | 3,594 | $325,401 | 0.14% |
| 92 | TRUIST FINL CORP | 89832Q109 | 7,688 | $316,361 | 0.13% |
| 93 | ABBOTT LABS | ABLZF | 2,329 | $308,942 | 0.13% |
| 94 | SCHWAB STRATEGIC TR | 808524748 | 8,402 | $304,152 | 0.13% |
| 95 | AMAZON COM INC | AMZN | 1,598 | $304,035 | 0.13% |
| 96 | SOUTHERN CO | SOMN | 3,304 | $303,803 | 0.13% |
| 97 | GOLDMAN SACHS GROUP INC | GSCE | 545 | $297,728 | 0.12% |
| 98 | GOLDMAN SACHS ETF TR | NVGLF | 4,663 | $295,774 | 0.12% |
| 99 | SCHWAB STRATEGIC TR | 808524797 | 10,545 | $294,838 | 0.12% |
| 100 | ISHARES TR | 46435U549 | 6,168 | $292,857 | 0.12% |
| 101 | CUMMINS INC | CMI | 927 | $290,559 | 0.12% |
| 102 | DISNEY WALT CO | 254687106 | 2,866 | $282,856 | 0.12% |
| 103 | MOODYS CORP | MCO | 605 | $281,742 | 0.12% |
| 104 | ISHARES TR | 464288158 | 2,657 | $280,579 | 0.12% |
| 105 | RTX CORPORATION | RTX | 2,080 | $275,517 | 0.12% |
| 106 | BJS WHSL CLUB HLDGS INC | 05550J101 | 2,295 | $261,860 | 0.11% |
| 107 | TAIWAN SEMICONDUCTOR MFG LTD | 874039100 | 1,572 | $260,952 | 0.11% |
| 108 | ISHARES TR | 464287226 | 2,628 | $259,962 | 0.11% |
| 109 | AUTODESK INC | ADSK | 977 | $255,779 | 0.11% |
| 110 | SCHWAB STRATEGIC TR | 808524409 | 9,621 | $255,726 | 0.11% |
| 111 | SCHWAB STRATEGIC TR | 808524755 | 7,025 | $253,884 | 0.11% |
| 112 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 5,011 | $253,707 | 0.11% |
| 113 | VERTEX PHARMACEUTICALS INC | VRTX | 514 | $249,197 | 0.10% |
| 114 | GOLDMAN SACHS ETF TR | NVGLF | 6,871 | $244,951 | 0.10% |
| 115 | PHILIP MORRIS INTL INC | 718172109 | 1,536 | $243,862 | 0.10% |
| 116 | ISHARES TR | 46435G516 | 2,914 | $238,045 | 0.10% |
| 117 | BROADCOM INC | AVGO | 1,419 | $237,583 | 0.10% |
| 118 | INTUITIVE SURGICAL INC | ISRG | 474 | $234,758 | 0.10% |
| 119 | SCHWAB STRATEGIC TR | 808524706 | 8,506 | $234,514 | 0.10% |
| 120 | AUTONATION INC | AN | 1,413 | $228,793 | 0.10% |
| 121 | TEXAS INSTRS INC | 882508104 | 1,271 | $228,399 | 0.10% |
| 122 | YUM BRANDS INC | YUM | 1,418 | $223,062 | 0.09% |
| 123 | DOORDASH INC | DASH | 1,214 | $221,883 | 0.09% |
| 124 | AMERICAN CENTY ETF TR | 025072562 | 5,254 | $217,454 | 0.09% |
| 125 | VERIZON COMMUNICATIONS INC | VZ | 4,739 | $214,961 | 0.09% |
| 126 | SCHWAB STRATEGIC TR | 808524763 | 7,835 | $214,601 | 0.09% |
| 127 | THE CIGNA GROUP | 125523100 | 652 | $214,508 | 0.09% |
| 128 | SCHWAB STRATEGIC TR | 808524805 | 10,602 | $209,713 | 0.09% |
| 129 | ALTRIA GROUP INC | MO | 3,490 | $209,479 | 0.09% |
| 130 | SCHWAB STRATEGIC TR | 808524300 | 8,076 | $202,223 | 0.08% |
| 131 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,689 | $200,369 | 0.08% |
| 132 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,214 | $198,969 | 0.08% |
| 133 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,122 | $198,290 | 0.08% |
| 134 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,708 | $197,558 | 0.08% |
| 135 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,605 | $196,511 | 0.08% |
| 136 | DIMENSIONAL ETF TRUST | 25434V690 | 5,526 | $192,802 | 0.08% |
| 137 | MANAGER DIRECTED PORTFOLIOS | 56170L695 | 14,749 | $149,555 | 0.06% |
| 138 | PIMCO ETF TR | 72201R866 | 2,556 | $131,762 | 0.06% |
| 139 | ISHARES TR | 464288414 | 1,228 | $129,480 | 0.05% |
| 140 | VANGUARD INDEX FDS | 922908744 | 721 | $124,546 | 0.05% |
| 141 | ISHARES TR | 464287499 | 1,364 | $116,035 | 0.05% |
| 142 | ISHARES TR | 46434V266 | 2,731 | $91,981 | 0.04% |
| 143 | SCHWAB STRATEGIC TR | 808524730 | 2,890 | $89,012 | 0.04% |
| 144 | ALPHABET INC | GOOG | 565 | $88,270 | 0.04% |
| 145 | VANGUARD SCOTTSDALE FDS | 92206C102 | 1,464 | $85,922 | 0.04% |
| 146 | SCHWAB STRATEGIC TR | 808524508 | 2,977 | $77,997 | 0.03% |
| 147 | ISHARES TR | 464288448 | 2,368 | $73,455 | 0.03% |
| 148 | VANGUARD INDEX FDS | 922908629 | 253 | $65,431 | 0.03% |
| 149 | VANGUARD INDEX FDS | 922908736 | 162 | $60,073 | 0.03% |
| 150 | PIMCO ETF TR | 72201R874 | 1,189 | $59,474 | 0.02% |
| 151 | ISHARES INC | 46434G863 | 1,646 | $57,528 | 0.02% |
| 152 | ISHARES TR | 464287168 | 398 | $53,447 | 0.02% |
| 153 | VANGUARD INDEX FDS | 922908363 | 104 | $53,447 | 0.02% |
| 154 | DIMENSIONAL ETF TRUST | 25434V815 | 1,734 | $48,812 | 0.02% |
| 155 | ISHARES TR | 46432F834 | 600 | $41,886 | 0.02% |
| 156 | AMERICAN CENTY ETF TR | 025072356 | 850 | $36,559 | 0.02% |
| 157 | SCHWAB STRATEGIC TR | 808524847 | 1,536 | $33,041 | 0.01% |
| 158 | AMERICAN CENTY ETF TR | 025072349 | 499 | $32,540 | 0.01% |
| 159 | ISHARES TR | 464288257 | 254 | $29,581 | 0.01% |
| 160 | ISHARES TR | 464287291 | 375 | $28,403 | 0.01% |
| 161 | ISHARES TR | 464287614 | 78 | $28,165 | 0.01% |
| 162 | ISHARES TR | 46435GAA0 | 1,073 | $25,977 | 0.01% |
| 163 | PIMCO ETF TR | 72201R718 | 260 | $24,954 | 0.01% |
| 164 | ISHARES TR | 464287127 | 300 | $23,178 | 0.01% |
| 165 | AMERICAN CENTY ETF TR | 025072877 | 261 | $22,751 | 0.01% |
| 166 | PIMCO ETF TR | 72201R833 | 213 | $21,432 | 0.01% |
| 167 | ISHARES TR | 46435U366 | 539 | $15,755 | 0.01% |
| 168 | ISHARES TR | 46434V381 | 257 | $14,793 | 0.01% |
| 169 | PIMCO ETF TR | 72201R775 | 151 | $13,934 | 0.01% |
| 170 | DIMENSIONAL ETF TRUST | 25434V617 | 227 | $13,911 | 0.01% |
| 171 | VANGUARD INDEX FDS | 922908611 | 72 | $13,413 | 0.01% |
| 172 | ISHARES TR | 464287242 | 118 | $12,825 | 0.01% |
| 173 | VANGUARD INDEX FDS | 922908751 | 55 | $12,196 | 0.01% |
| 174 | ISHARES TR | 464288620 | 234 | $11,953 | 0.01% |
| 175 | ISHARES TR | 46435G425 | 87 | $10,606 | 0.00% |
| 176 | VANGUARD INDEX FDS | 922908538 | 34 | $8,318 | 0.00% |
| 177 | ISHARES TR | 46432F388 | 71 | $7,533 | 0.00% |
| 178 | VANGUARD BD INDEX FDS | 921937819 | 92 | $7,044 | 0.00% |
| 179 | ISHARES TR | 464288588 | 72 | $6,752 | 0.00% |
| 180 | ISHARES TR | 464288810 | 109 | $6,561 | 0.00% |
| 181 | J P MORGAN EXCHANGE TRADED F | 46641Q225 | 91 | $6,512 | 0.00% |
| 182 | ISHARES TR | 464287473 | 45 | $5,656 | 0.00% |
| 183 | VANGUARD SCOTTSDALE FDS | 92206C409 | 68 | $5,368 | 0.00% |
| 184 | ISHARES TR | 464287440 | 40 | $3,815 | 0.00% |
| 185 | J P MORGAN EXCHANGE TRADED F | 46641Q217 | 65 | $3,648 | 0.00% |
| 186 | ISHARES TR | 464287432 | 40 | $3,641 | 0.00% |
| 187 | ISHARES TR | 46432F339 | 21 | $3,589 | 0.00% |
| 188 | ISHARES TR | 464287556 | 27 | $3,453 | 0.00% |
| 189 | ISHARES TR | 464287689 | 10 | $3,176 | 0.00% |
| 190 | ISHARES TR | 464288877 | 50 | $2,947 | 0.00% |
| 191 | ISHARES TR | 46434V456 | 60 | $2,381 | 0.00% |
| 192 | ISHARES TR | 464287325 | 25 | $2,280 | 0.00% |
| 193 | ISHARES TR | 46435U853 | 61 | $2,245 | 0.00% |
| 194 | AMERICAN CENTY ETF TR | 025072299 | 37 | $2,219 | 0.00% |
| 195 | SCHWAB STRATEGIC TR | 808524854 | 58 | $1,442 | 0.00% |
| 196 | ISHARES TR | 46432F396 | 5 | $1,011 | 0.00% |
| 197 | VANGUARD SCOTTSDALE FDS | 92206C771 | 21 | $973 | 0.00% |
| 198 | ISHARES TR | 464288224 | 9 | $103 | 0.00% |