13F COMBINATION REPORT

OXFORD FINANCIAL GROUP LTD

Quarter ended Q4 2024 · Filed February 11, 2025 · Accession 0001398344-25-002405

Total Value

$1.54B

Positions

300

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (300)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	VANGUARD INDEX FDS	922908769	727,922	$211.0M	13.66%
2	ELI LILLY & CO	LLY	242,217	$187.0M	12.11%
3	LISTED FD TR	53656F623	3,929,103	$149.6M	9.69%
4	INTUITIVE SURGICAL INC	ISRG	205,612	$107.3M	6.95%
5	ISHARES TR	464288414	955,656	$101.8M	6.59%
6	ETF SER SOLUTIONS	26922A321	1,624,792	$89.2M	5.78%
7	AMERICAN CENTY ETF TR	025072877	693,135	$66.9M	4.33%
8	ISHARES TR	464287200	93,533	$55.1M	3.57%
9	VANGUARD INDEX FDS	922908744	278,979	$47.2M	3.06%
10	APPLE INC	AAPL	130,357	$32.6M	2.11%
11	SPDR S&P 500 ETF TR	SPY	50,110	$29.4M	1.90%
12	ISHARES TR	464288257	236,967	$27.8M	1.80%
13	SCHWAB STRATEGIC TR	808524771	1,128,320	$26.7M	1.73%
14	MCDONALDS CORP	MCD	79,219	$23.0M	1.49%
15	NVIDIA CORPORATION	NVDA	151,089	$20.3M	1.31%
16	MICROSOFT CORP	MSFT	47,313	$19.9M	1.29%
17	ISHARES TR	46432F396	80,383	$16.6M	1.08%
18	J P MORGAN EXCHANGE TRADED F	46654Q104	335,752	$15.7M	1.02%
19	ISHARES TR	464287465	173,338	$13.1M	0.85%
20	VANGUARD INTL EQUITY INDEX F	922042742	102,134	$12.0M	0.78%
21	STOCK YDS BANCORP INC	861025104	146,259	$10.5M	0.68%
22	JPMORGAN CHASE & CO.	VYLD	43,525	$10.4M	0.68%
23	ISHARES TR	464287622	32,277	$10.4M	0.67%
24	BERKSHIRE HATHAWAY INC DEL	BRK-A	22,444	$10.2M	0.66%
25	DOMINOS PIZZA INC	DPZ	20,028	$8.4M	0.54%
26	ISHARES TR	464287598	41,389	$7.7M	0.50%
27	COPART INC	CPRT	124,483	$7.1M	0.46%
28	KIMBALL ELECTRONICS INC	KE	342,513	$6.4M	0.42%
29	VANGUARD INDEX FDS	922908363	11,837	$6.4M	0.41%
30	ISHARES INC	46434G863	173,468	$5.8M	0.38%
31	AMAZON COM INC	AMZN	26,221	$5.8M	0.37%
32	VANGUARD INDEX FDS	922908652	27,585	$5.2M	0.34%
33	ISHARES TR	464287630	27,621	$4.5M	0.29%
34	BLACKSTONE INC	BX	26,037	$4.5M	0.29%
35	ISHARES TR	464289446	30,552	$4.4M	0.29%
36	EATON CORP PLC	ETN	12,024	$4.0M	0.26%
37	COSTCO WHSL CORP NEW	22160K105	4,242	$3.9M	0.25%
38	ISHARES TR	464287309	38,261	$3.9M	0.25%
39	VANGUARD TAX-MANAGED FDS	921943858	76,243	$3.6M	0.24%
40	ISHARES TR	464287614	8,842	$3.6M	0.23%
41	ISHARES TR	464287150	27,372	$3.5M	0.23%
42	SPDR INDEX SHS FDS	78463X541	70,455	$3.5M	0.23%
43	SPDR INDEX SHS FDS	78463X855	59,116	$3.5M	0.23%
44	ISHARES TR	464287499	36,812	$3.3M	0.21%
45	ISHARES TR	464287408	16,495	$3.1M	0.20%
46	INVESCO QQQ TR	IVZ	5,650	$2.9M	0.19%
47	META PLATFORMS INC	META	4,763	$2.8M	0.18%
48	NIKE INC	NKE	34,091	$2.6M	0.17%
49	ISHARES TR	464287655	11,140	$2.5M	0.16%
50	PROCTER AND GAMBLE CO	742718109	14,377	$2.4M	0.16%
51	REDDIT INC	RDDT	14,686	$2.4M	0.16%
52	ISHARES TR	464287507	38,175	$2.4M	0.15%
53	EXXON MOBIL CORP	XOM	20,671	$2.2M	0.14%
54	VANGUARD INDEX FDS	922908751	8,687	$2.1M	0.14%
55	ISHARES TR	464287689	6,122	$2.0M	0.13%
56	VANGUARD WHITEHALL FDS	921946406	15,875	$2.0M	0.13%
57	VANGUARD INDEX FDS	922908637	7,352	$2.0M	0.13%
58	VANGUARD INDEX FDS	922908629	7,453	$2.0M	0.13%
59	SPDR S&P MIDCAP 400 ETF TR	MDY	3,192	$1.8M	0.12%
60	BROADCOM INC	AVGO	7,405	$1.7M	0.11%
61	HNI CORP	HNI	33,992	$1.7M	0.11%
62	VERTIV HOLDINGS CO	VRT	14,936	$1.7M	0.11%
63	ALPHABET INC	GOOG	8,774	$1.7M	0.11%
64	ALPHABET INC	GOOG	8,806	$1.7M	0.11%
65	DOCUSIGN INC	DOCU	18,228	$1.6M	0.11%
66	AON PLC	AON	4,196	$1.5M	0.10%
67	SCHWAB STRATEGIC TR	808524300	51,579	$1.4M	0.09%
68	JOHNSON & JOHNSON	JNJ	9,674	$1.4M	0.09%
69	VANECK ETF TRUST	92189F676	5,650	$1.4M	0.09%
70	BERKSHIRE HATHAWAY INC DEL	BRK-A	2	$1.4M	0.09%
71	HORIZON BANCORP INC	HBNC	83,045	$1.3M	0.09%
72	ISHARES TR	46434V647	55,614	$1.3M	0.09%
73	VANGUARD INTL EQUITY INDEX F	922042858	29,732	$1.3M	0.08%
74	VANGUARD INTL EQUITY INDEX F	922042775	22,792	$1.3M	0.08%
75	ISHARES TR	464287804	11,073	$1.3M	0.08%
76	NISOURCE INC	NI	33,563	$1.2M	0.08%
77	VANGUARD INDEX FDS	922908553	13,791	$1.2M	0.08%
78	WALMART INC	WMT	13,565	$1.2M	0.08%
79	BALL CORP	BALL	21,883	$1.2M	0.08%
80	HOME DEPOT INC	HD	3,097	$1.2M	0.08%
81	FIRST TR EXCHANGE-TRADED FD	33738R605	20,133	$1.2M	0.08%
82	APPLOVIN CORP	APP	3,632	$1.2M	0.08%
83	VANGUARD INDEX FDS	922908736	2,849	$1.2M	0.08%
84	VISA INC	V	3,642	$1.2M	0.07%
85	FIRST TR EXCHANGE-TRADED FD	33733E104	12,800	$1.1M	0.07%
86	EMCOR GROUP INC	EME	2,411	$1.1M	0.07%
87	ORACLE CORP	ORCL-PD	6,507	$1.1M	0.07%
88	SCHWAB STRATEGIC TR	808524706	40,695	$1.1M	0.07%
89	GE VERNOVA INC	GEV	3,279	$1.1M	0.07%
90	RAYMOND JAMES FINL INC	754730109	6,871	$1.1M	0.07%
91	RUBRIK INC.	RBRK	16,245	$1.1M	0.07%
92	CORNING INC	GLW	22,271	$1.1M	0.07%
93	ABBVIE INC	ABBV	5,850	$1.0M	0.07%
94	NEXTERA ENERGY INC	NEE-PW	14,099	$1.0M	0.07%
95	VANGUARD WORLD FD	92204A702	1,619	$1.0M	0.07%
96	ISHARES TR	46432F842	14,196	$997,695	0.06%
97	ISHARES TR	46432F339	5,361	$954,687	0.06%
98	ISHARES TR	46434V621	15,551	$953,908	0.06%
99	TESLA INC	TSLA	2,322	$937,716	0.06%
100	INVESCO EXCHANGE TRADED FD T	IVZ	43,928	$933,919	0.06%
101	AMERICAN ELEC PWR CO INC	025537101	9,634	$888,554	0.06%
102	COCA COLA CO	KO	14,046	$874,504	0.06%
103	INTERNATIONAL BUSINESS MACHS	INTR	3,937	$865,403	0.06%
104	SCHWAB STRATEGIC TR	808524201	35,661	$826,622	0.05%
105	MASTERCARD INCORPORATED	MA	1,507	$793,659	0.05%
106	ISHARES TR	464288885	8,183	$792,360	0.05%
107	SELECT SECTOR SPDR TR	81369Y803	3,405	$791,731	0.05%
108	SYNCHRONY FINANCIAL	SYF-PB	11,994	$779,610	0.05%
109	SPDR INDEX SHS FDS	78470E106	18,982	$755,673	0.05%
110	BOEING CO	BA-PA	3,999	$707,823	0.05%
111	GAP INC	GAP	29,447	$695,833	0.05%
112	ISHARES TR	464287481	5,462	$692,309	0.04%
113	INVESCO EXCHANGE TRADED FD T	IVZ	10,000	$691,230	0.04%
114	SPDR GOLD TR	GLD	2,707	$655,446	0.04%
115	CHEVRON CORP NEW	CVX	4,459	$645,883	0.04%
116	VANGUARD SPECIALIZED FUNDS	921908844	3,278	$641,931	0.04%
117	LOCKHEED MARTIN CORP	LMT	1,316	$639,497	0.04%
118	GE AEROSPACE	369604301	3,644	$607,783	0.04%
119	AMEREN CORP	AEE	6,762	$602,765	0.04%
120	ISHARES INC	46434G764	10,838	$600,967	0.04%
121	ISHARES TR	464289859	7,805	$597,941	0.04%
122	LOWES COS INC	548661107	2,408	$594,294	0.04%
123	AMGEN INC	AMGN	2,262	$589,568	0.04%
124	CISCO SYS INC	CSCO	9,937	$588,270	0.04%
125	DIMENSIONAL ETF TRUST	25434V724	14,330	$586,384	0.04%
126	ISHARES TR	464287762	10,055	$585,905	0.04%
127	SALESFORCE INC	CRM	1,732	$579,089	0.04%
128	MERCK & CO INC	MRK	5,809	$577,879	0.04%
129	DISNEY WALT CO	254687106	5,157	$574,262	0.04%
130	DECKERS OUTDOOR CORP	DECK	2,820	$572,714	0.04%
131	ISHARES TR	464287168	4,338	$569,536	0.04%
132	MASIMO CORP	MASI	3,430	$566,979	0.04%
133	BANK NEW YORK MELLON CORP	064058100	7,257	$557,555	0.04%
134	KINDER MORGAN INC DEL	EP-PC	19,940	$546,355	0.04%
135	ACCENTURE PLC IRELAND	ACN	1,544	$543,164	0.04%
136	TENET HEALTHCARE CORP	THC	4,294	$542,032	0.04%
137	SCHWAB STRATEGIC TR	808524805	29,094	$538,239	0.03%
138	STRYKER CORPORATION	SYK	1,489	$536,114	0.03%
139	SIMON PPTY GROUP INC NEW	828806109	3,090	$532,170	0.03%
140	RTX CORPORATION	RTX	4,448	$514,723	0.03%
141	VISTRA CORP	VST	3,728	$513,979	0.03%
142	UNITEDHEALTH GROUP INC	UNH	1,014	$512,771	0.03%
143	ABRDN SILVER ETF TRUST	SIVR	18,500	$510,045	0.03%
144	COLUMBIA ETF TR II	19762B202	17,175	$508,380	0.03%
145	ISHARES TR	46434V456	13,440	$498,893	0.03%
146	GENERAL MTRS CO	37045V100	9,309	$495,871	0.03%
147	GODADDY INC	GDDY	2,502	$493,820	0.03%
148	LINDE PLC	LIN	1,177	$492,775	0.03%
149	SELECT SECTOR SPDR TR	81369Y605	10,181	$492,036	0.03%
150	FORD MTR CO	345370860	48,993	$485,034	0.03%
151	INTUIT	INTU	767	$482,362	0.03%
152	ISHARES TR	464289867	8,405	$481,775	0.03%
153	PEPSICO INC	PEP	3,155	$479,814	0.03%
154	SOUTHERN COPPER CORP	SCCO	5,249	$478,341	0.03%
155	FIRST INTERNET BANCORP	INBKZ	13,034	$469,094	0.03%
156	PUBLIC SVC ENTERPRISE GRP IN	744573106	5,534	$467,568	0.03%
157	PAYLOCITY HLDG CORP	PCTY	2,313	$461,374	0.03%
158	SPDR DOW JONES INDL AVERAGE	78467X109	1,077	$458,264	0.03%
159	WELLS FARGO CO NEW	949746101	6,459	$453,680	0.03%
160	PNC FINL SVCS GROUP INC	693475105	2,309	$445,291	0.03%
161	ARISTA NETWORKS INC	ANET	4,014	$443,667	0.03%
162	HONEYWELL INTL INC	438516106	1,962	$443,132	0.03%
163	FIFTH THIRD BANCORP	FITBM	10,341	$437,213	0.03%
164	ISHARES TR	464287648	1,485	$427,413	0.03%
165	PROGRESSIVE CORP	743315103	1,783	$427,225	0.03%
166	SPDR SER TR	78468R853	9,395	$422,023	0.03%
167	ISHARES TR	464287663	4,501	$416,748	0.03%
168	PENTAIR PLC	PNR	4,139	$416,549	0.03%
169	BANK AMERICA CORP	060505104	9,455	$415,547	0.03%
170	JANUS DETROIT STR TR	47103U845	8,161	$413,844	0.03%
171	ELEVANCE HEALTH INC	ELV	1,110	$409,479	0.03%
172	SHOPIFY INC	SHOP	3,836	$407,882	0.03%
173	DEERE & CO	DE	962	$407,796	0.03%
174	US BANCORP DEL	USB-PS	8,426	$403,016	0.03%
175	DANAHER CORPORATION	235851102	1,703	$390,924	0.03%
176	WINNEBAGO INDS INC	974637100	8,075	$385,824	0.02%
177	VICTORIAS SECRET AND CO	926400102	9,279	$384,336	0.02%
178	CATERPILLAR INC	CAT	1,050	$380,799	0.02%
179	AMERICAN EXPRESS CO	AXP	1,272	$377,517	0.02%
180	PHILIP MORRIS INTL INC	718172109	3,131	$376,786	0.02%
181	J P MORGAN EXCHANGE TRADED F	46641Q779	6,457	$376,249	0.02%
182	EQUIFAX INC	EFX	1,462	$372,591	0.02%
183	GOLDMAN SACHS GROUP INC	GSCE	645	$369,340	0.02%
184	ALPHATEC HLDGS INC	ATEC	40,000	$367,200	0.02%
185	ISHARES TR	464288802	2,998	$364,527	0.02%
186	TOAST INC	TOST	9,987	$364,026	0.02%
187	ISHARES TR	464288224	31,930	$363,363	0.02%
188	THE TRADE DESK INC	88339J105	3,069	$360,700	0.02%
189	SCHLUMBERGER LTD	SLB	9,235	$354,060	0.02%
190	ONEOK INC NEW	OKE	3,494	$350,804	0.02%
191	FISERV INC	FISV	1,705	$350,241	0.02%
192	ENERGY TRANSFER L P	ET-PI	17,602	$344,823	0.02%
193	ISHARES TR	464287176	3,224	$343,517	0.02%
194	SERVICENOW INC	NOW	315	$333,938	0.02%
195	INVESCO EXCHANGE TRADED FD T	IVZ	1,891	$331,360	0.02%
196	AUTOMATIC DATA PROCESSING IN	ADP	1,122	$328,443	0.02%
197	NETFLIX INC	NFLX	362	$322,658	0.02%
198	SOUTHERN CO	SOMN	3,915	$322,283	0.02%
199	ISHARES TR	46429B697	3,589	$318,667	0.02%
200	NOVO-NORDISK A S	NONOF	3,590	$308,812	0.02%
201	ROPER TECHNOLOGIES INC	ROP	594	$308,791	0.02%
202	ISHARES TR	464287671	2,205	$307,267	0.02%
203	ECOLAB INC	ECL	1,286	$301,336	0.02%
204	BRISTOL-MYERS SQUIBB CO	CELG-RI	5,236	$296,148	0.02%
205	INVESCO EXCHANGE TRADED FD T	IVZ	4,440	$292,108	0.02%
206	TYLER TECHNOLOGIES INC	TYL	505	$291,203	0.02%
207	SCHWAB STRATEGIC TR	808524755	8,695	$288,761	0.02%
208	INVESCO CURRENCYSHARES SWISS	46138R108	2,950	$288,689	0.02%
209	QUALCOMM INC	QCOM	1,875	$288,038	0.02%
210	EOG RES INC	EOG	2,306	$282,669	0.02%
211	ISHARES TR	464287226	2,915	$282,464	0.02%
212	DOVER CORP	DOV	1,484	$278,398	0.02%
213	KKR & CO INC	KKRT	1,842	$272,450	0.02%
214	ISHARES TR	464287101	926	$267,475	0.02%
215	ATMOS ENERGY CORP	ATO	1,886	$262,663	0.02%
216	NVENT ELECTRIC PLC	NVT	3,852	$262,552	0.02%
217	VERIZON COMMUNICATIONS INC	VZ	6,487	$259,418	0.02%
218	GE HEALTHCARE TECHNOLOGIES I	GEHC	3,317	$259,323	0.02%
219	ADOBE INC	ADBE	581	$258,359	0.02%
220	ADVANCED MICRO DEVICES INC	AMD	2,134	$257,750	0.02%
221	WORKIVA INC	WK	2,300	$251,850	0.02%
222	BRINKER INTL INC	109641100	1,886	$249,499	0.02%
223	TIMKEN CO	TKR	3,454	$246,512	0.02%
224	BP PLC	BPPFF	8,272	$244,520	0.02%
225	CSX CORP	CSX	7,436	$239,955	0.02%
226	THE CIGNA GROUP	125523100	867	$239,457	0.02%
227	BLACKROCK INC	BLK	229	$234,750	0.02%
228	MORGAN STANLEY	MS-PQ	1,846	$232,079	0.02%
229	MARATHON PETE CORP	MARA	1,660	$231,570	0.01%
230	ARES CAPITAL CORP	ARCC	10,490	$229,626	0.01%
231	VANGUARD INTL EQUITY INDEX F	922042874	3,603	$228,682	0.01%
232	ETF SER SOLUTIONS	26922A602	5,208	$223,725	0.01%
233	INVESCO LTD	IVZ	12,773	$223,272	0.01%
234	VANGUARD INDEX FDS	922908611	1,119	$221,763	0.01%
235	ENTERPRISE PRODS PARTNERS L	293792107	6,915	$216,853	0.01%
236	SKYWORKS SOLUTIONS INC	SWKS	2,442	$216,557	0.01%
237	BECTON DICKINSON & CO	BDX	951	$215,753	0.01%
238	COMCAST CORP NEW	CCZ	5,703	$214,034	0.01%
239	CONSTELLATION ENERGY CORP	CEG	949	$212,301	0.01%
240	VANGUARD WORLD FD	921910733	1,997	$209,465	0.01%
241	BROOKFIELD CORP	11271J107	3,578	$205,556	0.01%
242	ISHARES TR	464287721	1,200	$191,424	0.01%
243	ISHARES TR	46434V696	2,967	$181,284	0.01%
244	ISHARES TR	464287234	4,130	$172,717	0.01%
245	ISHARES TR	46429B663	1,535	$172,319	0.01%
246	VANGUARD SCOTTSDALE FDS	92206C706	2,965	$171,970	0.01%
247	ARK ETF TR	00214Q104	2,919	$165,700	0.01%
248	ING GROEP N.V.	INGVF	10,000	$156,700	0.01%
249	RAYONIER ADVANCED MATLS INC	RYN	18,986	$156,635	0.01%
250	ISHARES INC	46434G103	2,934	$153,213	0.01%
251	ISHARES TR	464287846	1,069	$152,939	0.01%
252	ISHARES TR	464287440	1,622	$149,954	0.01%
253	ISHARES TR	464287887	1,075	$145,487	0.01%
254	SCHWAB STRATEGIC TR	808524730	4,849	$140,863	0.01%
255	SPDR INDEX SHS FDS	78463X509	3,349	$128,501	0.01%
256	ENERGY VAULT HOLDINGS INC	NRGV	50,700	$115,596	0.01%
257	ARK ETF TR	00214Q203	1,436	$110,946	0.01%
258	VANGUARD INDEX FDS	922908512	668	$108,062	0.01%
259	DIMENSIONAL ETF TRUST	25434V807	2,900	$102,892	0.01%
260	VANGUARD INDEX FDS	922908538	386	$97,948	0.01%
261	ARK ETF TR	00214Q708	2,537	$93,996	0.01%
262	VANGUARD WORLD FD	921910725	1,603	$90,890	0.01%
263	SPDR INDEX SHS FDS	78463X889	2,563	$87,475	0.01%
264	FIRST TR EXCHANGE-TRADED FD	33733E500	2,529	$85,809	0.01%
265	VANGUARD SCOTTSDALE FDS	92206C649	541	$78,264	0.01%
266	VANGUARD WORLD FD	921910873	360	$76,558	0.00%
267	ARK ETF TR	00214Q401	651	$70,295	0.00%
268	ISHARES TR	46432F834	991	$65,545	0.00%
269	SCHWAB STRATEGIC TR	808524797	2,136	$58,356	0.00%
270	ISHARES TR	464287606	600	$54,558	0.00%
271	ISHARES TR	464287705	409	$51,109	0.00%
272	SELECT SECTOR SPDR TR	81369Y209	360	$49,525	0.00%
273	SCHWAB STRATEGIC TR	808524102	1,775	$40,299	0.00%
274	QT IMAGING HLDGS INC	QTIWW	61,689	$30,104	0.00%
275	VANGUARD WORLD FD	92204A504	106	$26,891	0.00%
276	VANECK ETF TRUST	92189F700	415	$26,776	0.00%
277	ARK ETF TR	00214Q302	1,099	$25,876	0.00%
278	ISHARES TR	464289875	552	$23,979	0.00%
279	ISHARES TR	464287341	617	$23,557	0.00%
280	ISHARES TR	464288687	700	$22,008	0.00%
281	VANGUARD SCOTTSDALE FDS	92206C680	200	$20,660	0.00%
282	SELECT SECTOR SPDR TR	81369Y407	78	$17,499	0.00%
283	ISHARES TR	464288240	286	$14,918	0.00%
284	VANGUARD WORLD FD	92204A207	66	$13,974	0.00%
285	VANGUARD WORLD FD	92204A306	100	$12,131	0.00%
286	FINGERMOTION INC	FNGR	10,000	$12,000	0.00%
287	ISHARES TR	464288646	157	$8,117	0.00%
288	VANECK ETF TRUST	92189F106	229	$7,756	0.00%
289	ISHARES TR	464287739	79	$7,352	0.00%
290	ISHARES TR	46432F388	68	$7,181	0.00%
291	LINEAGE CELL THERAPEUTICS IN	53566P109	12,630	$6,347	0.00%
292	INVESCO EXCHANGE TRADED FD T	IVZ	245	$3,562	0.00%
293	VANECK ETF TRUST	92189F437	106	$3,039	0.00%
294	SELECT SECTOR SPDR TR	81369Y506	27	$2,313	0.00%
295	VANECK ETF TRUST	92189F643	11	$1,020	0.00%
296	VANGUARD WORLD FD	92204A884	5	$775	0.00%
297	ISHARES TR	464288877	13	$682	0.00%
298	J P MORGAN EXCHANGE TRADED F	46641Q217	10	$549	0.00%
299	ISHARES TR	46429B671	10	$469	0.00%
300	VANGUARD WORLD FD	92204A405	3	$354	0.00%