13F HOLDINGS REPORT
MORRIS FINANCIAL CONCEPTS, INC.
Quarter ended Q4 2024 · Filed January 29, 2025 · Accession 0001398344-25-001394
Total Value
$233.2M
Positions
184
Other Managers
0
Confidential Omitted
No
Holdings (184)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 63,052 | $37.1M | 15.92% |
| 2 | SCHWAB STRATEGIC TR | 808524201 | 1,367,701 | $31.7M | 13.59% |
| 3 | ISHARES TR | 464287804 | 119,227 | $13.7M | 5.89% |
| 4 | ISHARES TR | 46432F842 | 189,160 | $13.3M | 5.70% |
| 5 | ISHARES TR | 46432F859 | 168,910 | $8.1M | 3.46% |
| 6 | ISHARES TR | 464287457 | 96,653 | $7.9M | 3.40% |
| 7 | SCHWAB STRATEGIC TR | 808524607 | 293,265 | $7.6M | 3.25% |
| 8 | ISHARES TR | 464288679 | 66,215 | $7.3M | 3.13% |
| 9 | DIMENSIONAL ETF TRUST | 25434V708 | 208,720 | $7.2M | 3.10% |
| 10 | SPDR S&P 500 ETF TR | SPY | 9,975 | $5.8M | 2.51% |
| 11 | VANGUARD BD INDEX FDS | 921937827 | 75,658 | $5.8M | 2.51% |
| 12 | ISHARES TR | 464287309 | 42,538 | $4.3M | 1.85% |
| 13 | ISHARES TR | 464287408 | 17,353 | $3.3M | 1.42% |
| 14 | TESLA INC | TSLA | 7,012 | $2.8M | 1.21% |
| 15 | DIMENSIONAL ETF TRUST | 25434V773 | 101,318 | $2.5M | 1.07% |
| 16 | AMERICAN CENTY ETF TR | 025072885 | 24,886 | $2.4M | 1.03% |
| 17 | JPMORGAN CHASE & CO. | VYLD | 10,031 | $2.4M | 1.03% |
| 18 | APPLE INC | AAPL | 7,788 | $2.0M | 0.84% |
| 19 | VANGUARD SCOTTSDALE FDS | 92206C870 | 22,824 | $1.8M | 0.79% |
| 20 | DIMENSIONAL ETF TRUST | 25434V781 | 68,503 | $1.8M | 0.78% |
| 21 | ISHARES TR | 464287465 | 23,843 | $1.8M | 0.77% |
| 22 | ISHARES TR | 464288273 | 29,652 | $1.8M | 0.77% |
| 23 | DIMENSIONAL ETF TRUST | 25434V609 | 31,046 | $1.7M | 0.74% |
| 24 | DIMENSIONAL ETF TRUST | 25434V872 | 41,657 | $1.7M | 0.74% |
| 25 | DIMENSIONAL ETF TRUST | 25434V666 | 52,901 | $1.6M | 0.68% |
| 26 | DIMENSIONAL ETF TRUST | 25434V500 | 21,665 | $1.4M | 0.60% |
| 27 | DIMENSIONAL ETF TRUST | 25434V864 | 29,555 | $1.4M | 0.59% |
| 28 | MICROSOFT CORP | MSFT | 3,152 | $1.3M | 0.57% |
| 29 | AMERICAN CENTY ETF TR | 025072703 | 21,444 | $1.3M | 0.56% |
| 30 | ISHARES TR | 464287879 | 11,765 | $1.3M | 0.55% |
| 31 | ELI LILLY & CO | LLY | 1,638 | $1.3M | 0.54% |
| 32 | ISHARES TR | 464287630 | 7,519 | $1.2M | 0.53% |
| 33 | DIMENSIONAL ETF TRUST | 25434V658 | 48,094 | $1.2M | 0.53% |
| 34 | ISHARES TR | 46434V647 | 50,156 | $1.2M | 0.52% |
| 35 | ISHARES TR | 464287234 | 25,663 | $1.1M | 0.46% |
| 36 | DIMENSIONAL ETF TRUST | 25434V880 | 42,933 | $1.1M | 0.46% |
| 37 | DIMENSIONAL ETF TRUST | 25434V732 | 40,713 | $1.1M | 0.46% |
| 38 | MCDONALDS CORP | MCD | 3,632 | $1.1M | 0.45% |
| 39 | ISHARES INC | 46434G103 | 19,722 | $1.0M | 0.44% |
| 40 | ISHARES TR | 464287671 | 7,366 | $1.0M | 0.44% |
| 41 | ISHARES TR | 46434V613 | 20,976 | $948,115 | 0.41% |
| 42 | EXXON MOBIL CORP | XOM | 8,766 | $942,995 | 0.40% |
| 43 | ISHARES TR | 464287655 | 4,154 | $917,868 | 0.39% |
| 44 | ISHARES TR | 464287598 | 4,741 | $877,701 | 0.38% |
| 45 | ISHARES TR | 464287507 | 11,892 | $740,991 | 0.32% |
| 46 | MASTERCARD INCORPORATED | MA | 1,393 | $733,580 | 0.31% |
| 47 | PEPSICO INC | PEP | 4,822 | $733,240 | 0.31% |
| 48 | ISHARES TR | 464288885 | 7,334 | $710,151 | 0.30% |
| 49 | VANGUARD WORLD FD | 92204A405 | 6,006 | $709,128 | 0.30% |
| 50 | HOME DEPOT INC | HD | 1,748 | $679,930 | 0.29% |
| 51 | VANGUARD WHITEHALL FDS | 921946794 | 9,593 | $651,173 | 0.28% |
| 52 | GOLDMAN SACHS ETF TR | NVGLF | 5,634 | $648,924 | 0.28% |
| 53 | META PLATFORMS INC | META | 1,088 | $637,035 | 0.27% |
| 54 | INTERNATIONAL BUSINESS MACHS | INTR | 2,890 | $635,304 | 0.27% |
| 55 | ISHARES TR | 464288802 | 5,144 | $625,459 | 0.27% |
| 56 | ISHARES TR | 464287622 | 1,873 | $603,406 | 0.26% |
| 57 | AMERICAN CENTY ETF TR | 025072604 | 9,833 | $578,064 | 0.25% |
| 58 | ISHARES TR | 464287648 | 1,957 | $563,264 | 0.24% |
| 59 | DIMENSIONAL ETF TRUST | 25434V104 | 13,731 | $555,968 | 0.24% |
| 60 | COCA COLA CO | KO | 8,584 | $534,427 | 0.23% |
| 61 | ALPHABET INC | GOOG | 2,794 | $528,904 | 0.23% |
| 62 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 1,129 | $511,753 | 0.22% |
| 63 | NVIDIA CORPORATION | NVDA | 3,780 | $507,616 | 0.22% |
| 64 | ABBVIE INC | ABBV | 2,736 | $486,187 | 0.21% |
| 65 | COSTCO WHSL CORP NEW | 22160K105 | 520 | $476,739 | 0.20% |
| 66 | PROCTER AND GAMBLE CO | 742718109 | 2,790 | $467,769 | 0.20% |
| 67 | ISHARES TR | 46435U663 | 10,866 | $456,915 | 0.20% |
| 68 | JOHNSON & JOHNSON | JNJ | 3,147 | $455,152 | 0.20% |
| 69 | SCHWAB STRATEGIC TR | 808524102 | 19,830 | $450,148 | 0.19% |
| 70 | WELLS FARGO CO NEW | 949746101 | 6,306 | $442,933 | 0.19% |
| 71 | MERCK & CO INC | MRK | 4,385 | $436,220 | 0.19% |
| 72 | NETFLIX INC | NFLX | 489 | $435,855 | 0.19% |
| 73 | AMERICAN CENTY ETF TR | 025072687 | 9,262 | $427,343 | 0.18% |
| 74 | SONOCO PRODS CO | 835495102 | 8,637 | $421,917 | 0.18% |
| 75 | DIMENSIONAL ETF TRUST | 25434V716 | 10,636 | $403,104 | 0.17% |
| 76 | DIMENSIONAL ETF TRUST | 25434V302 | 15,499 | $393,210 | 0.17% |
| 77 | SCHWAB STRATEGIC TR | 808524888 | 11,247 | $386,110 | 0.17% |
| 78 | SCHWAB STRATEGIC TR | 808524771 | 15,552 | $368,271 | 0.16% |
| 79 | GOLDMAN SACHS ETF TR | NVGLF | 11,449 | $365,452 | 0.16% |
| 80 | VANGUARD BD INDEX FDS | 921937835 | 5,065 | $364,221 | 0.16% |
| 81 | WALMART INC | WMT | 4,019 | $363,117 | 0.16% |
| 82 | AMAZON COM INC | AMZN | 1,613 | $353,876 | 0.15% |
| 83 | VANGUARD WHITEHALL FDS | 921946406 | 2,740 | $349,597 | 0.15% |
| 84 | MONDELEZ INTL INC | 609207105 | 5,702 | $340,580 | 0.15% |
| 85 | VANGUARD INDEX FDS | 922908553 | 3,750 | $334,050 | 0.14% |
| 86 | TRUIST FINL CORP | 89832Q109 | 7,688 | $333,505 | 0.14% |
| 87 | CUMMINS INC | CMI | 924 | $322,106 | 0.14% |
| 88 | GOLDMAN SACHS ETF TR | NVGLF | 4,653 | $321,662 | 0.14% |
| 89 | DISNEY WALT CO | 254687106 | 2,875 | $320,129 | 0.14% |
| 90 | TAIWAN SEMICONDUCTOR MFG LTD | 874039100 | 1,582 | $312,429 | 0.13% |
| 91 | SCHWAB STRATEGIC TR | 808524748 | 9,010 | $307,601 | 0.13% |
| 92 | GOLDMAN SACHS GROUP INC | GSCE | 536 | $306,924 | 0.13% |
| 93 | DEERE & CO | DE | 723 | $306,335 | 0.13% |
| 94 | ISHARES TR | 464288158 | 2,896 | $305,470 | 0.13% |
| 95 | BROADCOM INC | AVGO | 1,305 | $302,551 | 0.13% |
| 96 | GE AEROSPACE | 369604301 | 1,800 | $300,222 | 0.13% |
| 97 | SOUTHERN CO | SOMN | 3,646 | $300,139 | 0.13% |
| 98 | AUTODESK INC | ADSK | 977 | $288,772 | 0.12% |
| 99 | SCHWAB STRATEGIC TR | 808524797 | 10,545 | $288,089 | 0.12% |
| 100 | MOODYS CORP | MCO | 605 | $286,389 | 0.12% |
| 101 | DIMENSIONAL ETF TRUST | 25434V807 | 7,832 | $277,879 | 0.12% |
| 102 | DIMENSIONAL ETF TRUST | 25434V203 | 9,256 | $270,275 | 0.12% |
| 103 | ABBOTT LABS | ABLZF | 2,329 | $263,433 | 0.11% |
| 104 | ISHARES TR | 464287226 | 2,667 | $258,432 | 0.11% |
| 105 | SCHWAB STRATEGIC TR | 808524409 | 9,807 | $255,668 | 0.11% |
| 106 | ISHARES TR | 46435U549 | 5,360 | $248,918 | 0.11% |
| 107 | TEXAS INSTRS INC | 882508104 | 1,325 | $248,451 | 0.11% |
| 108 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 4,895 | $246,561 | 0.11% |
| 109 | SCHWAB STRATEGIC TR | 808524755 | 7,395 | $245,588 | 0.11% |
| 110 | INTUITIVE SURGICAL INC | ISRG | 465 | $242,711 | 0.10% |
| 111 | RTX CORPORATION | RTX | 2,080 | $240,698 | 0.10% |
| 112 | AUTONATION INC | AN | 1,413 | $239,984 | 0.10% |
| 113 | GOLDMAN SACHS ETF TR | NVGLF | 7,047 | $234,947 | 0.10% |
| 114 | SCHWAB STRATEGIC TR | 808524763 | 7,835 | $232,700 | 0.10% |
| 115 | SCHWAB STRATEGIC TR | 808524706 | 8,560 | $227,957 | 0.10% |
| 116 | SCHWAB STRATEGIC TR | 808524300 | 8,076 | $225,078 | 0.10% |
| 117 | SALESFORCE INC | CRM | 667 | $222,998 | 0.10% |
| 118 | ISHARES TR | 46435G516 | 2,750 | $209,385 | 0.09% |
| 119 | AMERICAN CENTY ETF TR | 025072562 | 5,084 | $206,247 | 0.09% |
| 120 | BJS WHSL CLUB HLDGS INC | 05550J101 | 2,282 | $203,897 | 0.09% |
| 121 | VERTEX PHARMACEUTICALS INC | VRTX | 505 | $203,364 | 0.09% |
| 122 | DOORDASH INC | DASH | 1,204 | $201,971 | 0.09% |
| 123 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,689 | $200,078 | 0.09% |
| 124 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,214 | $198,458 | 0.09% |
| 125 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,122 | $197,177 | 0.08% |
| 126 | SCHWAB STRATEGIC TR | 808524805 | 10,602 | $196,142 | 0.08% |
| 127 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,708 | $195,422 | 0.08% |
| 128 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,605 | $194,496 | 0.08% |
| 129 | DIMENSIONAL ETF TRUST | 25434V690 | 5,213 | $171,247 | 0.07% |
| 130 | ISHARES TR | 464288414 | 1,519 | $161,849 | 0.07% |
| 131 | MANAGER DIRECTED PORTFOLIOS | 56170L695 | 12,496 | $126,460 | 0.05% |
| 132 | VANGUARD INDEX FDS | 922908744 | 721 | $122,065 | 0.05% |
| 133 | ISHARES TR | 464287499 | 1,364 | $120,578 | 0.05% |
| 134 | ALPHABET INC | GOOG | 580 | $110,455 | 0.05% |
| 135 | ISHARES TR | 46434V266 | 2,750 | $88,770 | 0.04% |
| 136 | VANGUARD SCOTTSDALE FDS | 92206C102 | 1,464 | $85,176 | 0.04% |
| 137 | SCHWAB STRATEGIC TR | 808524730 | 2,906 | $84,419 | 0.04% |
| 138 | SCHWAB STRATEGIC TR | 808524508 | 2,460 | $68,167 | 0.03% |
| 139 | VANGUARD INDEX FDS | 922908629 | 253 | $66,825 | 0.03% |
| 140 | VANGUARD INDEX FDS | 922908736 | 162 | $66,491 | 0.03% |
| 141 | ISHARES TR | 464288448 | 2,248 | $61,550 | 0.03% |
| 142 | ISHARES TR | 464287168 | 434 | $56,915 | 0.02% |
| 143 | VANGUARD INDEX FDS | 922908363 | 104 | $56,036 | 0.02% |
| 144 | ISHARES INC | 46434G863 | 1,642 | $54,826 | 0.02% |
| 145 | DIMENSIONAL ETF TRUST | 25434V815 | 1,734 | $53,373 | 0.02% |
| 146 | AMERICAN CENTY ETF TR | 025072349 | 621 | $41,464 | 0.02% |
| 147 | ISHARES TR | 46432F834 | 600 | $39,684 | 0.02% |
| 148 | AMERICAN CENTY ETF TR | 025072356 | 850 | $35,632 | 0.02% |
| 149 | SCHWAB STRATEGIC TR | 808524847 | 1,536 | $32,349 | 0.01% |
| 150 | ISHARES TR | 464287291 | 375 | $31,781 | 0.01% |
| 151 | ISHARES TR | 464287614 | 78 | $31,323 | 0.01% |
| 152 | ISHARES TR | 464288257 | 235 | $27,631 | 0.01% |
| 153 | AMERICAN CENTY ETF TR | 025072877 | 286 | $27,608 | 0.01% |
| 154 | ISHARES TR | 46435GAA0 | 1,086 | $26,140 | 0.01% |
| 155 | ISHARES TR | 464287127 | 300 | $24,348 | 0.01% |
| 156 | ISHARES TR | 46435U366 | 539 | $15,755 | 0.01% |
| 157 | ISHARES TR | 46434V381 | 256 | $15,273 | 0.01% |
| 158 | VANGUARD INDEX FDS | 922908611 | 72 | $14,269 | 0.01% |
| 159 | VANGUARD INDEX FDS | 922908751 | 55 | $13,215 | 0.01% |
| 160 | ISHARES TR | 464287242 | 118 | $12,607 | 0.01% |
| 161 | DIMENSIONAL ETF TRUST | 25434V617 | 199 | $12,430 | 0.01% |
| 162 | ISHARES TR | 46435G425 | 73 | $9,404 | 0.00% |
| 163 | VANGUARD INDEX FDS | 922908538 | 34 | $8,628 | 0.00% |
| 164 | ISHARES TR | 464288810 | 139 | $8,111 | 0.00% |
| 165 | ISHARES TR | 46432F388 | 71 | $7,460 | 0.00% |
| 166 | VANGUARD BD INDEX FDS | 921937819 | 92 | $6,875 | 0.00% |
| 167 | J P MORGAN EXCHANGE TRADED F | 46641Q225 | 91 | $6,424 | 0.00% |
| 168 | ISHARES TR | 464287473 | 45 | $5,808 | 0.00% |
| 169 | VANGUARD SCOTTSDALE FDS | 92206C409 | 68 | $5,305 | 0.00% |
| 170 | ISHARES TR | 46432F339 | 21 | $3,740 | 0.00% |
| 171 | ISHARES TR | 464287440 | 40 | $3,698 | 0.00% |
| 172 | ISHARES TR | 464287556 | 27 | $3,570 | 0.00% |
| 173 | J P MORGAN EXCHANGE TRADED F | 46641Q217 | 65 | $3,568 | 0.00% |
| 174 | ISHARES TR | 464287432 | 40 | $3,493 | 0.00% |
| 175 | ISHARES TR | 464287689 | 10 | $3,343 | 0.00% |
| 176 | ISHARES TR | 464288877 | 50 | $2,624 | 0.00% |
| 177 | ISHARES TR | 46434V456 | 60 | $2,227 | 0.00% |
| 178 | ISHARES TR | 464287325 | 25 | $2,149 | 0.00% |
| 179 | AMERICAN CENTY ETF TR | 025072299 | 37 | $2,060 | 0.00% |
| 180 | SCHWAB STRATEGIC TR | 808524854 | 58 | $1,409 | 0.00% |
| 181 | ISHARES TR | 46432F396 | 5 | $1,035 | 0.00% |
| 182 | ISHARES TR | 464287481 | 8 | $1,014 | 0.00% |
| 183 | VANGUARD SCOTTSDALE FDS | 92206C771 | 21 | $952 | 0.00% |
| 184 | ISHARES TR | 464288224 | 9 | $102 | 0.00% |