13F HOLDINGS REPORT
MOGY JOEL R INVESTMENT COUNSEL INC
Quarter ended Q4 2024 · Filed January 17, 2025 · Accession 0001398344-25-000750
Total Value
$1.68B
Positions
110
Other Managers
0
Confidential Omitted
No
Holdings (110)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | NVIDIA CORPORATION | NVDA | 1,437,427 | $193.0M | 11.47% |
| 2 | APPLE INC | AAPL | 632,876 | $158.5M | 9.42% |
| 3 | MICROSOFT CORP | MSFT | 292,829 | $123.4M | 7.34% |
| 4 | COSTCO WHSL CORP NEW | 22160K105 | 101,194 | $92.7M | 5.51% |
| 5 | AMAZON COM INC | AMZN | 345,480 | $75.8M | 4.50% |
| 6 | ALPHABET INC | GOOG | 349,089 | $66.5M | 3.95% |
| 7 | SALESFORCE INC | CRM | 196,951 | $65.8M | 3.91% |
| 8 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 135,655 | $61.5M | 3.65% |
| 9 | VISA INC | V | 185,624 | $58.7M | 3.49% |
| 10 | ALPHABET INC | GOOG | 306,138 | $58.0M | 3.44% |
| 11 | META PLATFORMS INC | META | 96,479 | $56.5M | 3.36% |
| 12 | PALO ALTO NETWORKS INC | PANW | 304,630 | $55.4M | 3.29% |
| 13 | INTUIT | INTU | 71,986 | $45.2M | 2.69% |
| 14 | HOME DEPOT INC | HD | 106,187 | $41.3M | 2.46% |
| 15 | ACCENTURE PLC IRELAND | ACN | 103,276 | $36.3M | 2.16% |
| 16 | INTUITIVE SURGICAL INC | ISRG | 66,906 | $34.9M | 2.08% |
| 17 | STRYKER CORPORATION | SYK | 94,998 | $34.2M | 2.03% |
| 18 | IDEXX LABS INC | 45168D104 | 79,324 | $32.8M | 1.95% |
| 19 | ADOBE INC | ADBE | 65,638 | $29.2M | 1.73% |
| 20 | ELI LILLY & CO | LLY | 35,008 | $27.0M | 1.61% |
| 21 | ORACLE CORP | ORCL-PD | 133,469 | $22.2M | 1.32% |
| 22 | STARBUCKS CORP | SBUX | 238,763 | $21.8M | 1.29% |
| 23 | NETFLIX INC | NFLX | 23,585 | $21.0M | 1.25% |
| 24 | MASTERCARD INCORPORATED | MA | 39,462 | $20.8M | 1.24% |
| 25 | OREILLY AUTOMOTIVE INC | 67103H107 | 13,965 | $16.6M | 0.98% |
| 26 | AUTOZONE INC | AZO | 5,161 | $16.5M | 0.98% |
| 27 | BLACKROCK INC | BLK | 15,233 | $15.6M | 0.93% |
| 28 | PROCTER AND GAMBLE CO | 742718109 | 91,638 | $15.4M | 0.91% |
| 29 | THERMO FISHER SCIENTIFIC INC | TMO | 27,632 | $14.4M | 0.85% |
| 30 | NOVO-NORDISK A S | NONOF | 161,298 | $13.9M | 0.82% |
| 31 | MSCI INC | MSCI | 23,048 | $13.8M | 0.82% |
| 32 | PEPSICO INC | PEP | 70,359 | $10.7M | 0.64% |
| 33 | UNION PAC CORP | UNP | 46,784 | $10.7M | 0.63% |
| 34 | BOOKING HOLDINGS INC | BKNG | 1,876 | $9.3M | 0.55% |
| 35 | ABBVIE INC | ABBV | 52,393 | $9.3M | 0.55% |
| 36 | CISCO SYS INC | CSCO | 149,844 | $8.9M | 0.53% |
| 37 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 9 | $6.1M | 0.36% |
| 38 | WALMART INC | WMT | 64,008 | $5.8M | 0.34% |
| 39 | ABBOTT LABS | ABLZF | 50,951 | $5.8M | 0.34% |
| 40 | JOHNSON & JOHNSON | JNJ | 38,320 | $5.5M | 0.33% |
| 41 | GRAINGER W W INC | 384802104 | 4,064 | $4.3M | 0.25% |
| 42 | EQUINIX INC | EQIX | 4,385 | $4.1M | 0.25% |
| 43 | EXXON MOBIL CORP | XOM | 30,143 | $3.2M | 0.19% |
| 44 | ISHARES TR | 464287200 | 5,229 | $3.1M | 0.18% |
| 45 | MERCK & CO INC | MRK | 30,223 | $3.0M | 0.18% |
| 46 | DISNEY WALT CO | 254687106 | 25,581 | $2.8M | 0.17% |
| 47 | PROLOGIS INC. | PLDGP | 26,504 | $2.8M | 0.17% |
| 48 | NEXTERA ENERGY INC | NEE-PW | 30,775 | $2.2M | 0.13% |
| 49 | MARSH & MCLENNAN COS INC | 571748102 | 9,910 | $2.1M | 0.13% |
| 50 | SPDR S&P 500 ETF TR | SPY | 3,575 | $2.1M | 0.12% |
| 51 | TESLA INC | TSLA | 4,995 | $2.0M | 0.12% |
| 52 | BROWN & BROWN INC | BRO | 19,285 | $2.0M | 0.12% |
| 53 | WILLIAMS SONOMA INC | WSM | 10,200 | $1.9M | 0.11% |
| 54 | AMGEN INC | AMGN | 6,941 | $1.8M | 0.11% |
| 55 | MCDONALDS CORP | MCD | 5,993 | $1.7M | 0.10% |
| 56 | VANGUARD INDEX FDS | 922908736 | 3,725 | $1.5M | 0.09% |
| 57 | WEC ENERGY GROUP INC | WEC | 15,708 | $1.5M | 0.09% |
| 58 | PHILIP MORRIS INTL INC | 718172109 | 11,975 | $1.4M | 0.09% |
| 59 | VANGUARD INDEX FDS | 922908769 | 4,922 | $1.4M | 0.08% |
| 60 | PRICE T ROWE GROUP INC | TROW | 11,700 | $1.3M | 0.08% |
| 61 | YUM BRANDS INC | YUM | 9,680 | $1.3M | 0.08% |
| 62 | MONDELEZ INTL INC | 609207105 | 20,140 | $1.2M | 0.07% |
| 63 | ISHARES TR | 464287507 | 18,727 | $1.2M | 0.07% |
| 64 | VANGUARD INDEX FDS | 922908629 | 4,305 | $1.1M | 0.07% |
| 65 | BRISTOL-MYERS SQUIBB CO | CELG-RI | 19,160 | $1.1M | 0.06% |
| 66 | VANGUARD INDEX FDS | 922908363 | 1,990 | $1.1M | 0.06% |
| 67 | CHEVRON CORP NEW | CVX | 7,343 | $1.1M | 0.06% |
| 68 | BIOGEN INC | BIIB | 6,860 | $1.0M | 0.06% |
| 69 | COCA COLA CO | KO | 16,500 | $1.0M | 0.06% |
| 70 | VANGUARD BD INDEX FDS | 921937827 | 13,100 | $1.0M | 0.06% |
| 71 | JPMORGAN CHASE & CO. | VYLD | 3,966 | $950,690 | 0.06% |
| 72 | INVESCO QQQ TR | IVZ | 1,652 | $844,552 | 0.05% |
| 73 | VANGUARD INDEX FDS | 922908744 | 4,880 | $826,184 | 0.05% |
| 74 | VANGUARD WHITEHALL FDS | 921946406 | 6,050 | $771,920 | 0.05% |
| 75 | PFIZER INC | PFE | 26,586 | $705,327 | 0.04% |
| 76 | NIKE INC | NKE | 9,160 | $693,137 | 0.04% |
| 77 | ALTRIA GROUP INC | MO | 12,950 | $677,156 | 0.04% |
| 78 | CSX CORP | CSX | 18,000 | $580,860 | 0.03% |
| 79 | AT&T INC | T-PC | 24,981 | $568,817 | 0.03% |
| 80 | INTERNATIONAL BUSINESS MACHS | INTR | 2,400 | $527,592 | 0.03% |
| 81 | SCHWAB CHARLES CORP | SCHW-PJ | 6,652 | $492,348 | 0.03% |
| 82 | SIMON PPTY GROUP INC NEW | 828806109 | 2,825 | $486,493 | 0.03% |
| 83 | FEDEX CORP | FDX | 1,700 | $478,261 | 0.03% |
| 84 | LOCKHEED MARTIN CORP | LMT | 969 | $471,013 | 0.03% |
| 85 | VANGUARD BD INDEX FDS | 921937819 | 5,900 | $440,907 | 0.03% |
| 86 | CATERPILLAR INC | CAT | 1,200 | $435,312 | 0.03% |
| 87 | KELLANOVA | BEKE | 4,700 | $380,559 | 0.02% |
| 88 | SOUTHERN CO | SOMN | 4,033 | $331,997 | 0.02% |
| 89 | INVESCO EXCHANGE TRADED FD T | IVZ | 1,830 | $320,671 | 0.02% |
| 90 | VERIZON COMMUNICATIONS INC | VZ | 7,903 | $316,041 | 0.02% |
| 91 | HONEYWELL INTL INC | 438516106 | 1,300 | $293,657 | 0.02% |
| 92 | SELECT SECTOR SPDR TR | 81369Y803 | 1,206 | $280,488 | 0.02% |
| 93 | PPG INDS INC | 693506107 | 2,300 | $274,735 | 0.02% |
| 94 | DIMENSIONAL ETF TRUST | 25434V708 | 7,380 | $255,274 | 0.02% |
| 95 | 3M CO | MMM | 1,875 | $242,044 | 0.01% |
| 96 | ATLANTA BRAVES HLDGS INC | BATRB | 5,364 | $205,227 | 0.01% |
| 97 | VANGUARD INDEX FDS | 922908751 | 775 | $186,217 | 0.01% |
| 98 | ISHARES TR | 46436E569 | 3,225 | $146,090 | 0.01% |
| 99 | VANGUARD INDEX FDS | 922908637 | 500 | $134,850 | 0.01% |
| 100 | ISHARES TR | 464287556 | 975 | $128,905 | 0.01% |
| 101 | ISHARES TR | 46436E551 | 2,550 | $106,682 | 0.01% |
| 102 | DIMENSIONAL ETF TRUST | 25434V807 | 2,593 | $92,000 | 0.01% |
| 103 | VANGUARD INDEX FDS | 922908611 | 400 | $79,272 | 0.00% |
| 104 | ISHARES TR | 464287804 | 638 | $73,510 | 0.00% |
| 105 | ISHARES TR | 46436E759 | 1,115 | $72,051 | 0.00% |
| 106 | ISHARES TR | 464287655 | 320 | $70,707 | 0.00% |
| 107 | DIMENSIONAL ETF TRUST | 25434V880 | 2,385 | $59,291 | 0.00% |
| 108 | ISHARES TR | 464287671 | 250 | $34,838 | 0.00% |
| 109 | ISHARES TR | 464287663 | 375 | $34,721 | 0.00% |
| 110 | DIMENSIONAL ETF TRUST | 25434V781 | 747 | $19,848 | 0.00% |