13F HOLDINGS REPORT
MORRIS FINANCIAL CONCEPTS, INC.
Quarter ended Q3 2024 · Filed October 30, 2024 · Accession 0001398344-24-019632
Total Value
$232.8M
Positions
193
Other Managers
0
Confidential Omitted
No
Holdings (193)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | ISHARES TR | 464287200 | 62,976 | $36.3M | 15.60% |
| 2 | SCHWAB STRATEGIC TR | 808524201 | 456,943 | $31.0M | 13.32% |
| 3 | ISHARES TR | 46432F842 | 188,450 | $14.7M | 6.32% |
| 4 | ISHARES TR | 464287804 | 115,901 | $13.6M | 5.82% |
| 5 | ISHARES TR | 46432F859 | 167,754 | $8.2M | 3.51% |
| 6 | SCHWAB STRATEGIC TR | 808524607 | 143,805 | $7.4M | 3.18% |
| 7 | ISHARES TR | 464287457 | 88,854 | $7.4M | 3.17% |
| 8 | DIMENSIONAL ETF TRUST | 25434V708 | 208,879 | $7.2M | 3.08% |
| 9 | ISHARES TR | 464288679 | 62,619 | $6.9M | 2.98% |
| 10 | SPDR S&P 500 ETF TR | SPY | 10,045 | $5.8M | 2.48% |
| 11 | VANGUARD BD INDEX FDS | 921937827 | 70,785 | $5.6M | 2.39% |
| 12 | ISHARES TR | 464287309 | 42,828 | $4.1M | 1.76% |
| 13 | ISHARES TR | 464287408 | 17,474 | $3.4M | 1.48% |
| 14 | DIMENSIONAL ETF TRUST | 25434V773 | 89,003 | $2.4M | 1.03% |
| 15 | AMERICAN CENTY ETF TR | 025072885 | 24,330 | $2.3M | 0.99% |
| 16 | TESLA INC | TSLA | 8,445 | $2.2M | 0.95% |
| 17 | JPMORGAN CHASE & CO. | VYLD | 10,029 | $2.1M | 0.91% |
| 18 | ISHARES TR | 464288273 | 31,147 | $2.1M | 0.91% |
| 19 | DIMENSIONAL ETF TRUST | 25434V872 | 44,739 | $1.9M | 0.83% |
| 20 | VANGUARD SCOTTSDALE FDS | 92206C870 | 22,610 | $1.9M | 0.81% |
| 21 | DIMENSIONAL ETF TRUST | 25434V880 | 68,039 | $1.8M | 0.79% |
| 22 | DIMENSIONAL ETF TRUST | 25434V781 | 63,184 | $1.8M | 0.79% |
| 23 | APPLE INC | AAPL | 7,626 | $1.8M | 0.76% |
| 24 | ISHARES TR | 464287465 | 21,080 | $1.8M | 0.76% |
| 25 | AMERICAN CENTY ETF TR | 025072703 | 25,943 | $1.7M | 0.75% |
| 26 | DIMENSIONAL ETF TRUST | 25434V609 | 29,512 | $1.6M | 0.71% |
| 27 | DIMENSIONAL ETF TRUST | 25434V666 | 49,579 | $1.5M | 0.66% |
| 28 | ISHARES TR | 46434V647 | 55,628 | $1.5M | 0.64% |
| 29 | ELI LILLY & CO | LLY | 1,664 | $1.5M | 0.63% |
| 30 | DIMENSIONAL ETF TRUST | 25434V500 | 21,152 | $1.4M | 0.59% |
| 31 | DIMENSIONAL ETF TRUST | 25434V864 | 28,659 | $1.4M | 0.59% |
| 32 | ISHARES TR | 464287879 | 12,351 | $1.3M | 0.57% |
| 33 | ISHARES TR | 46434V613 | 27,988 | $1.3M | 0.57% |
| 34 | MICROSOFT CORP | MSFT | 3,039 | $1.3M | 0.56% |
| 35 | ISHARES TR | 464287630 | 7,517 | $1.3M | 0.54% |
| 36 | ISHARES TR | 464287234 | 26,433 | $1.2M | 0.52% |
| 37 | DIMENSIONAL ETF TRUST | 25434V732 | 42,816 | $1.2M | 0.52% |
| 38 | DIMENSIONAL ETF TRUST | 25434V658 | 41,360 | $1.2M | 0.51% |
| 39 | ISHARES INC | 46434G103 | 19,578 | $1.1M | 0.48% |
| 40 | MCDONALDS CORP | MCD | 3,619 | $1.1M | 0.47% |
| 41 | EXXON MOBIL CORP | XOM | 8,571 | $1.0M | 0.43% |
| 42 | ISHARES TR | 464287598 | 4,857 | $921,859 | 0.40% |
| 43 | ISHARES TR | 464287655 | 4,157 | $918,240 | 0.39% |
| 44 | ISHARES TR | 464287671 | 6,456 | $851,613 | 0.37% |
| 45 | PEPSICO INC | PEP | 4,821 | $819,819 | 0.35% |
| 46 | AMERICAN CENTY ETF TR | 025072604 | 12,468 | $805,450 | 0.35% |
| 47 | ISHARES TR | 464287507 | 12,095 | $753,746 | 0.32% |
| 48 | MASTERCARD INCORPORATED | MA | 1,393 | $687,924 | 0.30% |
| 49 | VANGUARD WHITEHALL FDS | 921946794 | 9,286 | $681,760 | 0.29% |
| 50 | ISHARES TR | 464288885 | 6,314 | $679,702 | 0.29% |
| 51 | VANGUARD WORLD FD | 92204A405 | 6,006 | $660,119 | 0.28% |
| 52 | INTERNATIONAL BUSINESS MACHS | INTR | 2,885 | $637,811 | 0.27% |
| 53 | HOME DEPOT INC | HD | 1,566 | $634,517 | 0.27% |
| 54 | GOLDMAN SACHS ETF TR | NVGLF | 5,474 | $618,234 | 0.27% |
| 55 | META PLATFORMS INC | META | 1,066 | $610,221 | 0.26% |
| 56 | ISHARES TR | 464288802 | 5,015 | $603,656 | 0.26% |
| 57 | ISHARES TR | 464287622 | 1,879 | $590,739 | 0.25% |
| 58 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 1,258 | $579,007 | 0.25% |
| 59 | ISHARES TR | 464287648 | 1,957 | $555,788 | 0.24% |
| 60 | JOHNSON & JOHNSON | JNJ | 3,261 | $528,483 | 0.23% |
| 61 | DIMENSIONAL ETF TRUST | 25434V104 | 12,776 | $507,079 | 0.22% |
| 62 | ABBVIE INC | ABBV | 2,557 | $504,956 | 0.22% |
| 63 | J P MORGAN EXCHANGE TRADED F | 46654Q724 | 8,240 | $503,794 | 0.22% |
| 64 | VANGUARD INDEX FDS | 922908553 | 5,162 | $502,882 | 0.22% |
| 65 | MERCK & CO INC | MRK | 4,393 | $498,869 | 0.21% |
| 66 | COCA COLA CO | KO | 6,752 | $485,169 | 0.21% |
| 67 | PROCTER AND GAMBLE CO | 742718109 | 2,789 | $483,081 | 0.21% |
| 68 | SONOCO PRODS CO | 835495102 | 8,637 | $471,839 | 0.20% |
| 69 | MONDELEZ INTL INC | 609207105 | 6,147 | $452,849 | 0.19% |
| 70 | SCHWAB STRATEGIC TR | 808524102 | 6,620 | $440,382 | 0.19% |
| 71 | ISHARES TR | 46435U663 | 10,464 | $437,604 | 0.19% |
| 72 | SCHWAB STRATEGIC TR | 808524888 | 11,344 | $437,084 | 0.19% |
| 73 | ALPHABET INC | GOOG | 2,561 | $424,742 | 0.18% |
| 74 | COSTCO WHSL CORP NEW | 22160K105 | 458 | $406,252 | 0.17% |
| 75 | AMERICAN CENTY ETF TR | 025072687 | 8,423 | $396,963 | 0.17% |
| 76 | VANGUARD WHITEHALL FDS | 921946406 | 3,067 | $393,145 | 0.17% |
| 77 | SCHWAB STRATEGIC TR | 808524771 | 5,194 | $372,721 | 0.16% |
| 78 | ETF SER SOLUTIONS | 26922A222 | 9,247 | $367,476 | 0.16% |
| 79 | WELLS FARGO CO NEW | 949746101 | 6,306 | $356,226 | 0.15% |
| 80 | SCHWAB STRATEGIC TR | 808524706 | 12,165 | $354,979 | 0.15% |
| 81 | SCHWAB STRATEGIC TR | 808524748 | 9,001 | $343,388 | 0.15% |
| 82 | NETFLIX INC | NFLX | 481 | $341,159 | 0.15% |
| 83 | GE AEROSPACE | 369604301 | 1,800 | $339,444 | 0.15% |
| 84 | TRUIST FINL CORP | 89832Q109 | 7,688 | $328,816 | 0.14% |
| 85 | NVIDIA CORPORATION | NVDA | 2,693 | $327,038 | 0.14% |
| 86 | ISHARES TR | 464288158 | 2,956 | $313,898 | 0.13% |
| 87 | DEERE & CO | DE | 723 | $301,730 | 0.13% |
| 88 | SOUTHERN CO | SOMN | 3,306 | $298,135 | 0.13% |
| 89 | SCHWAB STRATEGIC TR | 808524797 | 3,515 | $297,123 | 0.13% |
| 90 | CUMMINS INC | CMI | 907 | $293,678 | 0.13% |
| 91 | MOODYS CORP | MCO | 605 | $287,127 | 0.12% |
| 92 | INVESCO EXCHANGE TRADED FD T | IVZ | 1,563 | $280,027 | 0.12% |
| 93 | WALMART INC | WMT | 3,423 | $276,407 | 0.12% |
| 94 | SCHWAB STRATEGIC TR | 808524755 | 7,382 | $275,865 | 0.12% |
| 95 | DISNEY WALT CO | 254687106 | 2,824 | $271,639 | 0.12% |
| 96 | GOLDMAN SACHS ETF TR | NVGLF | 3,893 | $269,972 | 0.12% |
| 97 | ISHARES TR | 464287226 | 2,661 | $269,479 | 0.12% |
| 98 | AUTODESK INC | ADSK | 977 | $269,144 | 0.12% |
| 99 | TAIWAN SEMICONDUCTOR MFG LTD | 874039100 | 1,540 | $267,452 | 0.11% |
| 100 | SCHWAB STRATEGIC TR | 808524409 | 3,320 | $266,828 | 0.11% |
| 101 | GOLDMAN SACHS GROUP INC | GSCE | 518 | $256,467 | 0.11% |
| 102 | DIMENSIONAL ETF TRUST | 25434V203 | 8,040 | $255,511 | 0.11% |
| 103 | ABBOTT LABS | ABLZF | 2,234 | $254,698 | 0.11% |
| 104 | AUTONATION INC | AN | 1,403 | $251,025 | 0.11% |
| 105 | ISHARES TR | 46435U549 | 5,122 | $248,878 | 0.11% |
| 106 | SCHWAB STRATEGIC TR | 808524300 | 2,387 | $248,678 | 0.11% |
| 107 | J P MORGAN EXCHANGE TRADED F | 46641Q837 | 4,895 | $248,372 | 0.11% |
| 108 | VERTEX PHARMACEUTICALS INC | VRTX | 521 | $242,307 | 0.10% |
| 109 | SCHWAB STRATEGIC TR | 808524763 | 3,949 | $235,242 | 0.10% |
| 110 | UNITEDHEALTH GROUP INC | UNH | 392 | $229,195 | 0.10% |
| 111 | THE CIGNA GROUP | 125523100 | 652 | $225,879 | 0.10% |
| 112 | ISHARES TR | 46435G516 | 2,665 | $224,313 | 0.10% |
| 113 | VERIZON COMMUNICATIONS INC | VZ | 4,898 | $219,969 | 0.09% |
| 114 | SCHWAB STRATEGIC TR | 808524805 | 5,301 | $217,988 | 0.09% |
| 115 | BROADCOM INC | AVGO | 1,222 | $210,795 | 0.09% |
| 116 | AMAZON COM INC | AMZN | 1,111 | $207,013 | 0.09% |
| 117 | INTUITIVE SURGICAL INC | ISRG | 415 | $203,877 | 0.09% |
| 118 | RTX CORPORATION | RTX | 1,680 | $203,549 | 0.09% |
| 119 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,689 | $200,078 | 0.09% |
| 120 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,214 | $199,786 | 0.09% |
| 121 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,122 | $199,606 | 0.09% |
| 122 | INVESCO EXCH TRD SLF IDX FD | IVZ | 9,708 | $199,596 | 0.09% |
| 123 | INVESCO EXCH TRD SLF IDX FD | IVZ | 10,605 | $199,480 | 0.09% |
| 124 | DIMENSIONAL ETF TRUST | 25434V302 | 6,963 | $190,856 | 0.08% |
| 125 | AMERICAN CENTY ETF TR | 025072562 | 4,441 | $188,769 | 0.08% |
| 126 | ETF SER SOLUTIONS | 26922A446 | 4,823 | $180,621 | 0.08% |
| 127 | ISHARES TR | 464288414 | 1,551 | $168,485 | 0.07% |
| 128 | GOLDMAN SACHS ETF TR | NVGLF | 4,444 | $160,739 | 0.07% |
| 129 | ETF SER SOLUTIONS | 26922B535 | 4,857 | $153,864 | 0.07% |
| 130 | ETF SER SOLUTIONS | 26922B709 | 6,787 | $147,889 | 0.06% |
| 131 | MANAGER DIRECTED PORTFOLIOS | 56170L695 | 11,991 | $133,220 | 0.06% |
| 132 | GOLDMAN SACHS ETF TR | NVGLF | 3,784 | $132,856 | 0.06% |
| 133 | VANGUARD INDEX FDS | 922908744 | 722 | $126,040 | 0.05% |
| 134 | ISHARES TR | 464287499 | 1,364 | $120,223 | 0.05% |
| 135 | DIMENSIONAL ETF TRUST | 25434V807 | 2,774 | $105,634 | 0.05% |
| 136 | ISHARES TR | 46434V266 | 2,750 | $96,938 | 0.04% |
| 137 | SCHWAB STRATEGIC TR | 808524730 | 2,989 | $96,455 | 0.04% |
| 138 | VANGUARD SCOTTSDALE FDS | 92206C102 | 1,464 | $86,405 | 0.04% |
| 139 | ALPHABET INC | GOOG | 480 | $80,251 | 0.03% |
| 140 | VANGUARD INDEX FDS | 922908629 | 281 | $74,230 | 0.03% |
| 141 | ISHARES TR | 464287689 | 220 | $71,907 | 0.03% |
| 142 | ISHARES TR | 464288448 | 2,275 | $68,773 | 0.03% |
| 143 | SCHWAB STRATEGIC TR | 808524508 | 820 | $68,134 | 0.03% |
| 144 | ISHARES INC | 46434G863 | 1,780 | $64,810 | 0.03% |
| 145 | VANGUARD INDEX FDS | 922908736 | 162 | $62,197 | 0.03% |
| 146 | VANGUARD BD INDEX FDS | 921937835 | 822 | $61,737 | 0.03% |
| 147 | ISHARES TR | 464287168 | 434 | $58,554 | 0.03% |
| 148 | VANGUARD INDEX FDS | 922908363 | 104 | $54,878 | 0.02% |
| 149 | DIMENSIONAL ETF TRUST | 25434V815 | 1,734 | $53,407 | 0.02% |
| 150 | ISHARES TR | 46432F834 | 600 | $43,578 | 0.02% |
| 151 | AMERICAN CENTY ETF TR | 025072349 | 621 | $40,880 | 0.02% |
| 152 | ISHARES TR | 464288257 | 341 | $40,740 | 0.02% |
| 153 | AMERICAN CENTY ETF TR | 025072356 | 850 | $40,069 | 0.02% |
| 154 | ISHARES TR | 464287291 | 446 | $36,808 | 0.02% |
| 155 | J P MORGAN EXCHANGE TRADED F | 46641Q332 | 607 | $36,123 | 0.02% |
| 156 | SCHWAB STRATEGIC TR | 808524847 | 1,536 | $35,590 | 0.02% |
| 157 | ISHARES TR | 464287614 | 78 | $29,280 | 0.01% |
| 158 | AMERICAN CENTY ETF TR | 025072877 | 280 | $26,866 | 0.01% |
| 159 | ISHARES TR | 46435GAA0 | 1,086 | $26,390 | 0.01% |
| 160 | VANGUARD INDEX FDS | 922908751 | 103 | $24,433 | 0.01% |
| 161 | ISHARES TR | 464287127 | 300 | $23,769 | 0.01% |
| 162 | ISHARES TR | 46435U366 | 569 | $18,071 | 0.01% |
| 163 | DIMENSIONAL ETF TRUST | 25434V716 | 445 | $16,545 | 0.01% |
| 164 | ISHARES TR | 46434V381 | 256 | $15,585 | 0.01% |
| 165 | VANGUARD INDEX FDS | 922908611 | 72 | $14,456 | 0.01% |
| 166 | DIMENSIONAL ETF TRUST | 25434V690 | 385 | $13,758 | 0.01% |
| 167 | ISHARES TR | 464287242 | 118 | $13,332 | 0.01% |
| 168 | DIMENSIONAL ETF TRUST | 25434V617 | 199 | $12,629 | 0.01% |
| 169 | ISHARES TR | 46435G425 | 73 | $9,211 | 0.00% |
| 170 | VANGUARD INDEX FDS | 922908538 | 34 | $8,278 | 0.00% |
| 171 | ISHARES TR | 464288810 | 139 | $8,232 | 0.00% |
| 172 | ISHARES TR | 46432F388 | 71 | $7,702 | 0.00% |
| 173 | VANGUARD BD INDEX FDS | 921937819 | 92 | $7,210 | 0.00% |
| 174 | J P MORGAN EXCHANGE TRADED F | 46641Q225 | 91 | $6,578 | 0.00% |
| 175 | ISHARES TR | 464287473 | 45 | $5,938 | 0.00% |
| 176 | VANGUARD SCOTTSDALE FDS | 92206C409 | 68 | $5,401 | 0.00% |
| 177 | ISHARES TR | 464287556 | 27 | $3,931 | 0.00% |
| 178 | ISHARES TR | 464287440 | 40 | $3,925 | 0.00% |
| 179 | ISHARES TR | 464287432 | 40 | $3,924 | 0.00% |
| 180 | J P MORGAN EXCHANGE TRADED F | 46641Q217 | 65 | $3,853 | 0.00% |
| 181 | ISHARES TR | 46432F339 | 21 | $3,765 | 0.00% |
| 182 | INVESCO EXCHANGE TRADED FD T | IVZ | 41 | $2,892 | 0.00% |
| 183 | ISHARES TR | 464288877 | 50 | $2,877 | 0.00% |
| 184 | INVESCO EXCHANGE TRADED FD T | IVZ | 76 | $2,865 | 0.00% |
| 185 | ISHARES TR | 46434V456 | 60 | $2,489 | 0.00% |
| 186 | ISHARES TR | 464287325 | 25 | $2,454 | 0.00% |
| 187 | AMERICAN CENTY ETF TR | 025072299 | 37 | $2,242 | 0.00% |
| 188 | SCHWAB STRATEGIC TR | 808524854 | 29 | $1,467 | 0.00% |
| 189 | ISHARES TR | 46432F396 | 5 | $1,014 | 0.00% |
| 190 | VANGUARD SCOTTSDALE FDS | 92206C771 | 21 | $991 | 0.00% |
| 191 | ISHARES TR | 464287481 | 8 | $938 | 0.00% |
| 192 | ISHARES TR | 46434V449 | 23 | $929 | 0.00% |
| 193 | ISHARES TR | 464288224 | 9 | $132 | 0.00% |