13F HOLDINGS REPORT
MOGY JOEL R INVESTMENT COUNSEL INC
Quarter ended Q1 2024 · Filed April 30, 2024 · Accession 0001398344-24-008325
Total Value
$1.47B
Positions
121
Other Managers
0
Confidential Omitted
No
Holdings (121)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | NVIDIA CORPORATION | NVDA | 143,302 | $129.5M | 8.80% |
| 2 | MICROSOFT CORP | MSFT | 295,775 | $124.4M | 8.46% |
| 3 | APPLE INC | AAPL | 637,888 | $109.4M | 7.44% |
| 4 | COSTCO WHSL CORP NEW | 22160K105 | 101,005 | $74.0M | 5.03% |
| 5 | AMAZON COM INC | AMZN | 339,849 | $61.3M | 4.17% |
| 6 | SALESFORCE INC | CRM | 192,777 | $58.1M | 3.95% |
| 7 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 136,901 | $57.6M | 3.91% |
| 8 | ALPHABET INC | GOOG | 353,277 | $53.8M | 3.66% |
| 9 | VISA INC | V | 184,368 | $51.5M | 3.50% |
| 10 | INTUIT | INTU | 70,888 | $46.1M | 3.13% |
| 11 | ALPHABET INC | GOOG | 303,807 | $45.9M | 3.12% |
| 12 | META PLATFORMS INC | META | 94,371 | $45.8M | 3.11% |
| 13 | PALO ALTO NETWORKS INC | PANW | 146,754 | $41.7M | 2.83% |
| 14 | HOME DEPOT INC | HD | 107,602 | $41.3M | 2.81% |
| 15 | IDEXX LABS INC | 45168D104 | 74,067 | $40.0M | 2.72% |
| 16 | ACCENTURE PLC IRELAND | ACN | 97,102 | $33.7M | 2.29% |
| 17 | STRYKER CORPORATION | SYK | 92,583 | $33.1M | 2.25% |
| 18 | ADOBE INC | ADBE | 60,824 | $30.7M | 2.09% |
| 19 | STARBUCKS CORP | SBUX | 317,580 | $29.0M | 1.97% |
| 20 | INTUITIVE SURGICAL INC | ISRG | 66,058 | $26.4M | 1.79% |
| 21 | PEPSICO INC | PEP | 140,887 | $24.7M | 1.68% |
| 22 | ELI LILLY & CO | LLY | 30,987 | $24.1M | 1.64% |
| 23 | NOVO-NORDISK A S | NONOF | 177,443 | $22.8M | 1.55% |
| 24 | PROCTER AND GAMBLE CO | 742718109 | 130,431 | $21.2M | 1.44% |
| 25 | MASTERCARD INCORPORATED | MA | 38,269 | $18.4M | 1.25% |
| 26 | ORACLE CORP | ORCL-PD | 143,411 | $18.0M | 1.22% |
| 27 | UNION PAC CORP | UNP | 57,903 | $14.2M | 0.97% |
| 28 | THERMO FISHER SCIENTIFIC INC | TMO | 24,399 | $14.2M | 0.96% |
| 29 | NETFLIX INC | NFLX | 21,676 | $13.2M | 0.89% |
| 30 | BLACKROCK INC | BLK | 14,733 | $12.3M | 0.83% |
| 31 | PROLOGIS INC. | PLDGP | 75,311 | $9.8M | 0.67% |
| 32 | ABBVIE INC | ABBV | 52,361 | $9.5M | 0.65% |
| 33 | EQUINIX INC | EQIX | 11,148 | $9.2M | 0.63% |
| 34 | MSCI INC | MSCI | 16,289 | $9.1M | 0.62% |
| 35 | AUTOZONE INC | AZO | 2,683 | $8.5M | 0.57% |
| 36 | CISCO SYS INC | CSCO | 159,302 | $8.0M | 0.54% |
| 37 | OREILLY AUTOMOTIVE INC | 67103H107 | 7,024 | $7.9M | 0.54% |
| 38 | JOHNSON & JOHNSON | JNJ | 42,470 | $6.7M | 0.46% |
| 39 | ABBOTT LABS | ABLZF | 55,251 | $6.3M | 0.43% |
| 40 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 9 | $5.7M | 0.39% |
| 41 | BOOKING HOLDINGS INC | BKNG | 1,400 | $5.1M | 0.35% |
| 42 | MERCK & CO INC | MRK | 30,423 | $4.0M | 0.27% |
| 43 | WALMART INC | WMT | 60,789 | $3.7M | 0.25% |
| 44 | EXXON MOBIL CORP | XOM | 30,143 | $3.5M | 0.24% |
| 45 | DISNEY WALT CO | 254687106 | 26,300 | $3.2M | 0.22% |
| 46 | NIKE INC | NKE | 33,460 | $3.1M | 0.21% |
| 47 | MONDELEZ INTL INC | 609207105 | 43,196 | $3.0M | 0.21% |
| 48 | ISHARES TR | 464287200 | 5,323 | $2.8M | 0.19% |
| 49 | NEXTERA ENERGY INC | NEE-PW | 41,510 | $2.7M | 0.18% |
| 50 | MCDONALDS CORP | MCD | 7,333 | $2.1M | 0.14% |
| 51 | AMGEN INC | AMGN | 6,941 | $2.0M | 0.13% |
| 52 | SPDR S&P 500 ETF TR | SPY | 3,702 | $1.9M | 0.13% |
| 53 | TESLA INC | TSLA | 9,412 | $1.7M | 0.11% |
| 54 | WILLIAMS SONOMA INC | WSM | 5,100 | $1.6M | 0.11% |
| 55 | BIOGEN INC | BIIB | 7,060 | $1.5M | 0.10% |
| 56 | VANGUARD INDEX FDS | 922908769 | 5,697 | $1.5M | 0.10% |
| 57 | PRICE T ROWE GROUP INC | TROW | 11,700 | $1.4M | 0.10% |
| 58 | YUM BRANDS INC | YUM | 9,680 | $1.3M | 0.09% |
| 59 | VANGUARD INDEX FDS | 922908736 | 3,780 | $1.3M | 0.09% |
| 60 | INTEL CORP | INTC | 29,258 | $1.3M | 0.09% |
| 61 | WEC ENERGY GROUP INC | WEC | 15,708 | $1.3M | 0.09% |
| 62 | ISHARES TR | 464287507 | 19,995 | $1.2M | 0.08% |
| 63 | CHEVRON CORP NEW | CVX | 7,643 | $1.2M | 0.08% |
| 64 | JPMORGAN CHASE & CO | VYLD | 5,524 | $1.1M | 0.08% |
| 65 | PHILIP MORRIS INTL INC | 718172109 | 11,975 | $1.1M | 0.07% |
| 66 | BRISTOL-MYERS SQUIBB CO | CELG-RI | 20,161 | $1.1M | 0.07% |
| 67 | VANGUARD INDEX FDS | 922908629 | 4,305 | $1.1M | 0.07% |
| 68 | INVESCO QQQ TR | IVZ | 2,403 | $1.1M | 0.07% |
| 69 | COCA COLA CO | KO | 16,830 | $1.0M | 0.07% |
| 70 | VANGUARD BD INDEX FDS | 921937827 | 13,200 | $1.0M | 0.07% |
| 71 | VANGUARD INDEX FDS | 922908744 | 5,316 | $865,722 | 0.06% |
| 72 | VANGUARD WHITEHALL FDS | 921946406 | 7,150 | $865,079 | 0.06% |
| 73 | SCHWAB CHARLES CORP | SCHW-PJ | 11,452 | $828,470 | 0.06% |
| 74 | PFIZER INC | PFE | 26,386 | $732,212 | 0.05% |
| 75 | CSX CORP | CSX | 18,000 | $667,260 | 0.05% |
| 76 | ALTRIA GROUP INC | MO | 12,950 | $564,879 | 0.04% |
| 77 | SOUTHERN CO | SOMN | 7,131 | $511,578 | 0.03% |
| 78 | FEDEX CORP | FDX | 1,700 | $492,558 | 0.03% |
| 79 | INTERNATIONAL BUSINESS MACHS | INTR | 2,400 | $458,304 | 0.03% |
| 80 | VANGUARD BD INDEX FDS | 921937819 | 5,900 | $444,860 | 0.03% |
| 81 | VANGUARD INDEX FDS | 922908363 | 920 | $442,244 | 0.03% |
| 82 | SIMON PPTY GROUP INC NEW | 828806109 | 2,825 | $442,084 | 0.03% |
| 83 | LOCKHEED MARTIN CORP | LMT | 969 | $440,897 | 0.03% |
| 84 | CATERPILLAR INC | CAT | 1,200 | $439,716 | 0.03% |
| 85 | AT&T INC | T-PC | 24,981 | $439,666 | 0.03% |
| 86 | VANGUARD INDEX FDS | 922908751 | 1,775 | $405,747 | 0.03% |
| 87 | YUM CHINA HLDGS INC | YUMC | 8,960 | $356,518 | 0.02% |
| 88 | PPG INDS INC | 693506107 | 2,300 | $333,270 | 0.02% |
| 89 | VERIZON COMMUNICATIONS INC | VZ | 7,903 | $331,610 | 0.02% |
| 90 | INVESCO EXCHANGE TRADED FD T | IVZ | 1,830 | $309,947 | 0.02% |
| 91 | HONEYWELL INTL INC | 438516106 | 1,413 | $290,090 | 0.02% |
| 92 | SELECT SECTOR SPDR TR | 81369Y803 | 1,309 | $272,535 | 0.02% |
| 93 | KELLANOVA | BEKE | 4,700 | $269,263 | 0.02% |
| 94 | HERSHEY CO | HSY | 1,333 | $259,269 | 0.02% |
| 95 | 3M CO | MMM | 2,303 | $244,279 | 0.02% |
| 96 | DIMENSIONAL ETF TRUST | 25434V708 | 7,380 | $235,791 | 0.02% |
| 97 | MCCORMICK & CO INC | MKC-V | 2,950 | $226,590 | 0.02% |
| 98 | COMCAST CORP NEW | CCZ | 5,096 | $220,912 | 0.02% |
| 99 | SCHWAB STRATEGIC TR | 808524102 | 3,361 | $205,219 | 0.01% |
| 100 | CONOCOPHILLIPS | COP | 1,600 | $203,648 | 0.01% |
| 101 | SCHWAB STRATEGIC TR | 808524607 | 3,578 | $176,166 | 0.01% |
| 102 | ISHARES TR | 464287804 | 1,283 | $141,797 | 0.01% |
| 103 | ISHARES TR | 46436E569 | 3,350 | $134,969 | 0.01% |
| 104 | ISHARES TR | 464287556 | 975 | $133,790 | 0.01% |
| 105 | VANGUARD INDEX FDS | 922908637 | 500 | $119,880 | 0.01% |
| 106 | SCHWAB STRATEGIC TR | 808524797 | 1,385 | $111,642 | 0.01% |
| 107 | ISHARES TR | 46436E551 | 2,650 | $108,862 | 0.01% |
| 108 | SCHWAB STRATEGIC TR | 808524201 | 1,489 | $92,407 | 0.01% |
| 109 | DIMENSIONAL ETF TRUST | 25434V880 | 3,350 | $85,224 | 0.01% |
| 110 | ISHARES TR | 464287614 | 245 | $82,423 | 0.01% |
| 111 | ISHARES TR | 46436E759 | 1,175 | $80,053 | 0.01% |
| 112 | VANGUARD INDEX FDS | 922908611 | 400 | $76,752 | 0.01% |
| 113 | ISHARES TR | 464287655 | 320 | $67,296 | 0.00% |
| 114 | SCHWAB STRATEGIC TR | 808524300 | 500 | $46,360 | 0.00% |
| 115 | VANGUARD INDEX FDS | 922908538 | 150 | $35,369 | 0.00% |
| 116 | SCHWAB STRATEGIC TR | 808524706 | 1,374 | $34,696 | 0.00% |
| 117 | INVESCO EXCHANGE TRADED FD T | IVZ | 250 | $26,878 | 0.00% |
| 118 | INVESCO EXCHANGE TRADED FD T | IVZ | 625 | $24,044 | 0.00% |
| 119 | SCHWAB STRATEGIC TR | 808524763 | 385 | $21,957 | 0.00% |
| 120 | ISHARES TR | 464287663 | 99 | $8,954 | 0.00% |
| 121 | ISHARES TR | 464287671 | 60 | $7,033 | 0.00% |