13F HOLDINGS REPORT
MOGY JOEL R INVESTMENT COUNSEL INC
Quarter ended Q4 2023 · Filed November 1, 2023 · Accession 0001398344-23-020015
Total Value
$1.19B
Positions
105
Other Managers
0
Confidential Omitted
No
Holdings (105)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 671,426 | $115.0M | 9.67% |
| 2 | MICROSOFT CORP | MSFT | 309,235 | $97.6M | 8.21% |
| 3 | COSTCO WHSL CORP NEW | 22160K105 | 104,661 | $59.1M | 4.97% |
| 4 | NVIDIA CORPORATION | NVDA | 127,771 | $55.6M | 4.68% |
| 5 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 142,637 | $50.0M | 4.20% |
| 6 | ALPHABET INC | GOOG | 367,380 | $48.4M | 4.07% |
| 7 | AMAZON COM INC | AMZN | 344,751 | $43.8M | 3.69% |
| 8 | VISA INC | V | 188,954 | $43.5M | 3.66% |
| 9 | ALPHABET INC | GOOG | 310,438 | $40.6M | 3.42% |
| 10 | SALESFORCE INC | CRM | 197,757 | $40.1M | 3.37% |
| 11 | INTUIT | INTU | 73,670 | $37.6M | 3.17% |
| 12 | PALO ALTO NETWORKS INC | PANW | 146,605 | $34.4M | 2.89% |
| 13 | HOME DEPOT INC | HD | 112,824 | $34.1M | 2.87% |
| 14 | STARBUCKS CORP | SBUX | 344,098 | $31.4M | 2.64% |
| 15 | IDEXX LABS INC | 45168D104 | 69,761 | $30.5M | 2.57% |
| 16 | ACCENTURE PLC IRELAND | ACN | 97,329 | $29.9M | 2.51% |
| 17 | ADOBE INC | ADBE | 57,366 | $29.3M | 2.46% |
| 18 | META PLATFORMS INC | META | 95,152 | $28.6M | 2.40% |
| 19 | STRYKER CORPORATION | SYK | 94,331 | $25.8M | 2.17% |
| 20 | PEPSICO INC | PEP | 139,584 | $23.7M | 1.99% |
| 21 | PROCTER AND GAMBLE CO | 742718109 | 136,352 | $19.9M | 1.67% |
| 22 | INTUITIVE SURGICAL INC | ISRG | 67,006 | $19.6M | 1.65% |
| 23 | ORACLE CORP | ORCL-PD | 159,829 | $16.9M | 1.42% |
| 24 | MASTERCARD INCORPORATED | MA | 38,710 | $15.3M | 1.29% |
| 25 | NIKE INC | NKE | 126,834 | $12.1M | 1.02% |
| 26 | UNION PAC CORP | UNP | 58,867 | $12.0M | 1.01% |
| 27 | THERMO FISHER SCIENTIFIC INC | TMO | 23,184 | $11.7M | 0.99% |
| 28 | JOHNSON & JOHNSON | JNJ | 70,755 | $11.0M | 0.93% |
| 29 | ELI LILLY & CO | LLY | 19,444 | $10.4M | 0.88% |
| 30 | NOVO-NORDISK A S | NONOF | 108,184 | $9.8M | 0.83% |
| 31 | CISCO SYS INC | CSCO | 179,972 | $9.7M | 0.81% |
| 32 | BLACKROCK INC | BLK | 14,643 | $9.5M | 0.80% |
| 33 | PROLOGIS INC. | PLDGP | 80,869 | $9.1M | 0.76% |
| 34 | EQUINIX INC | EQIX | 12,003 | $8.7M | 0.73% |
| 35 | ABBVIE INC | ABBV | 54,601 | $8.1M | 0.68% |
| 36 | NETFLIX INC | NFLX | 20,660 | $7.8M | 0.66% |
| 37 | ABBOTT LABS | ABLZF | 63,526 | $6.2M | 0.52% |
| 38 | RTX CORPORATION | RTX | 76,336 | $5.5M | 0.46% |
| 39 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 9 | $4.8M | 0.40% |
| 40 | NEXTERA ENERGY INC | NEE-PW | 79,710 | $4.6M | 0.38% |
| 41 | MSCI INC | MSCI | 8,527 | $4.4M | 0.37% |
| 42 | MERCK & CO INC | MRK | 42,270 | $4.4M | 0.37% |
| 43 | AUTOZONE INC | AZO | 1,631 | $4.1M | 0.35% |
| 44 | MONDELEZ INTL INC | 609207105 | 56,181 | $3.9M | 0.33% |
| 45 | OREILLY AUTOMOTIVE INC | 67103H107 | 4,170 | $3.8M | 0.32% |
| 46 | EXXON MOBIL CORP | XOM | 30,143 | $3.5M | 0.30% |
| 47 | WALMART INC | WMT | 20,537 | $3.3M | 0.28% |
| 48 | BOOKING HOLDINGS INC | BKNG | 892 | $2.8M | 0.23% |
| 49 | TESLA INC | TSLA | 9,552 | $2.4M | 0.20% |
| 50 | ISHARES TR | 464287200 | 5,109 | $2.2M | 0.18% |
| 51 | BROOKFIELD CORP | 11271J107 | 70,140 | $2.2M | 0.18% |
| 52 | DISNEY WALT CO | 254687106 | 26,993 | $2.2M | 0.18% |
| 53 | PFIZER INC | PFE | 63,529 | $2.1M | 0.18% |
| 54 | PRICE T ROWE GROUP INC | TROW | 19,915 | $2.1M | 0.18% |
| 55 | MCDONALDS CORP | MCD | 7,333 | $1.9M | 0.16% |
| 56 | AMGEN INC | AMGN | 6,942 | $1.9M | 0.16% |
| 57 | BIOGEN INC | BIIB | 6,960 | $1.8M | 0.15% |
| 58 | INTEL CORP | INTC | 37,108 | $1.3M | 0.11% |
| 59 | CHEVRON CORP NEW | CVX | 7,793 | $1.3M | 0.11% |
| 60 | WEC ENERGY GROUP INC | WEC | 15,708 | $1.3M | 0.11% |
| 61 | BRISTOL-MYERS SQUIBB CO | CELG-RI | 20,910 | $1.2M | 0.10% |
| 62 | YUM BRANDS INC | YUM | 9,680 | $1.2M | 0.10% |
| 63 | VANGUARD INDEX FDS | 922908769 | 5,659 | $1.2M | 0.10% |
| 64 | ISHARES TR | 464287507 | 4,697 | $1.2M | 0.10% |
| 65 | VANGUARD BD INDEX FDS | 921937827 | 15,100 | $1.1M | 0.10% |
| 66 | PHILIP MORRIS INTL INC | 718172109 | 11,975 | $1.1M | 0.09% |
| 67 | VANGUARD INDEX FDS | 922908629 | 5,005 | $1.0M | 0.09% |
| 68 | VANGUARD INDEX FDS | 922908736 | 3,815 | $1.0M | 0.09% |
| 69 | SPDR S&P 500 ETF TR | SPY | 2,410 | $1.0M | 0.09% |
| 70 | COCA COLA CO | KO | 16,830 | $942,143 | 0.08% |
| 71 | WILLIAMS SONOMA INC | WSM | 5,100 | $792,540 | 0.07% |
| 72 | VANGUARD WHITEHALL FDS | 921946406 | 7,215 | $745,454 | 0.06% |
| 73 | SCHWAB CHARLES CORP | SCHW-PJ | 12,952 | $711,089 | 0.06% |
| 74 | VANGUARD INDEX FDS | 922908744 | 5,115 | $705,512 | 0.06% |
| 75 | ALTRIA GROUP INC | MO | 14,550 | $611,828 | 0.05% |
| 76 | INVESCO QQQ TR | IVZ | 1,645 | $589,354 | 0.05% |
| 77 | JPMORGAN CHASE & CO | VYLD | 3,966 | $575,149 | 0.05% |
| 78 | CSX CORP | CSX | 18,000 | $553,500 | 0.05% |
| 79 | SOUTHERN CO | SOMN | 8,333 | $539,312 | 0.05% |
| 80 | CHARTER COMMUNICATIONS INC N | 16119P108 | 1,182 | $519,867 | 0.04% |
| 81 | 3M CO | MMM | 5,503 | $515,191 | 0.04% |
| 82 | YUM CHINA HLDGS INC | YUMC | 8,960 | $499,251 | 0.04% |
| 83 | VANGUARD BD INDEX FDS | 921937819 | 6,875 | $497,131 | 0.04% |
| 84 | FEDEX CORP | FDX | 1,700 | $450,364 | 0.04% |
| 85 | LOCKHEED MARTIN CORP | LMT | 1,001 | $409,484 | 0.03% |
| 86 | AT&T INC | T-PC | 24,981 | $375,215 | 0.03% |
| 87 | VANGUARD INDEX FDS | 922908363 | 920 | $361,284 | 0.03% |
| 88 | SIMON PPTY GROUP INC NEW | 828806109 | 3,250 | $351,098 | 0.03% |
| 89 | INTERNATIONAL BUSINESS MACHS | INTR | 2,412 | $338,404 | 0.03% |
| 90 | PPG INDS INC | 693506107 | 2,300 | $298,540 | 0.03% |
| 91 | KELLANOVA | BEKE | 5,000 | $297,550 | 0.03% |
| 92 | CATERPILLAR INC | CAT | 1,060 | $289,380 | 0.02% |
| 93 | HERSHEY CO | HSY | 1,333 | $266,707 | 0.02% |
| 94 | VERIZON COMMUNICATIONS INC | VZ | 7,903 | $256,136 | 0.02% |
| 95 | COMCAST CORP NEW | CCZ | 5,096 | $225,957 | 0.02% |
| 96 | MCCORMICK & CO INC | MKC-V | 2,950 | $223,138 | 0.02% |
| 97 | ISHARES TR | 464287804 | 2,151 | $202,904 | 0.02% |
| 98 | DIMENSIONAL ETF TRUST | 25434V708 | 7,380 | $193,356 | 0.02% |
| 99 | VANGUARD INDEX FDS | 922908751 | 875 | $165,436 | 0.01% |
| 100 | VANGUARD INDEX FDS | 922908637 | 800 | $156,552 | 0.01% |
| 101 | DIMENSIONAL ETF TRUST | 25434V880 | 5,450 | $122,734 | 0.01% |
| 102 | ISHARES TR | 464287556 | 975 | $119,233 | 0.01% |
| 103 | ISHARES TR | 464287655 | 620 | $109,579 | 0.01% |
| 104 | VANGUARD INDEX FDS | 922908611 | 600 | $95,694 | 0.01% |
| 105 | ISHARES TR | 464287697 | 600 | $44,148 | 0.00% |