13F HOLDINGS REPORT
MOGY JOEL R INVESTMENT COUNSEL INC
Quarter ended Q3 2023 · Filed August 14, 2023 · Accession 0001398344-23-014795
Total Value
$1.26B
Positions
115
Other Managers
0
Confidential Omitted
No
Holdings (115)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | APPLE INC | AAPL | 685,761 | $133.0M | 10.57% |
| 2 | MICROSOFT CORP | MSFT | 310,268 | $105.7M | 8.40% |
| 3 | COSTCO WHSL CORP NEW | 22160K105 | 105,362 | $56.7M | 4.51% |
| 4 | NVIDIA CORPORATION | NVDA | 127,859 | $54.1M | 4.30% |
| 5 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 142,864 | $48.7M | 3.87% |
| 6 | AMAZON COM INC | AMZN | 345,666 | $45.1M | 3.58% |
| 7 | ALPHABET INC | GOOG | 372,474 | $45.1M | 3.58% |
| 8 | VISA INC | V | 189,642 | $45.0M | 3.58% |
| 9 | SALESFORCE INC | CRM | 197,796 | $41.8M | 3.32% |
| 10 | ALPHABET INC | GOOG | 310,169 | $37.1M | 2.95% |
| 11 | PALO ALTO NETWORKS INC | PANW | 145,155 | $37.1M | 2.95% |
| 12 | HOME DEPOT INC | HD | 115,645 | $35.9M | 2.86% |
| 13 | IDEXX LABS INC | 45168D104 | 69,233 | $34.8M | 2.76% |
| 14 | STARBUCKS CORP | SBUX | 347,878 | $34.5M | 2.74% |
| 15 | INTUIT | INTU | 73,746 | $33.8M | 2.69% |
| 16 | ACCENTURE PLC IRELAND | ACN | 97,224 | $30.0M | 2.38% |
| 17 | STRYKER CORPORATION | SYK | 94,490 | $28.8M | 2.29% |
| 18 | ADOBE SYSTEMS INCORPORATED | ADBE | 57,102 | $27.9M | 2.22% |
| 19 | META PLATFORMS INC | META | 95,276 | $27.3M | 2.17% |
| 20 | JOHNSON & JOHNSON | JNJ | 159,437 | $26.4M | 2.10% |
| 21 | PEPSICO INC | PEP | 140,925 | $26.1M | 2.07% |
| 22 | INTUITIVE SURGICAL INC | ISRG | 67,065 | $22.9M | 1.82% |
| 23 | PROCTER AND GAMBLE CO | 742718109 | 137,747 | $20.9M | 1.66% |
| 24 | ORACLE CORP | ORCL-PD | 161,077 | $19.2M | 1.52% |
| 25 | MASTERCARD INCORPORATED | MA | 38,935 | $15.3M | 1.22% |
| 26 | NIKE INC | NKE | 129,662 | $14.3M | 1.14% |
| 27 | CISCO SYS INC | CSCO | 258,897 | $13.4M | 1.06% |
| 28 | UNION PAC CORP | UNP | 60,297 | $12.3M | 0.98% |
| 29 | THERMO FISHER SCIENTIFIC INC | TMO | 22,542 | $11.8M | 0.93% |
| 30 | BLACKROCK INC | BLK | 15,452 | $10.7M | 0.85% |
| 31 | PROLOGIS INC. | PLDGP | 86,594 | $10.6M | 0.84% |
| 32 | EQUINIX INC | EQIX | 12,384 | $9.7M | 0.77% |
| 33 | NETFLIX INC | NFLX | 20,526 | $9.0M | 0.72% |
| 34 | ABBVIE INC | ABBV | 62,976 | $8.5M | 0.67% |
| 35 | RAYTHEON TECHNOLOGIES CORP | RTX | 77,988 | $7.6M | 0.61% |
| 36 | ABBOTT LABS | ABLZF | 64,018 | $7.0M | 0.55% |
| 37 | NEXTERA ENERGY INC | NEE-PW | 84,830 | $6.3M | 0.50% |
| 38 | VANECK ETF TRUST | 92189F726 | 36,880 | $5.8M | 0.46% |
| 39 | MERCK & CO INC | MRK | 45,220 | $5.2M | 0.41% |
| 40 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 9 | $4.7M | 0.37% |
| 41 | BROOKFIELD CORP | 11271J107 | 136,735 | $4.6M | 0.37% |
| 42 | MONDELEZ INTL INC | 609207105 | 61,510 | $4.5M | 0.36% |
| 43 | PFIZER INC | PFE | 92,547 | $3.4M | 0.27% |
| 44 | EXXON MOBIL CORP | XOM | 30,143 | $3.2M | 0.26% |
| 45 | WALMART INC | WMT | 20,537 | $3.2M | 0.26% |
| 46 | DISNEY WALT CO | 254687106 | 28,443 | $2.5M | 0.20% |
| 47 | AUTOZONE INC | AZO | 1,009 | $2.5M | 0.20% |
| 48 | TESLA INC | TSLA | 9,552 | $2.5M | 0.20% |
| 49 | PRICE T ROWE GROUP INC | TROW | 21,465 | $2.4M | 0.19% |
| 50 | BOOKING HOLDINGS INC | BKNG | 887 | $2.4M | 0.19% |
| 51 | INTEL CORP | INTC | 69,874 | $2.3M | 0.19% |
| 52 | OREILLY AUTOMOTIVE INC | 67103H107 | 2,439 | $2.3M | 0.19% |
| 53 | MSCI INC | MSCI | 4,944 | $2.3M | 0.18% |
| 54 | ISHARES TR | 464287200 | 5,129 | $2.3M | 0.18% |
| 55 | MCDONALDS CORP | MCD | 7,333 | $2.2M | 0.17% |
| 56 | PAYPAL HLDGS INC | PYPL | 30,655 | $2.0M | 0.16% |
| 57 | BIOGEN INC | BIIB | 6,960 | $2.0M | 0.16% |
| 58 | BRISTOL-MYERS SQUIBB CO | CELG-RI | 30,910 | $2.0M | 0.16% |
| 59 | COMCAST CORP NEW | CCZ | 47,096 | $2.0M | 0.16% |
| 60 | AMGEN INC | AMGN | 8,184 | $1.8M | 0.14% |
| 61 | PHILIP MORRIS INTL INC | 718172109 | 15,775 | $1.5M | 0.12% |
| 62 | COCA COLA CO | KO | 23,830 | $1.4M | 0.11% |
| 63 | LOCKHEED MARTIN CORP | LMT | 3,100 | $1.4M | 0.11% |
| 64 | WEC ENERGY GROUP INC | WEC | 15,708 | $1.4M | 0.11% |
| 65 | SOUTHERN CO | SOMN | 19,533 | $1.4M | 0.11% |
| 66 | YUM BRANDS INC | YUM | 9,680 | $1.3M | 0.11% |
| 67 | VANGUARD INDEX FDS | 922908769 | 5,671 | $1.2M | 0.10% |
| 68 | ISHARES TR | 464287507 | 4,752 | $1.2M | 0.10% |
| 69 | CHEVRON CORP NEW | CVX | 7,793 | $1.2M | 0.10% |
| 70 | WILLIAMS SONOMA INC | WSM | 9,500 | $1.2M | 0.09% |
| 71 | VANGUARD BD INDEX FDS | 921937827 | 15,100 | $1.1M | 0.09% |
| 72 | VANGUARD INDEX FDS | 922908629 | 5,005 | $1.1M | 0.09% |
| 73 | SPDR S&P 500 ETF TR | SPY | 2,480 | $1.1M | 0.09% |
| 74 | VANGUARD INDEX FDS | 922908736 | 3,860 | $1.1M | 0.09% |
| 75 | ALTRIA GROUP INC | MO | 21,280 | $963,984 | 0.08% |
| 76 | 3M CO | MMM | 9,203 | $921,128 | 0.07% |
| 77 | AT&T INC | T-PC | 55,158 | $879,770 | 0.07% |
| 78 | INTERNATIONAL BUSINESS MACHS | INTR | 6,252 | $836,580 | 0.07% |
| 79 | SCHWAB CHARLES CORP | SCHW-PJ | 14,674 | $831,748 | 0.07% |
| 80 | GENERAL MLS INC | 370334104 | 10,200 | $782,340 | 0.06% |
| 81 | VANGUARD WHITEHALL FDS | 921946406 | 7,300 | $774,311 | 0.06% |
| 82 | VANGUARD INDEX FDS | 922908744 | 5,160 | $733,236 | 0.06% |
| 83 | ETSY INC | ETSY | 7,809 | $660,719 | 0.05% |
| 84 | CSX CORP | CSX | 18,000 | $613,800 | 0.05% |
| 85 | INVESCO QQQ TR | IVZ | 1,645 | $607,696 | 0.05% |
| 86 | JPMORGAN CHASE & CO | VYLD | 3,966 | $576,815 | 0.05% |
| 87 | YUM CHINA HLDGS INC | YUMC | 9,680 | $546,920 | 0.04% |
| 88 | UNITED PARCEL SERVICE INC | UPS | 3,000 | $537,750 | 0.04% |
| 89 | VANGUARD BD INDEX FDS | 921937819 | 6,875 | $517,206 | 0.04% |
| 90 | VERIZON COMMUNICATIONS INC | VZ | 12,687 | $471,830 | 0.04% |
| 91 | COLGATE PALMOLIVE CO | CL | 6,000 | $462,240 | 0.04% |
| 92 | CHARTER COMMUNICATIONS INC N | 16119P108 | 1,182 | $434,231 | 0.03% |
| 93 | FEDEX CORP | FDX | 1,700 | $421,430 | 0.03% |
| 94 | VANGUARD INDEX FDS | 922908363 | 938 | $382,029 | 0.03% |
| 95 | SIMON PPTY GROUP INC NEW | 828806109 | 3,250 | $375,310 | 0.03% |
| 96 | LILLY ELI & CO | LLY | 782 | $366,742 | 0.03% |
| 97 | ISHARES TR | 464287804 | 3,547 | $353,459 | 0.03% |
| 98 | PPG INDS INC | 693506107 | 2,300 | $341,090 | 0.03% |
| 99 | KELLOGG CO | BEKE | 5,000 | $337,000 | 0.03% |
| 100 | HERSHEY CO | HSY | 1,333 | $332,850 | 0.03% |
| 101 | EDWARDS LIFESCIENCES CORP | EW | 2,970 | $280,160 | 0.02% |
| 102 | CATERPILLAR INC | CAT | 1,060 | $260,813 | 0.02% |
| 103 | MCCORMICK & CO INC | MKC-V | 2,950 | $257,329 | 0.02% |
| 104 | DANAHER CORPORATION | 235851102 | 1,000 | $240,000 | 0.02% |
| 105 | HONEYWELL INTL INC | 438516106 | 1,000 | $207,500 | 0.02% |
| 106 | ZIMMER BIOMET HOLDINGS INC | ZBH | 1,380 | $200,928 | 0.02% |
| 107 | DIMENSIONAL ETF TRUST | 25434V708 | 7,380 | $200,367 | 0.02% |
| 108 | VANGUARD INDEX FDS | 922908611 | 1,100 | $181,940 | 0.01% |
| 109 | VANGUARD INDEX FDS | 922908751 | 875 | $174,029 | 0.01% |
| 110 | VANGUARD INDEX FDS | 922908637 | 800 | $162,176 | 0.01% |
| 111 | DIMENSIONAL ETF TRUST | 25434V880 | 6,850 | $159,674 | 0.01% |
| 112 | ISHARES TR | 464287556 | 975 | $123,786 | 0.01% |
| 113 | ISHARES TR | 464287655 | 620 | $116,107 | 0.01% |
| 114 | ISHARES TR | 464287697 | 600 | $49,050 | 0.00% |
| 115 | NEXTPLAY TECHNOLOGIES INC | 65344G201 | 33,334 | $39,001 | 0.00% |