13F HOLDINGS REPORT

Atlas Brown,Inc.

Quarter ended Q4 2024 · Filed January 10, 2025 · Accession 0001388168-25-000001

Total Value

$292.4M

Positions

206

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (206)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	NVIDIA CORPORATION COM	NVDA	153,325	$20.6M	7.04%
2	APPLE INC COM	AAPL	75,373	$18.9M	6.46%
3	MICROSOFT CORP COM	MSFT	24,212	$10.2M	3.49%
4	VANGUARD TOTAL STOCK MARKET ETF	922908769	34,505	$10.0M	3.42%
5	AMAZON COM INC COM	AMZN	27,249	$6.0M	2.04%
6	JPMORGAN CHASE & CO. COM	VYLD	24,930	$6.0M	2.04%
7	ABBVIE INC COM	ABBV	30,534	$5.4M	1.86%
8	PROCTER AND GAMBLE CO COM	742718109	32,317	$5.4M	1.85%
9	SPDR S&P 500 ETF TRUST	SPY	8,726	$5.1M	1.75%
10	JOHNSON & JOHNSON COM	JNJ	34,491	$5.0M	1.71%
11	EXXON MOBIL CORP COM	XOM	45,166	$4.9M	1.66%
12	HOME DEPOT INC COM	HD	12,247	$4.8M	1.63%
13	ISHARES RUSSELL 1000 GROWTH ETF	464287614	10,832	$4.3M	1.49%
14	ISHARES RUSSELL MID-CAP GROWTH ETF	464287481	33,784	$4.3M	1.46%
15	COSTCO WHSL CORP NEW COM	22160K105	4,634	$4.2M	1.45%
16	ISHARES CORE S&P 500 ETF	464287200	7,046	$4.1M	1.42%
17	ALPHABET INC CAP STK CL C	GOOG	21,031	$4.0M	1.37%
18	PEPSICO INC COM	PEP	25,215	$3.8M	1.31%
19	CHEVRON CORP NEW COM	CVX	23,870	$3.5M	1.18%
20	META PLATFORMS INC CL A	META	5,864	$3.4M	1.17%
21	ISHARES RUSSELL 2000 VALUE ETF	464287630	20,793	$3.4M	1.17%
22	TJX COS INC NEW COM	872540109	28,215	$3.4M	1.17%
23	BERKSHIRE HATHAWAY INC DEL CL B NEW	BRK-A	6,801	$3.1M	1.05%
24	ISHARES RUSSELL 2000 GROWTH ETF	464287648	10,406	$3.0M	1.02%
25	ISHARES S&P 500 GROWTH ETF	464287309	28,132	$2.9M	0.98%
26	ISHARES RUSSELL MID-CAP VALUE ETF	464287473	20,699	$2.7M	0.92%
27	AUTOMATIC DATA PROCESSING INC COM	ADP	8,532	$2.5M	0.85%
28	PROSHARES S&P 500 DIVIDEND ARISTOCRATS ETF	74348A467	24,076	$2.4M	0.82%
29	SALESFORCE INC COM	CRM	7,097	$2.4M	0.81%
30	ABBOTT LABS COM	ABLZF	20,761	$2.3M	0.80%
31	ALPHABET INC CAP STK CL A	GOOG	12,229	$2.3M	0.79%
32	ISHARES RUSSELL 1000 VALUE ETF	464287598	12,339	$2.3M	0.78%
33	DISNEY WALT CO COM	254687106	19,984	$2.2M	0.76%
34	VANGUARD VALUE ETF	922908744	12,748	$2.2M	0.74%
35	ISHARES MSCI EAFE ETF	464287465	26,334	$2.0M	0.68%
36	FIDELITY MSCI INFORMATION TECHNOLOGY INDEX ETF	316092808	10,670	$2.0M	0.67%
37	CATERPILLAR INC COM	CAT	5,341	$1.9M	0.66%
38	PFIZER INC COM	PFE	72,917	$1.9M	0.66%
39	MCDONALDS CORP COM	MCD	6,486	$1.9M	0.64%
40	ORACLE CORP COM	ORCL-PD	11,158	$1.9M	0.64%
41	INVESCO QQQ TRUST SERIES I	IVZ	3,579	$1.8M	0.63%
42	CUMMINS INC COM	CMI	5,208	$1.8M	0.62%
43	WALMART INC COM	WMT	19,765	$1.8M	0.61%
44	ISHARES MSCI EMERGING MARKETS ETF	464287234	40,964	$1.7M	0.59%
45	BANK AMERICA CORP COM	060505104	38,590	$1.7M	0.58%
46	NETFLIX INC COM	NFLX	1,901	$1.7M	0.58%
47	VISA INC COM CL A	V	5,288	$1.7M	0.57%
48	MERCK & CO INC COM	MRK	16,281	$1.6M	0.55%
49	HUMANA INC COM	HUM	6,352	$1.6M	0.55%
50	INTERNATIONAL BUSINESS MACHS COM	INTR	7,000	$1.5M	0.53%
51	ISHARES 7-10 YEAR TREASURY BOND ETF	464287440	16,118	$1.5M	0.51%
52	GE AEROSPACE COM NEW	369604301	8,871	$1.5M	0.51%
53	ELI LILLY & CO COM	LLY	1,903	$1.5M	0.50%
54	FIDELITY MSCI HEALTH CARE INDEX ETF	316092600	22,242	$1.5M	0.50%
55	ISHARES RUSSELL MIDCAP ETF	464287499	16,265	$1.4M	0.49%
56	AT&T INC COM	T-PC	62,013	$1.4M	0.48%
57	APPLIED MATLS INC COM	038222105	8,379	$1.4M	0.47%
58	VANGUARD FTSE ALL-WORLD EX-US INDEX FUND	922042775	23,631	$1.4M	0.46%
59	FIDELITY MSCI CONSUMER STAPLES INDEX ETF	316092303	27,409	$1.4M	0.46%
60	BROWN FORMAN CORP CL B	BF-B	35,377	$1.3M	0.46%
61	RTX CORPORATION COM	RTX	11,444	$1.3M	0.45%
62	UNION PAC CORP COM	UNP	5,755	$1.3M	0.45%
63	COCA COLA CO COM	KO	21,024	$1.3M	0.45%
64	CISCO SYS INC COM	CSCO	21,770	$1.3M	0.44%
65	PROSHARES S&P MIDCAP 400 DIVIDEND ARISTOCRATS ETF	74347B680	15,873	$1.3M	0.44%
66	AMERICAN EXPRESS CO COM	AXP	4,256	$1.3M	0.43%
67	SPDR DOW JONES REIT ETF	78464A607	12,164	$1.2M	0.41%
68	BOEING CO COM	BA-PA	6,740	$1.2M	0.41%
69	DUKE ENERGY CORP NEW COM NEW	DUKB	10,759	$1.2M	0.40%
70	MASTERCARD INCORPORATED CL A	MA	2,154	$1.1M	0.39%
71	BP PLC SPONSORED ADR	BPPFF	37,338	$1.1M	0.38%
72	BLACKROCK INC COM	BLK	1,068	$1.1M	0.37%
73	TESLA INC COM	TSLA	2,702	$1.1M	0.37%
74	PNC FINL SVCS GROUP INC COM	693475105	5,608	$1.1M	0.37%
75	COMCAST CORP NEW CL A	CCZ	28,509	$1.1M	0.37%
76	SHERWIN WILLIAMS CO COM	SHW	3,136	$1.1M	0.36%
77	ILLINOIS TOOL WKS INC COM	452308109	4,002	$1.0M	0.35%
78	VERIZON COMMUNICATIONS INC COM	VZ	24,602	$983,823	0.34%
79	NEXTERA ENERGY INC COM	NEE-PW	13,661	$979,345	0.33%
80	ISHARES RUSSELL 2000 ETF	464287655	4,393	$970,745	0.33%
81	TARGET CORP COM	TGT	7,055	$953,715	0.33%
82	BRISTOL-MYERS SQUIBB CO COM	CELG-RI	16,559	$936,572	0.32%
83	JOHNSON CTLS INTL PLC SHS	G51502105	11,746	$927,104	0.32%
84	CLOUDFLARE INC CL A COM	NET	8,503	$915,603	0.31%
85	PARKER-HANNIFIN CORP COM	PH	1,423	$905,069	0.31%
86	ISHARES S&P MID-CAP 400 GROWTH ETF	464287606	9,628	$875,499	0.30%
87	OREILLY AUTOMOTIVE INC COM	67103H107	710	$841,918	0.29%
88	INTEL CORP COM	INTC	41,632	$834,715	0.29%
89	GE VERNOVA INC COM	GEV	2,472	$813,115	0.28%
90	DANAHER CORPORATION COM	235851102	3,463	$794,932	0.27%
91	KROGER CO COM	KR	12,996	$794,685	0.27%
92	VANGUARD MID-CAP VALUE ETF	922908512	4,802	$776,768	0.27%
93	BROWN FORMAN CORP CL A	BF-B	20,351	$767,029	0.26%
94	CONSTELLATION BRANDS INC CL A	STZ	3,311	$731,731	0.25%
95	SPDR S&P 600 SMALL CAP VALUE ETF	78464A300	8,311	$725,094	0.25%
96	PAYPAL HLDGS INC COM	PYPL	8,452	$721,378	0.25%
97	PHILIP MORRIS INTL INC COM	718172109	5,942	$715,140	0.24%
98	ISHARES TIPS BOND ETF	464287176	6,680	$711,789	0.24%
99	CHURCHILL DOWNS INC COM	CHDN	5,278	$704,824	0.24%
100	BERKSHIRE HATHAWAY INC DEL CL A	BRK-A	1	$680,920	0.23%
101	REAVES UTIL INCOME FD COM SH BEN INT	756158101	20,778	$658,451	0.23%
102	FIDELITY MSCI COMMUNICATION SERVICES INDEX ETF	316092873	10,921	$641,036	0.22%
103	PUBLIC STORAGE OPER CO COM	PSA-PS	2,131	$638,107	0.22%
104	UNITEDHEALTH GROUP INC COM	UNH	1,251	$633,014	0.22%
105	FORD MTR CO COM	345370860	63,323	$626,901	0.21%
106	3M CO COM	MMM	4,807	$620,536	0.21%
107	COHEN & STEERS INFRASTRUCTURE COM	19248A109	25,675	$617,221	0.21%
108	US BANCORP DEL COM NEW	USB-PS	12,308	$588,699	0.20%
109	DOVER CORP COM	DOV	3,030	$568,428	0.19%
110	RPM INTL INC COM	749685103	4,600	$566,076	0.19%
111	SPDR S&P 600 SMALL CAP GROWTH ETF	78464A201	6,177	$558,071	0.19%
112	ISHARES NATIONAL MUNI BOND ETF	464288414	5,226	$556,875	0.19%
113	VANGUARD FTSE EMERGING MARKETS ETF	922042858	12,448	$548,210	0.19%
114	OMNICOM GROUP INC COM	OMC	6,247	$537,492	0.18%
115	QUALCOMM INC COM	QCOM	3,484	$535,201	0.18%
116	ISHARES S&P 500 VALUE ETF	464287408	2,773	$529,395	0.18%
117	ORGANON & CO COMMON STOCK	OGN	35,357	$527,529	0.18%
118	VANGUARD SHORT-TERM CORPORATE BOND ETF	92206C409	6,755	$526,963	0.18%
119	WATERS CORP COM	941848103	1,414	$524,566	0.18%
120	ISHARES U.S. TECHNOLOGY ETF	464287721	3,252	$518,806	0.18%
121	STARBUCKS CORP COM	SBUX	5,663	$516,728	0.18%
122	INTUITIVE SURGICAL INC COM NEW	ISRG	988	$515,696	0.18%
123	SOUTHERN CO COM	SOMN	6,104	$502,492	0.17%
124	EDWARDS LIFESCIENCES CORP COM	EW	6,464	$478,530	0.16%
125	ISHARES MSCI USA QUALITY FACTOR ETF	46432F339	2,670	$475,538	0.16%
126	WELLS FARGO CO NEW COM	949746101	6,753	$474,331	0.16%
127	SPDR GOLD SHARES	GLD	1,952	$472,638	0.16%
128	DICKS SPORTING GOODS INC COM	253393102	2,000	$457,680	0.16%
129	SITIME CORP COM	SITM	2,130	$456,949	0.16%
130	UBIQUITI INC COM	UI	1,360	$451,425	0.15%
131	PARAMOUNT GLOBAL CLASS B COM	92556H206	42,971	$449,481	0.15%
132	ALTRIA GROUP INC COM	MO	8,530	$446,047	0.15%
133	NOVO-NORDISK A S ADR	NONOF	5,130	$441,283	0.15%
134	FASTENAL CO COM	FAST	6,057	$435,559	0.15%
135	FIDELITY QUALITY FACTOR ETF	316092790	6,649	$435,030	0.15%
136	PAPA JOHNS INTL INC COM	698813102	10,453	$429,305	0.15%
137	PROGRESSIVE CORP COM	743315103	1,757	$420,995	0.14%
138	STOCK YDS BANCORP INC COM	861025104	5,867	$420,171	0.14%
139	EMERSON ELEC CO COM	EMR	3,381	$418,999	0.14%
140	ISHARES MSCI USA MOMENTUM FACTOR ETF	46432F396	2,004	$414,661	0.14%
141	PROSHARES RUSSELL 2000 DIVIDEND GROWERS ETF	74347B698	6,108	$413,362	0.14%
142	VANGUARD S&P MID-CAP 400 VALUE ETF	921932844	4,301	$410,987	0.14%
143	ISHARES RUSSELL 1000 ETF	464287622	1,239	$399,156	0.14%
144	VANECK MORNINGSTAR WIDE MOAT ETF	92189F643	4,231	$392,305	0.13%
145	IDEXX LABS INC COM	45168D104	941	$389,047	0.13%
146	ISHARES MSCI USA MIN VOL FACTOR ETF	46429B697	4,358	$386,957	0.13%
147	LOWES COS INC COM	548661107	1,557	$384,346	0.13%
148	INVESCO S&P 500 EQUAL WEIGHT ETF	IVZ	2,179	$381,826	0.13%
149	AIR PRODS & CHEMS INC COM	AIIR	1,308	$379,372	0.13%
150	GOLDMAN SACHS ACCESS ULTRA SHORT BOND ETF	NVGLF	7,500	$376,575	0.13%
151	ENTERPRISE PRODS PARTNERS L P COM	293792107	11,987	$375,912	0.13%
152	HONEYWELL INTL INC COM	438516106	1,645	$371,501	0.13%
153	ISHARES U.S. FINANCIALS ETF	464287788	3,311	$366,183	0.13%
154	ISHARES S&P SMALL-CAP 600 GROWTH ETF	464287887	2,665	$360,789	0.12%
155	KINDER MORGAN INC DEL COM	EP-PC	13,038	$357,240	0.12%
156	WALGREENS BOOTS ALLIANCE INC COM	931427108	38,240	$356,779	0.12%
157	FREEPORT-MCMORAN INC CL B	FCX	9,144	$348,204	0.12%
158	CINCINNATI FINL CORP COM	172062101	2,398	$344,522	0.12%
159	CITIGROUP INC COM NEW	C-PR	4,850	$341,374	0.12%
160	ISHARES S&P MID-CAP 400 VALUE ETF	464287705	2,665	$333,061	0.11%
161	SYSCO CORP COM	SYY	4,228	$323,273	0.11%
162	GILEAD SCIENCES INC COM	GILD	3,485	$321,909	0.11%
163	UNILEVER PLC SPON ADR NEW	UNLYF	5,649	$320,270	0.11%
164	PALANTIR TECHNOLOGIES INC CL A	PLTR	4,178	$315,982	0.11%
165	BROADRIDGE FINL SOLUTIONS INC COM	11133T103	1,358	$307,030	0.11%
166	SHELL PLC SPON ADS	RYDAF	4,842	$303,351	0.10%
167	ASML HOLDING N V N Y REGISTRY SHS	ASMLF	434	$300,453	0.10%
168	UNITED PARCEL SERVICE INC CL B	UPS	2,362	$297,893	0.10%
169	VANGUARD FTSE DEVELOPED MARKETS ETF	921943858	6,196	$296,293	0.10%
170	FIDELITY HIGH DIVIDEND ETF	316092840	5,898	$294,550	0.10%
171	SCHWAB U.S. LARGE-CAP GROWTH ETF	808524300	10,488	$292,314	0.10%
172	BROADCOM INC COM	AVGO	1,235	$286,377	0.10%
173	RLI CORP COM	RLI	1,727	$284,612	0.10%
174	VANGUARD INFORMATION TECHNOLOGY ETF	92204A702	452	$281,288	0.10%
175	THERMO FISHER SCIENTIFIC INC COM	TMO	536	$278,948	0.10%
176	HEALTHPEAK PROPERTIES INC COM	DOC	13,631	$276,301	0.09%
177	AMKOR TECHNOLOGY INC COM	AMKR	10,625	$272,956	0.09%
178	TECHNOLOGY SELECT SECTOR SPDR FUND	81369Y803	1,164	$270,709	0.09%
179	BLACKSTONE INC COM	BX	1,526	$263,123	0.09%
180	EATON CORP PLC SHS	ETN	784	$260,067	0.09%
181	JPMORGAN EQUITY PREMIUM INCOME ETF	46641Q332	4,519	$259,972	0.09%
182	OTTER TAIL CORP COM	OTTR	3,491	$257,775	0.09%
183	FIRST MERCHANTS CORP COM	FRMEP	6,405	$255,495	0.09%
184	GOLDMAN SACHS GROUP INC COM	GSCE	443	$253,745	0.09%
185	GRACO INC COM	GGG	3,000	$252,870	0.09%
186	PPG INDS INC COM	693506107	2,105	$251,442	0.09%
187	NORTHROP GRUMMAN CORP COM	NOC	531	$249,394	0.09%
188	FIFTH THIRD BANCORP COM	FITBM	5,721	$241,897	0.08%
189	ISHARES U.S. CONSUMER DISCRETIONARY ETF	464287580	2,507	$241,013	0.08%
190	ADVANCED MICRO DEVICES INC COM	AMD	1,968	$237,671	0.08%
191	FIDELITY MSCI FINANCIALS INDEX ETF	316092501	3,422	$235,050	0.08%
192	VANGUARD S&P 500 ETF	922908363	429	$231,149	0.08%
193	AVANTIS EMERGING MARKETS EQUITY ETF	025072604	3,857	$226,735	0.08%
194	ISHARES U.S. INDUSTRIALS ETF	464287754	1,689	$225,472	0.08%
195	INTUIT COM	INTU	354	$222,514	0.08%
196	ADOBE INC COM	ADBE	500	$222,367	0.08%
197	COLGATE PALMOLIVE CO COM	CL	2,400	$218,178	0.07%
198	CSX CORP COM	CSX	6,753	$217,908	0.07%
199	GRAINGER W W INC COM	384802104	204	$215,026	0.07%
200	CVS HEALTH CORP COM	CVS	4,751	$213,291	0.07%
201	TAIWAN SEMICONDUCTOR MFG LTD SPONSORED ADS	874039100	1,062	$209,640	0.07%
202	BALLAST SMALL/MID CAP ETF	UFI	5,000	$207,925	0.07%
203	FIRST TRUST MATERIALS ALPHADEX FUND	33734X168	3,615	$205,361	0.07%
204	AMERICAN TOWER CORP NEW COM	03027X100	1,106	$202,851	0.07%
205	LUMEN TECHNOLOGIES INC COM	LUMN	15,091	$80,133	0.03%
206	AXT INC COM	AXTI	19,575	$42,478	0.01%