13F HOLDINGS REPORT
Willis Investment Counsel
Quarter ended Q3 2025 · Filed November 5, 2025 · Accession 0001310929-25-000006
Total Value
$1.83B
Positions
127
Other Managers
0
Confidential Omitted
No
Holdings (127)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | Johnson And Johnson | JNJ | 360,135 | $66.8M | 3.65% |
| 2 | Microsoft Corp | MSFT | 110,824 | $57.4M | 3.14% |
| 3 | Cisco Systems Inc | CSCO | 819,263 | $56.1M | 3.07% |
| 4 | Lockheed Martin Corp | LMT | 99,778 | $49.8M | 2.72% |
| 5 | Texas Instruments Inc | 882508104 | 261,625 | $48.1M | 2.63% |
| 6 | Accenture PLC | ACN | 188,497 | $46.5M | 2.54% |
| 7 | Pfizer Inc | PFE | 1,703,640 | $43.4M | 2.37% |
| 8 | Home Depot Inc | HD | 105,498 | $42.7M | 2.34% |
| 9 | Chubb Ltd | CB | 150,475 | $42.5M | 2.32% |
| 10 | Paychex Inc | PAYX | 321,133 | $40.7M | 2.23% |
| 11 | Medtronic Inc | MDT | 401,868 | $38.3M | 2.09% |
| 12 | Caterpillar Inc Del | CAT | 77,731 | $37.1M | 2.03% |
| 13 | Tractor Supply Co | TSCO | 644,903 | $36.7M | 2.01% |
| 14 | Hershey Co | HSY | 177,778 | $33.3M | 1.82% |
| 15 | Aflac Inc | AFL | 294,140 | $32.9M | 1.80% |
| 16 | Procter & Gamble Co | 742718109 | 210,444 | $32.3M | 1.77% |
| 17 | Pepsico Inc | PEP | 227,429 | $31.9M | 1.75% |
| 18 | Wal-Mart Stores Inc | WMT | 305,526 | $31.5M | 1.72% |
| 19 | Quest Diagnostics, Inc. | DGX | 151,800 | $28.9M | 1.58% |
| 20 | Eaton Corp | ETN | 77,073 | $28.8M | 1.58% |
| 21 | AT&T Corp | T-PC | 1,015,619 | $28.7M | 1.57% |
| 22 | Clorox Co Del Com | CLX | 232,400 | $28.7M | 1.57% |
| 23 | BHP Billiton Ltd | BHPLF | 504,207 | $28.1M | 1.54% |
| 24 | Apple Computer | AAPL | 110,059 | $28.0M | 1.53% |
| 25 | Merck & Company, Inc | MRK | 313,817 | $26.3M | 1.44% |
| 26 | Sanofi-Aventis | SNYNF | 556,700 | $26.3M | 1.44% |
| 27 | Mcdonalds Corp Com | MCD | 84,785 | $25.8M | 1.41% |
| 28 | Exxon Mobil Corp | XOM | 226,324 | $25.5M | 1.40% |
| 29 | Automatic Data Proc | ADP | 85,656 | $25.1M | 1.37% |
| 30 | Verizon Communications Com | VZ | 562,778 | $24.7M | 1.35% |
| 31 | JP Morgan Chase & Co | VYLD | 77,979 | $24.6M | 1.35% |
| 32 | Kimberly Clark Corp | KMB | 197,140 | $24.5M | 1.34% |
| 33 | Conocophillips | COP | 251,300 | $23.8M | 1.30% |
| 34 | Darden Restaurants Inc | DRI | 122,600 | $23.3M | 1.28% |
| 35 | American Electric Power Co | 025537101 | 203,538 | $22.9M | 1.25% |
| 36 | General Dynamics Corp | GD | 66,700 | $22.7M | 1.24% |
| 37 | Generac | GNRC | 129,584 | $21.7M | 1.19% |
| 38 | Lowe's Companies Inc | 548661107 | 83,418 | $21.0M | 1.15% |
| 39 | 3m Company | MMM | 134,064 | $20.8M | 1.14% |
| 40 | Duke Energy Corp New | DUKB | 160,282 | $19.8M | 1.08% |
| 41 | Shell | RYDAF | 273,939 | $19.6M | 1.07% |
| 42 | Nvidia Corp | NVDA | 104,217 | $19.4M | 1.06% |
| 43 | Genuine Parts Co | GPC | 139,019 | $19.3M | 1.05% |
| 44 | United Parcel Service | UPS | 228,731 | $19.1M | 1.04% |
| 45 | Emerson Elec Co | EMR | 139,600 | $18.3M | 1.00% |
| 46 | American Express | AXP | 53,817 | $17.9M | 0.98% |
| 47 | Valero Energy Corp | VLO | 104,600 | $17.8M | 0.97% |
| 48 | Lab Corp Of Amer | LH | 61,178 | $17.6M | 0.96% |
| 49 | Price T Rowe Group Inc | TROW | 157,500 | $16.2M | 0.88% |
| 50 | Deere Co | DE | 34,345 | $15.7M | 0.86% |
| 51 | Chevron Corp | CVX | 100,029 | $15.5M | 0.85% |
| 52 | Fortinet, Inc | FTNT | 183,300 | $15.4M | 0.84% |
| 53 | Eli Lilly & Co | LLY | 19,770 | $15.1M | 0.82% |
| 54 | W. W. Grainger, Inc. | 384802104 | 15,582 | $14.8M | 0.81% |
| 55 | Abbott Laboratories | ABLZF | 106,966 | $14.3M | 0.78% |
| 56 | Keysight Technologies | KEYS | 76,276 | $13.3M | 0.73% |
| 57 | Mastercard | MA | 23,361 | $13.3M | 0.73% |
| 58 | Google Inc Class A | GOOG | 50,386 | $12.2M | 0.67% |
| 59 | Applied Material Inc | 038222105 | 59,633 | $12.2M | 0.67% |
| 60 | Meta Platforms Inc | META | 16,101 | $11.8M | 0.65% |
| 61 | Target Corp Com | TGT | 127,962 | $11.5M | 0.63% |
| 62 | Vanguard Small Cap Value ETF | 922908611 | 54,448 | $11.4M | 0.62% |
| 63 | Hubble, Inc | HUBB | 26,048 | $11.2M | 0.61% |
| 64 | Zoetis Inc | ZTS | 74,410 | $10.9M | 0.60% |
| 65 | Kenvue Inc. | KVUE | 655,600 | $10.6M | 0.58% |
| 66 | Ross Stores Inc | ROST | 68,819 | $10.5M | 0.57% |
| 67 | Reinsurance Group America | 759351604 | 53,291 | $10.2M | 0.56% |
| 68 | Intel Corp | INTC | 292,697 | $9.8M | 0.54% |
| 69 | Waters Corp | 941848103 | 31,732 | $9.5M | 0.52% |
| 70 | Invesco Exchange Traded Fd Tr | IVZ | 49,918 | $9.5M | 0.52% |
| 71 | Sherwin-Williams Co | SHW | 22,429 | $7.8M | 0.42% |
| 72 | Medpace Holdings, Inc | MEDP | 12,484 | $6.4M | 0.35% |
| 73 | Adobe Systems Inc | ADBE | 17,044 | $6.0M | 0.33% |
| 74 | Factset Resh Sys Inc | 303075105 | 20,656 | $5.9M | 0.32% |
| 75 | Frontdoor Inc | FTDR | 53,533 | $3.6M | 0.20% |
| 76 | Sterling Construction | STRL | 10,458 | $3.6M | 0.19% |
| 77 | Logitech International | H50430232 | 30,526 | $3.3M | 0.18% |
| 78 | Qualys, Inc. | QLYS | 23,360 | $3.1M | 0.17% |
| 79 | Gildan Activewear Inc | GIL | 52,517 | $3.0M | 0.17% |
| 80 | Donaldson Co Inc | DCI | 35,152 | $2.9M | 0.16% |
| 81 | AO Smith Corporation | AOS | 32,058 | $2.4M | 0.13% |
| 82 | MSC Industrial | 553530106 | 25,487 | $2.3M | 0.13% |
| 83 | CSG Systems International, Inc | 126349109 | 36,416 | $2.3M | 0.13% |
| 84 | National Research Corporation | 637372202 | 180,306 | $2.3M | 0.13% |
| 85 | Liquidity Svcs Inc | 53635B107 | 83,692 | $2.3M | 0.13% |
| 86 | Evertec, Inc | EVTC | 63,556 | $2.1M | 0.12% |
| 87 | Paycom Software Inc | PAYC | 9,944 | $2.1M | 0.11% |
| 88 | Hexcel Corp | 428291108 | 29,165 | $1.8M | 0.10% |
| 89 | Ubiquiti Inc. | UI | 2,622 | $1.7M | 0.09% |
| 90 | Verisign Inc | VRSN | 5,391 | $1.5M | 0.08% |
| 91 | Lamar Advertising Co | LAMR | 12,211 | $1.5M | 0.08% |
| 92 | JBT Marel Corp | JBTM | 10,640 | $1.5M | 0.08% |
| 93 | MaxCyte Inc Com | MXCT | 862,758 | $1.4M | 0.07% |
| 94 | The Toro Company | TORO | 17,653 | $1.3M | 0.07% |
| 95 | iShares Core S&P MID-CAP ETF | 464287507 | 16,164 | $1.1M | 0.06% |
| 96 | Dolby Laboratories, Inc CL A | DLB | 13,168 | $952,968 | 0.05% |
| 97 | Zebra Technologies Corproation | ZBRA | 3,134 | $931,299 | 0.05% |
| 98 | Coca Cola Company | KO | 13,467 | $893,131 | 0.05% |
| 99 | Jack Henry & Associates | 426281101 | 5,847 | $870,794 | 0.05% |
| 100 | Vanguard Mid-Cap Etf | 922908629 | 2,567 | $754,031 | 0.04% |
| 101 | Atkore International Group | ATKR | 11,653 | $731,109 | 0.04% |
| 102 | Bio-Techne Corp | TECH | 11,053 | $614,878 | 0.03% |
| 103 | PAR Technology Corp | PAR | 14,828 | $586,892 | 0.03% |
| 104 | IShares S&P 100 | 464287101 | 1,654 | $550,517 | 0.03% |
| 105 | Intl Business Machines Corp Ib | INTR | 1,930 | $544,518 | 0.03% |
| 106 | Venu Holding Corporation | VENU | 37,500 | $480,375 | 0.03% |
| 107 | Vanguard S&P 500 ETF | 922908363 | 767 | $469,695 | 0.03% |
| 108 | Avery Dennison Corp | AVY | 2,858 | $463,482 | 0.03% |
| 109 | Wisdomtree Total Div Fund | WT | 5,241 | $440,244 | 0.02% |
| 110 | Southern Company | SOMN | 4,447 | $421,442 | 0.02% |
| 111 | Google Inc | GOOG | 1,291 | $314,423 | 0.02% |
| 112 | Capital One Financial Corp | 14040H105 | 1,361 | $289,321 | 0.02% |
| 113 | QXO, Inc | QXO-PB | 15,000 | $285,900 | 0.02% |
| 114 | Abbvie Inc | ABBV | 1,189 | $275,301 | 0.02% |
| 115 | Vanguard Total Stock Market Et | 922908769 | 824 | $270,475 | 0.01% |
| 116 | Sunoco LP/Sunoco Fin Corp Com | SUN | 4,883 | $244,199 | 0.01% |
| 117 | Wells Fargo & Co New Del | 949746101 | 2,800 | $234,696 | 0.01% |
| 118 | Ishares S&p 500 Growth Index F | 464287309 | 1,929 | $232,869 | 0.01% |
| 119 | Ishares Core MSCI EAFE ETF | 46432F842 | 2,634 | $229,975 | 0.01% |
| 120 | Corning Inc | GLW | 2,756 | $226,075 | 0.01% |
| 121 | Summit Therapeutics | SMMT | 10,000 | $206,600 | 0.01% |
| 122 | Mckesson Corp | MCK | 262 | $202,297 | 0.01% |
| 123 | Ishares Gold Tr Ishares New | IAU | 2,750 | $200,118 | 0.01% |
| 124 | Flowers Foods, Inc | FLO | 10,294 | $134,337 | 0.01% |
| 125 | Mycelx Technologies Corp | 62847T202 | 10,360 | $3,904 | 0.00% |
| 126 | Sycamore Entmt Group Inc | 871156105 | 19,305 | $10 | 0.00% |
| 127 | Puresafe Water Systems Inc | 74624H103 | 14,000 | $1 | 0.00% |