13F HOLDINGS REPORT
Willis Investment Counsel
Quarter ended Q2 2025 · Filed August 12, 2025 · Accession 0001310929-25-000004
Total Value
$1.71B
Positions
118
Other Managers
0
Confidential Omitted
No
Holdings (118)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | Cisco Systems Inc | CSCO | 801,849 | $55.6M | 3.26% |
| 2 | Microsoft Corp | MSFT | 110,959 | $55.2M | 3.23% |
| 3 | Johnson And Johnson | JNJ | 360,134 | $55.0M | 3.22% |
| 4 | Texas Instruments Inc | 882508104 | 261,671 | $54.3M | 3.18% |
| 5 | Paychex Inc | PAYX | 321,073 | $46.7M | 2.73% |
| 6 | Lockheed Martin Corp | LMT | 95,103 | $44.0M | 2.58% |
| 7 | Chubb Ltd | CB | 150,829 | $43.7M | 2.56% |
| 8 | Accenture PLC | ACN | 142,054 | $42.5M | 2.49% |
| 9 | Pfizer Inc | PFE | 1,718,658 | $41.7M | 2.44% |
| 10 | Home Depot Inc | HD | 105,558 | $38.7M | 2.27% |
| 11 | Tractor Supply Co | TSCO | 643,645 | $34.0M | 1.99% |
| 12 | Medtronic Inc | MDT | 382,676 | $33.4M | 1.95% |
| 13 | Procter & Gamble Co | 742718109 | 200,343 | $31.9M | 1.87% |
| 14 | Aflac Inc | AFL | 296,483 | $31.3M | 1.83% |
| 15 | Caterpillar Inc Del | CAT | 79,608 | $30.9M | 1.81% |
| 16 | Pepsico Inc | PEP | 227,452 | $30.0M | 1.76% |
| 17 | Wal-Mart Stores Inc | WMT | 304,826 | $29.8M | 1.74% |
| 18 | Hershey Co | HSY | 178,445 | $29.6M | 1.73% |
| 19 | AT&T Corp | T-PC | 1,013,610 | $29.3M | 1.72% |
| 20 | Eaton Corp | ETN | 76,840 | $27.4M | 1.61% |
| 21 | Clorox Co Del Com | CLX | 222,906 | $26.8M | 1.57% |
| 22 | United Parcel Service | UPS | 260,548 | $26.3M | 1.54% |
| 23 | Shell | RYDAF | 362,769 | $25.5M | 1.50% |
| 24 | Quest Diagnostics, Inc. | DGX | 136,900 | $24.6M | 1.44% |
| 25 | Exxon Mobil Corp | XOM | 227,789 | $24.6M | 1.44% |
| 26 | Automatic Data Proc | ADP | 79,337 | $24.5M | 1.43% |
| 27 | Verizon Communications Com | VZ | 562,678 | $24.3M | 1.43% |
| 28 | Sanofi-Aventis | SNYNF | 500,200 | $24.2M | 1.41% |
| 29 | Kimberly Clark Corp | KMB | 187,240 | $24.1M | 1.41% |
| 30 | Conocophillips | COP | 252,330 | $22.6M | 1.33% |
| 31 | Apple Computer | AAPL | 109,645 | $22.5M | 1.32% |
| 32 | Darden Restaurants Inc | DRI | 103,100 | $22.5M | 1.32% |
| 33 | BHP Billiton Ltd | BHPLF | 456,616 | $22.0M | 1.29% |
| 34 | Mcdonalds Corp Com | MCD | 73,791 | $21.6M | 1.26% |
| 35 | American Electric Power Co | 025537101 | 202,900 | $21.1M | 1.23% |
| 36 | Merck & Company, Inc | MRK | 263,182 | $20.8M | 1.22% |
| 37 | 3m Company | MMM | 134,234 | $20.4M | 1.20% |
| 38 | Applied Material Inc | 038222105 | 111,254 | $20.4M | 1.19% |
| 39 | Kenvue Inc. | KVUE | 968,276 | $20.3M | 1.19% |
| 40 | JP Morgan Chase & Co | VYLD | 68,920 | $20.0M | 1.17% |
| 41 | Generac | GNRC | 129,989 | $18.6M | 1.09% |
| 42 | Emerson Elec Co | EMR | 139,600 | $18.6M | 1.09% |
| 43 | Duke Energy Corp New | DUKB | 149,982 | $17.7M | 1.04% |
| 44 | Deere Co | DE | 34,200 | $17.4M | 1.02% |
| 45 | American Express | AXP | 54,288 | $17.3M | 1.01% |
| 46 | Lowe's Companies Inc | 548661107 | 78,047 | $17.3M | 1.01% |
| 47 | Lab Corp Of Amer | LH | 65,906 | $17.3M | 1.01% |
| 48 | Genuine Parts Co | GPC | 138,731 | $16.8M | 0.99% |
| 49 | Nvidia Corp | NVDA | 104,853 | $16.6M | 0.97% |
| 50 | Price T Rowe Group Inc | TROW | 160,600 | $15.5M | 0.91% |
| 51 | Abbott Laboratories | ABLZF | 106,966 | $14.5M | 0.85% |
| 52 | General Dynamics Corp | GD | 48,300 | $14.1M | 0.82% |
| 53 | Valero Energy Corp | VLO | 104,600 | $14.1M | 0.82% |
| 54 | Fortinet, Inc | FTNT | 130,448 | $13.8M | 0.81% |
| 55 | Mastercard | MA | 23,490 | $13.2M | 0.77% |
| 56 | Keysight Technologies | KEYS | 77,054 | $12.6M | 0.74% |
| 57 | Target Corp Com | TGT | 127,684 | $12.6M | 0.74% |
| 58 | Zoetis Inc | ZTS | 75,849 | $11.8M | 0.69% |
| 59 | Chevron Corp | CVX | 81,287 | $11.6M | 0.68% |
| 60 | Waters Corp | 941848103 | 32,205 | $11.2M | 0.66% |
| 61 | W. W. Grainger, Inc. | 384802104 | 10,457 | $10.9M | 0.64% |
| 62 | Reinsurance Group America | 759351604 | 54,011 | $10.7M | 0.63% |
| 63 | Vanguard Small Cap Value ETF | 922908611 | 54,351 | $10.6M | 0.62% |
| 64 | Factset Resh Sys Inc | 303075105 | 20,916 | $9.4M | 0.55% |
| 65 | Google Inc Class A | GOOG | 50,678 | $8.9M | 0.52% |
| 66 | Ross Stores Inc | ROST | 69,315 | $8.8M | 0.52% |
| 67 | MSC Industrial | 553530106 | 103,398 | $8.8M | 0.51% |
| 68 | Eli Lilly & Co | LLY | 9,456 | $7.4M | 0.43% |
| 69 | Total Energies SE | TTE | 117,137 | $7.2M | 0.42% |
| 70 | Intel Corp | INTC | 302,499 | $6.8M | 0.40% |
| 71 | Adobe Systems Inc | ADBE | 16,749 | $6.5M | 0.38% |
| 72 | Murphy Oil Corp | MUR | 239,336 | $5.4M | 0.32% |
| 73 | Invesco Exchange Traded Fd Tr | IVZ | 22,742 | $4.1M | 0.24% |
| 74 | Medpace Holdings, Inc | MEDP | 12,250 | $3.8M | 0.23% |
| 75 | Qualys, Inc. | QLYS | 23,611 | $3.4M | 0.20% |
| 76 | Frontdoor Inc | FTDR | 52,394 | $3.1M | 0.18% |
| 77 | National Research Corporation | 637372202 | 180,999 | $3.0M | 0.18% |
| 78 | Logitech International | H50430232 | 30,942 | $2.8M | 0.16% |
| 79 | Gildan Activewear Inc | GIL | 53,156 | $2.6M | 0.15% |
| 80 | Sterling Construction | STRL | 10,672 | $2.5M | 0.14% |
| 81 | Donaldson Co Inc | DCI | 34,184 | $2.4M | 0.14% |
| 82 | CSG Systems International, Inc | 126349109 | 35,341 | $2.3M | 0.14% |
| 83 | Evertec, Inc | EVTC | 62,033 | $2.2M | 0.13% |
| 84 | Paycom Software Inc | PAYC | 9,651 | $2.2M | 0.13% |
| 85 | AO Smith Corporation | AOS | 31,292 | $2.1M | 0.12% |
| 86 | Ubiquiti Inc. | UI | 4,945 | $2.0M | 0.12% |
| 87 | Liquidity Svcs Inc | 53635B107 | 81,523 | $1.9M | 0.11% |
| 88 | Hexcel Corp | 428291108 | 28,506 | $1.6M | 0.09% |
| 89 | Verisign Inc | VRSN | 5,283 | $1.5M | 0.09% |
| 90 | JBT Marel Corp | JBTM | 12,346 | $1.5M | 0.09% |
| 91 | The Toro Company | TORO | 17,145 | $1.2M | 0.07% |
| 92 | Jack Henry & Associates | 426281101 | 5,719 | $1.0M | 0.06% |
| 93 | PAR Technology Corp | PAR | 14,722 | $1.0M | 0.06% |
| 94 | Dolby Laboratories, Inc CL A | DLB | 12,806 | $950,974 | 0.06% |
| 95 | Zebra Technologies Corproation | ZBRA | 3,070 | $946,665 | 0.06% |
| 96 | MaxCyte Inc Com | MXCT | 380,471 | $829,427 | 0.05% |
| 97 | Atkore International Group | ATKR | 11,656 | $822,331 | 0.05% |
| 98 | Meta Platforms Inc | META | 1,064 | $785,328 | 0.05% |
| 99 | Coca Cola Company | KO | 11,007 | $778,745 | 0.05% |
| 100 | Vanguard Mid-Cap Etf | 922908629 | 2,567 | $718,324 | 0.04% |
| 101 | Lamar Advertising Co | LAMR | 5,733 | $695,757 | 0.04% |
| 102 | National Beverage Corp | FIZZ | 12,539 | $542,186 | 0.03% |
| 103 | IShares S&P 100 | 464287101 | 1,781 | $542,047 | 0.03% |
| 104 | Avery Dennison Corp | AVY | 2,802 | $491,667 | 0.03% |
| 105 | Intl Business Machines Corp Ib | INTR | 1,664 | $490,537 | 0.03% |
| 106 | Southern Company | SOMN | 4,547 | $417,551 | 0.02% |
| 107 | Wisdomtree Total Div Fund | WT | 5,241 | $416,764 | 0.02% |
| 108 | QXO, Inc | QXO-PB | 15,000 | $323,100 | 0.02% |
| 109 | Capital One Financial Corp | 14040H105 | 1,500 | $319,140 | 0.02% |
| 110 | Sunoco LP/Sunoco Fin Corp Com | SUN | 4,883 | $261,680 | 0.02% |
| 111 | Vanguard Total Stock Market Et | 922908769 | 851 | $258,690 | 0.02% |
| 112 | Google Inc | GOOG | 1,291 | $229,010 | 0.01% |
| 113 | Vanguard S&P 500 ETF | 922908363 | 389 | $220,964 | 0.01% |
| 114 | Summit Therapeutics | SMMT | 10,000 | $212,800 | 0.01% |
| 115 | Abbvie Inc | ABBV | 1,141 | $211,792 | 0.01% |
| 116 | Flowers Foods, Inc | FLO | 10,294 | $164,498 | 0.01% |
| 117 | Mycelx Technologies Corp | 62847T202 | 10,360 | $3,832 | 0.00% |
| 118 | Puresafe Water Systems Inc | 74624H103 | 14,000 | $1 | 0.00% |