13F HOLDINGS REPORT
Willis Investment Counsel
Quarter ended Q1 2025 · Filed April 16, 2025 · Accession 0001310929-25-000003
Total Value
$1.49B
Positions
117
Other Managers
0
Confidential Omitted
No
Holdings (117)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | Johnson And Johnson | JNJ | 332,091 | $55.1M | 3.70% |
| 2 | Cisco Systems Inc | CSCO | 743,860 | $45.9M | 3.09% |
| 3 | Chubb Ltd | CB | 147,945 | $44.7M | 3.00% |
| 4 | Paychex Inc | PAYX | 284,798 | $43.9M | 2.96% |
| 5 | Texas Instruments Inc | 882508104 | 229,534 | $41.2M | 2.77% |
| 6 | Microsoft Corp | MSFT | 104,258 | $39.1M | 2.63% |
| 7 | Lockheed Martin Corp | LMT | 87,255 | $39.0M | 2.62% |
| 8 | Pfizer Inc | PFE | 1,522,428 | $38.6M | 2.59% |
| 9 | Accenture PLC | ACN | 115,526 | $36.0M | 2.42% |
| 10 | Home Depot Inc | HD | 97,148 | $35.6M | 2.39% |
| 11 | Medtronic Inc | MDT | 352,538 | $31.7M | 2.13% |
| 12 | Verizon Communications Com | VZ | 693,673 | $31.5M | 2.12% |
| 13 | Aflac Inc | AFL | 274,330 | $30.5M | 2.05% |
| 14 | Clorox Co Del Com | CLX | 202,678 | $29.8M | 2.01% |
| 15 | Pepsico Inc | PEP | 196,196 | $29.4M | 1.98% |
| 16 | Hershey Co | HSY | 162,666 | $27.8M | 1.87% |
| 17 | AT&T Corp | T-PC | 973,410 | $27.5M | 1.85% |
| 18 | Procter & Gamble Co | 742718109 | 157,290 | $26.8M | 1.80% |
| 19 | Wal-Mart Stores Inc | WMT | 302,195 | $26.5M | 1.78% |
| 20 | United Parcel Service | UPS | 239,731 | $26.4M | 1.77% |
| 21 | Exxon Mobil Corp | XOM | 210,543 | $25.0M | 1.68% |
| 22 | Shell | RYDAF | 338,642 | $24.8M | 1.67% |
| 23 | Tractor Supply Co | TSCO | 445,597 | $24.6M | 1.65% |
| 24 | Caterpillar Inc Del | CAT | 73,778 | $24.3M | 1.64% |
| 25 | Conocophillips | COP | 222,705 | $23.4M | 1.57% |
| 26 | Kimberly Clark Corp | KMB | 164,440 | $23.4M | 1.57% |
| 27 | Darden Restaurants Inc | DRI | 104,700 | $21.8M | 1.46% |
| 28 | Apple Computer | AAPL | 97,411 | $21.6M | 1.46% |
| 29 | Automatic Data Proc | ADP | 69,737 | $21.3M | 1.43% |
| 30 | Kenvue Inc. | KVUE | 888,147 | $21.3M | 1.43% |
| 31 | Quest Diagnostics, Inc. | DGX | 120,100 | $20.3M | 1.37% |
| 32 | Mcdonalds Corp Com | MCD | 64,800 | $20.2M | 1.36% |
| 33 | BHP Billiton Ltd | BHPLF | 411,130 | $20.0M | 1.34% |
| 34 | American Electric Power Co | 025537101 | 178,900 | $19.5M | 1.31% |
| 35 | 3m Company | MMM | 122,127 | $17.9M | 1.21% |
| 36 | Sanofi-Aventis | SNYNF | 320,600 | $17.8M | 1.20% |
| 37 | Merck & Company, Inc | MRK | 187,682 | $16.8M | 1.13% |
| 38 | Eaton Corp | ETN | 61,640 | $16.8M | 1.13% |
| 39 | Price T Rowe Group Inc | TROW | 179,874 | $16.5M | 1.11% |
| 40 | Duke Energy Corp New | DUKB | 132,232 | $16.1M | 1.08% |
| 41 | Lowe's Companies Inc | 548661107 | 68,471 | $16.0M | 1.07% |
| 42 | Lab Corp Of Amer | LH | 65,866 | $15.3M | 1.03% |
| 43 | Applied Material Inc | 038222105 | 104,712 | $15.2M | 1.02% |
| 44 | JP Morgan Chase & Co | VYLD | 59,520 | $14.6M | 0.98% |
| 45 | Genuine Parts Co | GPC | 121,731 | $14.5M | 0.98% |
| 46 | American Express | AXP | 53,694 | $14.4M | 0.97% |
| 47 | Deere Co | DE | 30,100 | $14.1M | 0.95% |
| 48 | Emerson Elec Co | EMR | 123,100 | $13.5M | 0.91% |
| 49 | Generac | GNRC | 106,299 | $13.5M | 0.91% |
| 50 | Fortinet, Inc | FTNT | 129,261 | $12.4M | 0.84% |
| 51 | Valero Energy Corp | VLO | 92,000 | $12.2M | 0.82% |
| 52 | Target Corp Com | TGT | 115,084 | $12.0M | 0.81% |
| 53 | Chevron Corp | CVX | 71,487 | $12.0M | 0.80% |
| 54 | Waters Corp | 941848103 | 31,854 | $11.7M | 0.79% |
| 55 | General Dynamics Corp | GD | 42,600 | $11.6M | 0.78% |
| 56 | Nvidia Corp | NVDA | 106,885 | $11.6M | 0.78% |
| 57 | Keysight Technologies | KEYS | 76,063 | $11.4M | 0.77% |
| 58 | Reinsurance Group America | 759351604 | 53,668 | $10.6M | 0.71% |
| 59 | Zoetis Inc | ZTS | 61,467 | $10.1M | 0.68% |
| 60 | Mastercard | MA | 17,220 | $9.4M | 0.63% |
| 61 | Google Inc Class A | GOOG | 50,259 | $7.8M | 0.52% |
| 62 | W. W. Grainger, Inc. | 384802104 | 7,631 | $7.5M | 0.51% |
| 63 | Factset Resh Sys Inc | 303075105 | 16,486 | $7.5M | 0.50% |
| 64 | MSC Industrial | 553530106 | 91,659 | $7.1M | 0.48% |
| 65 | Murphy Oil Corp | MUR | 240,164 | $6.8M | 0.46% |
| 66 | Intel Corp | INTC | 299,058 | $6.8M | 0.46% |
| 67 | Total Energies SE | TTE | 102,137 | $6.6M | 0.44% |
| 68 | Ross Stores Inc | ROST | 51,089 | $6.5M | 0.44% |
| 69 | Adobe Systems Inc | ADBE | 16,598 | $6.4M | 0.43% |
| 70 | Vanguard Small Cap Value ETF | 922908611 | 28,748 | $5.4M | 0.36% |
| 71 | Mosaic Company | MOS | 135,138 | $3.7M | 0.25% |
| 72 | Advance Auto Parts Inc | AAP | 72,173 | $2.8M | 0.19% |
| 73 | Invesco Exchange Traded Fd Tr | IVZ | 14,097 | $2.4M | 0.16% |
| 74 | Medpace Holdings, Inc | MEDP | 7,848 | $2.4M | 0.16% |
| 75 | Qualys, Inc. | QLYS | 13,985 | $1.8M | 0.12% |
| 76 | Logitech International | H50430232 | 18,144 | $1.5M | 0.10% |
| 77 | Evertec, Inc | EVTC | 38,022 | $1.4M | 0.09% |
| 78 | Fortrea Hldgs Inc | FTRE | 184,307 | $1.4M | 0.09% |
| 79 | Liquidity Svcs Inc | 53635B107 | 43,268 | $1.3M | 0.09% |
| 80 | Frontdoor Inc | FTDR | 32,601 | $1.3M | 0.08% |
| 81 | Gildan Activewear Inc | GIL | 28,303 | $1.3M | 0.08% |
| 82 | Donaldson Co Inc | DCI | 18,318 | $1.2M | 0.08% |
| 83 | Verisign Inc | VRSN | 4,783 | $1.2M | 0.08% |
| 84 | AO Smith Corporation | AOS | 18,360 | $1.2M | 0.08% |
| 85 | CSG Systems International, Inc | 126349109 | 18,479 | $1.1M | 0.08% |
| 86 | Paycom Software Inc | PAYC | 4,987 | $1.1M | 0.07% |
| 87 | MaxCyte Inc Com | MXCT | 380,471 | $1.0M | 0.07% |
| 88 | Hexcel Corp | 428291108 | 17,730 | $970,895 | 0.07% |
| 89 | PAR Technology Corp | PAR | 15,104 | $926,479 | 0.06% |
| 90 | JBT Marel Corp | JBTM | 7,447 | $910,023 | 0.06% |
| 91 | National Research Corporation | 637372202 | 65,778 | $841,958 | 0.06% |
| 92 | Ubiquiti Inc. | UI | 2,602 | $806,984 | 0.05% |
| 93 | Coca Cola Company | KO | 11,007 | $788,321 | 0.05% |
| 94 | Jack Henry & Associates | 426281101 | 3,700 | $675,620 | 0.05% |
| 95 | Sterling Construction | STRL | 5,869 | $664,429 | 0.04% |
| 96 | Vanguard Mid-Cap Etf | 922908629 | 2,567 | $663,878 | 0.04% |
| 97 | The Toro Company | TORO | 8,843 | $643,328 | 0.04% |
| 98 | Dolby Laboratories, Inc CL A | DLB | 6,743 | $541,530 | 0.04% |
| 99 | Southern Company | SOMN | 5,367 | $493,496 | 0.03% |
| 100 | IShares S&P 100 | 464287101 | 1,781 | $482,348 | 0.03% |
| 101 | Wisdomtree Total Div Fund | WT | 5,241 | $403,295 | 0.03% |
| 102 | Intl Business Machines Corp Ib | INTR | 1,526 | $379,570 | 0.03% |
| 103 | Atkore International Group | ATKR | 6,278 | $376,617 | 0.03% |
| 104 | Lamar Advertising Co | LAMR | 2,985 | $339,633 | 0.02% |
| 105 | Venu Holding Corporation | VENU | 32,306 | $298,831 | 0.02% |
| 106 | Sunoco LP/Sunoco Fin Corp Com | SUN | 4,883 | $283,507 | 0.02% |
| 107 | National Beverage Corp | FIZZ | 6,595 | $273,956 | 0.02% |
| 108 | Capital One Financial Corp | 14040H105 | 1,500 | $268,950 | 0.02% |
| 109 | Abbvie Inc | ABBV | 1,141 | $239,062 | 0.02% |
| 110 | Vanguard Total Stock Market Et | 922908769 | 851 | $233,930 | 0.02% |
| 111 | iShares Russell 2000 Value ETF | 464287630 | 1,400 | $211,372 | 0.01% |
| 112 | QXO, Inc | QXO-PB | 15,000 | $203,100 | 0.01% |
| 113 | Google Inc | GOOG | 1,291 | $201,693 | 0.01% |
| 114 | Flowers Foods, Inc | FLO | 10,294 | $195,689 | 0.01% |
| 115 | Summit Therapeutics | SMMT | 10,000 | $192,900 | 0.01% |
| 116 | Mycelx Technologies Corp | 62847T202 | 10,360 | $3,476 | 0.00% |
| 117 | Puresafe Water Systems Inc | 74624H103 | 14,000 | $1 | 0.00% |