13F HOLDINGS REPORT
Willis Investment Counsel
Quarter ended Q4 2024 · Filed January 24, 2025 · Accession 0001310929-25-000001
Total Value
$1.52B
Positions
116
Other Managers
0
Confidential Omitted
No
Holdings (116)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | Cisco Systems Inc | CSCO | 890,842 | $52.7M | 3.46% |
| 2 | Johnson And Johnson | JNJ | 331,975 | $48.0M | 3.15% |
| 3 | Texas Instruments Inc | 882508104 | 252,895 | $47.4M | 3.11% |
| 4 | Microsoft Corp | MSFT | 110,288 | $46.5M | 3.05% |
| 5 | Paychex Inc | PAYX | 314,671 | $44.1M | 2.89% |
| 6 | Lockheed Martin Corp | LMT | 87,082 | $42.3M | 2.78% |
| 7 | Chubb Ltd | CB | 147,367 | $40.7M | 2.67% |
| 8 | Accenture PLC | ACN | 115,661 | $40.7M | 2.67% |
| 9 | Home Depot Inc | HD | 97,304 | $37.9M | 2.48% |
| 10 | Pfizer Inc | PFE | 1,418,838 | $37.6M | 2.47% |
| 11 | Wal-Mart Stores Inc | WMT | 385,195 | $34.8M | 2.28% |
| 12 | Clorox Co Del Com | CLX | 185,785 | $30.2M | 1.98% |
| 13 | Pepsico Inc | PEP | 196,282 | $29.8M | 1.96% |
| 14 | Verizon Communications Com | VZ | 725,343 | $29.0M | 1.90% |
| 15 | Aflac Inc | AFL | 273,466 | $28.3M | 1.86% |
| 16 | Medtronic Inc | MDT | 353,687 | $28.3M | 1.85% |
| 17 | Factset Resh Sys Inc | 303075105 | 58,210 | $28.0M | 1.83% |
| 18 | Apple Computer | AAPL | 110,581 | $27.7M | 1.82% |
| 19 | Caterpillar Inc Del | CAT | 73,774 | $26.8M | 1.76% |
| 20 | Price T Rowe Group Inc | TROW | 221,426 | $25.0M | 1.64% |
| 21 | Applied Material Inc | 038222105 | 148,304 | $24.1M | 1.58% |
| 22 | Hershey Co | HSY | 140,579 | $23.8M | 1.56% |
| 23 | Tractor Supply Co | TSCO | 447,358 | $23.7M | 1.56% |
| 24 | Google Inc Class A | GOOG | 120,697 | $22.8M | 1.50% |
| 25 | AT&T Corp | T-PC | 998,410 | $22.7M | 1.49% |
| 26 | Exxon Mobil Corp | XOM | 209,292 | $22.5M | 1.48% |
| 27 | Conocophillips | COP | 223,679 | $22.2M | 1.45% |
| 28 | United Parcel Service | UPS | 171,522 | $21.6M | 1.42% |
| 29 | Kimberly Clark Corp | KMB | 164,440 | $21.5M | 1.41% |
| 30 | Shell | RYDAF | 339,122 | $21.2M | 1.39% |
| 31 | Eaton Corp | ETN | 61,640 | $20.5M | 1.34% |
| 32 | Automatic Data Proc | ADP | 69,744 | $20.4M | 1.34% |
| 33 | Nvidia Corp | NVDA | 150,413 | $20.2M | 1.32% |
| 34 | BHP Billiton Ltd | BHPLF | 403,314 | $19.7M | 1.29% |
| 35 | Kenvue Inc. | KVUE | 888,983 | $19.0M | 1.24% |
| 36 | Mcdonalds Corp Com | MCD | 64,800 | $18.8M | 1.23% |
| 37 | Merck & Company, Inc | MRK | 187,817 | $18.7M | 1.23% |
| 38 | Quest Diagnostics, Inc. | DGX | 120,100 | $18.1M | 1.19% |
| 39 | Darden Restaurants Inc | DRI | 92,800 | $17.3M | 1.14% |
| 40 | Lowe's Companies Inc | 548661107 | 68,471 | $16.9M | 1.11% |
| 41 | Generac | GNRC | 107,960 | $16.7M | 1.10% |
| 42 | American Express | AXP | 53,983 | $16.0M | 1.05% |
| 43 | 3m Company | MMM | 121,945 | $15.7M | 1.03% |
| 44 | Target Corp Com | TGT | 115,091 | $15.6M | 1.02% |
| 45 | Emerson Elec Co | EMR | 123,100 | $15.3M | 1.00% |
| 46 | Lab Corp Of Amer | LH | 65,837 | $15.1M | 0.99% |
| 47 | Procter & Gamble Co | 742718109 | 88,540 | $14.8M | 0.97% |
| 48 | JP Morgan Chase & Co | VYLD | 60,341 | $14.5M | 0.95% |
| 49 | American Electric Power Co | 025537101 | 155,600 | $14.4M | 0.94% |
| 50 | Genuine Parts Co | GPC | 121,743 | $14.2M | 0.93% |
| 51 | AO Smith Corporation | AOS | 204,470 | $13.9M | 0.91% |
| 52 | Deere Co | DE | 30,100 | $12.8M | 0.84% |
| 53 | Fortinet, Inc | FTNT | 128,891 | $12.2M | 0.80% |
| 54 | Keysight Technologies | KEYS | 75,611 | $12.1M | 0.80% |
| 55 | Duke Energy Corp New | DUKB | 111,430 | $12.0M | 0.79% |
| 56 | Waters Corp | 941848103 | 31,727 | $11.8M | 0.77% |
| 57 | Reinsurance Group America | 759351604 | 53,333 | $11.4M | 0.75% |
| 58 | Sanofi-Aventis | SNYNF | 235,700 | $11.4M | 0.75% |
| 59 | General Dynamics Corp | GD | 42,600 | $11.2M | 0.74% |
| 60 | Chevron Corp | CVX | 71,612 | $10.4M | 0.68% |
| 61 | Mastercard | MA | 17,152 | $9.0M | 0.59% |
| 62 | Ross Stores Inc | ROST | 50,802 | $7.7M | 0.50% |
| 63 | Zoetis Inc | ZTS | 46,227 | $7.5M | 0.49% |
| 64 | Murphy Oil Corp | MUR | 246,879 | $7.5M | 0.49% |
| 65 | Adobe Systems Inc | ADBE | 16,558 | $7.4M | 0.48% |
| 66 | Valero Energy Corp | VLO | 59,100 | $7.2M | 0.48% |
| 67 | MSC Industrial | 553530106 | 89,451 | $6.7M | 0.44% |
| 68 | Intel Corp | INTC | 300,787 | $6.0M | 0.40% |
| 69 | Total Energies SE | TTE | 102,137 | $5.6M | 0.37% |
| 70 | Vanguard Small Cap Value ETF | 922908611 | 26,269 | $5.2M | 0.34% |
| 71 | Fortrea Hldgs Inc | FTRE | 185,473 | $3.5M | 0.23% |
| 72 | Mosaic Company | MOS | 127,778 | $3.1M | 0.21% |
| 73 | Medpace Holdings, Inc | MEDP | 8,139 | $2.7M | 0.18% |
| 74 | Frontdoor Inc | FTDR | 46,753 | $2.6M | 0.17% |
| 75 | Advance Auto Parts Inc | AAP | 42,478 | $2.0M | 0.13% |
| 76 | Liquidity Svcs Inc | 53635B107 | 52,320 | $1.7M | 0.11% |
| 77 | MaxCyte Inc Com | MXCT | 405,471 | $1.7M | 0.11% |
| 78 | Gildan Activewear Inc | GIL | 35,167 | $1.7M | 0.11% |
| 79 | Qualys, Inc. | QLYS | 10,629 | $1.5M | 0.10% |
| 80 | Logitech International | H50430232 | 16,401 | $1.4M | 0.09% |
| 81 | Donaldson Co Inc | DCI | 18,874 | $1.3M | 0.08% |
| 82 | Sterling Construction | STRL | 7,535 | $1.3M | 0.08% |
| 83 | Evertec, Inc | EVTC | 34,602 | $1.2M | 0.08% |
| 84 | Ubiquiti Inc. | UI | 3,364 | $1.1M | 0.07% |
| 85 | Hexcel Corp | 428291108 | 16,850 | $1.1M | 0.07% |
| 86 | National Research Corporation | 637372202 | 55,247 | $974,557 | 0.06% |
| 87 | John Bean Technologies Corpora | JBTM | 7,651 | $972,442 | 0.06% |
| 88 | Paycom Software Inc | PAYC | 4,396 | $901,048 | 0.06% |
| 89 | Invesco Exchange Traded Fd Tr | IVZ | 4,891 | $857,050 | 0.06% |
| 90 | CSG Systems International, Inc | 126349109 | 16,276 | $831,866 | 0.05% |
| 91 | PAR Technology Corp | PAR | 10,033 | $729,098 | 0.05% |
| 92 | Coca Cola Company | KO | 11,040 | $687,350 | 0.05% |
| 93 | Berkshire Hathaway CL A | BRK-A | 1 | $680,920 | 0.04% |
| 94 | Vanguard Mid-Cap Etf | 922908629 | 2,567 | $678,022 | 0.04% |
| 95 | Jack Henry & Associates | 426281101 | 3,650 | $639,845 | 0.04% |
| 96 | Capital One Financial Corp | 14040H105 | 3,041 | $542,271 | 0.04% |
| 97 | IShares S&P 100 | 464287101 | 1,781 | $514,442 | 0.03% |
| 98 | Dolby Laboratories, Inc CL A | DLB | 6,157 | $480,862 | 0.03% |
| 99 | Verisign Inc | VRSN | 2,214 | $458,209 | 0.03% |
| 100 | Atkore International Group | ATKR | 5,350 | $446,458 | 0.03% |
| 101 | Wisdomtree Total Div Fund | WT | 5,241 | $397,594 | 0.03% |
| 102 | Lamar Advertising Co | LAMR | 3,029 | $368,750 | 0.02% |
| 103 | The Toro Company | TORO | 4,548 | $364,295 | 0.02% |
| 104 | Intl Business Machines Corp Ib | INTR | 1,531 | $336,485 | 0.02% |
| 105 | Southern Company | SOMN | 3,567 | $293,635 | 0.02% |
| 106 | National Beverage Corp | FIZZ | 6,445 | $275,008 | 0.02% |
| 107 | Sunoco LP/Sunoco Fin Corp Com | SUN | 4,883 | $251,182 | 0.02% |
| 108 | Google Inc | GOOG | 1,291 | $245,858 | 0.02% |
| 109 | Vanguard Total Stock Market Et | 922908769 | 835 | $242,027 | 0.02% |
| 110 | QXO, Inc | QXO-PB | 15,000 | $238,500 | 0.02% |
| 111 | iShares Russell 2000 Value ETF | 464287630 | 1,400 | $229,838 | 0.02% |
| 112 | Flowers Foods, Inc | FLO | 10,294 | $212,674 | 0.01% |
| 113 | Abbvie Inc | ABBV | 1,154 | $205,066 | 0.01% |
| 114 | Summit Therapeutics | SMMT | 10,000 | $178,450 | 0.01% |
| 115 | Mycelx Technologies Corp | 62847T202 | 10,360 | $4,735 | 0.00% |
| 116 | Puresafe Water Systems Inc | 74624H103 | 14,000 | $1 | 0.00% |