13F HOLDINGS REPORT
Southland Equity Partners LLC
Quarter ended Q1 2025 · Filed April 16, 2025 · Accession 0001214659-25-006014
Total Value
$429.5M
Positions
229
Other Managers
0
Confidential Omitted
No
Holdings (229)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | INNOVATOR ETFS TRUST | INHD | 735,726 | $29.4M | 6.84% |
| 2 | APPLE INC | AAPL | 125,338 | $27.8M | 6.48% |
| 3 | PIMCO ETF TR | 72201R775 | 256,583 | $23.7M | 5.52% |
| 4 | FIRST TR MORNINGSTAR DIVID L | 336917109 | 502,734 | $21.8M | 5.08% |
| 5 | SCHWAB STRATEGIC TR | 808524797 | 696,932 | $19.5M | 4.54% |
| 6 | INNOVATOR ETFS TRUST | INHD | 434,874 | $18.0M | 4.20% |
| 7 | FIRST TR NASDAQ 100 TECH IND | 337345102 | 64,168 | $11.1M | 2.59% |
| 8 | INNOVATOR ETFS TRUST | INHD | 349,232 | $11.0M | 2.55% |
| 9 | PROCTER AND GAMBLE CO | 742718109 | 47,059 | $8.0M | 1.87% |
| 10 | FIRST TR EXCHANGE-TRADED FD | 33733E104 | 88,663 | $7.9M | 1.85% |
| 11 | INNOVATOR ETFS TRUST | INHD | 213,211 | $7.6M | 1.77% |
| 12 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 13,756 | $7.3M | 1.71% |
| 13 | FIRST TR EXCHANGE-TRADED FD | 33733E302 | 32,309 | $7.2M | 1.67% |
| 14 | FIRST TR EXCHANGE-TRADED FD | 33741X102 | 207,165 | $6.9M | 1.62% |
| 15 | MCDONALDS CORP | MCD | 20,696 | $6.5M | 1.51% |
| 16 | INNOVATOR ETFS TRUST | INHD | 151,151 | $6.1M | 1.41% |
| 17 | ABBVIE INC | ABBV | 28,344 | $5.9M | 1.38% |
| 18 | INNOVATOR ETFS TRUST | INHD | 164,392 | $5.9M | 1.37% |
| 19 | INNOVATOR ETFS TRUST | INHD | 162,106 | $5.8M | 1.35% |
| 20 | INVESCO QQQ TR | IVZ | 11,502 | $5.4M | 1.26% |
| 21 | AMAZON COM INC | AMZN | 23,484 | $4.5M | 1.04% |
| 22 | FIRST TR VALUE LINE DIVID IN | 33734H106 | 98,420 | $4.4M | 1.02% |
| 23 | T ROWE PRICE ETF INC | 87283Q867 | 132,814 | $4.3M | 1.00% |
| 24 | VANGUARD INDEX FDS | 922908363 | 7,832 | $4.0M | 0.94% |
| 25 | MICROSOFT CORP | MSFT | 9,756 | $3.7M | 0.85% |
| 26 | ISHARES TR | 46432F396 | 17,715 | $3.6M | 0.83% |
| 27 | JOHNSON & JOHNSON | JNJ | 21,482 | $3.6M | 0.83% |
| 28 | INNOVATOR ETFS TRUST | INHD | 91,280 | $3.5M | 0.83% |
| 29 | JPMORGAN CHASE & CO. | VYLD | 14,414 | $3.5M | 0.82% |
| 30 | INNOVATOR ETFS TRUST | INHD | 94,167 | $3.5M | 0.81% |
| 31 | REALTY INCOME CORP | O | 54,297 | $3.1M | 0.73% |
| 32 | FIRST TR EXCHANGE TRADED FD | 33738R506 | 51,989 | $3.0M | 0.71% |
| 33 | CHEVRON CORP NEW | CVX | 18,119 | $3.0M | 0.71% |
| 34 | VANGUARD INDEX FDS | 922908736 | 8,034 | $3.0M | 0.69% |
| 35 | INNOVATOR ETFS TRUST | INHD | 77,400 | $2.9M | 0.68% |
| 36 | INNOVATOR ETFS TRUST | INHD | 67,764 | $2.5M | 0.59% |
| 37 | INNOVATOR ETFS TRUST | INHD | 89,420 | $2.4M | 0.56% |
| 38 | WISDOMTREE TR | WT | 29,371 | $2.3M | 0.55% |
| 39 | INNOVATOR ETFS TRUST | INHD | 52,684 | $2.3M | 0.54% |
| 40 | VERIZON COMMUNICATIONS INC | VZ | 50,778 | $2.3M | 0.54% |
| 41 | NNN REIT INC | NNN | 53,062 | $2.3M | 0.53% |
| 42 | ISHARES TR | 46434V621 | 35,501 | $2.2M | 0.51% |
| 43 | NVIDIA CORPORATION | NVDA | 19,380 | $2.1M | 0.49% |
| 44 | AIM ETF PRODUCTS TRUST | 00888H620 | 79,145 | $2.1M | 0.48% |
| 45 | EXXON MOBIL CORP | XOM | 17,349 | $2.1M | 0.48% |
| 46 | PEPSICO INC | PEP | 13,720 | $2.1M | 0.48% |
| 47 | TESLA INC | TSLA | 7,662 | $2.0M | 0.46% |
| 48 | FIRST TR EXCH TRADED FD III | 33739P863 | 40,580 | $2.0M | 0.46% |
| 49 | INVESCO EXCHANGE TRADED FD T | IVZ | 17,064 | $1.9M | 0.45% |
| 50 | ALPHABET INC | GOOG | 11,696 | $1.8M | 0.43% |
| 51 | INNOVATOR ETFS TRUST | INHD | 48,807 | $1.8M | 0.42% |
| 52 | INVESCO EXCH TRADED FD TR II | IVZ | 17,309 | $1.6M | 0.37% |
| 53 | VANGUARD BD INDEX FDS | 921937835 | 21,690 | $1.6M | 0.37% |
| 54 | VANGUARD INDEX FDS | 922908512 | 9,736 | $1.6M | 0.36% |
| 55 | ISHARES TR | 46434V449 | 38,405 | $1.5M | 0.36% |
| 56 | INNOVATOR ETFS TRUST | INHD | 34,818 | $1.5M | 0.34% |
| 57 | WISDOMTREE TR | WT | 29,245 | $1.4M | 0.34% |
| 58 | ISHARES TR | 46429B697 | 15,325 | $1.4M | 0.33% |
| 59 | WISDOMTREE TR | WT | 31,947 | $1.4M | 0.32% |
| 60 | NUVEEN CA QUALTY MUN INCOME | NU | 123,040 | $1.4M | 0.32% |
| 61 | ISHARES TR | 46434V456 | 34,732 | $1.4M | 0.32% |
| 62 | VANGUARD INDEX FDS | 922908637 | 5,323 | $1.4M | 0.32% |
| 63 | PHILIP MORRIS INTL INC | 718172109 | 8,516 | $1.4M | 0.31% |
| 64 | VANGUARD INDEX FDS | 922908744 | 7,768 | $1.3M | 0.31% |
| 65 | VANGUARD BD INDEX FDS | 921937827 | 16,137 | $1.3M | 0.29% |
| 66 | FRANKLIN TEMPLETON ETF TR | FGDL | 37,974 | $1.2M | 0.29% |
| 67 | VANGUARD TAX-MANAGED FDS | 921943858 | 24,242 | $1.2M | 0.29% |
| 68 | VANGUARD INDEX FDS | 922908629 | 4,650 | $1.2M | 0.28% |
| 69 | VANGUARD INDEX FDS | 922908611 | 6,432 | $1.2M | 0.28% |
| 70 | BLACKROCK INC | BLK | 1,236 | $1.2M | 0.27% |
| 71 | KIMBERLY-CLARK CORP | KMB | 7,845 | $1.1M | 0.26% |
| 72 | INVESCO EXCHANGE TRADED FD T | IVZ | 56,362 | $1.1M | 0.25% |
| 73 | VANGUARD SCOTTSDALE FDS | 92206C870 | 12,773 | $1.0M | 0.24% |
| 74 | ABBOTT LABS | ABLZF | 7,809 | $1.0M | 0.24% |
| 75 | CAMBRIA ETF TR | 132061201 | 15,943 | $1.0M | 0.24% |
| 76 | VANGUARD CHARLOTTE FDS | 92203J407 | 20,809 | $1.0M | 0.24% |
| 77 | FIRST TR EXCH TRADED FD III | 33739N108 | 20,146 | $1.0M | 0.24% |
| 78 | SPDR SER TR | 78464A656 | 36,950 | $974,741 | 0.23% |
| 79 | EDISON INTL | 281020107 | 16,380 | $965,089 | 0.22% |
| 80 | VANGUARD WHITEHALL FDS | 921946406 | 7,325 | $944,652 | 0.22% |
| 81 | AIM ETF PRODUCTS TRUST | 00888H596 | 34,430 | $931,042 | 0.22% |
| 82 | CINTAS CORP | CTAS | 4,475 | $919,821 | 0.21% |
| 83 | PACER FDS TR | 69374H428 | 19,504 | $918,459 | 0.21% |
| 84 | AMERICAN CENTY ETF TR | 025072109 | 19,383 | $905,966 | 0.21% |
| 85 | YUM BRANDS INC | YUM | 5,627 | $885,504 | 0.21% |
| 86 | HOME DEPOT INC | HD | 2,410 | $883,137 | 0.21% |
| 87 | VANGUARD WHITEHALL FDS | 921946794 | 11,898 | $876,784 | 0.20% |
| 88 | PACER FDS TR | 69374H303 | 12,339 | $876,210 | 0.20% |
| 89 | AT&T INC | T-PC | 30,897 | $873,754 | 0.20% |
| 90 | VANGUARD MUN BD FDS | 922907746 | 16,809 | $834,063 | 0.19% |
| 91 | NEXTERA ENERGY INC | NEE-PW | 11,340 | $803,904 | 0.19% |
| 92 | VANGUARD INDEX FDS | 922908751 | 3,604 | $799,136 | 0.19% |
| 93 | FIRST TR MID CAP CORE ALPHAD | 33735B108 | 7,312 | $796,888 | 0.19% |
| 94 | INVESCO EXCH TRADED FD TR II | IVZ | 17,343 | $765,852 | 0.18% |
| 95 | BLACKSTONE INC | BX | 5,216 | $729,079 | 0.17% |
| 96 | VANGUARD INDEX FDS | 922908769 | 2,629 | $722,562 | 0.17% |
| 97 | CLOROX CO DEL | CLX | 4,753 | $699,888 | 0.16% |
| 98 | SPDR GOLD TR | GLD | 2,399 | $691,248 | 0.16% |
| 99 | VANGUARD WORLD FD | 92204A702 | 1,231 | $667,670 | 0.16% |
| 100 | INTEL CORP | INTC | 29,249 | $664,247 | 0.15% |
| 101 | INDEPENDENCE RLTY TR INC | 45378A106 | 31,281 | $664,096 | 0.15% |
| 102 | WELLTOWER INC | WELL | 4,275 | $655,006 | 0.15% |
| 103 | VANGUARD MALVERN FDS | 922020805 | 13,045 | $650,946 | 0.15% |
| 104 | ENBRIDGE INC | ENNPF | 14,265 | $631,337 | 0.15% |
| 105 | FIRST TR EXCHANGE TRADED FD | 33734X135 | 11,696 | $619,888 | 0.14% |
| 106 | COSTCO WHSL CORP NEW | 22160K105 | 653 | $617,725 | 0.14% |
| 107 | INNOVATOR ETFS TRUST | INHD | 16,040 | $611,791 | 0.14% |
| 108 | QUALCOMM INC | QCOM | 3,931 | $603,805 | 0.14% |
| 109 | GLOBAL X FDS | 37954Y632 | 16,434 | $597,869 | 0.14% |
| 110 | ISHARES TR | 46434V878 | 11,790 | $597,753 | 0.14% |
| 111 | MONDELEZ INTL INC | 609207105 | 8,370 | $567,918 | 0.13% |
| 112 | INTERNATIONAL BUSINESS MACHS | INTR | 2,254 | $560,575 | 0.13% |
| 113 | SELECT SECTOR SPDR TR | 81369Y605 | 10,801 | $538,004 | 0.13% |
| 114 | ALTRIA GROUP INC | MO | 8,923 | $535,536 | 0.12% |
| 115 | AMGEN INC | AMGN | 1,715 | $534,449 | 0.12% |
| 116 | VANGUARD BD INDEX FDS | 921937819 | 6,933 | $530,845 | 0.12% |
| 117 | SPDR SER TR | 78468R705 | 2,196 | $529,034 | 0.12% |
| 118 | ISHARES TR | 464287549 | 5,751 | $521,443 | 0.12% |
| 119 | INVESCO EXCHANGE TRADED FD T | IVZ | 10,371 | $520,613 | 0.12% |
| 120 | FIRST TR EXCHANGE-TRADED FD | 33739Q200 | 10,583 | $520,260 | 0.12% |
| 121 | CAPITAL GROUP DIVIDEND VALUE | 14020W106 | 14,269 | $508,547 | 0.12% |
| 122 | DUKE ENERGY CORP NEW | DUKB | 4,167 | $508,255 | 0.12% |
| 123 | FIRST TR EXCHANGE TRADED FD | 33734X150 | 7,210 | $502,104 | 0.12% |
| 124 | INNOVATOR ETFS TRUST | INHD | 19,833 | $498,814 | 0.12% |
| 125 | BROADCOM INC | AVGO | 2,952 | $494,253 | 0.12% |
| 126 | VANGUARD SCOTTSDALE FDS | 92206C771 | 10,547 | $488,434 | 0.11% |
| 127 | PHILLIPS 66 | PSX | 3,869 | $477,776 | 0.11% |
| 128 | VANECK ETF TRUST | 92189F643 | 5,373 | $472,824 | 0.11% |
| 129 | CONOCOPHILLIPS | COP | 4,412 | $463,333 | 0.11% |
| 130 | ISHARES TR | 464287507 | 7,938 | $463,154 | 0.11% |
| 131 | AMERICAN ELEC PWR CO INC | 025537101 | 4,180 | $456,765 | 0.11% |
| 132 | STARBUCKS CORP | SBUX | 4,549 | $446,193 | 0.10% |
| 133 | CISCO SYS INC | CSCO | 7,220 | $445,554 | 0.10% |
| 134 | FRANKLIN TEMPLETON ETF TR | FGDL | 8,236 | $436,598 | 0.10% |
| 135 | NOVO-NORDISK A S | NONOF | 6,278 | $435,912 | 0.10% |
| 136 | J P MORGAN EXCHANGE TRADED F | 46641Q332 | 7,561 | $432,054 | 0.10% |
| 137 | ELI LILLY & CO | LLY | 519 | $428,369 | 0.10% |
| 138 | WALMART INC | WMT | 4,840 | $424,902 | 0.10% |
| 139 | INVESCO EXCHANGE TRADED FD T | IVZ | 4,628 | $423,601 | 0.10% |
| 140 | PIMCO ETF TR | 72201R577 | 4,162 | $421,176 | 0.10% |
| 141 | J P MORGAN EXCHANGE TRADED F | 46654Q203 | 7,998 | $414,130 | 0.10% |
| 142 | VANGUARD ADMIRAL FDS INC | 921932505 | 1,238 | $414,086 | 0.10% |
| 143 | WASTE MGMT INC DEL | 94106L109 | 1,763 | $408,152 | 0.10% |
| 144 | VANGUARD SPECIALIZED FUNDS | 921908844 | 2,098 | $407,037 | 0.09% |
| 145 | SPDR SER TR | 78464A854 | 6,177 | $406,200 | 0.09% |
| 146 | ASTRONICS CORP | ATROB | 16,656 | $402,576 | 0.09% |
| 147 | SOUTHERN CO | SOMN | 4,190 | $385,305 | 0.09% |
| 148 | OMEGA HEALTHCARE INVS INC | 681936100 | 10,067 | $383,351 | 0.09% |
| 149 | NOVARTIS AG | NVSEF | 3,434 | $382,822 | 0.09% |
| 150 | GLOBAL X FDS | 37954Y483 | 22,882 | $380,528 | 0.09% |
| 151 | VANGUARD BD INDEX FDS | 921937793 | 5,354 | $377,059 | 0.09% |
| 152 | BANK AMERICA CORP | 060505104 | 8,808 | $367,558 | 0.09% |
| 153 | SELECT SECTOR SPDR TR | 81369Y803 | 1,773 | $365,994 | 0.09% |
| 154 | SPDR S&P 500 ETF TR | SPY | 654 | $365,841 | 0.09% |
| 155 | COLGATE PALMOLIVE CO | CL | 3,890 | $364,452 | 0.08% |
| 156 | VANGUARD INTL EQUITY INDEX F | 922042858 | 7,980 | $361,154 | 0.08% |
| 157 | WISDOMTREE TR | WT | 10,999 | $358,247 | 0.08% |
| 158 | GILEAD SCIENCES INC | GILD | 3,193 | $357,774 | 0.08% |
| 159 | ISHARES GOLD TR | IAU | 5,957 | $351,225 | 0.08% |
| 160 | SELECT SECTOR SPDR TR | 81369Y506 | 3,751 | $350,515 | 0.08% |
| 161 | ALPHABET INC | GOOG | 2,249 | $347,785 | 0.08% |
| 162 | VANGUARD INTL EQUITY INDEX F | 922042775 | 5,718 | $346,854 | 0.08% |
| 163 | LOCKHEED MARTIN CORP | LMT | 766 | $342,135 | 0.08% |
| 164 | CVS HEALTH CORP | CVS | 5,017 | $339,902 | 0.08% |
| 165 | ONEOK INC NEW | OKE | 3,388 | $336,108 | 0.08% |
| 166 | META PLATFORMS INC | META | 582 | $335,442 | 0.08% |
| 167 | ABSOLUTE SHS TR | 00400R858 | 11,100 | $327,615 | 0.08% |
| 168 | ENTERPRISE PRODS PARTNERS L | 293792107 | 9,551 | $326,071 | 0.08% |
| 169 | WELLS FARGO CO NEW | 949746101 | 4,460 | $320,149 | 0.07% |
| 170 | FIRST TR EXCHANGE TRADED FD | 33734X168 | 5,769 | $319,891 | 0.07% |
| 171 | ISHARES TR | 464287804 | 3,005 | $314,254 | 0.07% |
| 172 | GENERAL DYNAMICS CORP | GD | 1,148 | $312,966 | 0.07% |
| 173 | FIRST TR EXCHANGE TRADED FD | 33738R704 | 4,523 | $308,514 | 0.07% |
| 174 | FLEXSHARES TR | FLEX | 10,385 | $301,892 | 0.07% |
| 175 | CONSOLIDATED EDISON INC | ED | 2,728 | $301,727 | 0.07% |
| 176 | SPDR INDEX SHS FDS | 78463X772 | 7,854 | $301,279 | 0.07% |
| 177 | UNITED PARCEL SERVICE INC | UPS | 2,735 | $300,877 | 0.07% |
| 178 | PAN AMERN SILVER CORP | 697900108 | 11,631 | $300,429 | 0.07% |
| 179 | CATERPILLAR INC | CAT | 899 | $296,486 | 0.07% |
| 180 | COCA COLA CO | KO | 4,137 | $296,290 | 0.07% |
| 181 | IRON MTN INC DEL | 46284V101 | 3,396 | $292,196 | 0.07% |
| 182 | INNOVATOR ETFS TRUST | INHD | 6,522 | $281,595 | 0.07% |
| 183 | ENERGY TRANSFER L P | ET-PI | 14,722 | $273,682 | 0.06% |
| 184 | VISA INC | V | 780 | $273,317 | 0.06% |
| 185 | WISDOMTREE TR | WT | 8,302 | $265,334 | 0.06% |
| 186 | GE AEROSPACE | 369604301 | 1,325 | $265,244 | 0.06% |
| 187 | ISHARES TR | 46434V696 | 4,251 | $264,609 | 0.06% |
| 188 | VANGUARD INTL EQUITY INDEX F | 922042866 | 3,647 | $264,262 | 0.06% |
| 189 | KROGER CO | KR | 3,888 | $263,202 | 0.06% |
| 190 | 3M CO | MMM | 1,765 | $259,226 | 0.06% |
| 191 | COMCAST CORP NEW | CCZ | 7,003 | $258,424 | 0.06% |
| 192 | ALPS ETF TR | 00162Q452 | 4,975 | $258,402 | 0.06% |
| 193 | INVESCO EXCHANGE TRADED FD T | IVZ | 5,561 | $255,917 | 0.06% |
| 194 | FIRST TR EXCHANGE-TRADED FD | 33739Q408 | 4,257 | $254,739 | 0.06% |
| 195 | FIRST TR EXCHANGE-TRADED FD | 33738D309 | 5,549 | $253,312 | 0.06% |
| 196 | ISHARES TR | 464287168 | 1,875 | $251,796 | 0.06% |
| 197 | ISHARES TR | 464288356 | 4,318 | $243,017 | 0.06% |
| 198 | APPLIED MATLS INC | 038222105 | 1,674 | $242,891 | 0.06% |
| 199 | DEERE & CO | DE | 514 | $241,429 | 0.06% |
| 200 | INVESCO EXCH TRADED FD TR II | IVZ | 9,950 | $237,308 | 0.06% |
| 201 | UNITEDHEALTH GROUP INC | UNH | 443 | $231,804 | 0.05% |
| 202 | INTUITIVE SURGICAL INC | ISRG | 468 | $231,786 | 0.05% |
| 203 | AIM ETF PRODUCTS TRUST | 00888H588 | 8,886 | $231,596 | 0.05% |
| 204 | ABSOLUTE SHS TR | 00400R700 | 10,139 | $230,177 | 0.05% |
| 205 | ORACLE CORP | ORCL-PD | 1,643 | $229,777 | 0.05% |
| 206 | CSX CORP | CSX | 7,770 | $228,676 | 0.05% |
| 207 | UNION PAC CORP | UNP | 959 | $226,554 | 0.05% |
| 208 | YUM CHINA HLDGS INC | YUMC | 4,345 | $226,176 | 0.05% |
| 209 | MARATHON PETE CORP | MARA | 1,549 | $225,691 | 0.05% |
| 210 | SELECT SECTOR SPDR TR | 81369Y209 | 1,535 | $224,068 | 0.05% |
| 211 | INVESCO EXCHANGE TRADED FD T | IVZ | 1,284 | $222,427 | 0.05% |
| 212 | AIM ETF PRODUCTS TRUST | 00888H570 | 8,697 | $221,860 | 0.05% |
| 213 | BOSTON SCIENTIFIC CORP | BSX | 2,179 | $219,818 | 0.05% |
| 214 | FIDELITY COVINGTON TRUST | 316092840 | 4,424 | $219,430 | 0.05% |
| 215 | PPL CORP | PPLC | 6,027 | $217,647 | 0.05% |
| 216 | J P MORGAN EXCHANGE TRADED F | 46654Q781 | 3,387 | $215,616 | 0.05% |
| 217 | AIM ETF PRODUCTS TRUST | 00888H513 | 8,799 | $213,991 | 0.05% |
| 218 | SUPER MICRO COMPUTER INC | SMCI | 6,172 | $211,329 | 0.05% |
| 219 | VANECK ETF TRUST | 92189F437 | 7,286 | $210,275 | 0.05% |
| 220 | TRACTOR SUPPLY CO | TSCO | 3,795 | $209,125 | 0.05% |
| 221 | ZOETIS INC | ZTS | 1,258 | $207,179 | 0.05% |
| 222 | INVESCO EXCH TRADED FD TR II | IVZ | 4,462 | $206,034 | 0.05% |
| 223 | FIFTH THIRD BANCORP | FITBM | 5,236 | $205,251 | 0.05% |
| 224 | GLOBAL X FDS | 37954Y475 | 5,129 | $202,544 | 0.05% |
| 225 | INNOVATOR ETFS TRUST | INHD | 5,253 | $201,768 | 0.05% |
| 226 | ALLIANCEBERNSTEIN GLOBAL HIG | AWF | 16,514 | $177,195 | 0.04% |
| 227 | AMPLIFY ETF TR | 032108649 | 13,248 | $160,566 | 0.04% |
| 228 | D-WAVE QUANTUM INC | QBTS | 20,342 | $154,599 | 0.04% |
| 229 | NEXGEN ENERGY LTD | NXE | 13,747 | $61,724 | 0.01% |