13F HOLDINGS REPORT

Southland Equity Partners LLC

Quarter ended Q4 2024 · Filed January 21, 2025 · Accession 0001214659-25-000946

Total Value

$429.7M

Positions

224

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (224)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	APPLE INC	AAPL	125,384	$31.4M	7.31%
2	INNOVATOR ETFS TRUST	INHD	754,463	$30.3M	7.06%
3	PIMCO ETF TR	72201R775	256,632	$23.2M	5.40%
4	FIRST TR MORNINGSTAR DIVID L	336917109	480,688	$19.4M	4.50%
5	SCHWAB STRATEGIC TR	808524797	699,852	$19.1M	4.45%
6	INNOVATOR ETFS TRUST	INHD	434,655	$18.4M	4.27%
7	FIRST TR NASDAQ 100 TECH IND	337345102	65,337	$12.3M	2.86%
8	INNOVATOR ETFS TRUST	INHD	317,230	$10.4M	2.41%
9	INNOVATOR ETFS TRUST	INHD	224,597	$8.2M	1.92%
10	FIRST TR EXCHANGE-TRADED FD	33733E302	32,850	$8.0M	1.86%
11	PROCTER AND GAMBLE CO	742718109	46,512	$7.8M	1.81%
12	FIRST TR EXCHANGE-TRADED FD	33733E104	86,060	$7.6M	1.76%
13	FIRST TR EXCHANGE-TRADED FD	33741X102	195,825	$7.0M	1.63%
14	INVESCO QQQ TR	IVZ	12,302	$6.3M	1.46%
15	INNOVATOR ETFS TRUST	INHD	152,156	$6.3M	1.46%
16	MCDONALDS CORP	MCD	20,662	$6.0M	1.39%
17	INNOVATOR ETFS TRUST	INHD	164,848	$5.9M	1.38%
18	BERKSHIRE HATHAWAY INC DEL	BRK-A	12,784	$5.8M	1.35%
19	INNOVATOR ETFS TRUST	INHD	146,931	$5.4M	1.26%
20	AMAZON COM INC	AMZN	23,634	$5.2M	1.21%
21	ABBVIE INC	ABBV	28,445	$5.1M	1.18%
22	FIRST TR VALUE LINE DIVID IN	33734H106	99,642	$4.3M	1.01%
23	T ROWE PRICE ETF INC	87283Q867	129,002	$4.3M	1.00%
24	VANGUARD INDEX FDS	922908363	7,814	$4.2M	0.98%
25	MICROSOFT CORP	MSFT	9,423	$4.0M	0.92%
26	ISHARES TR	46432F396	18,037	$3.7M	0.87%
27	INNOVATOR ETFS TRUST	INHD	91,373	$3.6M	0.84%
28	INNOVATOR ETFS TRUST	INHD	94,167	$3.5M	0.82%
29	JPMORGAN CHASE & CO.	VYLD	14,240	$3.4M	0.79%
30	TESLA INC	TSLA	8,190	$3.3M	0.77%
31	VANGUARD INDEX FDS	922908736	7,975	$3.3M	0.76%
32	JOHNSON & JOHNSON	JNJ	22,440	$3.2M	0.76%
33	INNOVATOR ETFS TRUST	INHD	79,877	$3.1M	0.72%
34	FIRST TR EXCHANGE-TRADED FD	33738R506	51,576	$3.1M	0.71%
35	REALTY INCOME CORP	O	54,325	$2.9M	0.68%
36	CHEVRON CORP NEW	CVX	18,160	$2.6M	0.61%
37	INNOVATOR ETFS TRUST	INHD	85,914	$2.5M	0.58%
38	INNOVATOR ETFS TRUST	INHD	54,259	$2.4M	0.57%
39	WISDOMTREE TR	WT	29,676	$2.4M	0.56%
40	INNOVATOR ETFS TRUST	INHD	59,560	$2.3M	0.53%
41	NVIDIA CORPORATION	NVDA	16,635	$2.2M	0.52%
42	ISHARES TR	46434V621	35,648	$2.2M	0.51%
43	AIM ETF PRODUCTS TRUST	00888H620	79,145	$2.2M	0.51%
44	NNN REIT INC	NNN	52,856	$2.2M	0.50%
45	ALPHABET INC	GOOG	11,309	$2.2M	0.50%
46	FIRST TR EXCH TRADED FD III	33739P863	43,345	$2.1M	0.50%
47	VERIZON COMMUNICATIONS INC	VZ	53,195	$2.1M	0.50%
48	PEPSICO INC	PEP	13,745	$2.1M	0.49%
49	INVESCO EXCHANGE TRADED FD T	IVZ	16,619	$2.1M	0.48%
50	EXXON MOBIL CORP	XOM	17,199	$1.9M	0.43%
51	SPDR DOW JONES INDL AVERAGE	78467X109	3,733	$1.6M	0.37%
52	INNOVATOR ETFS TRUST	INHD	34,968	$1.5M	0.36%
53	WISDOMTREE TR	WT	29,440	$1.5M	0.35%
54	VANGUARD INDEX FDS	922908637	5,396	$1.5M	0.34%
55	VANGUARD BD INDEX FDS	921937835	20,183	$1.5M	0.34%
56	ISHARES TR	46434V449	38,488	$1.4M	0.33%
57	INVESCO EXCH TRADED FD TR II	IVZ	14,893	$1.4M	0.33%
58	VANGUARD INDEX FDS	922908553	15,744	$1.4M	0.33%
59	INNOVATOR ETFS TRUST	INHD	36,771	$1.4M	0.32%
60	NUVEEN CA QUALTY MUN INCOME	NU	123,040	$1.4M	0.32%
61	ISHARES TR	46429B697	15,636	$1.4M	0.32%
62	WISDOMTREE TR	WT	31,194	$1.4M	0.32%
63	EDISON INTL	281020107	16,318	$1.3M	0.30%
64	ISHARES TR	46434V456	34,597	$1.3M	0.30%
65	VANGUARD INDEX FDS	922908744	7,565	$1.3M	0.30%
66	BLACKROCK INC	BLK	1,235	$1.3M	0.29%
67	VANGUARD INDEX FDS	922908629	4,594	$1.2M	0.28%
68	VANGUARD BD INDEX FDS	921937827	15,573	$1.2M	0.28%
69	VANGUARD TAX-MANAGED FDS	921943858	24,170	$1.2M	0.27%
70	FRANKLIN TEMPLETON ETF TR	FGDL	36,062	$1.1M	0.25%
71	PALANTIR TECHNOLOGIES INC	PLTR	13,889	$1.1M	0.24%
72	INVESCO EXCHANGE TRADED FD T	IVZ	56,682	$1.0M	0.24%
73	VANGUARD CHARLOTTE FDS	92203J407	21,109	$1.0M	0.24%
74	FIRST TR EXCH TRADED FD III	33739N108	20,146	$1.0M	0.24%
75	KIMBERLY-CLARK CORP	KMB	7,809	$1.0M	0.24%
76	PHILIP MORRIS INTL INC	718172109	8,486	$1.0M	0.24%
77	CAMBRIA ETF TR	132061201	14,846	$1.0M	0.24%
78	VANGUARD SCOTTSDALE FDS	92206C870	12,585	$1.0M	0.24%
79	AIM ETF PRODUCTS TRUST	00888H596	34,430	$978,132	0.23%
80	VANGUARD WHITEHALL FDS	921946406	7,388	$942,658	0.22%
81	SPDR SER TR	78464A656	37,004	$936,571	0.22%
82	PACER FDS TR	69374H303	12,448	$921,410	0.21%
83	PACER FDS TR	69374H428	19,124	$909,171	0.21%
84	BLACKSTONE INC	BX	5,218	$899,653	0.21%
85	VANGUARD INDEX FDS	922908751	3,648	$876,465	0.20%
86	HOME DEPOT INC	HD	2,249	$874,952	0.20%
87	AMERICAN CENTY ETF TR	025072109	19,033	$874,398	0.20%
88	ABBOTT LABS	ABLZF	7,726	$873,901	0.20%
89	FIRST TR MID CAP CORE ALPHAD	33735B108	7,327	$847,908	0.20%
90	VANGUARD MUN BD FDS	922907746	16,809	$842,635	0.20%
91	NEXTERA ENERGY INC	NEE-PW	11,651	$835,259	0.19%
92	CINTAS CORP	CTAS	4,419	$807,404	0.19%
93	VANGUARD WORLD FD	92204A702	1,261	$784,090	0.18%
94	CLOROX CO DEL	CLX	4,741	$769,951	0.18%
95	YUM BRANDS INC	YUM	5,616	$753,449	0.18%
96	AT&T INC	T-PC	32,285	$735,118	0.17%
97	INNOVATOR ETFS TRUST	INHD	18,695	$728,170	0.17%
98	J P MORGAN EXCHANGE TRADED F	46654Q203	12,694	$715,713	0.17%
99	VANGUARD MALVERN FDS	922020805	13,856	$670,908	0.16%
100	INVESCO EXCH TRADED FD TR II	IVZ	16,404	$666,669	0.16%
101	VANGUARD INDEX FDS	922908769	2,293	$664,540	0.15%
102	ISHARES TR	46434V878	12,839	$647,471	0.15%
103	FIRST TR EXCHANGE TRADED FD	33734X135	11,696	$633,104	0.15%
104	GLOBAL X FDS	37954Y632	16,207	$626,238	0.15%
105	BROADCOM INC	AVGO	2,681	$621,563	0.14%
106	INDEPENDENCE RLTY TR INC	45378A106	31,281	$620,615	0.14%
107	INTEL CORP	INTC	30,326	$608,040	0.14%
108	QUALCOMM INC	QCOM	3,921	$602,282	0.14%
109	ENBRIDGE INC	ENNPF	14,192	$602,136	0.14%
110	COSTCO WHSL CORP NEW	22160K105	631	$578,238	0.13%
111	SPDR GOLD TR	GLD	2,381	$576,512	0.13%
112	INVESCO EXCHANGE TRADED FD T	IVZ	10,556	$575,112	0.13%
113	SPDR SER TR	78468R705	2,197	$571,891	0.13%
114	WELLTOWER INC	WELL	4,368	$550,464	0.13%
115	VANECK ETF TRUST	92189F643	5,922	$549,118	0.13%
116	FIRST TR EXCHANGE TRADED FD	33734X150	7,274	$544,168	0.13%
117	ISHARES TR	464287549	5,303	$541,383	0.13%
118	VANGUARD BD INDEX FDS	921937819	6,929	$517,772	0.12%
119	INTERNATIONAL BUSINESS MACHS	INTR	2,353	$517,302	0.12%
120	NOVO-NORDISK A S	NONOF	5,916	$508,854	0.12%
121	INNOVATOR ETFS TRUST	INHD	19,833	$500,982	0.12%
122	SELECT SECTOR SPDR TR	81369Y605	10,355	$500,444	0.12%
123	MONDELEZ INTL INC	609207105	8,345	$498,436	0.12%
124	ISHARES TR	464287507	7,967	$496,393	0.12%
125	VANGUARD SCOTTSDALE FDS	92206C771	10,502	$476,165	0.11%
126	ALTRIA GROUP INC	MO	8,837	$462,099	0.11%
127	FRANKLIN TEMPLETON ETF TR	FGDL	8,436	$458,145	0.11%
128	GLOBAL X FDS	37954Y269	15,595	$437,908	0.10%
129	CONOCOPHILLIPS	COP	4,409	$437,239	0.10%
130	PHILLIPS 66	PSX	3,818	$435,028	0.10%
131	WALMART INC	WMT	4,811	$434,637	0.10%
132	J P MORGAN EXCHANGE TRADED F	46641Q332	7,535	$433,463	0.10%
133	DUKE ENERGY CORP NEW	DUKB	4,016	$432,676	0.10%
134	AMGEN INC	AMGN	1,653	$430,950	0.10%
135	CISCO SYS INC	CSCO	7,216	$427,190	0.10%
136	ALPHABET INC	GOOG	2,239	$423,843	0.10%
137	ELI LILLY & CO	LLY	536	$413,532	0.10%
138	SELECT SECTOR SPDR TR	81369Y803	1,778	$413,346	0.10%
139	VANGUARD SPECIALIZED FUNDS	921908844	2,095	$410,263	0.10%
140	STARBUCKS CORP	SBUX	4,483	$409,119	0.10%
141	INVESCO EXCH TRADED FD TR II	IVZ	1,931	$406,379	0.09%
142	PIMCO ETF TR	72201R577	3,974	$400,664	0.09%
143	BANK AMERICA CORP	060505104	9,016	$396,267	0.09%
144	OMEGA HEALTHCARE INVS INC	681936100	10,067	$381,036	0.09%
145	INVESCO EXCHANGE TRADED FD T	IVZ	3,850	$379,110	0.09%
146	SPDR S&P 500 ETF TR	SPY	639	$374,505	0.09%
147	VANGUARD BD INDEX FDS	921937793	5,349	$366,026	0.09%
148	WASTE MGMT INC DEL	94106L109	1,806	$364,433	0.08%
149	AMERICAN ELEC PWR CO INC	025537101	3,919	$361,408	0.08%
150	LOCKHEED MARTIN CORP	LMT	743	$360,897	0.08%
151	IRON MTN INC DEL	46284V101	3,391	$356,464	0.08%
152	COLGATE PALMOLIVE CO	CL	3,881	$352,794	0.08%
153	VANGUARD INTL EQUITY INDEX F	922042858	7,977	$351,328	0.08%
154	SOUTHERN CO	SOMN	4,244	$349,369	0.08%
155	FIRST TR EXCHANGE-TRADED FD	33738R704	4,523	$348,452	0.08%
156	ISHARES TR	464287804	3,024	$348,449	0.08%
157	META PLATFORMS INC	META	591	$346,036	0.08%
158	ABSOLUTE SHS TR	00400R858	11,509	$342,485	0.08%
159	ONEOK INC NEW	OKE	3,388	$340,106	0.08%
160	UNITED PARCEL SERVICE INC	UPS	2,688	$338,921	0.08%
161	FIRST TR EXCHANGE-TRADED FD	33739Q200	6,853	$333,536	0.08%
162	FIRST TR EXCHANGE TRADED FD	33734X168	5,836	$331,543	0.08%
163	NOVARTIS AG	NVSEF	3,380	$328,907	0.08%
164	WISDOMTREE TR	WT	11,035	$328,750	0.08%
165	VANGUARD INTL EQUITY INDEX F	922042775	5,719	$328,328	0.08%
166	CATERPILLAR INC	CAT	883	$320,144	0.07%
167	SELECT SECTOR SPDR TR	81369Y506	3,725	$319,061	0.07%
168	SPDR SER TR	78464A854	4,478	$308,713	0.07%
169	WELLS FARGO CO NEW	949746101	4,327	$303,943	0.07%
170	FIRST TR EXCHANGE-TRADED FD	33738D309	6,405	$296,167	0.07%
171	ENTERPRISE PRODS PARTNERS L	293792107	9,430	$295,725	0.07%
172	WISDOMTREE TR	WT	8,504	$292,114	0.07%
173	GENERAL DYNAMICS CORP	GD	1,103	$290,611	0.07%
174	INNOVATOR ETFS TRUST	INHD	6,522	$290,605	0.07%
175	GILEAD SCIENCES INC	GILD	3,128	$288,911	0.07%
176	ENERGY TRANSFER L P	ET-PI	14,722	$288,404	0.07%
177	FLEXSHARES TR	FLEX	10,391	$287,273	0.07%
178	CAPITAL GROUP DIVIDEND VALUE	14020W106	7,901	$278,589	0.06%
179	SPDR INDEX SHS FDS	78463X772	7,854	$274,576	0.06%
180	COMCAST CORP NEW	CCZ	7,128	$267,517	0.06%
181	MICROSTRATEGY INC	STRK	917	$265,582	0.06%
182	FIRST TR EXCHANGE-TRADED FD	33739Q408	4,438	$265,259	0.06%
183	APPLIED MATLS INC	038222105	1,620	$263,481	0.06%
184	ISHARES TR	46434V696	4,217	$257,684	0.06%
185	ABSOLUTE SHS TR	00400R700	10,726	$257,064	0.06%
186	CSX CORP	CSX	7,782	$251,137	0.06%
187	VANGUARD INTL EQUITY INDEX F	922042866	3,495	$248,285	0.06%
188	INTUITIVE SURGICAL INC	ISRG	474	$247,409	0.06%
189	ISHARES TR	464288356	4,318	$247,335	0.06%
190	INVESCO EXCH TRADED FD TR II	IVZ	9,950	$245,765	0.06%
191	ISHARES TR	464287168	1,870	$245,488	0.06%
192	EQUINOX GOLD CORP	EQX	48,706	$245,223	0.06%
193	COCA COLA CO	KO	3,930	$244,680	0.06%
194	ORACLE CORP	ORCL-PD	1,459	$243,162	0.06%
195	AIM ETF PRODUCTS TRUST	00888H588	8,886	$241,895	0.06%
196	GLOBAL X FDS	37954Y483	13,236	$241,160	0.06%
197	3M CO	MMM	1,864	$240,610	0.06%
198	ALPS ETF TR	00162Q452	4,975	$239,596	0.06%
199	FIDELITY COVINGTON TRUST	316092840	4,637	$231,572	0.05%
200	AIM ETF PRODUCTS TRUST	00888H570	8,697	$230,316	0.05%
201	KROGER CO	KR	3,754	$229,552	0.05%
202	CONSOLIDATED EDISON INC	ED	2,563	$228,727	0.05%
203	INVESCO EXCHANGE TRADED FD T	IVZ	1,284	$224,995	0.05%
204	DISNEY WALT CO	254687106	2,020	$224,972	0.05%
205	CVS HEALTH CORP	CVS	4,985	$223,784	0.05%
206	PERPETUA RESOURCES CORP	PPTA	20,970	$223,750	0.05%
207	UNITEDHEALTH GROUP INC	UNH	440	$222,535	0.05%
208	UNION PAC CORP	UNP	974	$222,111	0.05%
209	INVESCO EXCH TRADED FD TR II	IVZ	4,679	$220,975	0.05%
210	VANGUARD SCOTTSDALE FDS	92206C664	2,469	$220,556	0.05%
211	GE AEROSPACE	369604301	1,317	$219,697	0.05%
212	DEERE & CO	DE	512	$216,902	0.05%
213	SELECT SECTOR SPDR TR	81369Y209	1,561	$214,741	0.05%
214	VISA INC	V	675	$213,290	0.05%
215	VANECK ETF TRUST	92189F437	7,371	$211,340	0.05%
216	EMERSON ELEC CO	EMR	1,702	$210,907	0.05%
217	YUM CHINA HLDGS INC	YUMC	4,341	$209,088	0.05%
218	INNOVATOR ETFS TRUST	INHD	5,253	$205,315	0.05%
219	FIFTH THIRD BANCORP	FITBM	4,856	$205,312	0.05%
220	MARATHON PETE CORP	MARA	1,459	$203,542	0.05%
221	AVEPOINT INC	AVPT	11,961	$197,476	0.05%
222	ALLIANCEBERNSTEIN GLOBAL HIG	AWF	16,514	$177,195	0.04%
223	AMPLIFY ETF TR	032108649	13,248	$131,553	0.03%
224	NEXGEN ENERGY LTD	NXE	13,747	$90,627	0.02%