13F HOLDINGS REPORT

Southland Equity Partners LLC

Quarter ended Q3 2024 · Filed October 15, 2024 · Accession 0001214659-24-017516

Total Value

$411.1M

Positions

223

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (223)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	INNOVATOR ETFS TRUST	INHD	761,329	$29.9M	7.27%
2	APPLE INC	AAPL	125,301	$29.2M	7.10%
3	PIMCO ETF TR	72201R775	257,484	$24.4M	5.93%
4	FIRST TR MORNINGSTAR DIVID L	336917109	478,241	$20.1M	4.88%
5	INNOVATOR ETFS TRUST	INHD	454,007	$18.8M	4.56%
6	SCHWAB STRATEGIC TR	808524797	207,672	$17.6M	4.27%
7	FIRST TR NASDAQ 100 TECH IND	337345102	66,046	$12.6M	3.07%
8	INNOVATOR ETFS TRUST	INHD	225,679	$8.1M	1.97%
9	FIRST TR EXCHANGE-TRADED FD	33733E104	85,110	$7.7M	1.88%
10	PROCTER AND GAMBLE CO	742718109	43,719	$7.6M	1.84%
11	FIRST TR EXCHANGE-TRADED FD	33733E302	33,528	$7.1M	1.73%
12	FIRST TR EXCHANGE-TRADED FD	33741X102	193,007	$7.0M	1.71%
13	INNOVATOR ETFS TRUST	INHD	152,870	$6.2M	1.51%
14	INNOVATOR ETFS TRUST	INHD	167,723	$5.9M	1.44%
15	INVESCO QQQ TR	IVZ	11,728	$5.7M	1.39%
16	MCDONALDS CORP	MCD	18,549	$5.6M	1.37%
17	BERKSHIRE HATHAWAY INC DEL	BRK-A	12,220	$5.6M	1.37%
18	INNOVATOR ETFS TRUST	INHD	150,378	$5.4M	1.32%
19	ABBVIE INC	ABBV	24,491	$4.8M	1.18%
20	FIRST TR VALUE LINE DIVID IN	33734H106	100,144	$4.6M	1.11%
21	INNOVATOR ETFS TRUST	INHD	136,404	$4.3M	1.06%
22	AMAZON COM INC	AMZN	21,878	$4.1M	0.99%
23	INNOVATOR ETFS TRUST	INHD	108,254	$4.0M	0.97%
24	MICROSOFT CORP	MSFT	8,784	$3.8M	0.92%
25	T ROWE PRICE ETF INC	87283Q867	112,104	$3.7M	0.91%
26	ISHARES TR	46432F396	18,229	$3.7M	0.90%
27	FIRST TR EXCH TRADED FD III	33739P863	71,643	$3.6M	0.87%
28	VANGUARD INDEX FDS	922908363	6,426	$3.4M	0.82%
29	FIRST TR EXCHANGE-TRADED FD	33738R506	51,573	$3.1M	0.74%
30	INNOVATOR ETFS TRUST	INHD	79,883	$3.0M	0.74%
31	REALTY INCOME CORP	O	47,600	$3.0M	0.73%
32	VANGUARD INDEX FDS	922908736	7,836	$3.0M	0.73%
33	JOHNSON & JOHNSON	JNJ	18,540	$3.0M	0.73%
34	VANGUARD TAX-MANAGED FDS	921943858	52,186	$2.8M	0.67%
35	JPMORGAN CHASE & CO.	VYLD	12,863	$2.7M	0.66%
36	FIRST TR EXCHANGE-TRADED FD	33739N108	49,614	$2.6M	0.63%
37	INNOVATOR ETFS TRUST	INHD	57,618	$2.5M	0.62%
38	VERIZON COMMUNICATIONS INC	VZ	55,896	$2.5M	0.61%
39	CHEVRON CORP NEW	CVX	15,980	$2.4M	0.57%
40	NNN REIT INC	NNN	46,731	$2.3M	0.55%
41	INNOVATOR ETFS TRUST	INHD	80,667	$2.2M	0.54%
42	WISDOMTREE TR	WT	26,681	$2.2M	0.54%
43	ISHARES TR	46434V621	35,330	$2.2M	0.54%
44	AIM ETF PRODUCTS TRUST	00888H620	79,145	$2.1M	0.52%
45	PEPSICO INC	PEP	11,971	$2.0M	0.50%
46	TESLA INC	TSLA	7,715	$2.0M	0.49%
47	INVESCO EXCHANGE TRADED FD T	IVZ	16,374	$2.0M	0.48%
48	NVIDIA CORPORATION	NVDA	16,025	$1.9M	0.47%
49	INNOVATOR ETFS TRUST	INHD	47,256	$1.8M	0.45%
50	ALPHABET INC	GOOG	10,200	$1.7M	0.41%
51	EXXON MOBIL CORP	XOM	14,459	$1.7M	0.41%
52	ISHARES TR	46434V449	38,762	$1.6M	0.38%
53	INNOVATOR ETFS TRUST	INHD	34,968	$1.5M	0.37%
54	WISDOMTREE TR	WT	29,595	$1.5M	0.37%
55	VANGUARD INDEX FDS	922908637	5,666	$1.5M	0.36%
56	VANGUARD INDEX FDS	922908538	6,124	$1.5M	0.36%
57	VANGUARD BD INDEX FDS	921937835	19,826	$1.5M	0.36%
58	ISHARES TR	46429B697	15,585	$1.4M	0.35%
59	WISDOMTREE TR	WT	30,323	$1.4M	0.34%
60	ISHARES TR	46434V456	33,131	$1.4M	0.33%
61	VANGUARD INDEX FDS	922908744	7,608	$1.3M	0.32%
62	INVESCO EXCH TRADED FD TR II	IVZ	13,944	$1.3M	0.31%
63	VANGUARD BD INDEX FDS	921937827	15,470	$1.2M	0.30%
64	NUVEEN CA QUALTY MUN INCOME	NU	102,140	$1.2M	0.30%
65	VANGUARD INDEX FDS	922908629	4,578	$1.2M	0.29%
66	INVESCO EXCHANGE TRADED FD T	IVZ	56,828	$1.1M	0.27%
67	FRANKLIN TEMPLETON ETF TR	FGDL	33,553	$1.1M	0.27%
68	EDISON INTL	281020107	12,604	$1.1M	0.27%
69	VANGUARD CHARLOTTE FDS	92203J407	20,794	$1.0M	0.25%
70	VANGUARD SCOTTSDALE FDS	92206C870	12,288	$1.0M	0.25%
71	CAMBRIA ETF TR	132061201	13,836	$1.0M	0.24%
72	INNOVATOR ETFS TRUST	INHD	26,018	$996,750	0.24%
73	VANGUARD WHITEHALL FDS	921946406	7,621	$976,983	0.24%
74	SPDR SER TR	78464A656	37,156	$976,460	0.24%
75	KIMBERLY-CLARK CORP	KMB	6,793	$966,522	0.24%
76	AIM ETF PRODUCTS TRUST	00888H596	34,430	$964,315	0.23%
77	AMERICAN CENTY ETF TR	025072109	19,097	$922,583	0.22%
78	PACER FDS TR	69374H303	12,512	$917,514	0.22%
79	CINTAS CORP	CTAS	4,392	$904,270	0.22%
80	PACER FDS TR	69374H428	18,861	$895,714	0.22%
81	HOME DEPOT INC	HD	2,171	$879,617	0.21%
82	FIRST TR MID CAP CORE ALPHAD	33735B108	7,418	$869,044	0.21%
83	VANGUARD INDEX FDS	922908751	3,639	$863,165	0.21%
84	VANGUARD MUN BD FDS	922907746	16,809	$859,276	0.21%
85	BLACKSTONE INC	BX	5,576	$853,881	0.21%
86	ABBOTT LABS	ABLZF	6,932	$790,280	0.19%
87	PHILIP MORRIS INTL INC	718172109	6,473	$785,862	0.19%
88	BLACKROCK INC	BLK	797	$756,819	0.18%
89	VANGUARD INDEX FDS	922908769	2,538	$718,662	0.17%
90	AT&T INC	T-PC	32,474	$714,433	0.17%
91	INNOVATOR ETFS TRUST	INHD	18,695	$711,345	0.17%
92	J P MORGAN EXCHANGE TRADED F	46654Q203	12,759	$700,876	0.17%
93	ISHARES GOLD TR	IAU	13,930	$692,321	0.17%
94	QUALCOMM INC	QCOM	3,911	$665,138	0.16%
95	NOVO-NORDISK A S	NONOF	5,578	$664,117	0.16%
96	VANGUARD MALVERN FDS	922020805	13,048	$643,397	0.16%
97	INDEPENDENCE RLTY TR INC	45378A106	31,281	$641,261	0.16%
98	INVESCO EXCH TRADED FD TR II	IVZ	15,159	$637,876	0.16%
99	ISHARES TR	46434V878	12,339	$626,081	0.15%
100	YUM BRANDS INC	YUM	4,447	$621,283	0.15%
101	NEXTERA ENERGY INC	NEE-PW	7,181	$606,991	0.15%
102	FIRST TR EXCHANGE TRADED FD	33734X135	11,696	$598,016	0.15%
103	ENBRIDGE INC	ENNPF	14,664	$596,413	0.15%
104	SPDR GOLD TR	GLD	2,436	$592,094	0.14%
105	VANECK ETF TRUST	92189F643	5,939	$575,786	0.14%
106	INVESCO EXCHANGE TRADED FD T	IVZ	10,114	$556,178	0.14%
107	SPDR SER TR	78468R705	2,207	$555,745	0.14%
108	GLOBAL X FDS	37954Y632	14,849	$551,937	0.13%
109	FIRST TR EXCHANGE TRADED FD	33734X150	7,274	$551,078	0.13%
110	COSTCO WHSL CORP NEW	22160K105	606	$537,241	0.13%
111	VANGUARD BD INDEX FDS	921937819	6,853	$537,066	0.13%
112	CLOROX CO DEL	CLX	3,123	$508,785	0.12%
113	AMGEN INC	AMGN	1,569	$505,655	0.12%
114	ISHARES TR	464287507	8,076	$503,266	0.12%
115	GLOBAL X FDS	37954Y269	15,595	$501,379	0.12%
116	BROADCOM INC	AVGO	2,876	$496,110	0.12%
117	VANGUARD SCOTTSDALE FDS	92206C771	10,417	$491,805	0.12%
118	INTERNATIONAL BUSINESS MACHS	INTR	2,202	$486,818	0.12%
119	ISHARES TR	464287549	5,037	$483,250	0.12%
120	SELECT SECTOR SPDR TR	81369Y605	10,502	$475,957	0.12%
121	ELI LILLY & CO	LLY	536	$474,565	0.12%
122	WELLTOWER INC	WELL	3,676	$470,680	0.11%
123	IRON MTN INC DEL	46284V101	3,932	$467,212	0.11%
124	FRANKLIN TEMPLETON ETF TR	FGDL	8,261	$460,123	0.11%
125	INNOVATOR ETFS TRUST	INHD	11,293	$459,624	0.11%
126	PIMCO ETF TR	72201R577	4,528	$458,325	0.11%
127	MONDELEZ INTL INC	609207105	6,213	$457,732	0.11%
128	SELECT SECTOR SPDR TR	81369Y506	5,099	$447,708	0.11%
129	DUKE ENERGY CORP NEW	DUKB	3,861	$445,122	0.11%
130	CONOCOPHILLIPS	COP	4,213	$443,512	0.11%
131	LOCKHEED MARTIN CORP	LMT	746	$436,360	0.11%
132	STARBUCKS CORP	SBUX	4,466	$435,403	0.11%
133	SPDR SER TR	78464A888	3,479	$433,344	0.11%
134	J P MORGAN EXCHANGE TRADED F	46641Q332	7,195	$428,186	0.10%
135	PHILLIPS 66	PSX	3,245	$426,608	0.10%
136	FIRST TR EXCHANGE TRADED FD	33734X168	6,280	$421,012	0.10%
137	SHARKNINJA INC	SN	3,813	$414,511	0.10%
138	VANGUARD SPECIALIZED FUNDS	921908844	2,089	$413,787	0.10%
139	OMEGA HEALTHCARE INVS INC	681936100	10,067	$409,727	0.10%
140	SOUTHERN CO	SOMN	4,517	$407,310	0.10%
141	SELECT SECTOR SPDR TR	81369Y803	1,777	$401,148	0.10%
142	ALPHABET INC	GOOG	2,389	$396,216	0.10%
143	WALMART INC	WMT	4,835	$390,393	0.09%
144	INVESCO EXCH TRADED FD TR II	IVZ	1,922	$386,034	0.09%
145	CISCO SYS INC	CSCO	7,232	$384,889	0.09%
146	VANGUARD BD INDEX FDS	921937793	5,069	$381,057	0.09%
147	AMERICAN ELEC PWR CO INC	025537101	3,709	$380,560	0.09%
148	WASTE MGMT INC DEL	94106L109	1,804	$374,510	0.09%
149	WISDOMTREE TR	WT	10,922	$372,459	0.09%
150	ABSOLUTE SHS TR	00400R858	11,733	$367,791	0.09%
151	VANGUARD INTL EQUITY INDEX F	922042775	5,749	$362,187	0.09%
152	FIRST TR EXCHANGE-TRADED FD	33739Q200	7,320	$361,681	0.09%
153	VANGUARD INTL EQUITY INDEX F	922042858	7,496	$358,677	0.09%
154	ISHARES TR	464287804	3,018	$353,005	0.09%
155	BANK AMERICA CORP	060505104	8,785	$348,602	0.08%
156	SPDR S&P 500 ETF TR	SPY	607	$348,272	0.08%
157	NOVARTIS AG	NVSEF	2,999	$344,970	0.08%
158	CATERPILLAR INC	CAT	866	$338,747	0.08%
159	AGNC INVT CORP	00123Q104	32,352	$338,406	0.08%
160	INVESCO EXCHANGE TRADED FD T	IVZ	3,272	$335,642	0.08%
161	PALANTIR TECHNOLOGIES INC	PLTR	8,778	$326,542	0.08%
162	FLEXSHARES TR	FLEX	10,394	$324,085	0.08%
163	COLGATE PALMOLIVE CO	CL	3,068	$318,495	0.08%
164	SELECT SECTOR SPDR TR	81369Y209	2,059	$317,132	0.08%
165	GENERAL DYNAMICS CORP	GD	1,044	$315,419	0.08%
166	APPLIED MATLS INC	038222105	1,529	$308,851	0.08%
167	SPDR INDEX SHS FDS	78463X772	8,029	$308,281	0.07%
168	WISDOMTREE TR	WT	8,822	$304,270	0.07%
169	ALTRIA GROUP INC	MO	5,900	$301,151	0.07%
170	FIRST TR EXCHANGE-TRADED FD	33738D309	6,508	$298,652	0.07%
171	UNITED PARCEL SERVICE INC	UPS	2,190	$298,578	0.07%
172	COMCAST CORP NEW	CCZ	7,017	$293,098	0.07%
173	INNOVATOR ETFS TRUST	INHD	7,900	$291,668	0.07%
174	META PLATFORMS INC	META	509	$291,372	0.07%
175	VANECK ETF TRUST	92189F676	1,172	$287,667	0.07%
176	INNOVATOR ETFS TRUST	INHD	6,522	$284,881	0.07%
177	FIRST TR EXCHANGE-TRADED FD	33739Q408	4,699	$281,329	0.07%
178	SPDR SER TR	78464A854	4,155	$280,504	0.07%
179	ISHARES TR	46434V696	4,189	$278,935	0.07%
180	COCA COLA CO	KO	3,870	$278,122	0.07%
181	GLOBAL X FDS	37954Y483	15,396	$277,744	0.07%
182	RENAISSANCE CAP GREENWICH FD	759937204	6,438	$276,061	0.07%
183	ENTERPRISE PRODS PARTNERS L	293792107	9,418	$274,158	0.07%
184	ENERGY TRANSFER L P	ET-PI	17,064	$273,877	0.07%
185	ISHARES TR	464287168	1,999	$270,048	0.07%
186	ABSOLUTE SHS TR	00400R700	10,909	$269,247	0.07%
187	NEW GOLD INC CDA	644535106	92,628	$266,769	0.06%
188	CSX CORP	CSX	7,690	$265,539	0.06%
189	VANGUARD INTL EQUITY INDEX F	922042866	3,302	$258,844	0.06%
190	HCA HEALTHCARE INC	HCA	625	$254,019	0.06%
191	GILEAD SCIENCES INC	GILD	3,018	$253,053	0.06%
192	3M CO	MMM	1,840	$251,480	0.06%
193	ISHARES TR	464288356	4,318	$250,919	0.06%
194	INVESCO EXCH TRADED FD TR II	IVZ	9,950	$249,546	0.06%
195	VANGUARD SCOTTSDALE FDS	92206C664	2,749	$245,651	0.06%
196	WELLS FARGO CO NEW	949746101	4,321	$244,092	0.06%
197	ORACLE CORP	ORCL-PD	1,422	$242,277	0.06%
198	INVESCO EXCHANGE TRADED FD T	IVZ	1,339	$239,895	0.06%
199	AIM ETF PRODUCTS TRUST	00888H588	8,886	$238,722	0.06%
200	CONSOLIDATED EDISON INC	ED	2,292	$238,701	0.06%
201	UNION PAC CORP	UNP	959	$236,374	0.06%
202	FIDELITY COVINGTON TRUST	316092840	4,648	$235,421	0.06%
203	ALPS ETF TR	00162Q452	4,975	$234,472	0.06%
204	MARATHON PETE CORP	MARA	1,417	$230,920	0.06%
205	INTUITIVE SURGICAL INC	ISRG	464	$227,949	0.06%
206	INVESCO EXCH TRADED FD TR II	IVZ	4,724	$227,319	0.06%
207	AIM ETF PRODUCTS TRUST	00888H570	8,697	$227,313	0.06%
208	FIRST TR EXCHANGE-TRADED FD	33738R704	3,032	$226,399	0.06%
209	PPL CORP	PPLC	6,625	$219,156	0.05%
210	CVS HEALTH CORP	CVS	3,462	$217,701	0.05%
211	VANECK ETF TRUST	92189F437	7,364	$216,581	0.05%
212	ADVANCED MICRO DEVICES INC	AMD	1,305	$214,124	0.05%
213	VANGUARD WORLD FD	92204A702	363	$212,907	0.05%
214	KROGER CO	KR	3,661	$209,802	0.05%
215	DISNEY WALT CO	254687106	2,110	$203,000	0.05%
216	ZOETIS INC	ZTS	1,036	$202,447	0.05%
217	INNOVATOR ETFS TRUST	INHD	5,253	$202,398	0.05%
218	LOWES COS INC	548661107	743	$201,242	0.05%
219	PERPETUA RESOURCES CORP	PPTA	20,970	$196,070	0.05%
220	ALLIANCEBERNSTEIN GLOBAL HIG	AWF	16,552	$187,704	0.05%
221	AMPLIFY ETF TR	032108649	11,248	$144,987	0.04%
222	FORD MTR CO	345370860	10,018	$105,788	0.03%
223	NEXGEN ENERGY LTD	NXE	13,747	$89,761	0.02%