13F HOLDINGS REPORT
Southland Equity Partners LLC
Quarter ended Q1 2024 · Filed April 12, 2024 · Accession 0001214659-24-006710
Total Value
$356.2M
Positions
215
Other Managers
0
Confidential Omitted
No
Holdings (215)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | INNOVATOR ETFS TRUST | INHD | 776,869 | $28.6M | 8.03% |
| 2 | PIMCO ETF TR | 72201R775 | 246,970 | $22.7M | 6.37% |
| 3 | APPLE INC | AAPL | 131,197 | $22.5M | 6.32% |
| 4 | INNOVATOR ETFS TRUST | INHD | 468,143 | $18.3M | 5.14% |
| 5 | VANGUARD INDEX FDS | 922908363 | 33,352 | $16.0M | 4.50% |
| 6 | FIRST TR MORNINGSTAR DIVID L | 336917109 | 406,498 | $15.6M | 4.39% |
| 7 | FIRST TR NASDAQ 100 TECH IND | 337345102 | 64,628 | $12.3M | 3.46% |
| 8 | VANGUARD TAX-MANAGED FDS | 921943858 | 184,037 | $9.2M | 2.59% |
| 9 | INNOVATOR ETFS TRUST | INHD | 173,590 | $7.2M | 2.03% |
| 10 | FIRST TR EXCHANGE-TRADED FD | 33733E302 | 35,275 | $7.2M | 2.03% |
| 11 | FIRST TR EXCHANGE-TRADED FD | 33733E104 | 74,461 | $6.4M | 1.79% |
| 12 | INNOVATOR ETFS TRUST | INHD | 179,061 | $6.0M | 1.69% |
| 13 | PROCTER AND GAMBLE CO | 742718109 | 36,858 | $6.0M | 1.68% |
| 14 | SCHWAB STRATEGIC TR | 808524797 | 72,877 | $5.9M | 1.65% |
| 15 | INNOVATOR ETFS TRUST | INHD | 152,665 | $5.2M | 1.46% |
| 16 | INNOVATOR ETFS TRUST | INHD | 157,735 | $5.1M | 1.44% |
| 17 | INVESCO QQQ TR | IVZ | 11,137 | $4.9M | 1.39% |
| 18 | INNOVATOR ETFS TRUST | INHD | 122,099 | $4.6M | 1.30% |
| 19 | VANGUARD WHITEHALL FDS | 921946406 | 35,602 | $4.3M | 1.21% |
| 20 | VANGUARD INDEX FDS | 922908736 | 11,747 | $4.0M | 1.14% |
| 21 | ISHARES TR | 46432F396 | 21,520 | $4.0M | 1.13% |
| 22 | SCHWAB STRATEGIC TR | 808524862 | 78,495 | $3.8M | 1.06% |
| 23 | MICROSOFT CORP | MSFT | 8,968 | $3.8M | 1.06% |
| 24 | INNOVATOR ETFS TRUST | INHD | 102,390 | $3.5M | 0.99% |
| 25 | FIRST TR VALUE LINE DIVID IN | 33734H106 | 80,111 | $3.4M | 0.95% |
| 26 | BERKSHIRE HATHAWAY INC DEL | BRK-A | 8,021 | $3.4M | 0.95% |
| 27 | VANGUARD INDEX FDS | 922908652 | 18,932 | $3.3M | 0.93% |
| 28 | VANGUARD INDEX FDS | 922908744 | 17,834 | $2.9M | 0.82% |
| 29 | FIRST TR EXCH TRADED FD III | 33739P863 | 56,171 | $2.8M | 0.78% |
| 30 | VANGUARD INTL EQUITY INDEX F | 922042858 | 64,252 | $2.7M | 0.75% |
| 31 | INNOVATOR ETFS TRUST | INHD | 71,586 | $2.5M | 0.71% |
| 32 | INVESCO EXCHANGE TRADED FD T | IVZ | 21,525 | $2.5M | 0.69% |
| 33 | VANGUARD WHITEHALL FDS | 921946794 | 34,039 | $2.3M | 0.66% |
| 34 | AMAZON COM INC | AMZN | 12,591 | $2.3M | 0.64% |
| 35 | MCDONALDS CORP | MCD | 8,026 | $2.3M | 0.64% |
| 36 | ISHARES TR | 46434V621 | 35,178 | $2.0M | 0.57% |
| 37 | INNOVATOR ETFS TRUST | INHD | 49,473 | $1.9M | 0.52% |
| 38 | FIRST TR EXCH TRADED FD III | 33739N108 | 33,830 | $1.7M | 0.49% |
| 39 | ISHARES TR | 46434V449 | 41,296 | $1.6M | 0.45% |
| 40 | WISDOMTREE TR | WT | 20,716 | $1.6M | 0.44% |
| 41 | NVIDIA CORPORATION | NVDA | 1,673 | $1.5M | 0.42% |
| 42 | T ROWE PRICE ETF INC | 87283Q867 | 49,167 | $1.5M | 0.42% |
| 43 | JOHNSON & JOHNSON | JNJ | 9,262 | $1.5M | 0.41% |
| 44 | WISDOMTREE TR | WT | 29,769 | $1.5M | 0.41% |
| 45 | VANGUARD INDEX FDS | 922908629 | 5,674 | $1.4M | 0.40% |
| 46 | INNOVATOR ETFS TRUST | INHD | 39,692 | $1.4M | 0.40% |
| 47 | INNOVATOR ETFS TRUST | INHD | 35,061 | $1.4M | 0.39% |
| 48 | ABBVIE INC | ABBV | 7,677 | $1.4M | 0.39% |
| 49 | ISHARES TR | 46429B697 | 15,709 | $1.3M | 0.37% |
| 50 | TESLA INC | TSLA | 7,331 | $1.3M | 0.36% |
| 51 | JPMORGAN CHASE & CO | VYLD | 6,111 | $1.2M | 0.34% |
| 52 | VANGUARD BD INDEX FDS | 921937827 | 15,750 | $1.2M | 0.34% |
| 53 | ISHARES TR | 46429B747 | 11,815 | $1.2M | 0.33% |
| 54 | HOME DEPOT INC | HD | 3,017 | $1.2M | 0.32% |
| 55 | VERIZON COMMUNICATIONS INC | VZ | 26,829 | $1.1M | 0.32% |
| 56 | INVESCO EXCH TRADED FD TR II | IVZ | 13,551 | $1.1M | 0.31% |
| 57 | CHEVRON CORP NEW | CVX | 6,827 | $1.1M | 0.30% |
| 58 | PEPSICO INC | PEP | 6,096 | $1.1M | 0.30% |
| 59 | INVESCO EXCHANGE TRADED FD T | IVZ | 57,094 | $1.1M | 0.30% |
| 60 | SPDR SER TR | 78464A656 | 39,846 | $1.0M | 0.29% |
| 61 | VANGUARD CHARLOTTE FDS | 92203J407 | 20,460 | $1.0M | 0.28% |
| 62 | NUVEEN CA QUALTY MUN INCOME | NU | 90,940 | $1.0M | 0.28% |
| 63 | NNN REIT INC | NNN | 23,326 | $996,937 | 0.28% |
| 64 | ISHARES TR | 46434V456 | 24,952 | $989,596 | 0.28% |
| 65 | BLACKSTONE INC | BX | 7,348 | $965,362 | 0.27% |
| 66 | INNOVATOR ETFS TRUST | INHD | 26,321 | $963,291 | 0.27% |
| 67 | PACER FDS TR | 69374H303 | 13,358 | $917,436 | 0.26% |
| 68 | REALTY INCOME CORP | O | 16,031 | $867,291 | 0.24% |
| 69 | J P MORGAN EXCHANGE TRADED F | 46654Q203 | 15,768 | $855,243 | 0.24% |
| 70 | VANGUARD MUN BD FDS | 922907746 | 16,809 | $850,535 | 0.24% |
| 71 | FIRST TR MID CAP CORE ALPHAD | 33735B108 | 7,430 | $842,359 | 0.24% |
| 72 | WISDOMTREE TR | WT | 18,047 | $829,065 | 0.23% |
| 73 | CAMBRIA ETF TR | 132061201 | 10,990 | $805,237 | 0.23% |
| 74 | VANGUARD INDEX FDS | 922908751 | 3,514 | $803,196 | 0.23% |
| 75 | CINTAS CORP | CTAS | 1,104 | $758,494 | 0.21% |
| 76 | NOVO-NORDISK A S | NONOF | 5,540 | $711,336 | 0.20% |
| 77 | INNOVATOR ETFS TRUST | INHD | 18,695 | $674,919 | 0.19% |
| 78 | QUALCOMM INC | QCOM | 3,927 | $664,866 | 0.19% |
| 79 | VANGUARD INDEX FDS | 922908769 | 2,540 | $660,146 | 0.19% |
| 80 | EXXON MOBIL CORP | XOM | 5,639 | $655,531 | 0.18% |
| 81 | ISHARES TR | 46434V878 | 11,953 | $604,344 | 0.17% |
| 82 | VANGUARD SPECIALIZED FUNDS | 921908844 | 3,298 | $602,263 | 0.17% |
| 83 | FRANKLIN TEMPLETON ETF TR | FGDL | 18,209 | $586,151 | 0.16% |
| 84 | AT&T INC | T-PC | 33,139 | $583,251 | 0.16% |
| 85 | VANGUARD MALVERN FDS | 922020805 | 12,060 | $577,553 | 0.16% |
| 86 | ABBOTT LABS | ABLZF | 4,960 | $563,699 | 0.16% |
| 87 | ALPHABET INC | GOOG | 3,692 | $562,144 | 0.16% |
| 88 | INVESCO EXCH TRADED FD TR II | IVZ | 13,279 | $558,370 | 0.16% |
| 89 | J P MORGAN EXCHANGE TRADED F | 46641Q332 | 9,628 | $557,083 | 0.16% |
| 90 | SELECT SECTOR SPDR TR | 81369Y506 | 5,847 | $552,022 | 0.15% |
| 91 | INVESCO EXCHANGE TRADED FD T | IVZ | 9,586 | $545,842 | 0.15% |
| 92 | VANGUARD INDEX FDS | 922908512 | 3,480 | $542,567 | 0.15% |
| 93 | SPDR GOLD TR | GLD | 2,618 | $538,575 | 0.15% |
| 94 | VANECK ETF TRUST | 92189F643 | 5,951 | $534,995 | 0.15% |
| 95 | SPDR SER TR | 78468R705 | 2,326 | $534,869 | 0.15% |
| 96 | VANGUARD BD INDEX FDS | 921937819 | 6,949 | $523,969 | 0.15% |
| 97 | FIRST TR EXCHANGE TRADED FD | 33734X853 | 10,980 | $507,056 | 0.14% |
| 98 | INDEPENDENCE RLTY TR INC | 45378A106 | 31,281 | $504,563 | 0.14% |
| 99 | ISHARES TR | 464287507 | 8,278 | $502,776 | 0.14% |
| 100 | ABSOLUTE SHS TR | 00400R858 | 16,432 | $500,927 | 0.14% |
| 101 | FIRST TR EXCHANGE TRADED FD | 33734X135 | 10,509 | $499,388 | 0.14% |
| 102 | SPDR DOW JONES INDL AVERAGE | 78467X109 | 1,253 | $498,393 | 0.14% |
| 103 | ORACLE CORP | ORCL-PD | 3,955 | $496,832 | 0.14% |
| 104 | ENBRIDGE INC | ENNPF | 13,471 | $487,340 | 0.14% |
| 105 | FIRST TR EXCHANGE-TRADED FD | 33738R704 | 7,215 | $485,786 | 0.14% |
| 106 | SPDR S&P 500 ETF TR | SPY | 915 | $478,609 | 0.13% |
| 107 | INNOVATOR ETFS TRUST | INHD | 12,578 | $472,923 | 0.13% |
| 108 | GLOBAL X FDS | 37954Y632 | 13,873 | $471,127 | 0.13% |
| 109 | NORTHROP GRUMMAN CORP | NOC | 982 | $470,058 | 0.13% |
| 110 | FIRST TR EXCHANGE TRADED FD | 33734X150 | 6,375 | $465,120 | 0.13% |
| 111 | VANGUARD SCOTTSDALE FDS | 92206C771 | 10,181 | $464,346 | 0.13% |
| 112 | FIRST TR EXCHANGE TRADED FD | 33734X168 | 6,313 | $450,350 | 0.13% |
| 113 | AMERICAN CENTY ETF TR | 025072109 | 9,724 | $450,027 | 0.13% |
| 114 | AMGEN INC | AMGN | 1,559 | $443,287 | 0.12% |
| 115 | FIRST TR EXCHANGE-TRADED FD | 33741X102 | 12,719 | $442,876 | 0.12% |
| 116 | FIRST TR EXCHANGE-TRADED FD | 33738R506 | 7,872 | $442,167 | 0.12% |
| 117 | INTERNATIONAL BUSINESS MACHS | INTR | 2,308 | $440,640 | 0.12% |
| 118 | FRANKLIN TEMPLETON ETF TR | FGDL | 8,218 | $439,335 | 0.12% |
| 119 | LOCKHEED MARTIN CORP | LMT | 959 | $436,179 | 0.12% |
| 120 | ELI LILLY & CO | LLY | 560 | $435,973 | 0.12% |
| 121 | WELLTOWER INC | WELL | 4,612 | $430,967 | 0.12% |
| 122 | SELECT SECTOR SPDR TR | 81369Y803 | 2,046 | $426,144 | 0.12% |
| 123 | SPDR INDEX SHS FDS | 78463X889 | 11,801 | $422,948 | 0.12% |
| 124 | CONOCOPHILLIPS | COP | 3,241 | $412,530 | 0.12% |
| 125 | COSTCO WHSL CORP NEW | 22160K105 | 561 | $410,898 | 0.12% |
| 126 | WASTE MGMT INC DEL | 94106L109 | 1,898 | $404,559 | 0.11% |
| 127 | ISHARES TR | 464287168 | 3,278 | $403,775 | 0.11% |
| 128 | FIRST TR EXCHANGE-TRADED FD | 33739Q200 | 8,004 | $386,193 | 0.11% |
| 129 | PHILLIPS 66 | PSX | 2,360 | $385,400 | 0.11% |
| 130 | IRON MTN INC DEL | 46284V101 | 4,742 | $380,329 | 0.11% |
| 131 | ISHARES TR | 464287549 | 4,358 | $375,572 | 0.11% |
| 132 | ISHARES GOLD TR | IAU | 8,870 | $372,629 | 0.10% |
| 133 | WISDOMTREE TR | WT | 11,348 | $370,686 | 0.10% |
| 134 | VANGUARD BD INDEX FDS | 921937793 | 4,949 | $357,971 | 0.10% |
| 135 | ISHARES TR | 464287804 | 3,230 | $356,996 | 0.10% |
| 136 | DUKE ENERGY CORP NEW | DUKB | 3,628 | $350,836 | 0.10% |
| 137 | SOUTHERN CO | SOMN | 4,828 | $346,343 | 0.10% |
| 138 | VANGUARD INTL EQUITY INDEX F | 922042775 | 5,897 | $345,859 | 0.10% |
| 139 | VANGUARD SCOTTSDALE FDS | 92206C102 | 5,948 | $345,400 | 0.10% |
| 140 | ALPHABET INC | GOOG | 2,276 | $343,517 | 0.10% |
| 141 | INVESCO EXCH TRADED FD TR II | IVZ | 1,870 | $341,630 | 0.10% |
| 142 | SELECT SECTOR SPDR TR | 81369Y209 | 2,266 | $334,723 | 0.09% |
| 143 | ARES MANAGEMENT CORPORATION | ARES-PB | 2,510 | $333,780 | 0.09% |
| 144 | STARBUCKS CORP | SBUX | 3,530 | $322,593 | 0.09% |
| 145 | VANGUARD BD INDEX FDS | 921937835 | 4,417 | $320,807 | 0.09% |
| 146 | AGNC INVT CORP | 00123Q104 | 32,330 | $320,067 | 0.09% |
| 147 | KIMBERLY-CLARK CORP | KMB | 2,465 | $318,849 | 0.09% |
| 148 | OMEGA HEALTHCARE INVS INC | 681936100 | 10,067 | $318,822 | 0.09% |
| 149 | FIRST TR EXCHANGE-TRADED FD | 33738D309 | 6,897 | $318,710 | 0.09% |
| 150 | WISDOMTREE TR | WT | 9,703 | $317,088 | 0.09% |
| 151 | UNITED PARCEL SERVICE INC | UPS | 2,125 | $315,855 | 0.09% |
| 152 | FIRST TR EXCHANGE-TRADED FD | 33739Q408 | 5,228 | $311,693 | 0.09% |
| 153 | SPDR S&P MIDCAP 400 ETF TR | MDY | 551 | $306,576 | 0.09% |
| 154 | GLOBAL X FDS | 37954Y269 | 9,969 | $305,450 | 0.09% |
| 155 | COMCAST CORP NEW | CCZ | 7,024 | $304,477 | 0.09% |
| 156 | BANK AMERICA CORP | 060505104 | 7,999 | $303,316 | 0.09% |
| 157 | SELECT SECTOR SPDR TR | 81369Y605 | 7,168 | $301,916 | 0.08% |
| 158 | INNOVATOR ETFS TRUST | INHD | 7,479 | $301,628 | 0.08% |
| 159 | FLEXSHARES TR | FLEX | 10,443 | $300,674 | 0.08% |
| 160 | APPLIED MATLS INC | 038222105 | 1,424 | $293,608 | 0.08% |
| 161 | DISNEY WALT CO | 254687106 | 2,399 | $293,545 | 0.08% |
| 162 | RENAISSANCE CAP GREENWICH FD | 759937204 | 7,066 | $293,380 | 0.08% |
| 163 | SPDR SER TR | 78464A763 | 2,222 | $291,657 | 0.08% |
| 164 | NOVARTIS AG | NVSEF | 2,998 | $289,961 | 0.08% |
| 165 | INVESCO EXCHANGE TRADED FD T | IVZ | 1,709 | $289,453 | 0.08% |
| 166 | CATERPILLAR INC | CAT | 784 | $287,380 | 0.08% |
| 167 | SPDR INDEX SHS FDS | 78463X772 | 8,146 | $286,332 | 0.08% |
| 168 | MPLX LP | MPLXP | 6,872 | $285,600 | 0.08% |
| 169 | CSX CORP | CSX | 7,685 | $284,901 | 0.08% |
| 170 | AMERICAN ELEC PWR CO INC | 025537101 | 3,302 | $284,277 | 0.08% |
| 171 | BROADCOM INC | AVGO | 214 | $283,638 | 0.08% |
| 172 | WALMART INC | WMT | 4,706 | $283,160 | 0.08% |
| 173 | GENERAL DYNAMICS CORP | GD | 992 | $280,325 | 0.08% |
| 174 | BANK MONTREAL QUE | 063671101 | 2,865 | $279,890 | 0.08% |
| 175 | ABSOLUTE SHS TR | 00400R700 | 10,930 | $278,550 | 0.08% |
| 176 | ENTERPRISE PRODS PARTNERS L | 293792107 | 9,472 | $276,386 | 0.08% |
| 177 | VANGUARD WORLD FD | 92204A108 | 863 | $274,201 | 0.08% |
| 178 | PHILIP MORRIS INTL INC | 718172109 | 2,971 | $272,234 | 0.08% |
| 179 | ISHARES TR | 46434V696 | 4,257 | $269,511 | 0.08% |
| 180 | ARCHROCK INC | AROC | 13,553 | $266,588 | 0.07% |
| 181 | COCA COLA CO | KO | 4,288 | $262,315 | 0.07% |
| 182 | VANGUARD INDEX FDS | 922908611 | 1,319 | $253,090 | 0.07% |
| 183 | ENERGY TRANSFER L P | ET-PI | 15,912 | $250,296 | 0.07% |
| 184 | VANGUARD INTL EQUITY INDEX F | 922042866 | 3,289 | $250,063 | 0.07% |
| 185 | VANGUARD WORLD FD | 92204A405 | 2,431 | $248,910 | 0.07% |
| 186 | ISHARES TR | 464288356 | 4,318 | $248,458 | 0.07% |
| 187 | INVESCO EXCH TRADED FD TR II | IVZ | 9,950 | $247,457 | 0.07% |
| 188 | MARATHON PETE CORP | MARA | 1,227 | $247,140 | 0.07% |
| 189 | COLGATE PALMOLIVE CO | CL | 2,638 | $237,595 | 0.07% |
| 190 | VANGUARD SCOTTSDALE FDS | 92206C664 | 2,767 | $235,361 | 0.07% |
| 191 | MERCK & CO INC | MRK | 1,766 | $233,056 | 0.07% |
| 192 | VANGUARD INDEX FDS | 922908595 | 893 | $232,823 | 0.07% |
| 193 | INNOVATOR ETFS TRUST | INHD | 6,331 | $231,082 | 0.06% |
| 194 | ISHARES TR | 464287457 | 2,779 | $227,267 | 0.06% |
| 195 | SELECT SECTOR SPDR TR | 81369Y308 | 2,966 | $226,484 | 0.06% |
| 196 | 3M CO | MMM | 2,127 | $225,621 | 0.06% |
| 197 | VANGUARD WORLD FD | 92204A702 | 416 | $218,125 | 0.06% |
| 198 | INVESCO EXCHANGE TRADED FD T | IVZ | 1,967 | $216,468 | 0.06% |
| 199 | SOUTHWESTERN ENERGY CO | 845467109 | 28,495 | $215,992 | 0.06% |
| 200 | SCHWAB STRATEGIC TR | 808524300 | 2,317 | $214,832 | 0.06% |
| 201 | PPL CORP | PPLC | 7,782 | $214,238 | 0.06% |
| 202 | VANECK ETF TRUST | 92189F437 | 7,358 | $213,537 | 0.06% |
| 203 | INVESCO EXCH TRADED FD TR II | IVZ | 4,815 | $212,871 | 0.06% |
| 204 | CACTUS INC | WHD | 4,226 | $211,680 | 0.06% |
| 205 | AMPLIFY ETF TR | 032108649 | 20,788 | $206,425 | 0.06% |
| 206 | BLOCK INC | BSQKZ | 2,436 | $206,037 | 0.06% |
| 207 | MONDELEZ INTL INC | 609207105 | 2,908 | $203,529 | 0.06% |
| 208 | KROGER CO | KR | 3,560 | $203,411 | 0.06% |
| 209 | ISHARES TR | 46429B655 | 3,935 | $200,921 | 0.06% |
| 210 | PNC FINL SVCS GROUP INC | 693475105 | 1,240 | $200,356 | 0.06% |
| 211 | GLOBAL X FDS | 37954Y483 | 10,789 | $193,231 | 0.05% |
| 212 | ALLIANCEBERNSTEIN GLOBAL HIG | AWF | 16,551 | $175,772 | 0.05% |
| 213 | PIMCO CORPORATE & INCOME OPP | PTY | 11,221 | $166,856 | 0.05% |
| 214 | NEXGEN ENERGY LTD | NXE | 21,327 | $165,969 | 0.05% |
| 215 | CAMBRIA ETF TR | 132061862 | 10,921 | $132,363 | 0.04% |