13F HOLDINGS REPORT
NICOLET BANKSHARES INC
Quarter ended Q2 2025 · Filed August 13, 2025 · Accession 0001174850-25-000038
Total Value
$578.7M
Positions
212
Other Managers
0
Confidential Omitted
No
Holdings (212)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | NICOLET BANKSHARES INC | NIC | 887,279 | $109.6M | 18.93% |
| 2 | SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | 1,105,686 | $57.9M | 10.00% |
| 3 | SPDR PORTFOLIO S&P 500 GROWTH ETF | 78464A409 | 394,092 | $37.6M | 6.49% |
| 4 | VANGUARD S&P 500 ETF | 922908363 | 41,710 | $23.7M | 4.09% |
| 5 | MICROSOFT CORP | MSFT | 29,970 | $14.9M | 2.58% |
| 6 | SPDR S&P 500 ETF TRUST | SPY | 22,426 | $13.9M | 2.39% |
| 7 | APPLE INC | AAPL | 67,041 | $13.8M | 2.38% |
| 8 | ISHARES S&P 500 BARRA GROWTH INDEX FUND | 464287309 | 121,681 | $13.4M | 2.31% |
| 9 | AVANTIS EMERGING MARKETS EQUITY ETF | 025072604 | 195,110 | $13.4M | 2.31% |
| 10 | NVIDIA CORP | NVDA | 76,750 | $12.1M | 2.10% |
| 11 | ISHARES CORE S&P 500 ETF | 464287200 | 15,390 | $9.6M | 1.65% |
| 12 | VANGUARD FTSE DEVELOPED MARKETS | 921943858 | 146,382 | $8.3M | 1.44% |
| 13 | AMAZON.COM INC | AMZN | 33,726 | $7.4M | 1.28% |
| 14 | JPMORGAN CHASE & CO | VYLD | 23,566 | $6.8M | 1.18% |
| 15 | ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | 137,754 | $6.7M | 1.16% |
| 16 | ISHARES RUSSELL 1000 GROWTH INDEX FD | 464287614 | 15,719 | $6.7M | 1.15% |
| 17 | AVANTIS INVESTORS | 025072356 | 147,071 | $6.5M | 1.12% |
| 18 | COSTCO WHOLESALE CORP | 22160K105 | 6,360 | $6.3M | 1.09% |
| 19 | ISHARES S&P 500/VALUE | 464287408 | 32,138 | $6.3M | 1.09% |
| 20 | ISHARES MSCI EAFE INDEX FD | 464287465 | 69,273 | $6.2M | 1.07% |
| 21 | JPM ALERIAN MLP INDEX ETN 1/28/2044 | VYLD | 192,984 | $5.8M | 1.01% |
| 22 | ALPHABET INC CAP STK CL C | GOOG | 29,085 | $5.2M | 0.89% |
| 23 | META PLATFORMS INC CL A | META | 6,342 | $4.7M | 0.81% |
| 24 | VANGUARD TOTAL STOCK MARKET ETF | 922908769 | 13,868 | $4.2M | 0.73% |
| 25 | MASTERCARD INC | MA | 6,662 | $3.7M | 0.65% |
| 26 | ALPHABET INC CAP STK CL A | GOOG | 20,868 | $3.7M | 0.64% |
| 27 | VANGUARD VALUE ETF | 922908744 | 19,308 | $3.4M | 0.59% |
| 28 | ABBOTT LABS | ABLZF | 24,284 | $3.3M | 0.57% |
| 29 | PROCTER & GAMBLE CO | 742718109 | 19,647 | $3.1M | 0.54% |
| 30 | BERKSHIRE HATHAWAY INC DEL CL B NEW | BRK-A | 5,836 | $2.8M | 0.49% |
| 31 | EXXON MOBIL CORP | XOM | 25,763 | $2.8M | 0.48% |
| 32 | VANGUARD TOTAL BOND MARKET ETF | 921937835 | 36,188 | $2.7M | 0.46% |
| 33 | ORACLE CORPORATION | ORCL-PD | 12,084 | $2.6M | 0.46% |
| 34 | HOME DEPOT INC | HD | 7,125 | $2.6M | 0.45% |
| 35 | COCA COLA CO | KO | 35,216 | $2.5M | 0.43% |
| 36 | WALMART INC | WMT | 24,433 | $2.4M | 0.41% |
| 37 | ISHARES RUSSELL 1000 VALUE INDEX FUND | 464287598 | 12,215 | $2.4M | 0.41% |
| 38 | VANGUARD LARGE-CAP ETF | 922908637 | 8,132 | $2.3M | 0.40% |
| 39 | ISHARES RUSSELL 2000 INDEX FD | 464287655 | 10,338 | $2.2M | 0.39% |
| 40 | PALO ALTO NETWORKS INC | PANW | 10,877 | $2.2M | 0.38% |
| 41 | MCDONALDS CORP | MCD | 7,526 | $2.2M | 0.38% |
| 42 | VANGUARD GROWTH ETF | 922908736 | 5,012 | $2.2M | 0.38% |
| 43 | SALESFORCE, INC. | CRM | 7,664 | $2.1M | 0.36% |
| 44 | EATON CORP PLC SHS | ETN | 5,774 | $2.1M | 0.36% |
| 45 | WEC ENERGY GROUP INC | WEC | 19,370 | $2.0M | 0.35% |
| 46 | VANGUARD MID-CAP ETF | 922908629 | 6,979 | $2.0M | 0.34% |
| 47 | CHIPOTLE MEXICAN GRILL INC-CL A | CMG | 33,324 | $1.9M | 0.32% |
| 48 | VANGUARD MID-CAP VALUE INDEX | 922908512 | 11,357 | $1.9M | 0.32% |
| 49 | HONEYWELL INTL INC | 438516106 | 7,797 | $1.8M | 0.31% |
| 50 | TJX COS INC | 872540109 | 14,268 | $1.8M | 0.30% |
| 51 | DEERE & CO | DE | 3,450 | $1.8M | 0.30% |
| 52 | ADOBE SYS INC | ADBE | 4,497 | $1.7M | 0.30% |
| 53 | VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 921909768 | 24,918 | $1.7M | 0.30% |
| 54 | GENERAL DYNAMICS CORP | GD | 5,881 | $1.7M | 0.30% |
| 55 | ANALOG DEVICES INC | ADI | 7,196 | $1.7M | 0.30% |
| 56 | INVESCO QQQ TR UNIT SER 1 | IVZ | 3,095 | $1.7M | 0.30% |
| 57 | CISCO SYSTEMS INC | CSCO | 24,406 | $1.7M | 0.29% |
| 58 | FLEXSHARES MSTAR GBL UPSTRM ETF | FLEX | 40,516 | $1.6M | 0.28% |
| 59 | CHEVRON CORPORATION | CVX | 11,284 | $1.6M | 0.28% |
| 60 | JOHNSON & JOHNSON | JNJ | 10,491 | $1.6M | 0.28% |
| 61 | NORFOLK SOUTHN CORP | 655844108 | 6,066 | $1.6M | 0.27% |
| 62 | SCHNEIDER NATIONAL INC | SNDR | 62,949 | $1.5M | 0.26% |
| 63 | INTERCONTINENTAL EXCHANGE, INC | 45866F104 | 7,804 | $1.4M | 0.25% |
| 64 | DIMENSIONAL ETF TRUST US CORE EQUITY 2 | 25434V708 | 37,807 | $1.4M | 0.23% |
| 65 | MONDELEZ INTL INC CL A | 609207105 | 20,089 | $1.4M | 0.23% |
| 66 | WELLS FARGO & COMPANY | 949746101 | 16,879 | $1.4M | 0.23% |
| 67 | CATERPILLAR INC | CAT | 3,444 | $1.3M | 0.23% |
| 68 | VISA INC CL A | V | 3,735 | $1.3M | 0.23% |
| 69 | INTUIT | INTU | 1,656 | $1.3M | 0.23% |
| 70 | SPDR PORTFOLIO S&P 1500 COMPOSITE | 78464A805 | 16,831 | $1.3M | 0.22% |
| 71 | DISNEY WALT CO | 254687106 | 9,992 | $1.2M | 0.21% |
| 72 | CENCORA, INC. | COR | 3,983 | $1.2M | 0.21% |
| 73 | SCHWAB CHARLES CORP | SCHW-PJ | 13,049 | $1.2M | 0.21% |
| 74 | ISHARES BITCOIN TRUST ETF | IBIT | 19,014 | $1.2M | 0.20% |
| 75 | VANGUARD S&P 500 GROWTH INDX ETF | 921932505 | 2,841 | $1.1M | 0.19% |
| 76 | LILLY (ELI) & CO | LLY | 1,444 | $1.1M | 0.19% |
| 77 | BROADCOM INC | AVGO | 4,076 | $1.1M | 0.19% |
| 78 | INTERNATIONAL BUSINESS MACHS | INTR | 3,804 | $1.1M | 0.19% |
| 79 | BLACKSTONE INC | BX | 7,313 | $1.1M | 0.19% |
| 80 | AMERICAN TOWER CORP | 03027X100 | 4,865 | $1.1M | 0.19% |
| 81 | LOWES COS INC | 548661107 | 4,775 | $1.1M | 0.18% |
| 82 | BANK FIRST CORPORATION | BFC | 8,914 | $1.0M | 0.18% |
| 83 | NEXTERA ENERGY INC | NEE-PW | 14,978 | $1.0M | 0.18% |
| 84 | ISHARES RUSSELL 1000 | 464287622 | 3,057 | $1.0M | 0.18% |
| 85 | ISHARES CORE MSCI EMK ETF | 46434G103 | 17,062 | $1.0M | 0.18% |
| 86 | PHILIP MORRIS INTL INC | 718172109 | 5,558 | $1.0M | 0.17% |
| 87 | ABBVIE INC | ABBV | 5,412 | $1.0M | 0.17% |
| 88 | DANAHER CORP | 235851102 | 5,059 | $999,355 | 0.17% |
| 89 | BRISTOL MYERS SQUIBB CO | CELG-RI | 21,216 | $982,089 | 0.17% |
| 90 | ACCENTURE PLC CLASS A | ACN | 3,269 | $977,071 | 0.17% |
| 91 | GRAINGER W W INC | 384802104 | 936 | $973,665 | 0.17% |
| 92 | GSK PLC | GLAXF | 25,119 | $964,570 | 0.17% |
| 93 | ISHARES RUSSELL MIDCAP VALUE INDEX FD | 464287473 | 7,292 | $963,565 | 0.17% |
| 94 | VANGUARD SMALL-CAP ETF | 922908751 | 4,055 | $960,954 | 0.17% |
| 95 | RTX CORPORATION | RTX | 6,554 | $957,015 | 0.17% |
| 96 | VANGUARD FTSE EMERGING MARKETS ETF | 922042858 | 19,330 | $956,062 | 0.17% |
| 97 | BLACKROCK INC | BLK | 910 | $954,818 | 0.16% |
| 98 | PEPSICO INC | PEP | 7,207 | $951,612 | 0.16% |
| 99 | LAM RESEARCH CORP | LRCX | 9,760 | $950,038 | 0.16% |
| 100 | COMCAST CORP CL A | CCZ | 26,391 | $941,895 | 0.16% |
| 101 | TRUIST FINL CORP | 89832Q109 | 20,792 | $893,848 | 0.15% |
| 102 | FISERV INC | FISV | 5,076 | $875,153 | 0.15% |
| 103 | NETFLIX INC | NFLX | 650 | $870,435 | 0.15% |
| 104 | ISHARES CORE S&P MID-CAP ETF | 464287507 | 13,914 | $862,946 | 0.15% |
| 105 | PRINCIPAL ACTIVE HIGH YIELD ETF | 74255Y102 | 44,033 | $852,919 | 0.15% |
| 106 | PFIZER INC | PFE | 34,766 | $842,728 | 0.15% |
| 107 | ISHARES RUSSELL MIDCAP GROWTH INDEX FD | 464287481 | 6,057 | $839,985 | 0.15% |
| 108 | ISHARES CORE U.S. AGGREGATE | 464287226 | 8,325 | $825,840 | 0.14% |
| 109 | BOEING CO | BA-PA | 3,896 | $816,329 | 0.14% |
| 110 | MARSH & MCLENNAN COS INC | 571748102 | 3,712 | $811,592 | 0.14% |
| 111 | ADVANCED MICRO DEVICES INC | AMD | 5,700 | $808,830 | 0.14% |
| 112 | CVS HEALTH CORPORATION | CVS | 11,704 | $807,342 | 0.14% |
| 113 | EOG RES INC | EOG | 6,566 | $785,359 | 0.14% |
| 114 | SERVICENOW INC | NOW | 761 | $782,369 | 0.14% |
| 115 | UNION PAC CORP | UNP | 3,326 | $765,246 | 0.13% |
| 116 | FEDEX CORPORATION | FDX | 3,311 | $752,623 | 0.13% |
| 117 | UNITEDHEALTH GROUP INC | UNH | 2,351 | $733,441 | 0.13% |
| 118 | THERMO FISHER SCIENTIFIC INC | TMO | 1,738 | $704,689 | 0.12% |
| 119 | SPDR S&P MIDCAP 400 ETF TR | MDY | 1,242 | $703,568 | 0.12% |
| 120 | VANGUARD HEALTH CARE ETF | 92204A504 | 2,832 | $703,299 | 0.12% |
| 121 | NIKE INC | NKE | 9,843 | $699,247 | 0.12% |
| 122 | Invesco S&P 500 Equal Weight ETF | IVZ | 3,675 | $667,895 | 0.12% |
| 123 | PAYPAL HLDGS INC | PYPL | 8,836 | $656,692 | 0.11% |
| 124 | VANGUARD FTSE ALL-WORLD EX-U | 922042775 | 9,726 | $653,782 | 0.11% |
| 125 | SCHLUMBERGER LTD | SLB | 19,217 | $649,535 | 0.11% |
| 126 | FIDELITY NATL INFORMATION | 31620M106 | 7,896 | $642,813 | 0.11% |
| 127 | AMPHENOL CORP CL A | 032095101 | 6,440 | $635,950 | 0.11% |
| 128 | GOLDMAN SACHS GROUP | GSCE | 893 | $632,021 | 0.11% |
| 129 | ISHARES NATIONAL MUNI BOND ETF | 464288414 | 6,028 | $629,805 | 0.11% |
| 130 | VANGUARD INDEX FDS | 922908652 | 3,250 | $626,308 | 0.11% |
| 131 | ISHARES CORE S&P SMALL-CAP ETF | 464287804 | 5,643 | $616,723 | 0.11% |
| 132 | FREEPORT-MCMORAN INC | FCX | 13,943 | $604,429 | 0.10% |
| 133 | JANUS DETROIT STR TR | 47103U852 | 12,684 | $571,414 | 0.10% |
| 134 | O REILLY AUTOMOTIVE INC | 67103H107 | 6,180 | $557,003 | 0.10% |
| 135 | EVERGY INC | EVRG | 8,000 | $551,440 | 0.10% |
| 136 | DUPONT DE NEMOURS INC | DD | 7,882 | $540,626 | 0.09% |
| 137 | BECTON DICKINSON & CO | BDX | 3,091 | $532,425 | 0.09% |
| 138 | ZIMMER BIOMET HOLDINGS, INC. | ZBH | 5,789 | $528,015 | 0.09% |
| 139 | ISHARES RUSSELL MIDCAP INDEX FD | 464287499 | 5,644 | $519,079 | 0.09% |
| 140 | DIMENSIONAL U.S. EQUITY MARKET ETF | 25434V401 | 7,736 | $518,467 | 0.09% |
| 141 | CARRIER GLOBAL CORP | CARR | 6,987 | $511,379 | 0.09% |
| 142 | CDW CORP | CDW | 2,861 | $510,946 | 0.09% |
| 143 | ISHARES DOW JONES SELECT DIV IND | 464287168 | 3,810 | $506,006 | 0.09% |
| 144 | GLOBAL X FDS S&P 500 CATHOLIC | 37954Y889 | 6,668 | $503,101 | 0.09% |
| 145 | ILLINOIS TOOL WKS INC | 452308109 | 2,017 | $498,703 | 0.09% |
| 146 | LINDE PLC | LIN | 1,047 | $491,231 | 0.08% |
| 147 | MERCK & CO INC | MRK | 6,169 | $488,338 | 0.08% |
| 148 | COPART INC | CPRT | 9,724 | $477,157 | 0.08% |
| 149 | SPDR S&P DIVIDEND | 78464A763 | 3,489 | $473,562 | 0.08% |
| 150 | iShares 10-20 Year Treasury Bond ETF | 464288653 | 4,612 | $468,579 | 0.08% |
| 151 | ISHARES S&P GLOBAL INFRASTRUCTURE IDX ETF | 464288372 | 7,729 | $457,557 | 0.08% |
| 152 | BATH & BODY WORKS INC | BBWI | 15,241 | $456,620 | 0.08% |
| 153 | VANGUARD INFORMATION TECHNOLOGY ETF | 92204A702 | 664 | $440,418 | 0.08% |
| 154 | YUM! BRANDS INC | YUM | 2,923 | $433,130 | 0.07% |
| 155 | SCHWAB EMERGING MARKETS EQUITY ETF | 808524706 | 14,342 | $432,268 | 0.07% |
| 156 | AFLAC INC | AFL | 4,087 | $431,015 | 0.07% |
| 157 | LOCKHEED MARTIN CORP | LMT | 926 | $428,868 | 0.07% |
| 158 | GE AEROSPACE | 369604301 | 1,636 | $421,154 | 0.07% |
| 159 | WISDOMTREE L/C DIVIDEND FUND | WT | 5,084 | $417,600 | 0.07% |
| 160 | QUALCOMM INC | QCOM | 2,591 | $412,643 | 0.07% |
| 161 | ISHARES SELECT U.S. REIT ETF | 464287564 | 6,680 | $408,549 | 0.07% |
| 162 | CSX CORP | CSX | 12,394 | $404,416 | 0.07% |
| 163 | AMGEN INC | AMGN | 1,420 | $396,478 | 0.07% |
| 164 | SPDR GOLD TRUST | GLD | 1,298 | $395,669 | 0.07% |
| 165 | Utilities Sector SPDR Fund | 81369Y886 | 4,826 | $394,091 | 0.07% |
| 166 | Technology Sector SPDR Fund | 81369Y803 | 1,545 | $391,240 | 0.07% |
| 167 | EMERSON ELEC CO | EMR | 2,814 | $375,191 | 0.06% |
| 168 | PIMCO ACTIVE BD ETF | 72201R775 | 4,063 | $374,527 | 0.06% |
| 169 | MICROCHIP TECHNOLOGY INC | MCHPP | 5,278 | $371,413 | 0.06% |
| 170 | ISHARES MSCI EAFE SM CAPIDX | 464288273 | 5,092 | $370,087 | 0.06% |
| 171 | KIMBERLY CLARK CORP | KMB | 2,841 | $366,262 | 0.06% |
| 172 | ISHARES RUSSELL 2000 VALUE INDEX FUND | 464287630 | 2,289 | $361,113 | 0.06% |
| 173 | MASCO CORP | MAS | 5,596 | $360,159 | 0.06% |
| 174 | BIOGEN INC | BIIB | 2,790 | $350,396 | 0.06% |
| 175 | SS&C TECHNOLOGIES HLDGS INC | SSNC | 4,063 | $336,416 | 0.06% |
| 176 | EQUIFAX INC | EFX | 1,290 | $334,587 | 0.06% |
| 177 | STARBUCKS CORP | SBUX | 3,642 | $333,716 | 0.06% |
| 178 | APPLIED MATLS INC | 038222105 | 1,800 | $329,526 | 0.06% |
| 179 | SCHWAB INTERNATIONAL EQUITY ETF | 808524805 | 14,176 | $313,290 | 0.05% |
| 180 | VANGUARD SHORT-TERM TREASURY INDEX FUND | 92206C102 | 5,164 | $303,540 | 0.05% |
| 181 | STRYKER CORP | SYK | 708 | $280,106 | 0.05% |
| 182 | Financial Sector SPDR Fund | 81369Y605 | 5,330 | $279,132 | 0.05% |
| 183 | CONOCOPHILLIPS | COP | 3,098 | $278,015 | 0.05% |
| 184 | WYNDHAM HOTELS & RESORTS INC | WH | 3,415 | $277,332 | 0.05% |
| 185 | VERTEX PHARMACEUTICALS INC | VRTX | 617 | $274,688 | 0.05% |
| 186 | VANGUARD HIGH DIVIDEND YIELD ETF | 921946406 | 2,010 | $267,953 | 0.05% |
| 187 | ISHARES CORE MSCI EAFE | 46432F842 | 3,180 | $265,466 | 0.05% |
| 188 | ALTRIA GROUP INC | MO | 4,466 | $261,842 | 0.05% |
| 189 | S&P GLOBAL INC | SPGI | 495 | $261,009 | 0.05% |
| 190 | AMERICAN WTR WKS CO INC | 030420103 | 1,875 | $260,831 | 0.05% |
| 191 | SMITH A O CORP | AOS | 3,900 | $255,723 | 0.04% |
| 192 | INTEL CORP | INTC | 11,281 | $252,694 | 0.04% |
| 193 | ACI WORLDWIDE INC | ACIW | 5,387 | $247,317 | 0.04% |
| 194 | VANGUARD MID-CAP GROWTH INDE | 922908538 | 863 | $245,429 | 0.04% |
| 195 | CIGNA GROUP | 125523100 | 741 | $244,960 | 0.04% |
| 196 | PHILLIPS 66 COM | PSX | 1,971 | $235,140 | 0.04% |
| 197 | HALLIBURTON CO | HAL | 11,531 | $235,002 | 0.04% |
| 198 | AT&T INC | T-PC | 7,900 | $228,626 | 0.04% |
| 199 | AMERIPRISE FINANCIAL INC | 03076C106 | 425 | $226,835 | 0.04% |
| 200 | PRINCIPAL FINL GROUP INC | PFG | 2,845 | $225,978 | 0.04% |
| 201 | Energy Sector SPDR Fund | 81369Y506 | 2,605 | $220,930 | 0.04% |
| 202 | OVERLAY SHARES LG CAP EQUITY ETF | 53656F805 | 4,425 | $213,772 | 0.04% |
| 203 | SPDR PORTFOLIO DEVELOPED WORLD EX-US ETF | 78463X889 | 5,178 | $209,657 | 0.04% |
| 204 | ISHARES TR | 464288877 | 3,238 | $205,548 | 0.04% |
| 205 | VERIZON COMMUNICATIONS INC | VZ | 4,715 | $204,018 | 0.04% |
| 206 | VANGUARD LONG-TERM TREASURY INDEX FD | 92206C847 | 3,579 | $200,853 | 0.03% |
| 207 | ROPER TECHNOLOGIES, INC | ROP | 353 | $200,095 | 0.03% |
| 208 | SPDR S&P 500 ETF TRUST | SPY | 186 | $114,920 | 0.02% |
| 209 | VANGUARD MID-CAP ETF | 922908629 | 201 | $56,246 | 0.01% |
| 210 | SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | 564 | $29,520 | 0.01% |
| 211 | ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | 333 | $16,270 | 0.00% |
| 212 | AVANTIS INVESTORS | 025072356 | 187 | $8,258 | 0.00% |