13F HOLDINGS REPORT
NICOLET BANKSHARES INC
Quarter ended Q1 2025 · Filed May 14, 2025 · Accession 0001174850-25-000025
Total Value
$498.1M
Positions
204
Other Managers
0
Confidential Omitted
No
Holdings (204)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | NICOLET BANKSHARES INC | NIC | 888,335 | $96.8M | 19.43% |
| 2 | SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | 1,083,225 | $55.3M | 11.11% |
| 3 | SPDR PORTFOLIO S&P 500 GROWTH ETF | 78464A409 | 375,568 | $30.2M | 6.06% |
| 4 | APPLE INC | AAPL | 64,752 | $14.4M | 2.89% |
| 5 | SPDR S&P 500 ETF TRUST | SPY | 22,316 | $12.5M | 2.51% |
| 6 | VANGUARD S&P 500 ETF | 922908363 | 22,280 | $11.4M | 2.30% |
| 7 | ISHARES S&P 500 BARRA GROWTH INDEX FUND | 464287309 | 121,671 | $11.3M | 2.27% |
| 8 | MICROSOFT CORP | MSFT | 29,038 | $10.9M | 2.19% |
| 9 | AVANTIS EMERGING MARKETS EQUITY ETF | 025072604 | 181,017 | $10.9M | 2.19% |
| 10 | NVIDIA CORP | NVDA | 76,102 | $8.2M | 1.66% |
| 11 | ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | 135,093 | $7.0M | 1.41% |
| 12 | JPM ALERIAN MLP INDEX ETN 1/28/2044 | VYLD | 203,240 | $6.6M | 1.33% |
| 13 | ISHARES CORE S&P 500 ETF | 464287200 | 11,009 | $6.2M | 1.24% |
| 14 | AMAZON.COM INC | AMZN | 32,404 | $6.2M | 1.24% |
| 15 | ISHARES S&P 500/VALUE | 464287408 | 32,054 | $6.1M | 1.23% |
| 16 | AVANTIS INVESTORS | 025072356 | 140,259 | $6.0M | 1.21% |
| 17 | COSTCO WHOLESALE CORP | 22160K105 | 6,343 | $6.0M | 1.20% |
| 18 | VANGUARD FTSE DEVELOPED MARKETS | 921943858 | 116,395 | $5.9M | 1.19% |
| 19 | ISHARES RUSSELL 1000 GROWTH INDEX FD | 464287614 | 15,767 | $5.7M | 1.14% |
| 20 | ISHARES MSCI EAFE INDEX FD | 464287465 | 68,741 | $5.6M | 1.13% |
| 21 | JPMORGAN CHASE & CO | VYLD | 22,693 | $5.6M | 1.12% |
| 22 | ALPHABET INC CAP STK CL C | GOOG | 29,490 | $4.6M | 0.93% |
| 23 | MASTERCARD INC | MA | 6,808 | $3.7M | 0.75% |
| 24 | META PLATFORMS INC CL A | META | 6,044 | $3.5M | 0.70% |
| 25 | VANGUARD VALUE ETF | 922908744 | 19,396 | $3.4M | 0.67% |
| 26 | PROCTER & GAMBLE CO | 742718109 | 19,130 | $3.3M | 0.65% |
| 27 | ALPHABET INC CAP STK CL A | GOOG | 20,405 | $3.2M | 0.63% |
| 28 | ABBOTT LABS | ABLZF | 23,298 | $3.1M | 0.62% |
| 29 | BERKSHIRE HATHAWAY INC DEL CL B NEW | BRK-A | 5,681 | $3.0M | 0.61% |
| 30 | EXXON MOBIL CORP | XOM | 25,306 | $3.0M | 0.60% |
| 31 | HOME DEPOT INC | HD | 7,034 | $2.6M | 0.52% |
| 32 | COCA COLA CO | KO | 35,903 | $2.6M | 0.52% |
| 33 | MCDONALDS CORP | MCD | 7,750 | $2.4M | 0.49% |
| 34 | ISHARES RUSSELL 1000 VALUE INDEX FUND | 464287598 | 12,325 | $2.3M | 0.47% |
| 35 | VANGUARD LARGE-CAP ETF | 922908637 | 8,534 | $2.2M | 0.44% |
| 36 | WEC ENERGY GROUP INC | WEC | 19,386 | $2.1M | 0.42% |
| 37 | VANGUARD TOTAL BOND MARKET ETF | 921937835 | 28,574 | $2.1M | 0.42% |
| 38 | ISHARES RUSSELL 2000 INDEX FD | 464287655 | 10,338 | $2.1M | 0.41% |
| 39 | SALESFORCE, INC. | CRM | 7,679 | $2.1M | 0.41% |
| 40 | WALMART INC | WMT | 23,079 | $2.0M | 0.41% |
| 41 | VANGUARD GROWTH ETF | 922908736 | 5,374 | $2.0M | 0.40% |
| 42 | CHIPOTLE MEXICAN GRILL INC-CL A | CMG | 37,405 | $1.9M | 0.38% |
| 43 | PALO ALTO NETWORKS INC | PANW | 10,879 | $1.9M | 0.37% |
| 44 | VANGUARD TOTAL STOCK MARKET ETF | 922908769 | 6,705 | $1.8M | 0.37% |
| 45 | CHEVRON CORPORATION | CVX | 10,760 | $1.8M | 0.36% |
| 46 | ADOBE SYS INC | ADBE | 4,477 | $1.7M | 0.34% |
| 47 | ORACLE CORPORATION | ORCL-PD | 12,153 | $1.7M | 0.34% |
| 48 | TJX COS INC | 872540109 | 13,740 | $1.7M | 0.34% |
| 49 | HONEYWELL INTL INC | 438516106 | 7,753 | $1.6M | 0.33% |
| 50 | DEERE & CO | DE | 3,359 | $1.6M | 0.32% |
| 51 | VANGUARD MID-CAP ETF | 922908629 | 6,019 | $1.6M | 0.31% |
| 52 | INTERCONTINENTAL EXCHANGE, INC | 45866F104 | 8,974 | $1.5M | 0.31% |
| 53 | GENERAL DYNAMICS CORP | GD | 5,546 | $1.5M | 0.30% |
| 54 | EATON CORP PLC SHS | ETN | 5,475 | $1.5M | 0.30% |
| 55 | CISCO SYSTEMS INC | CSCO | 23,969 | $1.5M | 0.30% |
| 56 | JOHNSON & JOHNSON | JNJ | 8,889 | $1.5M | 0.30% |
| 57 | ANALOG DEVICES INC | ADI | 7,170 | $1.4M | 0.29% |
| 58 | VANGUARD MID-CAP VALUE INDEX | 922908512 | 8,710 | $1.4M | 0.28% |
| 59 | INVESCO QQQ TR UNIT SER 1 | IVZ | 2,973 | $1.4M | 0.28% |
| 60 | NORFOLK SOUTHN CORP | 655844108 | 5,796 | $1.4M | 0.28% |
| 61 | BRISTOL MYERS SQUIBB CO | CELG-RI | 22,237 | $1.4M | 0.27% |
| 62 | MONDELEZ INTL INC CL A | 609207105 | 19,747 | $1.3M | 0.27% |
| 63 | GRAINGER W W INC | 384802104 | 1,312 | $1.3M | 0.26% |
| 64 | VISA INC CL A | V | 3,675 | $1.3M | 0.26% |
| 65 | SCHNEIDER NATIONAL INC | SNDR | 56,000 | $1.3M | 0.26% |
| 66 | DIMENSIONAL ETF TRUST US CORE EQUITY 2 | 25434V708 | 38,413 | $1.3M | 0.25% |
| 67 | VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 921909768 | 20,020 | $1.2M | 0.25% |
| 68 | UNITEDHEALTH GROUP INC | UNH | 2,326 | $1.2M | 0.24% |
| 69 | WELLS FARGO & COMPANY | 949746101 | 16,898 | $1.2M | 0.24% |
| 70 | NEXTERA ENERGY INC | NEE-PW | 16,469 | $1.2M | 0.23% |
| 71 | CATERPILLAR INC | CAT | 3,498 | $1.2M | 0.23% |
| 72 | DANAHER CORP | 235851102 | 5,627 | $1.2M | 0.23% |
| 73 | ABBVIE INC | ABBV | 5,446 | $1.1M | 0.23% |
| 74 | PEPSICO INC | PEP | 7,397 | $1.1M | 0.22% |
| 75 | CENCORA, INC. | COR | 3,912 | $1.1M | 0.22% |
| 76 | FISERV INC | FISV | 4,869 | $1.1M | 0.22% |
| 77 | AMERICAN TOWER CORP | 03027X100 | 4,860 | $1.1M | 0.21% |
| 78 | LOWES COS INC | 548661107 | 4,499 | $1.0M | 0.21% |
| 79 | iShares 10-20 Year Treasury Bond ETF | 464288653 | 9,952 | $1.0M | 0.21% |
| 80 | DISNEY WALT CO | 254687106 | 10,443 | $1.0M | 0.21% |
| 81 | LILLY (ELI) & CO | LLY | 1,228 | $1.0M | 0.20% |
| 82 | SCHWAB CHARLES CORP | SCHW-PJ | 12,942 | $1.0M | 0.20% |
| 83 | FLEXSHARES MSTAR GBL UPSTRM ETF | FLEX | 25,977 | $1.0M | 0.20% |
| 84 | INTUIT | INTU | 1,639 | $1.0M | 0.20% |
| 85 | INTERNATIONAL BUSINESS MACHS | INTR | 3,904 | $970,769 | 0.19% |
| 86 | COMCAST CORP CL A | CCZ | 26,177 | $965,931 | 0.19% |
| 87 | TRUIST FINL CORP | 89832Q109 | 23,397 | $962,787 | 0.19% |
| 88 | VANGUARD S&P 500 GROWTH INDX ETF | 921932505 | 2,841 | $950,258 | 0.19% |
| 89 | ACCENTURE PLC CLASS A | ACN | 3,023 | $943,297 | 0.19% |
| 90 | GSK PLC | GLAXF | 23,993 | $929,489 | 0.19% |
| 91 | BLACKSTONE INC | BX | 6,590 | $921,150 | 0.18% |
| 92 | ISHARES RUSSELL 1000 | 464287622 | 2,965 | $909,484 | 0.18% |
| 93 | BANK FIRST CORPORATION | BFC | 8,914 | $897,996 | 0.18% |
| 94 | PHILIP MORRIS INTL INC | 718172109 | 5,596 | $888,253 | 0.18% |
| 95 | THERMO FISHER SCIENTIFIC INC | TMO | 1,697 | $844,427 | 0.17% |
| 96 | EOG RES INC | EOG | 6,420 | $823,301 | 0.17% |
| 97 | FEDEX CORPORATION | FDX | 3,377 | $823,245 | 0.17% |
| 98 | VANGUARD SMALL-CAP ETF | 922908751 | 3,708 | $822,249 | 0.17% |
| 99 | PFIZER INC | PFE | 32,062 | $812,451 | 0.16% |
| 100 | ISHARES BITCOIN TRUST ETF | IBIT | 17,294 | $809,532 | 0.16% |
| 101 | BLACKROCK INC | BLK | 842 | $796,936 | 0.16% |
| 102 | SCHLUMBERGER LTD | SLB | 18,965 | $792,737 | 0.16% |
| 103 | VANGUARD HEALTH CARE ETF | 92204A504 | 2,832 | $749,715 | 0.15% |
| 104 | MARSH & MCLENNAN COS INC | 571748102 | 3,026 | $738,435 | 0.15% |
| 105 | UNION PAC CORP | UNP | 3,039 | $717,933 | 0.14% |
| 106 | ISHARES CORE MSCI EMK ETF | 46434G103 | 13,237 | $714,401 | 0.14% |
| 107 | LAM RESEARCH CORP | LRCX | 9,760 | $709,552 | 0.14% |
| 108 | ISHARES CORE S&P MID-CAP ETF | 464287507 | 11,814 | $689,347 | 0.14% |
| 109 | RTX CORPORATION | RTX | 5,119 | $678,063 | 0.14% |
| 110 | BOEING CO | BA-PA | 3,937 | $671,455 | 0.13% |
| 111 | SPDR S&P MIDCAP 400 ETF TR | MDY | 1,243 | $663,116 | 0.13% |
| 112 | CVS HEALTH CORPORATION | CVS | 9,422 | $638,341 | 0.13% |
| 113 | DUPONT DE NEMOURS INC | DD | 8,517 | $636,050 | 0.13% |
| 114 | VANGUARD FTSE EMERGING MARKETS ETF | 922042858 | 13,907 | $629,431 | 0.13% |
| 115 | ISHARES NATIONAL MUNI BOND ETF | 464288414 | 5,860 | $617,878 | 0.12% |
| 116 | NIKE INC | NKE | 9,552 | $606,361 | 0.12% |
| 117 | Invesco S&P 500 Equal Weight ETF | IVZ | 3,500 | $606,305 | 0.12% |
| 118 | ZIMMER BIOMET HOLDINGS, INC. | ZBH | 5,298 | $599,628 | 0.12% |
| 119 | ISHARES RUSSELL MIDCAP GROWTH INDEX FD | 464287481 | 5,080 | $596,849 | 0.12% |
| 120 | O REILLY AUTOMOTIVE INC | 67103H107 | 412 | $590,223 | 0.12% |
| 121 | FIDELITY NATL INFORMATION | 31620M106 | 7,896 | $589,673 | 0.12% |
| 122 | SERVICENOW INC | NOW | 725 | $577,202 | 0.12% |
| 123 | ISHARES CORE S&P SMALL-CAP ETF | 464287804 | 5,392 | $563,841 | 0.11% |
| 124 | MASCO CORP | MAS | 8,006 | $556,737 | 0.11% |
| 125 | EVERGY INC | EVRG | 8,000 | $551,600 | 0.11% |
| 126 | INNOVATOR US EQ POWER BUFFER ETF | INHD | 14,000 | $543,900 | 0.11% |
| 127 | MERCK & CO INC | MRK | 6,048 | $542,868 | 0.11% |
| 128 | COPART INC | CPRT | 9,544 | $540,095 | 0.11% |
| 129 | ISHARES DOW JONES SELECT DIV IND | 464287168 | 3,960 | $531,788 | 0.11% |
| 130 | CDW CORP | CDW | 3,237 | $518,762 | 0.10% |
| 131 | BECTON DICKINSON & CO | BDX | 2,260 | $517,676 | 0.10% |
| 132 | NETFLIX INC | NFLX | 540 | $503,566 | 0.10% |
| 133 | BROADCOM INC | AVGO | 2,995 | $501,453 | 0.10% |
| 134 | FREEPORT-MCMORAN INC | FCX | 13,225 | $500,699 | 0.10% |
| 135 | ILLINOIS TOOL WKS INC | 452308109 | 2,017 | $500,236 | 0.10% |
| 136 | PAYPAL HLDGS INC | PYPL | 7,481 | $488,135 | 0.10% |
| 137 | ISHARES RUSSELL MIDCAP INDEX FD | 464287499 | 5,604 | $476,732 | 0.10% |
| 138 | SPDR S&P DIVIDEND | 78464A763 | 3,489 | $473,388 | 0.10% |
| 139 | DIMENSIONAL U.S. EQUITY MARKET ETF | 25434V401 | 7,736 | $467,873 | 0.09% |
| 140 | VANGUARD FTSE ALL-WORLD EX-U | 922042775 | 7,645 | $463,746 | 0.09% |
| 141 | BATH & BODY WORKS INC | BBWI | 15,218 | $461,410 | 0.09% |
| 142 | YUM! BRANDS INC | YUM | 2,923 | $459,963 | 0.09% |
| 143 | ADVANCED MICRO DEVICES INC | AMD | 4,377 | $449,693 | 0.09% |
| 144 | GLOBAL X FDS S&P 500 CATHOLIC | 37954Y889 | 6,570 | $443,738 | 0.09% |
| 145 | LINDE PLC | LIN | 949 | $441,892 | 0.09% |
| 146 | AMPHENOL CORP CL A | 032095101 | 6,440 | $422,400 | 0.08% |
| 147 | AFLAC INC | AFL | 3,754 | $417,407 | 0.08% |
| 148 | AMGEN INC | AMGN | 1,327 | $413,427 | 0.08% |
| 149 | ISHARES SELECT U.S. REIT ETF | 464287564 | 6,680 | $411,020 | 0.08% |
| 150 | KIMBERLY CLARK CORP | KMB | 2,856 | $406,180 | 0.08% |
| 151 | WISDOMTREE L/C DIVIDEND FUND | WT | 5,084 | $403,517 | 0.08% |
| 152 | GOLDMAN SACHS GROUP | GSCE | 709 | $387,320 | 0.08% |
| 153 | CSX CORP | CSX | 13,030 | $383,473 | 0.08% |
| 154 | MICROCHIP TECHNOLOGY INC | MCHPP | 7,757 | $375,516 | 0.08% |
| 155 | SPDR GOLD TRUST | GLD | 1,298 | $374,006 | 0.08% |
| 156 | LOCKHEED MARTIN CORP | LMT | 836 | $373,450 | 0.07% |
| 157 | VANGUARD INFORMATION TECHNOLOGY ETF | 92204A702 | 664 | $360,140 | 0.07% |
| 158 | STARBUCKS CORP | SBUX | 3,642 | $357,244 | 0.07% |
| 159 | WYNDHAM HOTELS & RESORTS INC | WH | 3,765 | $340,770 | 0.07% |
| 160 | SS&C TECHNOLOGIES HLDGS INC | SSNC | 4,063 | $339,382 | 0.07% |
| 161 | ISHARES RUSSELL MIDCAP VALUE INDEX FD | 464287473 | 2,644 | $333,065 | 0.07% |
| 162 | QUALCOMM INC | QCOM | 2,109 | $323,963 | 0.07% |
| 163 | EQUIFAX INC | EFX | 1,290 | $314,192 | 0.06% |
| 164 | CONOCOPHILLIPS | COP | 2,967 | $311,594 | 0.06% |
| 165 | HALLIBURTON CO | HAL | 12,189 | $309,235 | 0.06% |
| 166 | ISHARES S&P GLOBAL INFRASTRUCTURE IDX ETF | 464288372 | 5,484 | $299,810 | 0.06% |
| 167 | VERTEX PHARMACEUTICALS INC | VRTX | 617 | $299,134 | 0.06% |
| 168 | ACI WORLDWIDE INC | ACIW | 5,387 | $294,723 | 0.06% |
| 169 | VANGUARD LONG-TERM TREASURY INDEX FD | 92206C847 | 5,030 | $289,778 | 0.06% |
| 170 | SCHWAB EMERGING MARKETS EQUITY ETF | 808524706 | 10,292 | $283,750 | 0.06% |
| 171 | SCHWAB INTERNATIONAL EQUITY ETF | 808524805 | 14,176 | $280,401 | 0.06% |
| 172 | APPLIED MATLS INC | 038222105 | 1,914 | $277,760 | 0.06% |
| 173 | AMERICAN WTR WKS CO INC | 030420103 | 1,875 | $276,600 | 0.06% |
| 174 | GE AEROSPACE | 369604301 | 1,376 | $275,456 | 0.06% |
| 175 | Utilities Sector SPDR Fund | 81369Y886 | 3,481 | $274,477 | 0.06% |
| 176 | AT&T INC | T-PC | 9,467 | $267,727 | 0.05% |
| 177 | Financial Sector SPDR Fund | 81369Y605 | 5,330 | $265,487 | 0.05% |
| 178 | CARRIER GLOBAL CORP | CARR | 4,184 | $265,266 | 0.05% |
| 179 | STRYKER CORP | SYK | 708 | $263,553 | 0.05% |
| 180 | ALTRIA GROUP INC | MO | 4,374 | $262,527 | 0.05% |
| 181 | SMITH A O CORP | AOS | 3,900 | $254,904 | 0.05% |
| 182 | EMERSON ELEC CO | EMR | 2,299 | $252,062 | 0.05% |
| 183 | S&P GLOBAL INC | SPGI | 495 | $251,510 | 0.05% |
| 184 | BIOGEN INC | BIIB | 1,816 | $248,501 | 0.05% |
| 185 | CIGNA GROUP | 125523100 | 741 | $243,789 | 0.05% |
| 186 | PHILLIPS 66 COM | PSX | 1,971 | $243,379 | 0.05% |
| 187 | INTEL CORP | INTC | 10,648 | $241,816 | 0.05% |
| 188 | ISHARES MSCI EAFE SM CAPIDX | 464288273 | 3,782 | $240,270 | 0.05% |
| 189 | PRINCIPAL FINL GROUP INC | PFG | 2,845 | $240,033 | 0.05% |
| 190 | Energy Sector SPDR Fund | 81369Y506 | 2,410 | $225,215 | 0.05% |
| 191 | ROPER TECHNOLOGIES, INC | ROP | 361 | $212,838 | 0.04% |
| 192 | UNITED PARCEL SVC INC | UPS | 1,934 | $212,721 | 0.04% |
| 193 | VANGUARD MID-CAP GROWTH INDE | 922908538 | 863 | $211,124 | 0.04% |
| 194 | TRACTOR SUPPLY CO | TSCO | 3,750 | $206,625 | 0.04% |
| 195 | Technology Sector SPDR Fund | 81369Y803 | 1,000 | $206,480 | 0.04% |
| 196 | VERIZON COMMUNICATIONS INC | VZ | 4,492 | $203,757 | 0.04% |
| 197 | ZOETIS INC | ZTS | 1,223 | $201,367 | 0.04% |
| 198 | SPDR S&P 500 ETF TRUST | SPY | 268 | $149,917 | 0.03% |
| 199 | VANGUARD MID-CAP ETF | 922908629 | 201 | $51,983 | 0.01% |
| 200 | SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | 564 | $28,803 | 0.01% |
| 201 | FLEXSHARES MSTAR GBL UPSTRM ETF | FLEX | 449 | $17,426 | 0.00% |
| 202 | ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | 333 | $17,296 | 0.00% |
| 203 | iShares 10-20 Year Treasury Bond ETF | 464288653 | 156 | $16,185 | 0.00% |
| 204 | AVANTIS INVESTORS | 025072356 | 187 | $8,043 | 0.00% |