13F HOLDINGS REPORT
NICOLET BANKSHARES INC
Quarter ended Q4 2024 · Filed February 13, 2025 · Accession 0001174850-25-000004
Total Value
$423.8M
Positions
200
Other Managers
0
Confidential Omitted
No
Holdings (200)
| # | Issuer | Ticker / CUSIP | Shares | Value | % of Filing |
|---|---|---|---|---|---|
| 1 | SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | 1,078,109 | $55.1M | 13.01% |
| 2 | SPDR PORTFOLIO S&P 500 GROWTH ETF | 78464A409 | 373,318 | $32.8M | 7.74% |
| 3 | APPLE INC | AAPL | 67,900 | $17.0M | 4.01% |
| 4 | MICROSOFT CORP | MSFT | 30,821 | $13.0M | 3.07% |
| 5 | SPDR S&P 500 ETF TRUST | SPY | 22,150 | $13.0M | 3.06% |
| 6 | ISHARES S&P 500 BARRA GROWTH INDEX FUND | 464287309 | 122,088 | $12.4M | 2.92% |
| 7 | NVIDIA CORP | NVDA | 84,663 | $11.4M | 2.68% |
| 8 | AVANTIS EMERGING MARKETS EQUITY ETF | 025072604 | 174,069 | $10.2M | 2.41% |
| 9 | VANGUARD S&P 500 ETF | 922908363 | 17,621 | $9.5M | 2.24% |
| 10 | AMAZON.COM INC | AMZN | 36,240 | $8.0M | 1.88% |
| 11 | ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | 139,401 | $6.7M | 1.58% |
| 12 | ISHARES CORE S&P 500 ETF | 464287200 | 10,980 | $6.5M | 1.53% |
| 13 | ALPHABET INC CAP STK CL C | GOOG | 33,492 | $6.4M | 1.50% |
| 14 | COSTCO WHOLESALE CORP | 22160K105 | 6,704 | $6.1M | 1.45% |
| 15 | ISHARES RUSSELL 1000 GROWTH INDEX FD | 464287614 | 15,208 | $6.1M | 1.44% |
| 16 | ISHARES S&P 500/VALUE | 464287408 | 31,970 | $6.1M | 1.44% |
| 17 | JPM ALERIAN MLP INDEX ETN 1/28/2044 | VYLD | 205,018 | $6.1M | 1.43% |
| 18 | JPMORGAN CHASE & CO | VYLD | 24,342 | $5.8M | 1.38% |
| 19 | AVANTIS INVESTORS | 025072356 | 134,018 | $5.6M | 1.33% |
| 20 | VANGUARD FTSE DEVELOPED MARKETS | 921943858 | 115,186 | $5.5M | 1.30% |
| 21 | ISHARES TR | 464288653 | 52,521 | $5.2M | 1.23% |
| 22 | ISHARES MSCI EAFE INDEX FD | 464287465 | 67,040 | $5.1M | 1.20% |
| 23 | META PLATFORMS INC CL A | META | 6,872 | $4.0M | 0.95% |
| 24 | ALPHABET INC CAP STK CL A | GOOG | 20,659 | $3.9M | 0.92% |
| 25 | MASTERCARD INC | MA | 7,372 | $3.9M | 0.92% |
| 26 | VANGUARD VALUE ETF | 922908744 | 19,546 | $3.3M | 0.78% |
| 27 | PROCTER & GAMBLE CO | 742718109 | 19,585 | $3.3M | 0.77% |
| 28 | HOME DEPOT INC | HD | 7,332 | $2.9M | 0.67% |
| 29 | ABBOTT LABS | ABLZF | 24,230 | $2.7M | 0.65% |
| 30 | EXXON MOBIL CORP | XOM | 25,427 | $2.7M | 0.65% |
| 31 | SALESFORCE, INC. | CRM | 8,056 | $2.7M | 0.64% |
| 32 | CHIPOTLE MEXICAN GRILL INC-CL A | CMG | 43,105 | $2.6M | 0.61% |
| 33 | BERKSHIRE HATHAWAY INC DEL CL B NEW | BRK-A | 5,725 | $2.6M | 0.61% |
| 34 | MCDONALDS CORP | MCD | 8,234 | $2.4M | 0.56% |
| 35 | VANGUARD LARGE-CAP ETF | 922908637 | 8,556 | $2.3M | 0.54% |
| 36 | ISHARES RUSSELL 2000 INDEX FD | 464287655 | 10,358 | $2.3M | 0.54% |
| 37 | ISHARES NATIONAL MUNI BOND ETF | 464288414 | 21,413 | $2.3M | 0.54% |
| 38 | COCA COLA CO | KO | 36,468 | $2.3M | 0.54% |
| 39 | VANGUARD GROWTH ETF | 922908736 | 5,374 | $2.2M | 0.52% |
| 40 | ISHARES RUSSELL 1000 VALUE INDEX FUND | 464287598 | 11,760 | $2.2M | 0.51% |
| 41 | ADOBE SYS INC | ADBE | 4,840 | $2.2M | 0.51% |
| 42 | PALO ALTO NETWORKS INC | PANW | 11,828 | $2.2M | 0.51% |
| 43 | VANGUARD TOTAL BOND MARKET ETF | 921937835 | 29,309 | $2.1M | 0.50% |
| 44 | ORACLE CORPORATION | ORCL-PD | 12,494 | $2.1M | 0.49% |
| 45 | VANGUARD TOTAL STOCK MARKET ETF | 922908769 | 6,876 | $2.0M | 0.47% |
| 46 | EATON CORP PLC SHS | ETN | 5,857 | $1.9M | 0.46% |
| 47 | WALMART INC | WMT | 21,079 | $1.9M | 0.45% |
| 48 | TJX COS INC | 872540109 | 14,859 | $1.8M | 0.42% |
| 49 | HONEYWELL INTL INC | 438516106 | 7,918 | $1.8M | 0.42% |
| 50 | WEC ENERGY GROUP INC | WEC | 19,001 | $1.8M | 0.42% |
| 51 | ANALOG DEVICES INC | ADI | 7,914 | $1.7M | 0.40% |
| 52 | SCHNEIDER NATIONAL INC | SNDR | 56,000 | $1.6M | 0.39% |
| 53 | GRAINGER W W INC | 384802104 | 1,554 | $1.6M | 0.39% |
| 54 | NORFOLK SOUTHN CORP | 655844108 | 6,783 | $1.6M | 0.38% |
| 55 | CHEVRON CORPORATION | CVX | 10,731 | $1.6M | 0.37% |
| 56 | INTERCONTINENTAL EXCHANGE, INC | 45866F104 | 10,422 | $1.6M | 0.37% |
| 57 | GENERAL DYNAMICS CORP | GD | 5,821 | $1.5M | 0.36% |
| 58 | INVESCO QQQ TR UNIT SER 1 | IVZ | 2,973 | $1.5M | 0.36% |
| 59 | FLEXSHARES MSTAR GBL UPSTRM ETF | FLEX | 41,295 | $1.5M | 0.35% |
| 60 | CISCO SYSTEMS INC | CSCO | 25,095 | $1.5M | 0.35% |
| 61 | DEERE & CO | DE | 3,359 | $1.4M | 0.34% |
| 62 | VANGUARD MID-CAP VALUE INDEX | 922908512 | 8,710 | $1.4M | 0.33% |
| 63 | BLACKSTONE INC | BX | 8,132 | $1.4M | 0.33% |
| 64 | DIMENSIONAL ETF TRUST US CORE EQUITY 2 | 25434V708 | 38,413 | $1.3M | 0.31% |
| 65 | BRISTOL MYERS SQUIBB CO | CELG-RI | 23,045 | $1.3M | 0.31% |
| 66 | UNITEDHEALTH GROUP INC | UNH | 2,513 | $1.3M | 0.30% |
| 67 | DANAHER CORP | 235851102 | 5,528 | $1.3M | 0.30% |
| 68 | MONDELEZ INTL INC CL A | 609207105 | 21,154 | $1.3M | 0.30% |
| 69 | NEXTERA ENERGY INC | NEE-PW | 17,239 | $1.2M | 0.29% |
| 70 | JOHNSON & JOHNSON | JNJ | 8,530 | $1.2M | 0.29% |
| 71 | TRUIST FINL CORP | 89832Q109 | 28,212 | $1.2M | 0.29% |
| 72 | CATERPILLAR INC | CAT | 3,284 | $1.2M | 0.28% |
| 73 | VANGUARD TOTAL INTL STOCK INDEX FD ETF SHS | 921909768 | 20,020 | $1.2M | 0.28% |
| 74 | VANGUARD MID-CAP ETF | 922908629 | 4,464 | $1.2M | 0.28% |
| 75 | PEPSICO INC | PEP | 7,715 | $1.2M | 0.28% |
| 76 | VISA INC CL A | V | 3,685 | $1.2M | 0.27% |
| 77 | LOWES COS INC | 548661107 | 4,587 | $1.1M | 0.27% |
| 78 | DISNEY WALT CO | 254687106 | 9,756 | $1.1M | 0.26% |
| 79 | SCHWAB CHARLES CORP | SCHW-PJ | 14,623 | $1.1M | 0.26% |
| 80 | INTUIT | INTU | 1,682 | $1.1M | 0.25% |
| 81 | WELLS FARGO & COMPANY | 949746101 | 14,898 | $1.0M | 0.25% |
| 82 | VANGUARD S&P 500 GROWTH INDX ETF | 921932505 | 2,841 | $1.0M | 0.25% |
| 83 | COMCAST CORP CL A | CCZ | 27,599 | $1.0M | 0.24% |
| 84 | AMERICAN TOWER CORP | 03027X100 | 5,582 | $1.0M | 0.24% |
| 85 | VANGUARD LONG-TERM TREASURY INDEX FD | 92206C847 | 18,250 | $1.0M | 0.24% |
| 86 | FISERV INC | FISV | 4,869 | $1.0M | 0.24% |
| 87 | MARSH & MCLENNAN COS INC | 571748102 | 4,650 | $987,707 | 0.23% |
| 88 | ISHARES RUSSELL 1000 | 464287622 | 2,965 | $955,204 | 0.23% |
| 89 | LILLY (ELI) & CO | LLY | 1,233 | $951,876 | 0.22% |
| 90 | CENCORA, INC. | COR | 4,214 | $946,802 | 0.22% |
| 91 | ABBVIE INC | ABBV | 5,296 | $941,099 | 0.22% |
| 92 | ACCENTURE PLC CLASS A | ACN | 2,629 | $924,856 | 0.22% |
| 93 | INTERNATIONAL BUSINESS MACHS | INTR | 4,143 | $910,756 | 0.21% |
| 94 | PFIZER INC | PFE | 33,331 | $884,271 | 0.21% |
| 95 | BANK FIRST CORPORATION | BFC | 8,914 | $883,288 | 0.21% |
| 96 | THERMO FISHER SCIENTIFIC INC | TMO | 1,697 | $882,830 | 0.21% |
| 97 | ISHARES CORE MSCI EMK ETF | 46434G103 | 16,830 | $878,863 | 0.21% |
| 98 | GSK PLC | GLAXF | 25,233 | $853,380 | 0.20% |
| 99 | SCHLUMBERGER LTD | SLB | 22,159 | $849,576 | 0.20% |
| 100 | ISHARES BITCOIN TRUST ETF | IBIT | 15,250 | $809,013 | 0.19% |
| 101 | BLACKROCK INC | BLK | 786 | $805,736 | 0.19% |
| 102 | FEDEX CORPORATION | FDX | 2,808 | $789,975 | 0.19% |
| 103 | EOG RES INC | EOG | 6,390 | $783,286 | 0.18% |
| 104 | NIKE INC | NKE | 10,060 | $761,240 | 0.18% |
| 105 | INNOVATOR US EQ POWER BUFFER ETF | INHD | 19,000 | $751,762 | 0.18% |
| 106 | BOEING CO | BA-PA | 4,214 | $745,878 | 0.18% |
| 107 | ISHARES CORE S&P MID-CAP ETF | 464287507 | 11,830 | $737,127 | 0.17% |
| 108 | SPDR S&P MIDCAP 400 ETF TR | MDY | 1,252 | $713,114 | 0.17% |
| 109 | LAM RESEARCH CORP | LRCX | 9,760 | $704,965 | 0.17% |
| 110 | DUPONT DE NEMOURS INC | DD | 9,190 | $700,738 | 0.17% |
| 111 | UNION PAC CORP | UNP | 3,039 | $693,014 | 0.16% |
| 112 | SERVICENOW INC | NOW | 652 | $691,198 | 0.16% |
| 113 | PHILIP MORRIS INTL INC | 718172109 | 5,596 | $673,479 | 0.16% |
| 114 | BATH & BODY WORKS INC | BBWI | 17,232 | $668,085 | 0.16% |
| 115 | FIDELITY NATL INFORMATION | 31620M106 | 8,256 | $666,837 | 0.16% |
| 116 | ISHARES RUSSELL MIDCAP GROWTH INDEX FD | 464287481 | 5,080 | $643,890 | 0.15% |
| 117 | PAYPAL HLDGS INC | PYPL | 7,509 | $640,893 | 0.15% |
| 118 | CDW CORP | CDW | 3,674 | $639,423 | 0.15% |
| 119 | ZIMMER BIOMET HOLDINGS, INC. | ZBH | 6,009 | $634,731 | 0.15% |
| 120 | VANGUARD SMALL-CAP ETF | 922908751 | 2,586 | $621,364 | 0.15% |
| 121 | ISHARES CORE S&P SMALL-CAP ETF | 464287804 | 5,376 | $619,423 | 0.15% |
| 122 | MERCK & CO INC | MRK | 6,048 | $601,655 | 0.14% |
| 123 | MICROCHIP TECHNOLOGY INC | MCHPP | 9,864 | $565,700 | 0.13% |
| 124 | MASCO CORP | MAS | 7,653 | $555,378 | 0.13% |
| 125 | COPART INC | CPRT | 9,544 | $547,730 | 0.13% |
| 126 | FREEPORT-MCMORAN INC | FCX | 13,945 | $531,026 | 0.13% |
| 127 | VANGUARD HEALTH CARE ETF | 92204A504 | 2,072 | $525,646 | 0.12% |
| 128 | CVS HEALTH CORPORATION | CVS | 11,589 | $520,230 | 0.12% |
| 129 | ISHARES DOW JONES SELECT DIV IND | 464287168 | 3,960 | $519,908 | 0.12% |
| 130 | ILLINOIS TOOL WKS INC | 452308109 | 2,017 | $511,431 | 0.12% |
| 131 | BECTON DICKINSON & CO | BDX | 2,240 | $508,189 | 0.12% |
| 132 | DIMENSIONAL U.S. EQUITY MARKET ETF | 25434V401 | 7,736 | $493,170 | 0.12% |
| 133 | EVERGY INC | EVRG | 8,000 | $492,400 | 0.12% |
| 134 | ISHARES RUSSELL MIDCAP INDEX FD | 464287499 | 5,564 | $491,858 | 0.12% |
| 135 | O REILLY AUTOMOTIVE INC | 67103H107 | 412 | $488,550 | 0.12% |
| 136 | Invesco S&P 500 Equal Weight ETF | IVZ | 2,750 | $481,883 | 0.11% |
| 137 | NETFLIX INC | NFLX | 540 | $481,313 | 0.11% |
| 138 | VANGUARD FTSE EMERGING MARKETS ETF | 922042858 | 10,882 | $479,243 | 0.11% |
| 139 | SPDR S&P DIVIDEND | 78464A763 | 3,526 | $465,785 | 0.11% |
| 140 | BROADCOM INC | AVGO | 1,974 | $457,652 | 0.11% |
| 141 | GLOBAL X FDS S&P 500 CATHOLIC | 37954Y889 | 6,360 | $450,542 | 0.11% |
| 142 | AMPHENOL CORP CL A | 032095101 | 6,440 | $447,258 | 0.11% |
| 143 | ADVANCED MICRO DEVICES INC | AMD | 3,523 | $425,543 | 0.10% |
| 144 | CSX CORP | CSX | 13,030 | $420,478 | 0.10% |
| 145 | VANGUARD INFORMATION TECHNOLOGY ETF | 92204A702 | 664 | $412,875 | 0.10% |
| 146 | LOCKHEED MARTIN CORP | LMT | 836 | $406,246 | 0.10% |
| 147 | GOLDMAN SACHS GROUP | GSCE | 709 | $405,988 | 0.10% |
| 148 | YUM! BRANDS INC | YUM | 3,023 | $405,566 | 0.10% |
| 149 | ISHARES COHEN & STEERS REALTY | 464287564 | 6,680 | $402,537 | 0.09% |
| 150 | LINDE PLC | LIN | 949 | $397,318 | 0.09% |
| 151 | WISDOMTREE L/C DIVIDEND FUND | WT | 5,084 | $395,484 | 0.09% |
| 152 | RTX CORPORATION | RTX | 3,402 | $393,679 | 0.09% |
| 153 | AFLAC INC | AFL | 3,754 | $388,314 | 0.09% |
| 154 | KIMBERLY CLARK CORP | KMB | 2,906 | $380,802 | 0.09% |
| 155 | WYNDHAM HOTELS & RESORTS INC | WH | 3,765 | $379,474 | 0.09% |
| 156 | HALLIBURTON CO | HAL | 13,624 | $370,437 | 0.09% |
| 157 | AON PLC SHS CL A | AON | 1,000 | $359,160 | 0.08% |
| 158 | AMGEN INC | AMGN | 1,327 | $345,869 | 0.08% |
| 159 | ISHARES RUSSELL MIDCAP VALUE INDEX FD | 464287473 | 2,644 | $341,975 | 0.08% |
| 160 | STARBUCKS CORP | SBUX | 3,642 | $332,333 | 0.08% |
| 161 | ISHARES S&P GLOBAL INFRASTRUCTURE IDX ETF | 464288372 | 6,344 | $331,601 | 0.08% |
| 162 | EQUIFAX INC | EFX | 1,290 | $328,757 | 0.08% |
| 163 | QUALCOMM INC | QCOM | 2,109 | $323,985 | 0.08% |
| 164 | APPLIED MATLS INC | 038222105 | 1,985 | $322,821 | 0.08% |
| 165 | SPDR GOLD TRUST | GLD | 1,298 | $314,285 | 0.07% |
| 166 | SS&C TECHNOLOGIES HLDGS INC | SSNC | 4,063 | $307,894 | 0.07% |
| 167 | ACI WORLDWIDE INC | ACIW | 5,837 | $302,999 | 0.07% |
| 168 | BIOGEN INC | BIIB | 1,965 | $300,488 | 0.07% |
| 169 | SCHWAB EMERGING MARKETS EQUITY ETF | 808524706 | 11,040 | $293,995 | 0.07% |
| 170 | SMITH A O CORP | AOS | 3,900 | $266,019 | 0.06% |
| 171 | SCHWAB INTERNATIONAL EQUITY ETF | 808524805 | 14,366 | $265,771 | 0.06% |
| 172 | UTILITIES SELECT SECTOR SPDR | 81369Y886 | 3,481 | $263,477 | 0.06% |
| 173 | VERTEX PHARMACEUTICALS INC | VRTX | 647 | $260,547 | 0.06% |
| 174 | STRYKER CORP | SYK | 708 | $254,915 | 0.06% |
| 175 | S&P GLOBAL INC | SPGI | 495 | $246,525 | 0.06% |
| 176 | UNITED PARCEL SVC INC | UPS | 1,934 | $243,877 | 0.06% |
| 177 | CONOCOPHILLIPS | COP | 2,382 | $236,223 | 0.06% |
| 178 | AMERICAN WTR WKS CO INC | 030420103 | 1,875 | $233,419 | 0.06% |
| 179 | SELECT SECTOR SPDR TR | 81369Y803 | 1,000 | $232,520 | 0.05% |
| 180 | ISHARES MSCI EAFE SM CAPIDX | 464288273 | 3,813 | $231,640 | 0.05% |
| 181 | ALTRIA GROUP INC | MO | 4,374 | $228,716 | 0.05% |
| 182 | T ROWE PRICE GROUP INC | TROW | 2,008 | $227,085 | 0.05% |
| 183 | GE AEROSPACE | 369604301 | 1,356 | $226,209 | 0.05% |
| 184 | PHILLIPS 66 COM | PSX | 1,971 | $224,556 | 0.05% |
| 185 | PRINCIPAL FINL GROUP INC | PFG | 2,895 | $224,102 | 0.05% |
| 186 | DUKE ENERGY CORP | DUKB | 2,080 | $224,099 | 0.05% |
| 187 | AT&T INC | T-PC | 9,720 | $221,324 | 0.05% |
| 188 | VANGUARD MID-CAP GROWTH INDE | 922908538 | 863 | $218,986 | 0.05% |
| 189 | INTEL CORP | INTC | 10,648 | $213,492 | 0.05% |
| 190 | VANGUARD FTSE ALL-WORLD EX-U | 922042775 | 3,620 | $207,824 | 0.05% |
| 191 | ENERGY SELECT SECTOR SPDR | 81369Y506 | 2,410 | $206,441 | 0.05% |
| 192 | CIGNA GROUP | 125523100 | 741 | $204,620 | 0.05% |
| 193 | SPDR S&P 500 ETF TRUST | SPY | 317 | $185,787 | 0.04% |
| 194 | NICOLET BANKSHARES INC | NIC | 842,385 | $88,375 | 0.02% |
| 195 | VANGUARD MID-CAP ETF | 922908629 | 201 | $53,090 | 0.01% |
| 196 | SPDR PORTFOLIO S&P 500 VALUE ETF | 78464A508 | 564 | $28,843 | 0.01% |
| 197 | ISHARES TR | 464288653 | 211 | $21,003 | 0.00% |
| 198 | FLEXSHARES MSTAR GBL UPSTRM ETF | FLEX | 449 | $16,326 | 0.00% |
| 199 | ALPS ETF TR ALERIAN MLP ETF NEW | 00162Q452 | 333 | $16,037 | 0.00% |
| 200 | AVANTIS INVESTORS | 025072356 | 187 | $7,839 | 0.00% |