13F HOLDINGS REPORT

Madden Advisory Services, Inc.

Quarter ended Q2 2025 · Filed July 23, 2025 · Accession 0001172661-25-002689

Total Value

$234.7M

Positions

100

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (100)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	SCHWAB STRATEGIC TR	808524102	757,992	$18.1M	7.70%
2	VANGUARD INDEX FDS	922908363	31,471	$17.9M	7.62%
3	VANGUARD WORLD FD	92204A702	22,324	$14.8M	6.31%
4	VANGUARD INDEX FDS	922908744	73,816	$13.0M	5.56%
5	ISHARES TR	46434VBD1	332,080	$8.4M	3.56%
6	ISHARES TR	464287465	90,943	$8.1M	3.46%
7	MICROSOFT CORP	MSFT	14,188	$7.1M	3.01%
8	SCHWAB STRATEGIC TR	808524201	278,331	$6.8M	2.90%
9	ISHARES TR	46435GAA0	264,169	$6.4M	2.73%
10	ISHARES GOLD TR	IAU	95,786	$6.0M	2.55%
11	VANGUARD WORLD FD	92204A207	27,227	$6.0M	2.54%
12	VANGUARD WORLD FD	92204A504	22,783	$5.7M	2.41%
13	VANGUARD STAR FDS	921909768	76,288	$5.3M	2.25%
14	SCHWAB STRATEGIC TR	808524300	169,906	$5.0M	2.11%
15	SPDR S&P 500 ETF TR	SPY	7,450	$4.6M	1.96%
16	ISHARES TR	46434V407	103,574	$4.5M	1.90%
17	SCHWAB STRATEGIC TR	808524508	155,743	$4.4M	1.86%
18	VANGUARD SPECIALIZED FUNDS	921908844	20,510	$4.2M	1.79%
19	ISHARES TR	46435UAA9	147,994	$3.6M	1.53%
20	VANGUARD INDEX FDS	922908769	11,444	$3.5M	1.48%
21	ISHARES TR	464287804	30,106	$3.3M	1.40%
22	SCHWAB STRATEGIC TR	808524698	141,040	$3.2M	1.37%
23	ISHARES TR	46429B747	30,212	$3.1M	1.32%
24	VANGUARD WORLD FD	92204A108	8,463	$3.1M	1.31%
25	SCHWAB STRATEGIC TR	808524797	113,315	$3.0M	1.28%
26	VANECK ETF TRUST	92189F486	112,105	$2.9M	1.22%
27	ISHARES TR	464288810	45,309	$2.8M	1.21%
28	VANGUARD SCOTTSDALE FDS	92206C409	34,171	$2.7M	1.16%
29	VANGUARD WORLD FD	92204A876	13,415	$2.4M	1.01%
30	SCHWAB STRATEGIC TR	808524847	105,325	$2.2M	0.95%
31	PIMCO ETF TR	72201R817	22,299	$2.2M	0.92%
32	VANGUARD WORLD FD	92204A603	6,880	$1.9M	0.82%
33	FIDELITY COVINGTON TRUST	316092790	25,992	$1.8M	0.77%
34	INVESCO QQQ TR	IVZ	3,122	$1.7M	0.73%
35	ISHARES TR	46429B663	14,663	$1.7M	0.73%
36	SELECT SECTOR SPDR TR	81369Y803	6,320	$1.6M	0.68%
37	ISHARES TR	464287507	25,485	$1.6M	0.67%
38	VANGUARD INDEX FDS	922908736	3,342	$1.5M	0.62%
39	VANGUARD INDEX FDS	922908751	6,028	$1.4M	0.61%
40	SELECT SECTOR SPDR TR	81369Y407	6,554	$1.4M	0.61%
41	ISHARES TR	46432F842	15,418	$1.3M	0.55%
42	ISHARES TR	46435U515	49,921	$1.3M	0.54%
43	INVESCO EXCHANGE TRADED FD T	IVZ	6,921	$1.3M	0.54%
44	ISHARES TR	464287176	11,338	$1.2M	0.53%
45	SCHWAB STRATEGIC TR	808524706	40,069	$1.2M	0.51%
46	VANGUARD INDEX FDS	922908553	13,315	$1.2M	0.51%
47	SCHWAB STRATEGIC TR	808524805	50,068	$1.1M	0.47%
48	SELECT SECTOR SPDR TR	81369Y704	7,042	$1.0M	0.44%
49	ISHARES TR	464287200	1,633	$1.0M	0.43%
50	APPLE INC	AAPL	4,910	$1.0M	0.43%
51	VANGUARD INDEX FDS	922908629	3,520	$984,950	0.42%
52	ALPS ETF TR	00162Q858	14,978	$860,905	0.37%
53	ISHARES TR	464288877	13,559	$860,725	0.37%
54	ISHARES TR	46436E205	36,265	$846,062	0.36%
55	SELECT SECTOR SPDR TR	81369Y308	10,011	$810,611	0.35%
56	WELLTOWER INC	WELL	5,261	$808,774	0.34%
57	VANGUARD INTL EQUITY INDEX F	922042858	15,316	$757,529	0.32%
58	VANGUARD SCOTTSDALE FDS	92206C730	2,599	$729,832	0.31%
59	ISHARES TR	464287150	5,256	$709,770	0.30%
60	FIRST TR EXCHANGE-TRADED FD	33739Q408	11,477	$687,128	0.29%
61	ETFS GOLD TR	00326A104	20,848	$657,546	0.28%
62	SCHWAB STRATEGIC TR	808524607	25,976	$657,191	0.28%
63	VANGUARD BD INDEX FDS	921937835	8,873	$653,319	0.28%
64	SELECT SECTOR SPDR TR	81369Y886	7,776	$635,011	0.27%
65	ISHARES TR	46436E528	25,850	$600,496	0.26%
66	VANECK ETF TRUST	92189F676	2,112	$588,995	0.25%
67	ISHARES TR	464287226	5,740	$569,452	0.24%
68	ISHARES TR	46436E858	24,392	$559,309	0.24%
69	VANGUARD BD INDEX FDS	921937827	7,105	$559,147	0.24%
70	SPDR GOLD TR	GLD	1,799	$548,389	0.23%
71	ISHARES TR	464287234	11,132	$537,025	0.23%
72	ISHARES TR	46434V456	11,996	$518,467	0.22%
73	ISHARES TR	464287622	1,523	$517,165	0.22%
74	ISHARES TR	464287655	2,211	$477,112	0.20%
75	SPROTT PHYSICAL GOLD & SILVE	SII	15,600	$469,560	0.20%
76	ISHARES TR	464287697	4,279	$447,455	0.19%
77	FIRST TR EXCHANGE TRADED FD	33734X119	6,656	$421,192	0.18%
78	VANGUARD MALVERN FDS	922020805	8,227	$413,571	0.18%
79	ISHARES TR	46435U168	17,220	$400,451	0.17%
80	SPDR SERIES TRUST	78464A888	3,964	$390,731	0.17%
81	SPDR SERIES TRUST	78468R606	15,350	$365,325	0.16%
82	SPDR INDEX SHS FDS	78463X889	8,661	$350,684	0.15%
83	ISHARES TR	464287721	1,978	$342,728	0.15%
84	SPDR SERIES TRUST	78464A409	3,538	$337,242	0.14%
85	VANECK ETF TRUST	92189F643	3,466	$325,095	0.14%
86	ISHARES TR	46436E866	13,891	$324,494	0.14%
87	VANGUARD WORLD FD	92204A801	1,618	$315,243	0.13%
88	ISHARES TR	464287499	3,396	$312,290	0.13%
89	ISHARES TR	464288513	3,799	$306,367	0.13%
90	SPDR SERIES TRUST	78464A102	1,259	$298,736	0.13%
91	PRUDENTIAL FINL INC	PUKPF	2,579	$277,088	0.12%
92	VANGUARD WORLD FD	92204A884	1,607	$274,868	0.12%
93	SPDR S&P MIDCAP 400 ETF TR	MDY	460	$260,581	0.11%
94	ISHARES TR	464288885	2,265	$253,680	0.11%
95	SELECT SECTOR SPDR TR	81369Y860	6,096	$252,496	0.11%
96	SCHWAB STRATEGIC TR	808524870	8,986	$239,746	0.10%
97	ISHARES TR	464287705	1,919	$237,150	0.10%
98	MCDONALDS CORP	MCD	767	$223,970	0.10%
99	INVENTRUST PPTYS CORP	46124J201	8,173	$223,940	0.10%
100	SPDR SERIES TRUST	78468R622	2,201	$214,091	0.09%