13F HOLDINGS REPORT

Exchange Capital Management, Inc.

Quarter ended Q4 2024 · Filed February 4, 2025 · Accession 0001104659-25-009082

Total Value

$629.6M

Positions

211

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (211)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	Microsoft Corp	MSFT	71,899	$30.3M	4.81%
2	Alphabet Inc. CL A	GOOG	119,299	$22.6M	3.59%
3	Amazon.com Inc	AMZN	100,626	$22.1M	3.51%
4	Vanguard Sector Index Fds Vanguard Information Tec	92204A702	35,233	$21.9M	3.48%
5	WisdomTree Dynamic Ccy Hdgd Intl Eq ETF	WT	456,151	$15.7M	2.49%
6	Berkshire Hathaway Inc	BRK-A	31,609	$14.3M	2.28%
7	Salesforce.com Inc	CRM	40,567	$13.6M	2.15%
8	BlackRock Inc	BLK	12,636	$13.0M	2.06%
9	ServiceNow Inc	NOW	11,651	$12.4M	1.96%
10	Vanguard Financials ETF	92204A405	97,960	$11.6M	1.84%
11	SPDR S&P MidCap 400 ETF	MDY	20,265	$11.5M	1.83%
12	iShares Core S&P Small-Cap	464287804	94,387	$10.9M	1.73%
13	iShares Currency Hedged MSCI EAFE	46434V803	305,939	$10.6M	1.69%
14	SPDR Portfolio S&P 400 Mid Cap ETF	78464A847	188,370	$10.3M	1.64%
15	Vanguard Consumer Discretionary ETF	92204A108	24,723	$9.3M	1.47%
16	Vanguard Health Care ETF	92204A504	35,611	$9.0M	1.43%
17	KLA-Tencor Corp	KLAC	13,238	$8.3M	1.32%
18	Apple Inc	AAPL	33,033	$8.3M	1.31%
19	JPMorgan Chase & Co	VYLD	34,112	$8.2M	1.30%
20	Vanguard Industrials ETF	92204A603	31,898	$8.1M	1.29%
21	Emerson Electric Co	EMR	65,119	$8.1M	1.28%
22	Vanguard Telecommunication Services ETF	92204A884	50,730	$7.9M	1.25%
23	Guidewire Software Inc	GWRE	42,444	$7.2M	1.14%
24	Fidelity MSCI Information Tech ETF	316092808	37,775	$7.0M	1.11%
25	SPDR S&P 600 Small Cap ETF	78468R853	153,323	$6.9M	1.09%
26	Monster Beverage Corp	MNST	124,804	$6.6M	1.04%
27	iShares Core US Aggregate Bond	464287226	66,923	$6.5M	1.03%
28	Veeva Systems Inc	VEEV	29,664	$6.2M	0.99%
29	iShares Core S&P Mid-Cap	464287507	98,694	$6.1M	0.98%
30	SPDR S&P 1500 ETF	78464A805	83,394	$6.0M	0.95%
31	Home Depot Inc	HD	14,959	$5.8M	0.92%
32	Merck & Co Inc	MRK	57,630	$5.7M	0.91%
33	Honeywell International Inc	438516106	22,822	$5.2M	0.82%
34	Raytheon Technologies Ord	RTX	44,175	$5.1M	0.81%
35	Procter & Gamble Co	742718109	29,179	$4.9M	0.78%
36	Walt Disney Co	254687106	43,131	$4.8M	0.76%
37	Vanguard Utilities ETF	92204A876	28,362	$4.6M	0.74%
38	Vanguard Materials ETF	92204A801	24,382	$4.6M	0.73%
39	Schwab US Large-Cap ETFA(TM)	808524201	197,341	$4.6M	0.73%
40	Visa Inc	V	14,333	$4.5M	0.72%
41	Comcast Corp	CCZ	117,880	$4.4M	0.70%
42	Amgen Inc	AMGN	16,925	$4.4M	0.70%
43	Gilead Sciences Inc	GILD	46,333	$4.3M	0.68%
44	Adobe Systems Inc	ADBE	9,357	$4.2M	0.66%
45	Kenvue	KVUE	192,770	$4.1M	0.65%
46	Cheniere Energy Inc	LNG	18,588	$4.0M	0.63%
47	Starbucks Corp	SBUX	42,450	$3.9M	0.62%
48	Vanguard Consumer Staples ETF	92204A207	17,461	$3.7M	0.59%
49	U.S. Bancorp	USB-PS	76,804	$3.7M	0.58%
50	Technology Select Sector SPDR ETF	81369Y803	15,669	$3.6M	0.58%
51	Exxon Mobil Corporation	XOM	33,131	$3.6M	0.57%
52	iShares Core MSCI Emerging Markets	46434G103	68,129	$3.6M	0.57%
53	Fidelity MSCI Health Care ETF	316092600	53,545	$3.5M	0.56%
54	Invesco BulletShares 2033 Corp Bond ETF	IVZ	166,792	$3.4M	0.55%
55	PepsiCo Inc	PEP	21,888	$3.3M	0.53%
56	Lockheed Martin Corp	LMT	6,661	$3.2M	0.51%
57	Schwab US Mid-Cap ETFA(TM)	808524508	115,813	$3.2M	0.51%
58	Corteva Inc com	CTVA	56,337	$3.2M	0.51%
59	Invesco BulletShares 2029 Corp Bond ETF	IVZ	173,852	$3.2M	0.51%
60	BONDBLOXX BBB 1 5 YR COR BND ETF	09789C754	63,000	$3.2M	0.51%
61	Invesco BulletShares 2031 Corp Bond ETF	IVZ	195,360	$3.1M	0.50%
62	McDonald s Corp	MCD	10,753	$3.1M	0.50%
63	Bristol-Myers Squibb Company	CELG-RI	54,533	$3.1M	0.49%
64	Invesco BulletShares 2032 Corp Bond ETF	IVZ	152,747	$3.1M	0.49%
65	Medtronic Inc	MDT	37,679	$3.0M	0.48%
66	Invesco BulletShares 2025 Corp Bond ETF	IVZ	141,015	$2.9M	0.46%
67	Fidelity MSCI Consumer Discret ETF	316092204	29,648	$2.9M	0.46%
68	Invesco BulletShares 2026 Corp Bond ETF	IVZ	148,435	$2.9M	0.46%
69	Zimmer Biomet Holdings INC	ZBH	27,202	$2.9M	0.46%
70	General Dynamics Corp	GD	10,890	$2.9M	0.46%
71	Johnson & Johnson	JNJ	19,693	$2.8M	0.45%
72	Invesco BulletShares 2028 Corp Bond ETF	IVZ	137,188	$2.8M	0.44%
73	Vanguard Total Stock Market ETF	922908769	9,440	$2.7M	0.43%
74	WisdomTree International Hedged Quality Dividend G	WT	61,937	$2.7M	0.43%
75	Lowe s Companies Inc	548661107	10,817	$2.7M	0.42%
76	BNDBLXX BLMBRG 1 YR TRG US TR ETF	09789C861	53,642	$2.7M	0.42%
77	Invesco BulletShares 2030 Corp Bond ETF	IVZ	161,377	$2.6M	0.42%
78	Invesco BulletShares 2027 Corp Bond ETF	IVZ	133,762	$2.6M	0.41%
79	Bank of America Corporation	060505104	53,925	$2.4M	0.38%
80	Fidelity MSCI Financials ETF	316092501	33,997	$2.3M	0.37%
81	BNDBLXX BLMBRG 2 YR TRG US TR ETF	09789C853	47,567	$2.3M	0.37%
82	Accenture PLC	ACN	6,626	$2.3M	0.37%
83	Moody s Corporation	MCO	4,888	$2.3M	0.37%
84	Costco Wholesale Corp	22160K105	2,465	$2.3M	0.36%
85	Fidelity MSCI Industrials ETF	316092709	31,164	$2.2M	0.35%
86	WisdomTree Dyn Ccy Hdgd Intl SmCp Eq ETF	WT	62,186	$2.2M	0.35%
87	Microchip Technology Inc	MCHPP	37,541	$2.2M	0.34%
88	iShares Core S&P 500	464287200	3,620	$2.1M	0.34%
89	Schwab US Small-Cap ETFA(TM)	808524607	81,789	$2.1M	0.34%
90	Lam Research Corp	LRCX	29,076	$2.1M	0.33%
91	Alphabet Inc. CL C	GOOG	10,816	$2.1M	0.33%
92	Fidelity MSCI Telecommunication Svc ETF	316092873	34,089	$2.0M	0.32%
93	Vanguard FTSE Emerging Markets ETF	922042858	42,726	$1.9M	0.30%
94	SPDR S&P 500 ETF	SPY	3,028	$1.8M	0.28%
95	Equifax Inc	EFX	6,515	$1.7M	0.26%
96	Ecolab Inc	ECL	6,978	$1.6M	0.26%
97	Valero Energy Corp	VLO	12,835	$1.6M	0.25%
98	BNDBLXX BLMBRG 6 MNTH TRG US TR ETF	09789C788	31,339	$1.6M	0.25%
99	SPDR Kensho Clean Power ETF	78468R655	25,120	$1.5M	0.24%
100	Eli Lilly and Co	LLY	1,951	$1.5M	0.24%
101	Fortinet, Inc.	FTNT	15,890	$1.5M	0.24%
102	Consumer Discret Sel Sect SPDR ETF	81369Y407	6,627	$1.5M	0.24%
103	QCR Holdings Inc	QCRH	18,250	$1.5M	0.23%
104	Roper Industries Inc	ROP	2,744	$1.4M	0.23%
105	iShares iBonds 2025 Corp Bond ETF	46434VBD1	55,776	$1.4M	0.22%
106	Applied Materials Inc	038222105	8,578	$1.4M	0.22%
107	SPDR SSGA MY2034 CORP BND ETF	78470P739	56,814	$1.4M	0.22%
108	S&Pglobal Inc Com	SPGI	2,638	$1.3M	0.21%
109	iShares Short-Term National Muni Bond	464288158	12,300	$1.3M	0.21%
110	WisdomTree EmMkts ex-Stt-Ownd EntrprsETF	WT	42,442	$1.3M	0.21%
111	Industrial Select Sector SPDR ETF	81369Y704	9,301	$1.2M	0.19%
112	Core Laboratories NV	CLB	68,138	$1.2M	0.19%
113	Ishares Ibonds Dec 2033 Term Treasury ETF	46436E148	49,151	$1.2M	0.18%
114	Domino s Pizza Inc	DPZ	2,766	$1.2M	0.18%
115	Union Pacific Corp	UNP	5,083	$1.2M	0.18%
116	Masco Corp	MAS	15,252	$1.1M	0.18%
117	Fidelity MSCI Consumer Staples ETF	316092303	21,376	$1.1M	0.17%
118	Vanguard Tax-Exempt Bond ETF	922907746	20,776	$1.0M	0.17%
119	iShares National AMT-Free Muni Bond	464288414	9,760	$1.0M	0.17%
120	Workday Inc	WDAY	3,902	$1.0M	0.16%
121	Clorox Co	CLX	6,157	$999,958	0.16%
122	SPDR Portfolio Mortgage Backed Bond ETF	78464A383	45,484	$980,176	0.16%
123	Coca-Cola Co	KO	15,361	$956,405	0.15%
124	Schwab US Broad Market ETFA(TM)	808524102	41,932	$951,855	0.15%
125	Intercontinental Exchange Inc	45866F104	6,256	$932,207	0.15%
126	Unilever PLC	UNLYF	16,209	$919,050	0.15%
127	CMS Energy Corp	CMS-PC	13,681	$911,867	0.14%
128	Pfizer Inc	PFE	33,937	$900,339	0.14%
129	ASML Holding NV	ASMLF	1,288	$892,687	0.14%
130	Vanguard Small-Cap ETF	922908751	3,574	$858,790	0.14%
131	WisdomTree Emerging Mkts Qual Div Gr ETF	WT	33,691	$842,949	0.13%
132	CME Group Inc	CME	3,598	$835,564	0.13%
133	Fidelity MSCI Materials ETF	316092881	17,274	$832,415	0.13%
134	Nike Inc	NKE	10,883	$823,524	0.13%
135	SPDR SSGA MY2028 CORP BND ETF	78470P796	33,098	$811,398	0.13%
136	SPDR SSGA MY2029 CORP BND ETF	78470P788	32,628	$795,308	0.13%
137	NextEra Energy Inc	NEE-PW	11,071	$793,680	0.13%
138	BNDBLXX BLMBRG 3 YR TRG US TR ETF	09789C846	16,266	$793,293	0.13%
139	Linde plc	LIN	1,892	$792,124	0.13%
140	SPDR SSGA MY2026 MUNI BND ETF IV	78470P721	31,240	$777,564	0.12%
141	SPDR SSGA MY2027 MUNI BND ETF NV	78470P713	29,920	$741,866	0.12%
142	WisdomTree Emerging Markets SmCp Div ETF	WT	15,046	$736,050	0.12%
143	Canadian National Railway Co	136375102	7,049	$715,544	0.11%
144	Oracle Corporation	ORCL-PD	3,934	$655,562	0.10%
145	iShares iBonds 2025 Muni Bond ETF	46435U432	23,260	$619,065	0.10%
146	Autodesk Inc.	ADSK	2,062	$609,465	0.10%
147	SPDR SSGA MY2027 CORP BND ETF	78470P812	23,759	$586,729	0.09%
148	SPDR SSGA MY2033 CORP BND ETF NV	78470P747	24,243	$580,983	0.09%
149	Constellation Brands Inc	STZ	2,519	$556,603	0.09%
150	Chevron Corp	CVX	3,704	$536,487	0.09%
151	Wal-Mart Stores Inc	WMT	5,829	$526,644	0.08%
152	3M Co	MMM	4,021	$519,079	0.08%
153	SPDR SSGA MY2026 CORP BND ETF	78470P820	20,016	$498,699	0.08%
154	SPDR SSGA MY2030 CORP BND ETF	78470P770	20,443	$494,823	0.08%
155	iShares Global Clean Energy	464288224	43,022	$489,590	0.08%
156	Broadcom Inc Com	AVGO	2,072	$480,428	0.08%
157	Fidelity MSCI Utilities ETF	316092865	9,702	$473,184	0.08%
158	Teradyne Inc	TER	3,707	$466,785	0.07%
159	Schwab US Aggregate Bond ETFA(TM)	808524839	19,932	$452,456	0.07%
160	SPDR SSGA My2030 Municipal Bond ETF	78470P671	18,355	$452,175	0.07%
161	iShares iBonds 2029 Muni Bond ETF	46436E163	17,939	$448,116	0.07%
162	General Electric Co	369604301	2,663	$444,162	0.07%
163	SPDR SSGA MY2032 CORP BND ETF	78470P754	17,826	$428,002	0.07%
164	UnitedHealth Group Inc	UNH	843	$426,440	0.07%
165	iShares MSCI Emerging Mkts ex China ETF	46434G764	7,664	$424,969	0.07%
166	AT&T Inc	T-PC	18,467	$420,488	0.07%
167	iShares iBonds 2026 Muni Bond ETF	46435U259	16,459	$419,046	0.07%
168	Comerica Inc	200340107	6,758	$417,982	0.07%
169	iShares iBonds 2028 Muni Bond ETF	46435U325	16,584	$417,585	0.07%
170	SPDR S&P Bank ETF	78464A797	7,428	$412,031	0.07%
171	MarketAxess Holdings Inc	MKTX	1,794	$405,516	0.06%
172	Global X S&P 500 Catholic Values ETF	37954Y889	5,708	$404,355	0.06%
173	DIMENSIONAL U S CORE EQUITY 2 ETF	25434V708	11,687	$404,253	0.06%
174	iShares iBonds 2027 Muni Bond ETF	46435U283	16,051	$403,522	0.06%
175	Vanguard FTSE Developed Markets ETF	921943858	8,336	$398,645	0.06%
176	PowerShares Build America Bond ETF	IVZ	15,166	$396,591	0.06%
177	Financial Select Sector SPDR ETF	81369Y605	7,917	$382,629	0.06%
178	Vanguard Sector Index Fds Vanguard Energy Etf	92204A306	3,122	$378,758	0.06%
179	SPDR SSGA MY2028 MUNI BND ETF	78470P697	15,219	$374,464	0.06%
180	Charles Schwab Corp	SCHW-PJ	5,023	$371,752	0.06%
181	Etsy Inc com	ETSY	6,918	$365,893	0.06%
182	Caterpillar Inc	CAT	986	$357,681	0.06%
183	Health Care Select Sector SPDR ETF	81369Y209	2,560	$352,179	0.06%
184	FIDELITY WISE ORIGIN BITCOIN FUND	FBTC	4,300	$350,794	0.06%
185	Invesco FTSE RAFI US 1000 ETF	IVZ	8,580	$346,117	0.05%
186	Verizon Communications Inc	VZ	8,451	$337,942	0.05%
187	Vanguard 500 ETF	922908363	612	$329,752	0.05%
188	Materials Select Sector SPDR ETF	81369Y100	3,783	$318,268	0.05%
189	GlaxoSmithKline PLC	GLAXF	9,136	$308,980	0.05%
190	SPDR SSGA MY2031 CORP BND ETF	78470P762	12,266	$296,040	0.05%
191	Aspen Technology Inc	29109X106	1,179	$294,314	0.05%
192	iShares iBoxx $ Invst Grade Crp Bond	464287242	2,746	$293,398	0.05%
193	ISHARES IBONDS DEC 2030 TRM TRSY ETF	46436E593	15,280	$293,268	0.05%
194	Schwab Short-Term US Treasury ETFA(TM)	808524862	11,785	$283,540	0.05%
195	Abbvie Inc	ABBV	1,587	$282,010	0.04%
196	iShares Russell Mid-Cap	464287499	3,074	$271,742	0.04%
197	iShares iBonds 2025 High Yield Corp Bond ETF	46435U168	11,602	$269,166	0.04%
198	Stryker Corporation	SYK	740	$266,437	0.04%
199	PowerShares Dynamic Large Cap Growth ETF	IVZ	2,532	$257,600	0.04%
200	iShares S&P 500 Growth	464287309	2,507	$254,536	0.04%
201	Mastercard Inc A	MA	470	$247,488	0.04%
202	iShares Russell 1000 Growth	464287614	610	$244,964	0.04%
203	Southern Co	SOMN	2,934	$241,527	0.04%
204	Schwab Fundamental US Small Company ETF	808524763	8,116	$241,045	0.04%
205	Ge Vernova Llc Com	GEV	663	$218,081	0.03%
206	iShares Russell 2000	464287655	956	$211,238	0.03%
207	iShares iBonds 2026 Corp Bond ETF	46435GAA0	8,749	$210,588	0.03%
208	Wisconsin Energy Corp	WEC	2,182	$205,195	0.03%
209	iShares iBonds 2027 Corp Bond ETF	46435UAA9	8,444	$202,318	0.03%
210	Fifth Third Bancorp	FITBM	4,767	$201,549	0.03%
211	Ford Motor Co	345370860	18,507	$183,219	0.03%