13F HOLDINGS REPORT

N.E.W. Advisory Services LLC

Quarter ended Q4 2024 · Filed January 24, 2025 · Accession 0001085146-25-000454

Total Value

$1.05B

Positions

189

Other Managers

Confidential Omitted

View on SEC.gov

Holdings (189)

#	Issuer	Ticker / CUSIP	Shares	Value	% of Filing
1	VANGUARD INDEX FDS	922908769	611,106	$177.1M	16.82%
2	SPDR SER TR	78464A508	1,552,616	$79.4M	7.54%
3	SPDR SER TR	78464A854	980,244	$67.6M	6.42%
4	SPDR SER TR	78464A649	2,055,356	$51.4M	4.88%
5	ISHARES TR	46435G672	1,025,936	$51.2M	4.86%
6	J P MORGAN EXCHANGE TRADED F	46641Q837	964,963	$48.6M	4.62%
7	DIMENSIONAL ETF TRUST	25434V880	1,203,751	$29.9M	2.84%
8	VANGUARD ADMIRAL FDS INC	921932778	320,534	$29.9M	2.84%
9	SPDR SER TR	78464A805	406,042	$29.0M	2.75%
10	VANGUARD STAR FDS	921909768	470,599	$27.7M	2.63%
11	VANGUARD BD INDEX FDS	921937835	366,039	$26.3M	2.50%
12	SPDR INDEX SHS FDS	78463X889	662,340	$22.6M	2.15%
13	AMERICAN CENTY ETF TR	025072877	230,386	$22.2M	2.11%
14	DIMENSIONAL ETF TRUST	25434V708	618,349	$21.4M	2.03%
15	BERKSHIRE HATHAWAY INC DEL	BRK-A	39,514	$17.9M	1.70%
16	APPLE INC	AAPL	67,046	$16.8M	1.59%
17	SPDR INDEX SHS FDS	78463X509	390,138	$15.0M	1.42%
18	PROCTER AND GAMBLE CO	742718109	86,526	$14.5M	1.38%
19	VANGUARD INDEX FDS	922908652	66,011	$12.5M	1.19%
20	VANGUARD INDEX FDS	922908363	20,552	$11.1M	1.05%
21	J P MORGAN EXCHANGE TRADED F	46654Q724	172,140	$10.7M	1.01%
22	VANGUARD INDEX FDS	922908736	25,415	$10.4M	0.99%
23	SPDR INDEX SHS FDS	78463X871	330,232	$10.2M	0.97%
24	VANGUARD INTL EQUITY INDEX F	922042718	83,490	$9.6M	0.91%
25	SPDR SER TR	78464A300	104,003	$9.1M	0.86%
26	ISHARES TR	464288877	154,246	$8.1M	0.77%
27	FIRST TR EXCHANGE-TRADED FD	33741X102	202,754	$7.3M	0.69%
28	DIMENSIONAL ETF TRUST	25434V807	204,629	$7.3M	0.69%
29	FIRST TR EXCHNG TRADED FD VI	33740F888	292,891	$7.2M	0.69%
30	J P MORGAN EXCHANGE TRADED F	46641Q670	154,718	$7.1M	0.68%
31	SPDR INDEX SHS FDS	78463X756	118,209	$6.9M	0.66%
32	VANGUARD INDEX FDS	922908637	23,284	$6.3M	0.60%
33	SCHWAB STRATEGIC TR	808524300	221,370	$6.2M	0.59%
34	FIRST TR EXCHANGE-TRADED FD	33738R506	96,225	$5.7M	0.54%
35	AMAZON COM INC	AMZN	24,323	$5.3M	0.51%
36	J P MORGAN EXCHANGE TRADED F	46641Q761	92,081	$5.3M	0.50%
37	VANGUARD INDEX FDS	922908744	29,092	$4.9M	0.47%
38	FIRST TR EXCHANGE-TRADED FD	33733E823	147,164	$4.6M	0.44%
39	FIRST TR EXCHANGE-TRADED FD	33738R704	57,759	$4.4M	0.42%
40	VANGUARD WORLD FD	92204A702	7,022	$4.4M	0.41%
41	J P MORGAN EXCHANGE TRADED F	46641Q886	41,527	$4.3M	0.40%
42	DNP SELECT INCOME FD INC	23325P104	481,596	$4.2M	0.40%
43	SPDR SER TR	78464A474	141,501	$4.2M	0.40%
44	NICOLET BANKSHARES INC	NIC	39,995	$4.2M	0.40%
45	J P MORGAN EXCHANGE TRADED F	46641Q332	72,112	$4.1M	0.39%
46	SPDR SER TR	78464A151	135,864	$3.9M	0.37%
47	INTERNATIONAL BUSINESS MACHS	INTR	17,309	$3.8M	0.36%
48	NVIDIA CORPORATION	NVDA	26,836	$3.6M	0.34%
49	WEC ENERGY GROUP INC	WEC	38,019	$3.6M	0.34%
50	ISHARES TR	464287150	25,727	$3.3M	0.31%
51	VANGUARD WORLD FD	92204A108	8,249	$3.1M	0.29%
52	SPDR SER TR	78464A409	34,872	$3.1M	0.29%
53	INVESCO QQQ TR	IVZ	5,958	$3.0M	0.29%
54	MICROSOFT CORP	MSFT	7,118	$3.0M	0.28%
55	VANGUARD INDEX FDS	922908751	11,612	$2.8M	0.26%
56	PROSHARES TR	74348A467	26,996	$2.7M	0.26%
57	VANGUARD TAX-MANAGED FDS	921943858	49,152	$2.4M	0.22%
58	J P MORGAN EXCHANGE TRADED F	46641Q134	40,102	$2.3M	0.22%
59	VANGUARD WORLD FD	921910816	6,653	$2.3M	0.22%
60	VANGUARD WORLD FD	92204A207	10,756	$2.3M	0.22%
61	VANGUARD INDEX FDS	922908629	7,849	$2.1M	0.20%
62	JPMORGAN CHASE & CO.	VYLD	8,410	$2.0M	0.19%
63	WELLS FARGO CO NEW	949746101	28,416	$2.0M	0.19%
64	WALMART INC	WMT	19,199	$1.7M	0.16%
65	VANGUARD WHITEHALL FDS	921946406	13,483	$1.7M	0.16%
66	PALANTIR TECHNOLOGIES INC	PLTR	22,097	$1.7M	0.16%
67	FIRST TR EXCHNG TRADED FD VI	33740F755	48,875	$1.5M	0.14%
68	MCDONALDS CORP	MCD	4,814	$1.4M	0.13%
69	VANGUARD INTL EQUITY INDEX F	922042858	31,261	$1.4M	0.13%
70	VANGUARD WORLD FD	92204A504	5,224	$1.3M	0.13%
71	SPDR S&P 500 ETF TR	SPY	2,241	$1.3M	0.12%
72	TESLA INC	TSLA	3,052	$1.2M	0.12%
73	AMERICAN HEALTHCARE REIT INC	AHR	41,543	$1.2M	0.11%
74	VANGUARD SCOTTSDALE FDS	92206C409	14,643	$1.1M	0.11%
75	META PLATFORMS INC	META	1,913	$1.1M	0.11%
76	VISA INC	V	3,232	$1.0M	0.10%
77	JOHNSON & JOHNSON	JNJ	6,706	$969,750	0.09%
78	SELECT SECTOR SPDR TR	81369Y605	19,825	$958,155	0.09%
79	GILEAD SCIENCES INC	GILD	10,370	$957,885	0.09%
80	VANGUARD SCOTTSDALE FDS	92206C102	15,746	$916,089	0.09%
81	ISHARES TR	46436E718	9,125	$915,466	0.09%
82	SPDR SER TR	78464A763	6,916	$913,651	0.09%
83	CARRIER GLOBAL CORPORATION	CARR	13,137	$896,739	0.09%
84	ISHARES TR	464287721	5,533	$882,697	0.08%
85	ISHARES TR	464287408	4,555	$869,432	0.08%
86	AB ACTIVE ETFS INC	00039J806	21,804	$854,063	0.08%
87	OSHKOSH CORP	OSK	8,892	$845,359	0.08%
88	REALTY INCOME CORP	O	15,317	$818,053	0.08%
89	AB ACTIVE ETFS INC	00039J103	15,772	$794,090	0.08%
90	ALPHABET INC	GOOG	4,115	$778,994	0.07%
91	FIRST TR EXCHANGE-TRADED FD	33738R118	9,565	$750,450	0.07%
92	ISHARES TR	464287200	1,236	$727,737	0.07%
93	WISDOMTREE TR	WT	23,161	$705,934	0.07%
94	FIDELITY COMWLTH TR	315912808	9,241	$702,874	0.07%
95	AT&T INC	T-PC	30,738	$699,883	0.07%
96	VANGUARD INTL EQUITY INDEX F	922042775	12,118	$695,690	0.07%
97	VANGUARD SPECIALIZED FUNDS	921908844	3,351	$656,139	0.06%
98	COCA COLA CO	KO	10,285	$640,386	0.06%
99	ISHARES TR	464289438	2,712	$638,089	0.06%
100	AMERICAN CENTY ETF TR	025072349	9,550	$637,654	0.06%
101	VANGUARD WORLD FD	92204A603	2,474	$629,361	0.06%
102	VANGUARD MALVERN FDS	922020805	12,810	$620,237	0.06%
103	PROLOGIS INC.	PLDGP	5,832	$616,443	0.06%
104	SPDR GOLD TR	GLD	2,443	$591,523	0.06%
105	GRAYSCALE BITCOIN TRUST ETF	GBTC	7,919	$586,164	0.06%
106	SCHWAB CHARLES CORP	SCHW-PJ	7,522	$556,676	0.05%
107	ISHARES SILVER TR	SLV	20,952	$551,668	0.05%
108	ELI LILLY & CO	LLY	715	$551,331	0.05%
109	UNITED PARCEL SERVICE INC	UPS	4,339	$547,128	0.05%
110	BANK FIRST CORP	BFC	5,466	$541,626	0.05%
111	VANGUARD WORLD FD	92204A405	4,464	$527,065	0.05%
112	ISHARES TR	464287523	2,403	$517,953	0.05%
113	ABBVIE INC	ABBV	2,876	$511,038	0.05%
114	MERCK & CO INC	MRK	5,067	$504,040	0.05%
115	KIMBERLY-CLARK CORP	KMB	3,816	$500,015	0.05%
116	HONEYWELL INTL INC	438516106	2,189	$494,446	0.05%
117	ALPHABET INC	GOOG	2,526	$481,098	0.05%
118	ORACLE CORP	ORCL-PD	2,864	$477,299	0.05%
119	SPDR DOW JONES INDL AVERAGE	78467X109	1,118	$475,856	0.05%
120	FORD MTR CO	345370860	47,097	$466,257	0.04%
121	RTX CORPORATION	RTX	3,888	$449,897	0.04%
122	VANGUARD INDEX FDS	922908538	1,737	$440,845	0.04%
123	ISHARES TR	464287309	4,307	$437,290	0.04%
124	VANGUARD CHARLOTTE FDS	92203J407	8,906	$436,817	0.04%
125	HEARTLAND FINL USA INC	42234Q102	7,027	$430,790	0.04%
126	RED CAT HLDGS INC	RCAT	32,913	$422,932	0.04%
127	SPDR SER TR	78468R739	8,865	$420,089	0.04%
128	VERIZON COMMUNICATIONS INC	VZ	10,291	$411,569	0.04%
129	EXXON MOBIL CORP	XOM	3,737	$401,898	0.04%
130	AMERIPRISE FINL INC	03076C106	749	$398,790	0.04%
131	FIRST TR VALUE LINE DIVID IN	33734H106	8,981	$391,925	0.04%
132	ISHARES TR	464287473	3,021	$390,714	0.04%
133	DORCHESTER MINERALS LP	DMLP	11,599	$386,595	0.04%
134	ISHARES TR	464287176	3,614	$385,120	0.04%
135	3M CO	MMM	2,893	$373,454	0.04%
136	CATERPILLAR INC	CAT	1,026	$372,309	0.04%
137	BUILDERS FIRSTSOURCE INC	BLDR	2,587	$369,760	0.04%
138	FIRST TR EXCHANGE TRADED FD	33737A108	3,079	$367,432	0.03%
139	SCHWAB STRATEGIC TR	808524201	15,653	$362,821	0.03%
140	SELECT SECTOR SPDR TR	81369Y803	1,559	$362,430	0.03%
141	COSTCO WHSL CORP NEW	22160K105	386	$354,258	0.03%
142	PEPSICO INC	PEP	2,282	$347,074	0.03%
143	PHILIP MORRIS INTL INC	718172109	2,863	$344,579	0.03%
144	MORGAN STANLEY	MS-PQ	2,671	$335,739	0.03%
145	ISHARES TR	464287689	993	$332,023	0.03%
146	HOME DEPOT INC	HD	847	$329,475	0.03%
147	ECOLAB INC	ECL	1,406	$329,454	0.03%
148	FISERV INC	FISV	1,565	$321,483	0.03%
149	ASSOCIATED BANC CORP	ASBA	13,124	$313,662	0.03%
150	CHEVRON CORP NEW	CVX	2,078	$300,979	0.03%
151	ALLSTATE CORP	ALL-PJ	1,549	$298,632	0.03%
152	VANGUARD WORLD FD	921910733	2,827	$296,525	0.03%
153	MASTERCARD INCORPORATED	MA	563	$296,459	0.03%
154	SCHWAB STRATEGIC TR	808524797	10,784	$294,619	0.03%
155	SPDR SER TR	78468R853	6,547	$294,060	0.03%
156	VANGUARD INTL EQUITY INDEX F	922042742	2,459	$288,850	0.03%
157	SILA REALTY TRUST INC	SILA	11,742	$285,565	0.03%
158	SPDR SER TR	78468R796	5,878	$283,026	0.03%
159	BOEING CO	BA-PA	1,591	$281,607	0.03%
160	MARTIN MARIETTA MATLS INC	573284106	542	$279,943	0.03%
161	ISHARES TR	464287630	1,704	$279,731	0.03%
162	METLIFE INC	MET-PF	3,354	$274,603	0.03%
163	VANGUARD INDEX FDS	922908595	977	$273,619	0.03%
164	ALTRIA GROUP INC	MO	5,144	$269,030	0.03%
165	FS KKR CAP CORP	FSK	11,993	$260,488	0.02%
166	AMERICAN EXPRESS CO	AXP	877	$260,383	0.02%
167	EA SERIES TRUST	02072L680	6,858	$259,232	0.02%
168	WORLD GOLD TR	GLDW	4,937	$256,674	0.02%
169	AB ACTIVE ETFS INC	00039J830	7,150	$255,041	0.02%
170	ILLINOIS TOOL WKS INC	452308109	998	$252,964	0.02%
171	LOWES COS INC	548661107	1,009	$248,829	0.02%
172	DEERE & CO	DE	585	$248,062	0.02%
173	VANGUARD INDEX FDS	922908611	1,228	$243,444	0.02%
174	UNITEDHEALTH GROUP INC	UNH	474	$239,638	0.02%
175	LAMAR ADVERTISING CO NEW	LAMR	1,939	$236,054	0.02%
176	SOUTHERN CO	SOMN	2,843	$234,002	0.02%
177	J P MORGAN EXCHANGE TRADED F	46641Q845	4,983	$233,310	0.02%
178	ADVANCED MICRO DEVICES INC	AMD	1,737	$209,813	0.02%
179	DISNEY WALT CO	254687106	1,875	$208,781	0.02%
180	INVESCO EXCH TRADED FD TR II	IVZ	963	$202,663	0.02%
181	MGM RESORTS INTERNATIONAL	MGM	5,841	$202,406	0.02%
182	SELECT SECTOR SPDR TR	81369Y704	1,535	$202,125	0.02%
183	ABBOTT LABS	ABLZF	1,768	$200,003	0.02%
184	WW INTL INC	98262P101	33,257	$42,236	0.00%
185	MONTAUK RENEWABLES INC	MNTK	10,000	$39,800	0.00%
186	LUCID GROUP INC	LCID	12,084	$36,493	0.00%
187	ORAMED PHARMACEUTICALS INC	ORMP	12,360	$29,911	0.00%
188	OPKO HEALTH INC	OPK	20,075	$29,510	0.00%
189	LIGHTWAVE LOGIC INC	LWLG	10,000	$21,000	0.00%